Good. Better. Broker.

Latest Episodes:

Client Compassion: The Game-changer in Broker Success | Episode 75 Jul 16, 2024

Show notes

The following guest sits down with host Justin White:
• Cory Bohman, Mortgage Loan Originator – Grow Mortgage
Making Yourself Stand Out by Making Clients Feel Like You Truly Care About Them
Of all the ways mortgage loan originators try to gain an edge over their competition, one that’s often overlooked is simply caring about the client. How can mortgage brokers create a memorable experience and a client for life? Listen to Episode 75 of Good. Better. Broker. as we talk with a mortgage veteran with over 25 years of experience whose calling card is treating her borrowers like family.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to gain repeat business and referrals by making clients feel special.
In this episode, we discuss ...
• 1:49 – why Cory’s relationships with her clients are vital to her success
• 2:52 – Cory’s background in operations and underwriting and how it helps her as an LO
• 4:11 – why Cory lets her clients know early on that she cares about them
• 5:44 – the importance of customizing communication with clients
• 8:02 – how Cory sets up the client experience for success
• 11:35 – frequency of communication with clients
• 14:39 – what Cory does to create a ‘wow factor’ for her clients
• 17:30 – what Cory does for a client when a loan is cleared to close
• 18:19 – Cory’s follow-up process once a loan is closed
• 20:29 – how data analytics help guide Cory’s actions
• 23:27 – Cory’s message for other LOs on creating a memorable client experience
Show Contributor:
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Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Why Brokers Need a Business Plan | Episode 74 Jul 02, 2024

Show notes

The following guest sits down with host Justin White:
• Enrique Braunschweiger – Brokerowner, First West Financial
Consistently Getting Loans Requires a Business Plan for Short- and Long-Term Success
“What is your plan today to get more loans?” That’s the question Enrique Braunschweiger poses to every loan originator who asks for his help. What does a successful plan look like and why is it important to have one? Tune into Episode 74 of Good. Better. Broker. as we talk with a mortgage broker who doubles as a coach and helps other brokers put together a plan to bring in business.
In this episode of the Good. Better. Broker. podcast, you’ll learn why having a blueprint is essential to consistent success.
In this episode, we discuss ...
• 1:44 – why Enrique believes mortgage loan originators need a business plan
• 2:36 – why mortgage brokers can’t wait for loans to come to them
• 3:38 – the four main areas Enrique covers with his coaching clients
• 5:31 – where Enrique starts when helping brokers put together a blueprint
• 6:52 – why Enrique works backward when developing strategies
• 7:53 – why Enrique has always invested in coaching
• 10:04 – what’s required to achieve goals as a loan originator
• 11:20 – why Enrique puts together coaching plans with his clients
• 12:27 – the question Enrique asks every broker who calls him for help
• 13:55 – why Enrique enjoys helping other mortgage brokers
• 15:22 – The role AI plays in putting together a successful business plan
• 16:58 – Enrique’s message for other loan originators on making adjustments
Resources mentioned in this episode:
AIME
Success Track
Show Contributor:
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

How to Build a Consumer-Direct Business | Episode 73 Jun 18, 2024

Show notes

The following guest sits down with host Justin White:
• Amir Nurani – Broker-owner, Left Coast Leaders
Harnessing the Power of Technology to Build a Consumer-Direct Business Model
In mortgages or any business, you want to be where the customer is. How can loan originators put themselves in position to be found when borrowers search online for a mortgage? Tune into Episode 73 of Good. Better. Broker. as we talk with a tech-savvy mortgage broker whose systems prioritize customer acquisition and retention.
In this episode of the Good. Better. Broker. podcast, you’ll learn strategies for implementing a successful customer-direct business model.
In this episode, we discuss ...
• 1:28 – what the customer experience means to Amir
• 2:48 – how Amir’s love of technology impacts his business strategy
• 3:35 – Amir’s biggest priorities as a broker-owner
• 4:51 – how Amir learned how to build technology systems
• 6:37 – why Amir thinks customer acquisition is the toughest part of the mortgage business
• 7:41 – Amir’s perspective on lead generation
• 9:26 – managing volume while nurturing a client base
• 10:48 – why brokers are set up to succeed in lead generation
• 12:15 – how Amir built his technology platform the way he did
• 15:01 – why it’s important to take advantage of automation
• 16:43 – how Amir’s system helps his originators with talk time
• 18:37 – Amir’s message to others considering a consumer-direct business model
• 20:26 – how the NAR settlement will impact lead flow
Resources mentioned in this episode:
Salesforce
Show Contributor:
Amir Nurani
Connect on LinkedIn
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Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

