Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

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Eric on Instagram

STR Profit Academy

Overnight Success

Email team@overnightsuccess.io

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Central Belfast Apartments

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How to Scale Your Airbnb Business by Being the #1 Expert in Your Market Nov 21, 2022

Show notes

The internet is vast, with more and more social channels popping up and more people jumping into the short-term rental space.

Getting the right eyes on your Airbnb properties for more bookings can take time and effort.

So how can you get your properties to stand out in the field?

By becoming the #1 expert in your market.

Dave Cordner is the owner of Central Belfast Apartments in Ireland. Dave got his start in the Short-Term rental space back in 2007, working with his parents. He purchased his own property in 2014 and has grown to over 60 properties. Dave has become an expert in his market by sharing great content through his blog and videos and coaching others in the short-term rental space. You can find his content on his blog, TikTok, and his YouTube channel.

On this episode of Get Paid for Your Pad, Dave joins me to discuss how he's used his passion for Belfast tourism to become the go-to expert in his market.

He'll walk us through how providing his guests with a more exciting stay experience garners him better reviews for his properties and more bookings.

Listen in as Dave shares the traditional marketing tactics he used when he started in the short-term rental business (before Airbnb was even created), how some of them are making a comeback, and how he's using his video content to be seen on every channel.

Topics Covered

Dave's story of starting in the STR industry before Airbnb existed
The power of old-school marketing techniques in a social driven marketplace
Dave's key advice for gaining credibility in the hospitality industry
How to promote your listings outside of Airbnb
The power of being consistent in content creation
How to use video to stand out from your competitors
The most important thing for creating good content
The five-star fundamentals to becoming successful in your STR business
Dave’s advice for a successful start in your STR journey

Connect with Dave Cordner

Dave's YouTube Channel

Central Belfast Apartments 🧳 (@centralbelfast) TikTok

Resources

Get Paid for Your Pad YouTube Channel

FREE Workshop: Learn the 3-Part Process to Scale Your Airbnb Business to $1M+

Leave A Review of Get Paid for Your Pad on Apple podcasts for a chance to WIN

STR Legends Mastermind

Email jasper@getpaidforyourpad.com

Sponsored By

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How Avant Stay Scaled Their Hospitality Brand to 1,500+ Units in Less Than 5 Years Nov 18, 2022

Show notes

"Hospitality is really about execution," — Sean Breuner

There are 23,000 short-term rental companies in the US. But the industry remains fragmented due to how challenging it is to build a scalable, national platform that can deliver a high-level yet standardized experience at every property, to every guest, every time.

AvantStay has scaled its hospitality brand to 1500+ units in less than 5 years.

Sean Breuner is the Founder & CEO at AvantStay. AvantStay is the largest STR brand in the US. With over 1500 properties in over 100 cities, AvantStay delivers a highly curated experience customized to guests' needs, using a proprietary tech suite to power bookings, seamlessly operationalize in-field and remote management, and activate authentic and elevated consumer touchpoints.

On this edition of STR Conversations, Eric and I talk with Sean about his vision to build a brand that takes the luxury of the hotel experience into the short-term rental space.

We discuss how AvantStay is leveraging technology, high-end amenities, and specially designed group spaces to build a trusted brand.

Listen in as he shares the critical elements needed to establish trust with your guests and faith in your brand in order to scale your short-term rental business. Plus, what excites him the most about the STR industry right now.

AvantStay is offering a special just for Get Paid For Your Pad listeners. Use code GPFYP250 for $250 off your next stay.

