Stay ConnectedGreen Dreamer with kaméa chayne explores our paths to collective healing, biocultural revitalization, and true abundance and wellness *for all*.
Curious to unravel the dominant narratives that stunt our imaginations and called to spark radical dreaming of what could be, we share conversations with an ever-expanding range of thought leaders — each inspiring us to deepen and broaden our awareness in their own ways.
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What do we need to know about species extinction around the world today and how that impacts us? How can we stay positive and inspired even as we learn about more problems we need to address? Environmental journalist and Editor of Center of Biological Diversity's The Revelator, John Platt, shares his wisdom with you.
HIGHLIGHTS:
[3:55] John: "...it's proof that if you're really educated about something and care about it, you can make a difference."
[8:50] Kaméa: "How do you handle it emotionally when you have to dig into problems all the time?"
[10:30] John: "...It doesn't all suck. We can make a difference and we are making progress!"
[11:25] Advice for someone who feels drained by all of the problems we face.
[16:09] One major sustainability issue that isn't talked about enough and affects all of us.
[16:50] John: "Wildlife issues in a lot of ways are actually issues about human society."
[21:00] Kaméa: "How does biodiversity loss impact the individual living in urban or suburban areas?"
[21:50] The importance of pollination for our food supply.
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
What’s a common struggle specifically for us eco and socially-driven entrepreneurs and creatives that might prevent our passion projects from thriving? Why is it important for us to support large corporations that may have a history of irresponsible practices? Journalist, media strategist, podcast producer and host of Spirit of 608 podcast, Lorraine Sanders, shares her wisdom with us in this episode.
HIGHLIGHTS
[4:54] Lorraine: "I really care about where things came from and the story behind them and that brings more meaning to the things in our lives."
[5:59] Something Lorraine learned about sustainable fashion that shocked her.
[10:21] Lorraine's greatest challenge growing her platform.
[12:33] Kaméa: "What are some common mistakes that eco creatives and entrepreneurs make when trying to build out their presence?"
[13:06] Lorraine: "A lot of people feel like they can't start building their relationships with the media until everything with the brand is perfect. But if you wait... it's almost too late to gather authentic attention."
[15:07] Lorraine on why it's important for business owners to put themselves out there.
[17:44] Lorraine: "The common thread of founders that are making it happen is this thing inside of them that tells them they are going to figure it out. It's a matter of how and when, not if."
[20:30] Kaméa: "How can we tell a more powerful story about sustainability?"
[21:10] Lorraine: "I think we're finally waking up and seeing how major brands who have been vilified are likely to be the ones that truly shift really fundamental, systemic change globally."
[22:49] "Don't oversimplify complicated things."
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
Our voices and political actions matter! Here, the following 3 Green Dreamers share one policy they're currently supporting and why, and easy actions we can take today to become active citizens specifically within the United States:
Phoebe Lloyd - Environmental activist, blogger, and YouTuber who advocates living an eco-friendly lifestyle on her platform, BareChange.org
Aditi Mayer - Sustainable fashion blogger, photographer, and activist whose work explores the intersections of style, sustainability, and social justice at ADIMAY.com
Faye Lessler - Sustainable living advocate, community organizer, and supporter of sustainable brands behind the blog Sustaining.Life
Find the full show notes with references and links to our Green Dreamers' socials and projects at www.GreenDreamer.com/30. Thanks for bringing your light! x @KameaChayne
If you're interested in learning how working with a publicist can elevate your work, or what doing PR for yourself might look like, this is an episode for you.
What do we need to have in place before we pitch our work to the media (or work with publicists to do so) to increase our chances of getting featured? From a PR perspective, what does sustainability need to garner more attention from the public? Founder of Orchard and Broome, the first PR agency to selectively represent sustainable and ethical brands, Stephanie Sica, shares her wisdom with us.
HIGHLIGHTS
[3:43] Stephanie: “I love the innovation and creativity that sustainability offers.”
[7:46] What Stephanie does to create work/life balance as an entrepreneur.
[8:36] One thing eco-creatives and entrepreneurs can do to increase reach and credibility.
[10:11] How to know when a brand ready to work with a PR agency.
[11:52] Why it’s important for brands to have of a budget and invest in long term relationships.
[14:38] What it means for entrepreneurs do do PR for themselves.
[16:48] What brands should look for in a publicist.
[21:40] Stephanie: “I think we need to work hard to stress the inclusivity of sustainability and the idea that sustainability can be for everybody.”
[28:00] Stephanie: “I don’t compare myself to others because I wouldn’t be where I am today if I didn’t do things my way.”
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
How was Girlfriend Collective able to launch so powerfully to establish itself in the athletic wear space as a conscious fashion startup? What does it take to cultivate a loyal audience and customer base that's eager to support and share all that we do and create? Today, Girlfriend Collective's Co-Founder Quang Dinh shares his wisdom with us.
HIGHLIGHTS:
[7:31] Quang: "Now, with the rise of the internet, to be able to build a product that means something is a lot more powerful because the content to consume is a lot easier today than word of mouth in 2005."
