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    Business

    Grab Life Big Podcast

    The Grab Life Big Podcast is about what it really takes to build a bigger life.

    Through real conversations with entrepreneurs, investors, athletes, and leaders, we explore the lessons and experiences that shaped their success.

    From wealth and business to health, relationships, adventure, and purpose, each episode brings honest stories and hard-earned lessons to inspire you to think bigger, live intentionally, and grab life big.

    Advertise

    Copyright: © GoBundance Podcast

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    Latest Episodes:
    E212: Become Financially Independent & Live Your Values Without Compromise with Rylee Knox Jul 01, 2022
    Show notes

    Meet Rylee Knox, an outdoor enthusiast, a realtor, a real estate investor, and a recent GoBundance member.

    At 25 years old, this guy has probably lived a lifetime’s worth of experiences – finished college, got married, got a W2 job, and almost died driving to that W2 job. Then his wife had a miscarriage and got diagnosed with breast cancer while pregnant for the second time. They had the baby prematurely at 28 weeks and in the middle of COVID, until he finally quit his W2 job and grew his investment portfolio that’s now scaling to 39 units.

    In this episode, hear Rylee talk about his journey transitioning from a W2 job to full-time real estate investing, all while having to deal with his personal circumstances, walking away from a scarcity mindset, and how his goals doubled for the year!

    Here are some power takeaways from today’s conversation:

    [00:57] Rylee’s career and family background

    [02:50] His decision to do real estate investing full-time

    [04:43] Understanding the fluidity of life

    [09:07] Moving towards a talent and skills-based society

    [10:01] Why he left employment

    [14:51] The car incident that led him to quit his job

    [21:00] Walking away from a scarcity mindset

    [22:59] His wife’s story of resilience and positivity

    [30:07] Why you want to be financially independent

    [33:33] How he keeps his mental health in check

    [36:52] Rylee’s experience as a realtor

    [41:57] How he ended up buying his grandparents’ house and accelerating his growth potential

    [50:34] Finding value in your tribe

    Notable quotes from the Episode:

    "Just because you're on a path and you've made progress down that path, doesn't mean that you should continue down that path once you realize it's not the path that you want to be on."

    "Life is so fluid now. The days of working for a company for 40 years and getting a pension – it’s not a reality anymore."

    “One of the biggest reasons to be financially independent is so you can live your values without compromise."

    "The skill of real estate investing is finding a great deal and creating a great deal and operating a great property."

    Connecting with the Guest

    Email: rylee.knox96@gmail.com

    Facebook: https://www.facebook.com/ryleeknoxrealestate/

    Book Mentions:

    The Big Leap by Gay Hendricks:

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E211: When to Know It’s Time to Pivot with David Nurse Jun 28, 2022
    Show notes

    When do you know it’s time to pivot? A lot of people have this fear of the unknown and they would rather let that fear hinder their growth than take any risk. But once you’re actually able to find that sweet spot of tying in your passion with your purpose, you have the ability to create your own breakthroughs and set those up for when they’re going to happen.

    In this conversation, David Nurse shares how he pivoted his career from being a basketball pro to a shooting coach, and now, to an NBA Life and Optimization Coach – and how you too can pivot and create your own breakthroughs in life.

    David currently runs a successful motivational coaching business, and he is highly sought-after as a speaker hired by companies like Dell, Salesforce, ESPN, the NBA, and more. David helps thousands of employees and athletes develop unshakable mindsets.

    Here are some power takeaways from today’s conversation:

    [01:33] David’s career background

    [03:10] An important lesson his mom taught him

    [05:08] The meeting with Clippers’ Gary Sacks

    [06:32] How his basketball camps began

    [08:17] Surrounding yourself with people who will tell you the truth

    [09:48] How to know it’s time to pivot

    [12:43] Overcoming fear of the unknown

    [19:12] Tying your passion with your purpose

    [24:53] The four sectors for continual breakthroughs

    [34:03] The impact of faith in creating breakthroughs

    [39:48] The Golden 15 formula for deeper relationships

    [43:49] Why go harder at giving

    Notable quotes from the Episode:

    "When one door closes, four open – and an entire beachfront patio overlooking the ocean."

