Stay ConnectedThrough conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.
Watch our episodes in video on contentgroup’s YouTube channel.
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What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif).
Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016 when a cast member of the Real Housewives of Dallas compared the city to an uncomfortable conversation. Knowing all eyes were on her, she used the opportunity to raise awareness for Plano, turning "it's a little Plano in here" into part of a clever marketing campaign.
Hear David and Shannah discuss how local governments can benefit from such events and how content marketing can be used to increase social awareness for government.
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Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective.
With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting.
In this podcast they discuss:
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This week on the podcast we reach into the vault to present an interview with James Kliemt, former Senior Digital Media Officer for Queensland Police, and discuss the role of social media plays in crisis management.
After launching the Queensland Police Services Facebook page without a policy or plan in place, Queensland Police Service is now close to one million likes (population of QLD is 4.5 million). Though a risky move, especially as a government body, it has paid off and during the Brisbane floods of 2011, it was a valuable asset to assuring the safety of many Australians.
If you're interested in reading further on the topic of government social media here's a piece touching on similar topics: The Importance of Social Media for Government.
We hope you enjoy this episode, originally released April of 2016.
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In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director).
Since arriving at MoAD, Daryl has brought the museum to life. Today we learn from Daryl how she’s built a team rich in generalised and specialised skills; a real digital team of the future.
Discussed in this episode:
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In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen.
MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age.
Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS.
Discussed in this episode:
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Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can effectively start using measurement ourselves and overcome common fears of mass-data evaluation.
Throughout his career Phil has built an impressive portfolio having devised insight programmes for large international organisations and brands such as GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union.
And what's even better, he's sharing his email if you have any further M&E questions: philip.lynch@newton.net
Discussed in this episode:
What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication.
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Read more about best industry practices from our blog and weekly newsletter.
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This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role.
At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching culturally diverse teams, Eddie’s approach comes down to strategic planning, cultural understanding and mutual respect.
Presented first to an audience made up of an impressive mix of senior business leaders, diplomats, professional sports administrators and communication experts, now it’s your turn to draw insights from the man himself and use them to inform your own approach to leadership.
Further reading and information:
What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication.
Have any questions? Find contentgroup on Facebook, LinkedIn and Twitter.
Read more about best industry practices from our blog and weekly newsletter.
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This week we are joined by cyber security professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of cyber security and the risks we face, Laura shares with us tips on being as secure as possible in the digital age.
As people continue to live their whole lives online, our personal information has never been more vulnerable. SafeStack’s aim is to teach teams and individuals how to better protect their information; to decrease the fear of what might happen.
Topics discussed in this episode:
What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication.
Find contentgroup on Facebook, LinkedIn and Twitter.
Read more about best industry practices from our blog and weekly newsletter.
Hosted on Acast. See acast.com/privacy for more information.
Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Sonya Sandham, a professional storytelling, discuss the power personal storytelling in communications.
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Sonya Sandham is so passionate about the power of storytelling in the public sector that she’s doing a PhD at the University of Canberra, to explore the evidence base for embedding oral storytelling in organisational communication practices.
Sonya started her career as a journalist at the Sydney Morning Herald and the Jakarta Post telling people’s stories. She now works as a strategic communication specialist and over the past two decades has helped Qantas and state government agencies promote their organisational stories.
In this podcast she speaks with David Pembroke about:
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Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear from Gillian Field, an internal comms professional throughout the public sector, discuss building trust with your internal communications.
Find contentgroup on Facebook, Twitter and LinkedIn.
Read more about content on our blog or from our weekly newsletter.
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Gillian Field has considerable experience in the Australian federal government, managing corporate and internal communications at the Department of Agriculture, the Department of Defence and Centrelink. Before her career in communications Gillian was a journalist. She is now at contentgroup consulting for government clients, and joined David Pembroke for this podcast.
In this episode they discuss:
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