Topics Covered

What people think of when they think of branding in the short-term rental space
What you need to run and scale a horizontal operation
When you should begin thinking about branding
What you can do to improve the guest experience for your guest in all aspects during the complete cycle of the stay
What you need to make your brand stand out in the STR space
Why it's not always about being better
The top 3 ways to gain your guests' trust (and how to lose it immediately)
How to deliver a world-class product and match consumer expectations every time
Where Sean spends his time as CEO in growing the AvantStays brand
The three things a CEO needs to do to consistently deliver their vision for their brand
The most important thing to remember when building your brand

Connect with Sean Breuner

Sean Breuner on LinkedIn

AvantStay *Use code GPFYP250 for $250 off your next stay

AvantStay on Instagram

Resources

Email team@overnightsuccess.io

Sponsored By

Small Business Administration

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How to Fill Your Airbnbs with Corporate Travelers Nov 14, 2022

Show notes

There are advantages to hosting corporate travelers in your short-term rentals. You get high-quality guests. You can offer a number of upsells. And capitalize on referrals and repeat business.

But you may have to level up your game in order to attract these high-paying corporate clients.

So, what amenities do you need to offer business travelers? What level of service do they expect? And how do you market your Airbnbs to the corporate travel niche?

Robertin Nunez is the STR corporate travel specialist behind LivingQuarters.net, a platform that connects short-term rental hosts with business travelers.

With headquarters in Philadelphia and Miami, Robertin owns 100 in-house units and operates 3,200 listings in 12 cities around the world.

On this episode of Get Paid for Your Pad, Robertin joins me to explore what Airbnb hosts can do to attract business travelers and explain how to build relationships with the corporate departments that book travel for employees.

Robertin describes creative ways to identify the business travelers who visit your market and discusses why old school marketing tactics (like fliers and phone calls) are so powerful right now.

Listen in for Robertin’s insight on using OTAs to fill in occupancy gaps and learn how to fill your Airbnbs with high-paying corporate travelers!

Topics Covered

What inspired Robertin to choose a niche in corporate travel
How corporate travel is rebounding in the aftermath of COVID
What Airbnb hosts can do to attract business travelers
Building relationships with corporate departments that book travel for employees
Creative ways to identify the business travelers who visit your market
Why old school marketing tactics are so powerful right now
The advantages of being in the corporate travel niche
How Robertin uses OTAs to fill in occupancy gaps for his listings
Leveling up your STR game to attract high-paying corporate clients
Robertin’s insight on using data to make good business decisions

Resources

Co Host Expert

Email robertin@cohostexpert.com

Robertin on GPFYP EP368

Furnished Finder

The Book Direct Playbook: Say Goodbye to OTAs with Proven Marketing Tactics to Boost Direct Bookings by Mark Simpson

Elizabeth Soley at Jacob Street Partners

Changes to the Airbnb Algorithm

Email team@overnightsuccess.io

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What Hosts Should Know About Airbnb’s Pricing Update Nov 11, 2022

Show notes

Sometimes when a customer goes to make a booking on Airbnb, the daily rate seems reasonable, but when they go to checkout, the price, including the fees, is almost double.

Or a guest arrives at their perfect rental only to discover a list of checkout instructions so long it feels like their stay has now become a working vacation.

Airbnb started as an affordable alternative to hotels, but with so many guests venting on social media about the above concerns it looked like they were drifting away from that concept.

This didn't go unnoticed by Brian Chesky. He took to Twitter last week to announce new changes to the Airbnb platform in December for more transparency and accessibility in these more challenging economic times.

On this edition of STR Conversations, I'm breaking down the 4 new changes coming to the platform based on Brian Chesky's Twitter announcement and what hosts need to know to remain seen and stay competitive when these changes roll out next month.

Listen in as I walk you through how you can preview how your listing will look in December. I'll share my advice on pricing your cleaning fees based on the update and some tools you can use to position your listing for success. Plus, the most important thing to do with your listings when this update rolls out in December.