UWM LIVE! 2024 Megacast, Part 2 | Episode 72 Jun 04, 2024

Show notes

The following guests sit down with host Justin White:
• Adriana Bates – Clear Mortgage
• Tim Potempa, E Mortgage Capital
• Bryce Bradley, Rosegate Mortgage
• Faris Tadros, Next Chapter Financial
• Stacey Melton, Reasy Financial
Clients Who Attended UWM LIVE! Join Us to Talk About How They’re Generating Business
For the third year in a row, thousands of independent mortgage professionals gathered in Michigan for the biggest broker event of the year, UWM LIVE! In Part 2 of this special episode, we catch up with several UWM partners from around the country to find out how they’re leveraging technology, social media and more to boost their business.
In this episode of the Good. Better. Broker. podcast, you’ll hear client interviews from the third annual UWM LIVE! event in Michigan.
In this episode, we discuss ...
• 0:33 – interview with Adriana Bates
• 14:32 – interview with Tim Potempa
• 22:16 – interview with Bryce Bradley
• 30:32 – interview with Faris Tadros
• 37:23 – interview with Stacey Melton
Show Contributors:
Adriana Bates
Connect on LinkedIn
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Tim Potempa
Connect on LinkedIn
Connect on Instagram
Connect on Facebook
Bryce Bradley
Connect on LinkedIn
Connect on Instagram
Connect on Facebook
Faris Tadros
Connect on LinkedIn
Connect on Instagram
Connect on Facebook
Stacey Melton
Connect on LinkedIn
Connect on Instagram
Connect on Facebook
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

UWM LIVE! 2024 Megacast, Part 1 | Episode 71 May 21, 2024

Show notes

Five Clients Who Attended UWM LIVE! Join Us to Talk About How They’re Generating Business
For the third year in a row, thousands of independent mortgage professionals gathered in Michigan for the biggest broker event of the year, UWM LIVE! In Part 1 of this special episode, we catch up with several UWM partners from around the country to find out how they’re leveraging technology, social media and more to bring in business.
In this episode of the Good. Better. Broker. podcast, you’ll hear client interviews from the 3rd annual UWM LIVE! event in Michigan.
In this episode, we discuss ...
• 0:29 - interview with Bryon Taylor and Ryan Buys
• 12:19 - interview with Sonya Rodgers
• 21:08 - interview with Andy Fulton
• 32:24 - interview with Stephanie Ham
• 45:43 - interview with Odysa Castillo and Yariela Valdes
Resources Mentioned in This Episode:
Opus Clip
Show Contributors:
Bryon Taylor
LinkedIn, Instagram or Facebook
Ryan Buys
LinkedIn, Instagram or Facebook
Sonya Rodgers
LinkedIn, Instagram or Facebook
Andy Fulton
LinkedIn, Instagram, orFacebook
Stephanie Ham
LinkedIn, Instagram or Facebook
Odysa Castillo
LinkedIn, Instagram or Facebook
Yariela Valdes
LinkedIn, Instagram or Facebook
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Partnering With a Real Estate Powerhouse | Episode 70 May 07, 2024