    "I had to take action. You can't just sit around and wait for the phone to ring... I had to make myself the expert in something so the NBA would want me."

    "Surround yourself, find people that will tell you the truth...you can have your support group, but you need people to challenge you as well."

    “Tie your passion with your purpose of what it's doing for other people – and that's when you'll be in your sweet spot.”

    “A word of encouragement can change the trajectory of someone's entire life.”

    "It's the relationship with money that drives people nuts. And if you feel like you're holding on to it and you don't have enough, you're going to be miserable."

    Connecting with the Guest

    Website: www.davidnurse.com

    Books: www.amazon.com/David-Nurse/e/B08618J5LC

    Facebook: www.facebook.com/DavidNurseNBA

    Twitter: www.twitter.com/DavidNurseNBA

    Instagram: www.instagram.com/davidnursenba/?hl=en

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E210: From Stay-at-Home Dad to Real Estate Investor with Harvey Yergin Jun 24, 2022
    Show notes

    What has been your greatest crucible in life? Today’s guest Harvey Yergin decided to leave his W-2 job to become a stay-at-home dad. He called that period of his life his crucible yet he learned a lot about himself.

    Harvey grew up having this structure of success in mind where the men work hard and don’t complain. Their worth was mostly based on how much money they made, how successful they were, what kind of car they drove, how big their house was, or what neighborhood they were in. Harvey’s self-esteem was built on that structure yet he ended up destroying it without understanding what the consequences of it would have been.

    Once he came out of it, he found his calling in real estate, and ultimately, bought a franchise of HomeVestors: We Buy Ugly Houses.

    Here are some power takeaways from today’s conversation:

    [01:18] Harvey’s family and career background

    [07:40] His background in sports

    [10:21] Transitioning from W-2 job to a stay-at-home dad

    [15:26] Identifying your “safety net” and looking for the evidence

    [18:54] What Harvey’s crucible looked like

    [24:02] What happens when your structure is destroyed

    [32:21] The power of allowing things to flow

    [40:00] How your ego is a double-edged sword

    [41:43] Harvey’s partnership with Josh

    [44:34] What their EOS (entrepreneurial operating system) model looks like

    [46:07] His real estate investment portfolio

    [48:02] Buying a franchise: “real estate investing in a box”

    [50:32] Types of marketing strategies they employ

    Notable quotes from the Episode:

    "People underestimate what they can do when they need to do it."

    "A safety net is – once you're completely naked and stripped of everything, who are you, and what do you still have?"

    "When the world doesn't interact with you the way you think it's supposed to interact with you, it can be a big shakeup.”

    “Your ego would both inhibit you at times, but then it also contributes to your brilliance.”

    "You have to be able to recognize that voice. And the only way you're going to be able to recognize that voice is if you spent time in stillness and you spent time away in space listening for that voice."

    Connecting with the Guest

    Website: https://www.webuyuglyhouses.com/

    Instagram: https://www.instagram.com/hyergin/

    LinkedIn: https://www.linkedin.com/in/harvey-yergin-776590168

    Email: harvey.yergin@gmail.com

    Mobile number: 901-484-9751

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E209: How to Create a Content Flow That Works to Build Your Brand with Brad Lea Jun 21, 2022
    Show notes

    How do you build a brand that lasts? Today’s guest, entrepreneur and author, Brad Lea would tell you that you have to be everywhere, every day. This was the exact opposite of what he told 10x entrepreneur Grant Cardone way back, for posting too much on social media. Good thing he didn’t listen to him because Brad learned his lesson and he learned it the hard way.

    After eight years of helping Grant build his brand up and building stages for other people, Brad finally decided to build a stage for himself. He realized that the best way to blow up any business is to get more attention and more relationships.

