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    Government

    GovComms: The Future of Government Communication

    Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.

    Watch our episodes in video on contentgroup’s YouTube channel.


    Hosted on Acast. See acast.com/privacy for more information.

    Advertise

    Copyright: © contentgroup

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    Latest Episodes:
    Ep#29: Government to Client. Measuring the effectiveness of experiences, with Jo’Anne Langham Mar 18, 2019
    Show notes

    Jo’Anne Langham is an experienced independent consultant with a strong background working in public policy. Her capabilities include human-centred design, statistical data analysis, and public administration. Jo’Anne holds a Doctor of Philosophy (Ph.D.) focused on economic psychology - tax compliance at the University of Queensland.

    She formerly worked as a Senior Director of Corporate Research and Intelligence at the Australian Taxation Office where she created a professional social research capability. She has also acted as a Governance Review Lead responsible for managing stakeholder relationships and the design of new operating models.

    Jo’Anne’s latest Ph.D. work has investigated citizen experience measurement from a public sector perspective. Her framework titled ‘XE Heuristics’ looks at measuring the effectiveness of client and citizen focussed design.

    Discussed in this episode:

    • The origins of citizen focused experience design
    • Government adoption of a citizen-focussed approach
    • The importance of measuring and modifying design
    • Developing metrics for client experiences
    • An introduction to Jo’Anne’s experience measurement framework
    • Creating customer journey maps
    • Using the framework to improve public sector outcomes

    Hosted on Acast. See acast.com/privacy for more information.


    Ep#28: Corporate Affairs and Content. A Regulatory Perspective, with Matthew Abbott Mar 04, 2019
    Show notes

    Matthew Abbott, Senior Executive Leader – Corporate Affairs. Matthew is head of media, government relations, internal communications, publications and the internet at the Australian Securities and Investments Commission (ASIC).

    Before joining ASIC in 2010, Matthew was a director of a public affairs consultancy, held a senior corporate affairs role with global shopping centre company, the Westfield Group, been an adviser to Joe Hockey in the Howard Government and worked for several NSW Liberal leaders. He has also worked as a financial journalist in the United Kingdom and started his career as a staff reporter with the Australian Financial Review.

    Matthew has a Bachelor of Commerce (UNSW) and a Master of Public Affairs (Sydney University). He also lectures on media and political campaigning in a masters program at Sydney University.

    Discussed in todays episode:

    • Influencing behavior from a corporate affairs position
    • How self-sufficient regulators are regarding media and communications output
    • Measuring communications progress towards a strategic objective
    • How is the regulatory communications environment is changing
    • The shared challenges amongst regulatory communicators
    • Managing the media spotlight on the Royal Banking Commission
    • The right stories to tell
    • Advice for government communicators

    Hosted on Acast. See acast.com/privacy for more information.


    Ep#27: Strengthening Government Communications. How and Why, with Sheena Ireland Feb 18, 2019
    Show notes

    Sheena Ireland is the founder and director of communications consultancy: Specialists in Communications. She has held senior communications positions in government and industry, including areas such as science and research, automotive, arts and sport. Her 16 years’ experience working with government and industry includes working as the Director of Stakeholder Relations at the Australian Research Council, Media Adviser to a Federal Government Cabinet Minister and Communications Manager for the Federal Chamber of Automotive Industries.

    Sheena has spoken at government and small business conferences and seminars on the importance of communications strategy, the power of social media and the need for stakeholder engagement in any communications plan. She has also facilitated panel and ‘in-conversation’ discussions on meaningful connection, our quest for happiness, and mental health and wellbeing.

    Discussed in this episode:

    • The impact of changing technology on government communications
    • How pace and efficiency are impacting communication
    • Why communicators should always have a seat at the table
    • An introduction to Sheena’s new platform: Our Comms Network
    • Sheena’s advice for all government communicators
    • The future direction of government communications

    Hosted on Acast. See acast.com/privacy for more information.