Show notes

The following guest sits down with host Justin White:
• Kevin Robinson, Brokerowner – Capital Home Loans
Aligning With a Successful Real Estate Company Gives Brokers a Lead Source With Longevity
Of all the different ways mortgage brokers can generate business, hitching your wagon to a successful real estate team can be one of the most fruitful. How can brokers get in with a successful real estate company, deliver value and show them they are true partners? Tune into Episode 70 of Good. Better. Broker. as we talk with a mortgage broker who is in lockstep with the dominant real estate company in his market — and still has to earn their business every day.
In this episode of the Good. Better. Broker. podcast, you’ll find out how to align with a successful real estate company.
In this episode, we discuss ...
• 1:28 – why Kevin prioritizes partnerships with real estate agents
• 2:24 – how Kevin decided this was going to be the strategy for his company
• 3:10 – how Kevin defines a great experience for his real estate partners
• 4:00 – how Kevin’s partnership with a top real estate brokerage started
• 5:33 – what Kevin and his originators do to provide value for their agents
• 6:07 – areas of need Kevin sees from his real estate partners
• 6:58 – why showing up for meetings and events in person makes an impact
• 7:56 – educating real estate agents on the benefits of working with brokers
• 8:57 – how the company podcast is designed to help their real estate partners
• 10:48 – how Kevin stays on top of his real estate partners after the loan closes
• 12:00 – the importance of attending closings
• 13:11 – supporting real estate partners at networking events
• 14:15 – the impact of the company’s partnership with their top real estate company
• 15:47 – advice for finding the right real estate company to partner with
Show Contributor:
Kevin Robinson
Connect on LinkedIn
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Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

The Foundation for First Year Success | Episode 69 Apr 23, 2024

Show notes

The following guest sits down with host Justin White:
• Jalen Scott – Mortgage Broker, Belong Lending
Much like a house, a career in mortgages is only as good as the foundation it’s built on. If you’re a new loan originator, building a strong foundation means looking at your job as more than a job. What steps can brokers take when they’re just starting out to set themselves up for success? Tune into Episode 69 of Good. Better. Broker. as we sit down with a first-year mortgage broker to hear about the ups and downs of a career that provides so much and demands even more.
In this episode of the Good. Better. Broker. podcast, you’ll find out what it takes to achieve success as a first-year mortgage loan originator.
In this episode, we discuss ...
• 1:35 – Jalen’s reflections on his first year as a mortgage loan originator
• 2:44 – The importance of social media to gain visibility as a new mortgage loan originator
• 4:40 – The opportunity social media presents to create branded content
• 6:19 – Jalen’s content strategy and how it’s evolved since he started
• 8:19 – How Jalen comes up with ideas for social media videos
• 9:21 – Why it’s necessary to be completely invested in your first year as a mortgage broker
• 10:39 – Why progress as a mortgage loan originator isn’t linear
• 13:26 – Why being a mortgage broker becomes a part of your identity
• 15:06 – How new loan originators can find business
• 17:56 – The importance of connecting with real estate agents you get along with
• 19:13 – What Jalen would tell himself if he could start over
• 20:55 – Jalen’s decision to become a brokerowner
Show Contributor:
Jalen Scott
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Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Be Somebody Who Knows Everybody | Episode 68 Apr 09, 2024