[7:59] Quang's inspiration to start Girlfriend Collective.
[9:25] The team's greatest challenge in creating their product.
[11:49] Kamea: "Can you walk us through the thought process behind your powerful launch strategy?"
[12:52] Quang: "We felt like we had something so strong that I wanted to give this stuff away and know that [customers] were going to come back."
[14:23] Kamea: "How certain were you that you were going to get this return on investment when you first launched that free leggings campaign?"
[15:14] Quang: "We had a lot of skeptics..."
[15:56] Quang: "All the feel-good stuff is always tertiary."
[18:39] Kaméa: "What does it take to get a [conscious] brand seen in today's digitally-driven landscape?"
[24:12] Kamea: "On an individual level, what do you think a single consumer can do to help improve the recycling industry in the U.S.?"
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
It's Plastic Free July! Share this episode with a friend, and let's continue raising awareness together about the simple steps we can take to make a difference. For more plastic-reducing guidance, check out episode 15.
Find the full show notes with references linked at www.GreenDreamer.com/27, and follow me on Instagram @KameaChayne where I'll be sharing more of my inspirations, tips, and learning lessons along the way. Thanks for bringing your light! x
What does it take to create engaging and highly shareable content for wellness and the environment? How has mindbodygreen been able to establish itself as an authority in the sustainability space? Here, Emma Loewe, Sustainability Editor of mindbodygreen shares her wisdom with us.
HIGHLIGHTS
[6:44] One shocking statistic Emma recently learned about plastic.
[8:23] Kaméa: "What has been the key to mindbodygreen attracting such a large audience?"
[8:39] Emma: "Making [wellness] accessible to everyone is one of our biggest goals."
[9:10] Emma: "It's important to meet people where they are."
[10:03] How Emma overcomes creative block and stays inspired.
[14:28] Emma: "Environmentalism can be a daunting and scary place."
[15:11] Emma's biggest learning lesson from having written over 1,000 articles on sustainability.
[15:50] Kaméa: "What makes a piece of content really engaging and shareable?"
[17:43] Kaméa: "What do you think has been slowing down the sustainability movement?"
[20:10] Emma: "We make so many micro decisions in our day to day and just starting to make some of them more sustainable can add up to a real lifestyle change."
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
What do we need to know about our soil health across the globe? And how can we inspire meaningful systemic change through self-development? Today, one of The Root 100 Most Influential African Americans, former Executive Director of People's Grocery and Green for All, and Founder and CEO of Soil and Shadow, Nikki Silvestri shares her wisdom with us.
HIGHLIGHTS
[3:45] Kaméa: “What’s something most people don’t understand about how social inequality impacts the movement?”
[6:35] How self-development can support sustainability.
[8:10] Nikki: “If you can’t make sophisticated decisions because you’re so tied to your own opinion… then we’re never going to get anywhere.”
[8:45] Nikki on how we can go past self-defensiveness to work towards a greater goal.
[14:15] Nikki: “Focusing on building healthy soil is an intervention that is almost impossible to get wrong if you’re doing it the right way, so you will unintentionally benefit other systems.”
[15:20] Current conditions of soil health degeneration around the globe.
[16:49] What we can do as individuals to support regenerative farming.
[19:22] Kaméa: “What do you think is missing from our current way of looking at sustainability?”
[19:55] Nikki: “Soil is pretty hidden when you think about the environment.
[24:02] Nikki’s thoughts on what it takes to go from awareness to creating meaningful change.
[24:08] Nikki: “The practice of looking externally when we feel uncomfortable is much less effective than looking to ourselves first.”
[27:57] Nikki: “If my behavior is going to be counterproductive to the outcomes I’m going for because it’s going to reinforce guilt and shame, then I’m not going to do it.”
Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
Pass it on and let's create a ripple effect of good.
Find the full show notes with references and links to our Green Dreamers' projects at www.GreenDreamer.com/24. Thanks for bringing your light! x @KameaChayne
How can we leverage the power of video to share our ideas on sustainability, deepen our relationships with our audience, and grow our reach? How can we help to normalize eco-conscious living so we don't feel like the odd one out in social gatherings? Today, Erin of YouTube channel and blog My Green Closet shares her wisdom with you.
HIGHLIGHTS:
[03:45] A problem about the fashion industry that made Erin feel like she wanted to be a part of positive change in the field.
[07:25] Erin: "I knew nothing [about YouTube before getting started]."
[14:40] Erin on the power of video in engaging and effective communication.
[15:30] How Erin goes about creating engaging content.
[17:00] Erin: "I think it's important to highlight that you don't have to be perfect."
[18:55] Erin: "It's about seeing all the good things you can do, rather than tallying up all the things you did wrong."
[22:45] How we can help normalize sustainable living and bring more people into the conversation in positive, inclusive ways.
Find the full show notes with links and resources at www.greendreamer.com, sign up for the show's Weekly Highlights, and share your key takeaways tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!
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