    Brad is the host of the Dropping Bombs podcast and author of “Lessons I Learned the Hard Way So You Don’t Have To.” He is also the creator of LightSpeed VT, a multimillion-dollar interactive technology that allows people to create interactive content so they could invest their way out of the rat race. Learn how Brad closed a deal with Tony Robbins based on this “fear of loss.”

    Here are some power takeaways from today’s conversation:

    [01:33] Lessons on patience

    [04:35] The concept of extreme perspective

    [09:34] Why you should seek discomfort

    [11:39] Why relationships are the new currency

    [14:39] Choosing the people you surround yourself with

    [16:10] The power of words

    [18:24] Why you need to measure your progress

    [20:46] Building a stage for himself

    [25:09] What makes a great brand

    [27:25] How to create your content flow

    [34:03] How he closed a deal with Tony Robbins

    [39:20] How LightSpeed’s interactive system works

    [51:05] Why focus on money

    [54:15] Where Brad invests his money

    Notable quotes from the Episode:

    "When it comes to chasing your dreams or building an empire, patience is not a virtue… and it can kill you. ”

    “If you want comfort, seek discomfort. The things that are uncomfortable make you change, grow, and move.”

    “Relationships are the new currency… money doesn't grow on trees, they tell us. But they don't tell us where it does grow – well, it grows in other people's pockets.”

    “What makes a great brand is trust... at some point, you have to stop thinking about what content to put out and start being the content.”

    "You don't have to quit your job to start making more money through sales. You can get a part-time sales job and pretty soon that sales on that commission start to outperform your normal job."

    Connecting with the Guest

    Website: https://bradlea.com

    LightSpeed’s website: https://lightspeedvt.com

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E208: Working on Today to Become the 8-Figure Person You Want to Become with Paul Tanso Jun 17, 2022
    Show notes

    Sometimes, getting to the next level means having to leave your W2 job. It doesn’t mean you should do it right now. Instead, how about you start thinking about what you should be doing on a daily basis to become the eight-figure person that you want to be?

    In today’s conversation, multifamily real estate investor Paul Tanso shares about why he left his W2 job and how he transformed himself to become the person is becoming.

    Initially, Paul invested all his 401k savings into stocks but once the stock market crashed, he went from $3 million on paper to $40,000 worth of 401k. It wasn’t until a few of his close friends convinced him to dive into real estate that he finally bought a condo unit he later sold and then bought his first four-unit in 2015. Since then, he has been buying one or two multi-family properties every year.

    Here are some power takeaways from today’s conversation:

    [01:12] Paul’s family background

    [02:58] Why he left his W2 job

    [05:55] Why he’s much busier now than when he had his W2 job

    [11:43] Creating daily habits to become the person you want to be

    [13:50] Lesson learned from losing everything when the stock market crashed

    [16:39] His introduction to multi-family real estate investing

    [19:12] A look into Paul’s multi-family real estate investing portfolio

    [21:09] Finding deals in the market

    [28:21] His experience in joining GoBundance

    [34:56] What Grant Cardone’s “paying for proximity” means

    [39:15] How he redesigned his investment portfolio

    [46:00] His diet and exercise routine

    [48:45] Paul’s happiness index

    [50:27] Giving back to the community

    Notable quotes from the Episode:

    “Recreate yourself to become the person that the eight-figure guy is.”

    “What are the things that you need to do on a daily basis to become the person that you think you want to be?”

    "It's really just a matter of putting one foot in the other. We just have to take the steps every day to get to that next level."

    Connecting with the Guest

    Email: 67propertiesllc@gmail.com

    Facebook: @67properties

    Twitter: @67properties

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E207: How to Achieve Optimal Health Thru Workout, Nutrition, and Supplementation with Howard Aaron Jun 14, 2022
    Show notes

    If you’re in your 40s or 50s and you think it’s too late to be losing weight or gaining more muscles – hopefully, today’s guest, Howard Aaron, will give you that extra kick that you need today.