Show notes

The following guest sits down with host Justin White:
• Diane Luongo-Gazich, Sr. Loan Advisor – C2 Financial
During one of the most challenging mortgage markets the industry has seen, a veteran loan originator decided to reinvent herself. The plan – host an event and invite as many financial professionals as possible. What was the result and how has it impacted her business? Tune into Episode 68 of Good. Better. Broker. as we sit down with Diane Luongo-Gazich to find out how she’s become a referring source for everyone in her sphere of influence.
In this episode of the Good. Better. Broker. podcast, you’ll find out why offering business to referral partners without asking for business in return is a successful long-term strategy.
In this episode, we discuss ...
• 1:34 – why Diane values partnerships over relationships with referral sources
• 2:26 – the questions Diane asked about reinventing herself
• 3:11 – why Diane sees herself as an advisor on all financial matters
• 4:07 – how Diane came up with the idea for the event that changed her business
• 6:08 – why Diane focuses on referral partners other than real estate agents
• 8:33 – the event Diane organized and how she marketed it
• 10:02 – why the event became an “aha” moment for Diane
• 10:34 – Diane’s strategy for staying in touch with past clients
• 11:57 – how Diane offers business to her referral partners
• 13:25 – the reaction Diane gets when she refers business out
• 15:50 – the impact of Diane’s networking efforts on her professional growth
• 17:18 – Diane’s advice for expanding your sphere of influence
• 18:36 – Diane’s message for improving as a loan officer
Resources mentioned in this episode:
Success Track
BNI Groups
Show Contributor:
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Operation Ownership: Navigating VA Loans With Expertise | Episode 67 Mar 26, 2024

Show notes

The following guest sits down with host Justin White:
• Patton Gade – National Director of Military Lending, UMortgage
How to Serve Veteran Borrowers in a Way Befitting their Service to the Country
With a name like Patton, you could say that Patton Gade was born to serve in the military. Patton’s love for his country is matched only by his passion for helping veterans achieve homeownership. How can mortgage brokers better educate themselves on VA loans? Listen to Episode 67 of Good. Better. Broker. as we sit down with the top VA loan originator in the country to find out why the VA loan is still so misunderstood and how mortgage brokers can help change that narrative.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to better serve the unique needs of military veterans when it comes to homeownership.
In this episode, we discuss ...
• 1:49 – why VA loans are personal and not just professional for Patton
• 2:39 – the importance of having a team of originators who are military veterans
• 5:05 – why so few military veterans have used their VA loan
• 6:41 – why Patton believes the VA loan is the best loan product
• 7:40 – the vision of what Patton is building with his team
• 9:20 – the educational void that exists when it comes to VA loans
• 10:36 – the nuances of originating a VA loan
• 11:45 – the common traits of the originators on Patton’s team
• 12:54 – why the best VA originators have a true passion to help veterans
• 14:42 – the story of Patton’s first personal home loan experience
• 15:28 – Patton’s plan to help educate people about the VA loan
• 17:30 – Patton’s advice to loan originators on how they can become better at VA loans
Resources mentioned in this episode:
VA website
Show Contributor:
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Scaling Up Smart: Operational Excellence as the Mortgage Broker’s Secret Weapon | Episode 66 Mar 12, 2024

Show notes

The following guest sits down with host Justin White:
• Mahb Rahman – Mortgage Broker, Safetrust Mortgage
How a Mortgage Broker Shop is Scaling by Prioritizing a Streamlined Operations Process
While many mortgage loan originators aim for operational efficiency, Safetrust Mortgage is building its company on operational excellence. How is Safetrust impressing clients and referral partners with a smooth and speedy loan process? Listen to Episode #66 of Good. Better. Broker. as we talk with Chief Growth Officer, Mahb Rahman, about their strategy to scale by doing all the basics exceptionally well.
In this episode of the Good. Better. Broker. podcast, you’ll learn how a growing mortgage company is spearheading its growth with its Operations team.
In this episode, we discuss ...
• 1:29 – Mahb’s move to becoming an independent mortgage broker
• 2:45 – Why Safetrust Mortgage built their company on having a strong Operations team
• 4:11 – How Safetrust has structured their process to align with their vision
• 6:25 – How Mahb’s prior experience helped him streamline the company’s process
• 8:02 – Why delegating parts of the loan process fosters accountability and collaboration
• 10:14 – The advantage of having an experienced Operations team
• 13:07 – How Safetrust leverages their Operations team to impress real estate agents
• 16:45 – The importance of posting fast CTCs on social media
• 19:16 – How Safetrust plans to grow with Operations continuing to lead the way
Show Contributor:
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

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