    Ep#26: THE SOCIAL MEDIA LITMUS TEST, WITH BARBARA WALSH Feb 04, 2019
    Show notes

    Barbara Walsh is a Senior Lecturer and Program Director in the Faculty of Arts and Design at the University of Canberra. Her specialised teaching and research interests lie in areas of integrated learning, social responsibility and corporate and strategic communication.

    Barbara’s 25-year career in public relations and corporate communications, also includes working as an Account Director for PR Consultancies in Sydney and London, managing her own consultancy in Sydney and several senior-level roles in the Australian Public Service.

    Discussed in this episode:

    • Is effective social media engagement a litmus test for how well communicators can do their job? And how this reflects on the intent of an organisation to engage with citizens. Social media is a fast way to directly engage with citizens. But requires two-way trust and access to the right people for approval and support.
    • The characteristics of good communicators are those who are agile, opportunistic, have strong personal characteristics, and can engage at senior levels.
    • How entrenched views in senior levels of bureaucracy coupled with an increasing demand for transparency with citizens, means communicators need to argue their case for social media channels as part of the suite of channels.
    • UC is helping create career ready graduates with practical integrated learning, providing students with relevant education while embedding them in practical industry environments.
    • Academics need to stay on top of changes and stay ahead of students, and industry needs to stay relevant and continue moving towards specialisations. This changes the way academics teach and the way degrees are built as students move into evolving communications roles.
    • And, the age-old challenge of embedding communications at the start of the process. Speaking the language of senior executives - risk appetite, governance, benefits – and the need to reshape how we talk about the role of communicators. For example, look at how behavioural scientists are taking on a communications role and establishing credibility. Can communicators create credibility using tools or methodology?

    Hosted on Acast. See acast.com/privacy for more information.


    Ep# 25: Bridging the trust divide, with Mark Evans Jan 21, 2019
    Show notes

    Professor Mark Evans (PhD) is Director of Democracy 2025 and Professor of Governance at the Institute for Governance and Policy Analysis.

    Mark is an expert in the study and practice of governance and policy analysis.

    He has a long track record of achievement in developing high quality, values-driven, knowledge institutions built around outstanding research with policy impact, relevant professional development programs, and creative partnerships with governance actors with a common commitment to delivering policy and leadership which delivers genuine public value.

    “Democracy 2025 – bridging the trust divide” is a unique collaboration between MoAD and foundation partner UC-IGPA that will see a centre established at the spiritual home of Australian Democracy, Old Parliament House, that will generate research, education and practice to enhance the quality of democratic engagement.

    It will bring together academic study and debate with public engagement opportunities such as events and exhibitions to investigate and experiment with what works in terms of renewing our representative system of government and facilitate evidenced-based cross partisan conversations on how to improve our democratic practices.

    Discussed in this episode:

    • Communication is the oxygen of any organisation
    • The complexity for modern government, is that there is no one audience
    • We’re in a different era of government and it’s so important for the Australian Public Service to win hearts and minds and engage in better storytelling about the great work that it does
    • We need a great diversity in the workforce in order to understand the different channels of communication that will have any impact
    • If current trends continue no more than 10% of Australians will trust their politicians and political institutions

    Hosted on Acast. See acast.com/privacy for more information.


    Ep #24: May I have your attention please, with Simon Troeth Dec 11, 2018
    Show notes

    Simon Troeth is Director – Media at the Minerals Council of Australia.

    He has a long and distinguished career in both the media and politics.

    Simon started his career as a print journalist, working for the Herald Sun and several other newspapers before moving in to politics where he spent 15 years working for state and federal politicians and was the Principal Media Adviser to the Premier of Victoria.

    He has also had several roles as media and policy advisers and was the Director of Strategic Communication for the Victorian Department of Justice.

    Simon has worked for three industry and has also worked as a consultant specialising in communications and government relations strategies.