    In today’s conversation, Howard talks about how you can achieve optimal health through nutrition, lifting weights, and supplementation. Howard also gives his insights into testosterone replacement therapy (TRT), which is becoming popular nowadays, and why he thinks it could actually trigger your system to shut down.

    Turning 70 years old this year, Howard is a competitive bench press champion with 4 world records to his credit; and he is benching more now than he did 30 years ago. And for those that don't think it's possible, Howard is here to tell you that it is! It's just a question of how you want to live and what your goals are.

    Here are some power takeaways from today’s conversation:

    [01:39] How his passion for health and fitness began

    [03:47] His entrepreneurial journey

    [09:54] How to build muscle mass

    [13:43] Workout vs. nutrition

    [17:13] The role of cardio

    [19:49] Training men vs. women

    [24:09] How nutrition will make or break your healthy side

    [26:51] When to use intermittent fasting

    [30:25] The role of supplementation

    [35:31] Understanding the two types of amino acids

    [37:18] How testosterone replacement therapy (TRT) could shut your system down

    [44:44] How the medical industry is controlling things today

    [46:34] Proactive health vs. reactive health

    [47:34] How type 2 B muscle fiber workouts help make the body produce more testosterone

    Notable quotes from the Episode:

    "You want to live a proactive life, you want to be a proactive health person, not reactive health– and our system is reactive.”

    "Forget about anything that you read that says you can't hold muscle. You can hold muscle... but you have to live a certain lifestyle."

    "You get stronger when you know you feel stronger, and you feel stronger when it seems like the body is moving a little bit easier."

    “How people view food makes or breaks the success of somebody getting healthier.”

    "Food is fuel for your body. The better the fuel, the better you're going to run. The worse the fuel, the worse you're going to run. Nutrition will make or break your healthy side."

    “Your goal is to be better than you are and to find somebody that as you continue to age, they continue getting you even better than you were.”

    Connecting with the Guest

    Website: https://www.howardaaron.com/

    Email: ociboys@gmail.com

    Phone: 484-919-2700

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E206: Leveraging Your Imposter Syndrome to Level Up Your Game with Mark Hentemann Jun 10, 2022
    Show notes

    If you think your future is in a higher cap market, think again. While you will see cash flow in this market, the risk is greater. If you think you might be leaning towards something with lower risk, consider buying value add properties and benefit from the appreciation in a strong growth market.

    Today’s guest, Family Guy writer and investor, Mark Hentemann, has definitely cracked the real estate investing code having been in this space for more than two decades now.

    Aware of how volatile the entertainment business is, Mark bought his first duplex property using his first script payments from Family Guy. Since then, he has been hooked into multifamily investing, and through his company, Quantum Capital, he has grown his portfolio to over $150 million in assets under management as of today.

    Here are some power takeaways from today’s conversation:

    [01:36] Mark’s creative background growing up

    [02:56] How he landed a job at American Greetings

    [08:32] His fondness for comedy writing

    [12:53] How he landed a writing job at the David Letterman show

    [17:40] Putting in the work and time to be good at what you do

    [19:30] How Mark leveraged his imposter syndrome

    [22:10] His experience working at TheDavid Letterman Show

    [26:00] What motivated him to get better at writing scripts

    [29:18] How he met Seth MacFarlane (Family Guy creator)

    [32:03] Buying his first duplex and selling it five years later

    [38:47] A growing desire to invest more in real estate

    [39:39] Becoming a real estate investing evangelist

    [41:43] Focusing on value add properties

    [47:48] The growth momentum fund

    [49:27] Real estate investing trends in the coming years

    [52:16] The value he gets from joining GoBundance

    [57:53] One of his most cherished memories

    Notable quotes from the Episode:

    “I'm going to work harder than everybody in that room… a Harvard degree doesn't make you funny.”

    "We're in such a volatile business. Do yourself a favor, buy something."

    “I was always trying to get the most units for the least amount of money.”