Topics Covered

The trick to seeing how your listing will look in December NOW
How the change in the algorithm will create more transparency for customers using the Airbnb platform
What's reasonable as far as checkout instructions for your guests
Comparing pricing tools like Beyond or Wheelhouse to the Airbnb smart pricing tool.
How should you set your cleaning fee based on the update
How to track the position of your listing in the search results
Why you should use a tool like Rankbreeze to track your ranking in the Airbnb search results
Predictions for what might be included in the 2022 Winter Update to be released on Wednesday, November 16, 8:00 am Eastern time
The most important update and how it affects the position of your listing in the search results
The #1 thing to do with your listings when these changes roll out in December

Resources

Jasper on Instagram

Eric on Instagram

STR Profit Academy

Overnight Success

Email team@overnightsuccess.io

Sponsored By

Heartwood Furnished Homes

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From 25 to 100+ STR Units in Less Than 1.5 Years Nov 07, 2022

Show notes

When David Bergmann joined our Legends X program in April 2021, he was a hectic host with 25 units and a dream to quit his full-time job.

18 months later, David manages a portfolio of 110 STR units and a neighborhood laundromat!

How did David scale his Airbnb business so quickly? And what did he learn along the way?

David is Cofounder of Heartwood Furnished Homes, a short-term rental management company out of Columbia, South Carolina.

On this episode of Get Paid for Your Pad, David joins me to explain how a solar eclipse inspired him to become an Airbnb host and why he started managing units for other STR investors.

David shares what he’s learned about hiring team members before you need them, adjusting systems that aren’t working and saying NO to clients who aren’t a good fit.

Listen in to understand why David bought a laundromat to support his STR business and learn how to save money by washing linens in-house as you scale.

Topics Covered

How a solar eclipse inspired David to become an Airbnb host
How David and his wife got started managing units for other STR investors
Why David joined the Legends X program in April 2021
The top 3 lessons David learned in the process of growing from 25 to 100+ units
Investing in team members before you need them and hiring the right people
What it looks like to adjust systems that aren’t working quickly
Why it’s crucial to say NO to clients and guests who aren’t a good fit
David’s experience with linens and why he decided to buy a laundromat
How much David is saving by washing linens in-house
When an Airbnb business might consider buying a laundromat

Resources

Email david@heartwoodfh.com

Legends X

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

LoopNet

GPFYP on YouTube

GPFYP on Instagram

STR Legends Mastermind

Review GPFYP on Apple Podcasts

Email team@overnightsuccess.io

Sponsor

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How We Are Adding $150k A Year in Revenue By Renovating Our Cabin Hotel Nov 04, 2022

Show notes

When working in the STR space, buying new properties to increase your bottom line is not always possible or probable.

And sometimes, it's not even necessary.

Sometimes increasing your revenue is as simple as renovating your current properties to attract your ideal guest avatar and maximize occupancy.

So, how can you determine which renovations actually pay off, what to skip, and come up with a realistic budget for your project?

On this edition of STR Conversations, Eric and I are breaking down how we are planning to do basic renovations to our current cabins at what's currently known as Strawberry Creek Village to begin transitioning them to fit our brand.

Listen in as we share details about the current status of the Schoolhouse and the Daydreamers' Den and the types of renovations each of those properties needs to help us achieve $150K more a year in revenue.

We'll share our philosophy for coming up with our vision, and the research we did to create a renovation budget that minimize costs while making the changes that will help us maximize occupancy and establish these properties as part of our Freewyld brand.

Plus, we'll share exciting news about upcoming high-level guests we will be hosting on the show.

If you are interested in participating in the last Legends X STR Accelerator class for 2022, NOW is the time to book your call.

Topics Covered

Why we are renovating Strawberry Creek Village to align with our brand vision
The #1 question you need to ask before renovating
How to use tools like AirDNA to research and understand what guests are seeking in your property's market
The most important caveat to keep in mind when using AirDNA's data in your research
The exciting thing we learned about our studio's performance in the market
How to use your customer Avatar to determine which renovations will create the experience YOUR guests are seeking
What type of renovations we are doing to bring the Strawberry Creek properties closer to the Freewyld vision
The biggest challenges with converting our Schoolhouse property into a 2-bedroom useable space
Jasper breaks down the elements he used to come up with a realistic investment-to-revenue ratio
The #1 lesson we are learning from this process

Resources

AirDNA

STR Profit Academy

Email team@overnightsuccess.io

Sponsored By

Your Family's Place on Instagram

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How to Think Like a Brand Manager Instead of a Property Owner Oct 31, 2022

Show notes

If you want to create a big brand identity as a small operator, you need to dig in and determine who you are and exactly who you want to serve.

