Stay ConnectedThrough conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.
Watch our episodes in video on contentgroup’s YouTube channel.
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Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets.
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Queensland government social media manager Elliott Franks lets us in on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector.
Franks and contentgroup’s David Pembroke cover off:
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Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018.
With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population.
Talking about the power of effective communication, we hear what happens when communication breaks down between government and people.
For contentgroup this has been a big year, hence this lengthy episode. Below are the topics covered and where you can find them.
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Countries all over the world are slowly working towards building digital governments. While nations such as Estonia and the UK have built digital havens for citizens, other countries around the world are trying to catch up.
Understanding that the transition to digital-first doesn’t just happen overnight, we talk to Brian Lee-Archer, Managing Director at Accenture, about why countries should start investing in an e-upgrade.
According to Brian, there has never been a better time to start working towards taking your government online. It creates transparency, promotes trust in the government and increases citizen engagement.
Discussed in this episode:
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Jenny Muir is the Chief Council of Primary Communication, an Australian strategic communications agency. As one of Australia’s leading communication professionals, Jennifer shares decades of experience in media relations, government policy development, strategic community and stakeholder engagement, and high level advocacy. Jenny is the National President of the Public Relations Institute of Australia and has been a member of the Mindframe industry Advisory committee since 2007.
In this episode, you'll learn:
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Learn more about the Public Relations Institute of Australia Website | Twitter @PRIANational | Facebook
Learn more about Primary Communication Website | Twitter @PrimaryCom | Facebook
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Following a successful trip to the UK recently, we thought for InTransition this week we'd dig up one of our favourites for you and revisit episode 100 with Alex Aiken, Executive Director of Government Communications for the UK government.
He has been responsible for creating the Government Communication Service and developing many of the UK’s very successful cross-government campaigns and offers 5 tips on strengthening the value of communications.
He speaks with David Pembroke about:
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A veteran in the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the daily saturation of content in people’s lives means it’s becoming harder and harder to break through the noise.
In this episode, Trevor provides us with ways to do just that; break through the noise and engage a following. His tips include finding what interests your audience, then building your skill set to meet those interests and specialising as required, to make your relationship with your audience a successful one.
Like our host David, Trevor is one of the old dogs in the industry, busy teaching us all the new tricks. There’s a lot we can learn from those communicators who began their careers at the dawn of the internet, and this podcast is a rare insight into those times.
Listen to two old friends discuss the past and future of content.
Discussed in this podcast:
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Engaging your supporters 100 years ago was simply showing up and giving it your all. These days you’ve got to create and post relevant content, produce beautiful videos, reply to questions, tell engaging stories and provide frequent updates. You could say it’s gotten kind of complex.
Tom Nickson is the Digital Media Manager of the Western Bulldogs, and it’s his job making sure the above is happening. From assisting and directing his production team daily, to leading his social media team to boost engagement, this is a job that doesn’t stop when the season ends – this a 365-day commitment.
This week we take you behind the scenes of the AFL’s Western Bulldogs communication team and how they build their library of content. Comprised of two video producers, a digital marketing coordinator, a social media and digital coordinator, an editorial manager AND a graphic design team, they have almost as many players as the Doggies themselves.
Key points:
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This week we have an extraordinary guest for you. With 30 years’ experience in marketing and a decade in recruitment for the Australian Defence Force, Pat Duffy is no stranger to the ins-and-outs of adapting and embracing change.
Starting her career at Defence Jobs in the late 2000s while the internet was on the verge of becoming the beast of a machine it is today, Pat has been at the forefront of innovating recruitment practices and efficiently making the most of the resources available.
While technology advanced and connecting with people has become a whole lot easier, Defence recruiting had to adjust its approach. With the use things such as social media, AI and storytelling Pat was able to keep her team up to date and move defence recruitment into the 21st century.
We are excited to announce Pat is the newest member of the contentgroup team; we couldn't be more excited.
Discussed in this podcast
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Leading is always challenging; you need to have authority, be an inspiration to others, guide your people through change, diplomatically manage the politics of internal and external stakeholders – the list may well be endless.
For those searching for someone who has navigated these turbulent waters with finesses, we have the man for you – Paul Maddison, once Commander of the Royal Canadian Navy and the current now High Commissioner of Canada to Australia.
Paul has seen dramatic changes in his 38-year naval career, the rise of consultative communication and women in the workforce to name just two. Now as High Commissioner, he fosters bilateral relations between the two nations using an innovative communication strategy.
A must listen for all in a leadership role, with any interest in defence or international communications.
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Libby Varcoe, Content Community Lead at the Digital Transformation Agent, is no stranger to the content world having started around the same time that contentgroup was in its early stages. It all started with a conversation she had with a fellow communications graduate in a café back in 1997 who merely said: “look, I think we need to break into this content world.” And from then on, she was hooked.
Opening her own agency in 2002 called write-minded, she has worked with some massive names from around Australia including The Australian Museum, The National Museum, St. George, Qantas and many more. As a boutique content agency, she would help brands create and implement their best content strategies focusing on online channels.
While doing a nine-week contract for the Digital Transformation Agency, she was offered the opportunity to join the team permanently, which she took. And two years on she is now the Content Community Lead, leading a team of content designers to transport our government across federal, state and local areas to the digital age.
Discussed in this podcast:
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