    “Cash flow is a byproduct of being in a higher cap rate market, which is sometimes riskier. It's lower risk to be in a really strong growth market and benefit from the appreciation.

    Connecting with the Guest

    Website: https://quantumcapitalinc.com/

    Email: mark@quantumcapitalinc.com

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E205: Psychedelics and the Ego: Integrating Your Life with Dr. Michaelene Ruhl Jun 07, 2022
    Show notes

    Most people think of psychedelics as something to do at a party — after all, going on a trip is the purview of twenty-year-olds and hippies. But psychedelics and the rituals associated with them have been an essential part of human history for decades. Dr. Michaelene Ruhl is here to explain why.

    Psychedelics aren't just for recreation — they're also potent tools for therapeutic purposes, self-understanding, and overcoming roadblocks in your life. The best expert on you and how you can become better is yourself. Dr. Michaelene Ruhl guides people through, around, and over the obstacles holding them back through the intentional and therapeutic use of psychedelic experiences.

    Your mind has unending potential — and sometimes conventional wisdom isn’t the best way to unlock it. What works for some people isn’t necessarily what works for you, and might even be harmful to living your life to the fullest.

    Tune in to learn from Dr. Ruhl how psychedelics can put you on the path to becoming part of the Tribe of Millionaires.

    Here are some power takeaways from today’s conversation:

    [01:38] Psychedelic Integration

    [08:01] The History of Psychedelics

    [16:47] Understanding the Psychedelic Experience

    [24:01] Utilizing Intention

    [32:40] Generational Cycles and Patterns

    [38:25] Addressing the Ego

    [47:40] Becoming the Best Version of Yourself

    Notable quote from the Episode:
    "I'm trying to control the light, I'm trying to control the dark, I have trouble controlling me because I'm stuck now. And that gives you the illusion of control. But it really isn't control."

    Connecting with the Guest

    Website: https://www.constellationhealingarts.com/

    Facebook: https://www.facebook.com/MichaeleneRuhlPsyD/

    Instagram: https://www.instagram.com/drmichaelenepsyd/

    LinkedIn: https://www.linkedin.com/in/michaelene-ruhl-psyd-37720b8/

    Twitter: https://twitter.com/constellationhe

    YouTube: https://www.youtube.com/channel/UCU72ekjK-Vlq8n1yK5B0RZg?view_as=subscriber

    Connect with our growing community:

    Gobundance: https://www.gobundance.com/

    Apply: https://www.gobundance.com/membership

    Facebook: https://www.facebook.com/gobundance

    LinkedIn: https://www.linkedin.com/company/gobundancegbl/

    YouTube: https://www.youtube.com/user/GoBundance

    Twitter: https://twitter.com/GoBundance

    Tiktok: https://www.tiktok.com/@eodconfections?lang=en

    Not a millionaire yet, but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E204: Reviving Communities & Empowering People with Luke Henry Jun 03, 2022
    Show notes

    What comes to mind when you see an old, dilapidated building in your downtown area? Now, if you think it’s the least priority in your investment prospects, today’s guest actually thought otherwise. Luke Henry left his pharmacy job to pursue his vision of restoring the beauty of historic buildings in downtown Marion, Ohio, reviving a community that once was. He now owns a wedding event venue, a hair salon, a restaurant, and an ice cream place, pretty much developing the entirety of the downtown in his hometown – all that on top of running his 20-year-old landscaping business.

    In this episode, Luke shares his dreams and passions of not only revitalizing his own community, but also the importance of seeing the greatness of people and investing in their talent.