So how can you niche down and get specific about your guest avatar?

One way is to determine a need you have that isn't being served and then fill that. That's what my guest today did.

Rose Tipka of Your Family's Place offers multi-generational spaces designed to provide their guests with stress-free, nostalgic family vacations. Rose and her family launched their business after discovering how difficult it was to find the perfect getaway for their own large family. They currently operate 3 properties, including Mount Pleasant Lodge, designed to offer guests of all ages a chance to reconnect and experience that summer camp feeling you had as a kid.

On this episode of Get Paid for Your Pad, Rose joins me to share the story of her husband's bold move while she was pregnant with their fifth child that helped them pivot into an industry they are passionate about, and launch a brand that helps other large multi-generational families enjoy the types of vacations they want to have.

We discuss how they established a flourishing brand identity built on creating family-friendly spaces, with special touches that take the stress out of large group travel to ensure every customer will be a repeat customer.

Listen in as Rose walks through the steps she took to home in on what their brand is and isn't and how that has helped them scale to launch their first million-dollar property while building a legacy brand for the future.

Topics Covered

Rose shares the story of how her husband bought their first property behind her back while she was pregnant and launched their STR journey
How Mark Simpson inspired the idea behind the Your Family's Place brand-name
Why being your own guest avatar is the #1 way to understand the needs of your guests
Why flexibility is the key to serving large families in the STR industry long-term
How to create family-friendly properties that evoke nostalgia
What to pack into your properties to make them family-friendly, and stress-free for your guests
Why Rose recommends working with professionals in all aspects of your STR business
How Rose is using video to add a personal touch and form a personal connection with her guests before they arrive
The most important thing they did when establishing the Your Family's Place brand

Connect with Rose Tipka

Your Family's Place on Facebook

Resources

FREE Workshop: Learn the 3-Part Process to Scale Your Airbnb Business to $1M+

How to Fill Your Calendar with Direct Bookings (Ep502)

How To Use Email Marketing To Drive Bookings (EP332)

Leave A Review of Get Paid for Your Pad on Apple podcasts for a chance to WIN

Sponsored By

The Vision for Freewyld on GPFYP EP516

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The Journey from Hectic Host to STR Legend Oct 28, 2022

Show notes

In the Legends X program, Eric and I coach people on how to get from Hectic Host to Short-Term Rental Legend.

But we also happen to be students, applying the system we teach to the new Airbnb business we’re building—a hospitality brand known as Freewyld.

So, where are WE on the journey from Hectic Host to STR Legend? And what does our signature VOS system look like in practice?

On this episode of Get Paid for Your Pad, Eric and I give you an honest look behind the scenes of Freewyld, sharing the progress we’ve made in each of the three pillars—vision, operations and scale.

We discuss the power in putting your brand vision and core values on paper and describe how automating our processes took us out of the day-to-day operations of Freewyld very quickly.

Listen in for insight on building out a short-term rental team and find out why we’re dialing in our vision and operations before we focus on scaling Freewyld.

Topics Covered

Why we were able to move from Hectic Host to Rising Star so quickly
The VOS system for building a STR business we teach in Legends X
Why it’s crucial to start by building a vision for your Airbnb business
How your host vision map functions as a blueprint for decision-making
The power in putting your brand vision and core values on paper
Why hospitality brands and traditional hosts are successful on Airbnb
How automating our property operations took us out of the day-to-day
The difference between property operations and business operations
Why I’m leading business operations (rather than hiring a COO)
Why we’re dialing in vision and operations before we scale Freewyld

Resources

STR Legends Mastermind

Review GPFYP on Apple Podcasts

Email team@overnightsuccess.io

Sponsor