Stay ConnectedThrough conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.
Watch our episodes in video on contentgroup’s YouTube channel.
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As one of the leading and most experienced communicators in Australia, Adrian Cropley shares with us the growing functionality of combining communication and business and the role that plays in successful leadership.
With over 20 years’ experience, Adrian has worked with a number of Fortune 500 companies in areas such as change management, crisis management and strategic communication. From this, he has perfected the skills required to be a professional communicator and build strong teams.
Described as the “friendliest man in the [comms] game”, this a great listen to better your leadership skills, working towards creating a healthy, functioning and strong comms team!
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This week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework.
Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government.
This week’s episode breaks down myths that surround comms teams, injecting project management and strategic thinking into communication and increasing your stakeholder engagement. Most importantly, Geoff outlines not only the ‘why’ but also ‘how’, through the Framework, this is achievable.
If you enjoyed today’s episode or have any questions email: info@contentgroup.com.au
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This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World.
Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implementation of empathy and storytelling to capture your audience’s attention. Alarmingly, the tools and solutions Robert provides are a lot simpler than you may think!
If you missed Part 1 make sure to find it wherever you listen to podcasts.
Discussed in Part 2:
Learn more and register to our Masterclass.
Discussed in Part 1:
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This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be.
In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations.
Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly.
Discussed in Part 1:
Learn more and register to our Masterclass.
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To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication.
A big part of Stephanie’s role is to find how to get everyone involved and break down traditional silos. Learn how she expressed the worth of comms and used all resources available, using digital communication to solve problems.
This week is a very valuable listen for all social media managers and specialists. Stay till the end for Stephanie’s advice on removing yourself from social media and step away from the computer!
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What do you know about ‘gamification’? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audience engagement.
While it may appear as an odd concept, it’s something that's always been around us. Whether it’s frequent flyer miles, points at your favourite retailer or your Fitbit, gamified systems are all around you. And what Kerstin and her company PentaQuest are trying to achieve is integrating it into much more than just a loyalty system and audience engagement.
More than just sharing photos and videos, gamification engages your audience and embeds them into your content giving them a personal, hands-on experience. Find out how the inner-workings of gamification fit perfectly into strategic communication by looking at specific Australian Government examples.
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Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology.
Though the benefits are apparent, this process is often left till last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects.
Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects.
“We test, and we learn, in service of our audience.”
Liked today's episode? Register to our Content Communication Masterclasses to learn firsthand the value of measurement and evaluation in government communication.
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While today they might just be at school or mastering streaks on Snapchat, one day the youth of today will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet.
But what’s more shocking is they’re more than prepared for such an occurrence and ready to face this task as it comes. While there is uncertainty in what this change will bring, they already know what change looks like and how to navigate it.
This week we’re joined by Claire Madden, author of Hello Gen Z and social researcher on generational engagement. Claire explores with David the technological cultural shift and what we as communicators can learn from these leaders of tomorrow though still young today.
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Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations for over a decade.
As an early player in the game, this week Todd shares with us the insights he’s gathered from years of experiences and provides you with the tips you need to become the best content communicator you can be.
If you’re lucky enough to be heading to Content Marketing World in Cleveland, Ohio next week keep an eye for him and say g’day and tell him you enjoyed the episode!
Discussed in this episode
You can find Todd Wheatland no LinkedIn here.
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Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international visitors, alumni and academics all coming for a unique experience.
The secret of managing it all? Jenna Bradwell, the one woman social media team.
This week on GovComms, Jenna Bradwell, their Social Media Specialist, takes you behind the scenes of the University of Sydney’s social media ‘team’ and shares with us how she alone manages their entire social presence.
Sometimes less is more; a must listen for all social media managers and directors.
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