    Here are some power takeaways from today’s conversation:

    [01:00] Luke’s family and career background

    [05:06] His real estate portfolio and a walk through downtown Marion, Ohio

    [08:23] How they revived an almost 200-year old building

    [10:26] Why they decided to revive the community

    [15:53] Turning a 1970 building into a $100-million wedding event venue

    [17:32] The ripple effect of businesses opening within the community and gaining momentum

    [20:46] Why Luke went all-in to real estate and left his pharmacy job

    [24:50] Luke’s superpower of seeing something in people they don’t see in themselves

    [30:08] How COVID has separated great cultures from mediocre or terrible cultures

    [34:45] The importance of seeing people beyond their role

    [38:14] What it’s like to be part of the GoBundance community

    [43:10] Lessons from COVID and its “hardening effect” on kids

    [50:29] A look into Luke’s horizontal income

    [54:23] Luke’s current health condition

    [58:33] Giving back to the community

    [64:25] A mentor he recently sought out and the lessons he learned
    Notable quotes from the Episode:

    "I'm never going back to feeling like I have to work for somebody else."

    "What gets me up in the morning is I'm going to have the opportunity to give somebody an opportunity. And then we're going to build something really special together."

    "Each person has a need to feel like their work matters to be able to connect what they're doing day-to-day with the mission of the organization.”

    “When we can transcend just the daily tasks and make sure that people are connected to the mission – they're aligned with our values, reminding why we do what we do, how we do what we do – those are the things that stick for the long term."
    Connecting with the Guest

    Website: https://www.mainstreetreimagined.com/

    Instagram: https://www.instagram.com/lukehenry12

    Facebook: https://www.facebook.com/luke.henry.148

    LinkedIn: https://www.linkedin.com/in/luhenry/
    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

    Instagram: https://www.instagram.com/gobundance/

    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


    E203: The Legendary Entrepreneurship with Christopher Lochhead May 31, 2022
    Show notes

    Today’s episode is a smorgasbord of explosive information that you definitely don’t want to miss!

    Entrepreneur, author, and category designer Christopher Lochhead discusses why comparison marketing and personal branding don’t work, the concept of category design, and what makes a legendary entrepreneur.

    A former three-time Silicon Valley public company, chief marketing officer, and startup advisor, Christopher is an author of a couple of books and the host of two different podcasts, Follow Your Different and Lochhead on Marketing. He also has a newsletter called Category Pirates.

    Brace yourself as Christopher challenges the way you’ve set up your mental scaffolding!

    Here are some power takeaways from today’s conversation:

    [01:30] Getting thrown out of school and learning about his learning differences

    [02:45] Entrepreneurship as a way out

    [06:27] What it means to have a different brain

    [07:57] Creating a place where you fit in

    [14:51] The Category Design concept

    [18:01] Why everything taught to us about entrepreneurship is all wrong

    [22:00] The implications of comparison marketing

    [29:07] The two kinds of thinking: reflexive vs. reflective

    [34:45] Why focus on positioning the problem over the solution

    [40:26] How to get from being reflexive to reflective

    [45:28] Why legendary entrepreneurs are visitors from the future

    [50:34] What makes legendary entrepreneurs: missionary vs. mercenary

    [53:07] Why more than 90% of startups fail

    [61:11] Why personal branding doesn’t work

    Notable quotes from the Episode:

    "For many of us, entrepreneurship is a way up... But for more of us, entrepreneurship is a way out."

    “There's a comfort, a primordial comfort, a survival instinct that human beings have to fit in as a group. Unfortunately, the most legendary people you've ever met did not fit in."

    "Companies and individuals that design their categories are best positioned to dominate them. And when they dominate them, they earn two-thirds of the economics."

    “Category-creating companies in the fastest 100 companies growing list in the U.S. are valued roughly 5x more than their other fast-growing peers.”

    "Thinking about thinking is the most important kind of thinking, and most people don't think."

    Connecting with the Guest

    Website: https://lochhead.com

    Podcasts: Follow Your Different, Lochhead on Marketing

    Newsletter: Category Pirates

    Connect with our growing community:

    Apply to GoBundance: https://www.gobundance.com/membership

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    Not a millionaire yet but want to be a part of our ecosystem? Check out EMERGE by GoBundance. Enroll Today! https://www.gobundance.com/emerge

    Interested in starting your own podcast or handing off your production to a qualified team? Email erik@onairbrands.com to learn how we're making the world better, one mic at a time.


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