    Discussed in this episode:

    • How communication has changed over the last 30 years
    • The growing nature of immediacy and personalization in how we consume media
    • Government has acknowledged the need to get closer with their audience
    • Important behaviours to follow when interacting with journalists
    • How to make an effective pitch
    • What’s more important, getting your own channels right or interacting with the media effectively?
    • Government sometimes operate inside out, they think ‘this is important, they need to hear this’ instead of asking ‘what do they need to hear?’
    • The importance of understanding how your audience perceives your organisation
    • Why evaluation is one of the best investments you can make as a communicator
    • How to attract and retain audience attention

    Hosted on Acast. See acast.com/privacy for more information.


    Ep #23: Using storytelling to communicate effectively, with Shawn Callahan Nov 27, 2018
    Show notes

    Shawn Callahan is the founder of Anecdote and one of the world’s leading business storytelling teachers and advisors.

    He started his career in technology with companies including Oracle and IBM, before he founded Anecdote in 2004.

    Anecdote helps leaders and sellers be better oral storytellers and assists corporations deliver on their strategies using stories.

    Most recently Shawn published his book PUTTING STORIES TO WORK. At its heart, this book provides a process for becoming a good business storyteller.

    Discussed in this episode:

    • Why storytelling is an effective communication approach
    • What makes a good story
    • Three focus areas for organisations to use storytelling
    • How you can become better at telling stories in an organisational setting
    • How to decide what information you should put in a story
    • Why you should never use the word story
    • How to measure the impact of the value of storytelling in your organisation

    Hosted on Acast. See acast.com/privacy for more information.


    Ep #22: Inserting creativity into storytelling, with Josie Khng Nov 12, 2018
    Show notes

    Josie Khng joined the contentgroup team in January 2018 as one of its strategists. Prior to her move to Australia, she was head of social media at global creative agency Bartle Bogle Hegarty in Singapore.

    She has a wealth of global brand experience and has led award-winning creative campaigns for IKEA.

    Now she focuses on developing creative strategies and content for her government and public sector clients.

    Discussed in this episode:

    • The future of social media and how the entertainment in storytelling can guide government communication
    • Ways to capture your audience’s time
    • Why personas are a must
    • Examples of successful creative government campaigns
    • How to structure your communication team
    • Key takeaways for government storytelling

    Hosted on Acast. See acast.com/privacy for more information.


    Ep #21: How should you engage with reporters, with Andrew Bell Nov 06, 2018
    Show notes

    Andrew Bell is an ABC producer and reporter in the ACT. He worked for the BBC and commercial radio in Wales before moving to Australia in 1988.

    In Australia, he has reported and produced news bulletins and documentaries for regional and metropolitan commercial television, Reuters and the ABC in Sydney and Melbourne.

    Andrew discusses the evolving world of media and how technology is changing the profession.

    Discussed in this episode:

    • What are reporters looking for when you call to pitch them your story?
    • What time of the day is best?
    • How is technology changing the way newsrooms behave?
    • What will give you your best chance of having your story run?

    Hosted on Acast. See acast.com/privacy for more information.


    Ep #20: Creating your DIY newsroom, with Stuart Howie Oct 29, 2018
    Show notes

    Stuart Howie, author, communications and media consultant, journalist and speaker shares with us insights and strategies from his latest book, The DIY Newsroom.

    Stuart draws on the principles and practices of newsrooms. Why newsrooms? Well, newsrooms are at the top of the content food chain - information is their reason for being.

    Stuart knows a thing or two about newsrooms, having transformed newsrooms across a 30-year career as an editor and journalist, including time as editorial director for Fairfax Regional Media.

    Discussed in this episode:

    • What editorial operations that impacts a nation looks like. And the parts you can take and tailor to your own operations.
    • The power of acting SMART™. What it is and how you can control your message for maximum impact.
    • Future proofing your comms strategy for 2019
    • Essentials for authentic stakeholder engagement
    • Building diversity into an engaging strategy that converts

    Hosted on Acast. See acast.com/privacy for more information.


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