Freedom Focus Photography

Latest Episodes:

Mastering Dog Posing Dec 03, 2024

Show notes

271 - Ever felt stuck mid-session, wondering, "What pose should I try next?" You’re not alone!
In today’s episode, I share my go-to strategies for posing dogs and their humans—perfect for pet photographers and anyone who works with furry friends. Plus, grab a free download of six posing cards to keep your creativity flowing!

What to Listen For:

Why taking a break during a session isn’t just okay—it’s a game-changer.
How to handle those “gazebo moments” when clients suggest less-than-ideal settings.
Why showing your camera’s preview to clients can diffuse their stress.
Tips for creating depth and interest with the “layer up” technique.
A breakdown of the 6 essential poses you’ll use in every dog photography session.
How to build trust with nervous dogs (and their humans!) for better photos.
Why every session feels like a learning curve—even after 15 years.
The secret weapon for grabbing a dog’s attention (hint: it involves a rabbit call).
How to position owners and dogs for heartfelt, natural interactions.
Special Black Friday deal on posing cards—don’t miss it!

Ready to master the art of posing? Download your free six posing cards at hairofthedogacademy.com/posing-tips and take the stress out of planning your next session.

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Why Craft Isn’t Enough with Heather Lahtinen Nov 26, 2024

Show notes

270 - Is your photography business stuck on repeat?
Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.

What to Listen For:

Why “perfecting your craft” won’t bring you more clients or higher sales.
Why focusing only on your craft can hold you back in business.
How a $5,600 sale changed one Elevate member’s outlook forever.
Why mindset is your biggest roadblock—and your greatest asset.
The real reason pricing alone isn’t the problem—or the solution.
Practical tips for achieving your next quantum leap in business.

Running a thriving photography business requires more than just stunning images. Nicole and Heather unpack the strategies, mindset shifts, and client stories that prove growth is possible with the right approach. If you’re ready to step into your next level, listen now and start making the changes that will transform your business.

Important Links:

Learn more about Progress Lab: www.hairofthedogacademy.com/progress
Master the craft of pet photography at the Hair of the Dog Academy: www.hairofthedogacademy.com
Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula: www.freedomfocusformula.com
Crack the code to booking more clients inside Elevate: www.freedomfocusformula.com/elevate
Discover the world of commercial pet photography in the Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercial

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Why You May Not Need a CRM Nov 19, 2024

Show notes

269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business.
In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.

What to Listen For:

What a CRM is and the key features it provides.
Why CRMs may not be the best fit for boutique photography businesses.
The essential functions every photographer needs to manage their business.
Free or low-cost alternatives to traditional CRMs.
Best practices for creating client workflows (even with paper checklists!).

CRMs can be powerful tools, but they’re not the only way to keep your photography business organized and thriving. By exploring simple alternatives like spreadsheets or Trello—and hybrid solutions like CloudSpot—you can streamline your workflow without unnecessary stress or expense.

Want to explore Nicole’s favorite tool? Check out this exclusive CloudSpot offer and start simplifying your process today!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Mastering Mini-Sessions Nov 12, 2024

Show notes

268 - Mini sessions—are they a blessing or a curse?
In today’s episode, we’ll explore why mini sessions might be your secret weapon to ensure a full calendar for 2025.
Discover the dos and don'ts of running these sessions, why naming them matters, and the simple tweaks to make them profitable without cutting corners. Let’s make your mini sessions work harder for you.

What to Listen For:

The power of mini sessions and why they’re more than just quick cash.
How a holiday mini session can secure your 2025 bookings.
Why you should never call them “mini sessions” (and what to call them instead).
Best practices for pricing mini sessions without undervaluing your work.
How to structure these sessions to avoid cannibalizing your full sessions.

Mini sessions don’t have to be a hassle—they can be a goldmine for your business! By following these best practices, you’ll streamline the process, attract quality clients, and even secure bookings for 2025. Ready to take the leap?

Listen now, subscribe, and let’s start planning out a profitable year. And don’t forget to check out Freedom Focus Formula and Elevate for more tools to help you succeed!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

State of the Business Nov 05, 2024

Show notes

267 - What if I told you that your photography business doesn’t have to look like anyone else’s?
Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you’re thinking about making a big pivot or you're just curious about what’s possible, we’ve got you covered with practical advice, personal stories, and some hearty laughs along the way!

What to Listen For:

The importance of embracing pivots in your photography business.
How Nicole transitioned from family photography to focusing on pets.
Why following your passion is key to long-term success in photography.
Why your photography business can look like whatever you want it to.
The mindset shifts needed to navigate big changes in your business.
When you should NEVER quit.
How to align your business with what lights your soul on fire!

In this episode, Heather and I shared our personal journeys of pivoting within our photography businesses and how you can embrace change with confidence. Remember, your business can look however you want it to! The key is staying open to shifts and knowing that you’re allowed to evolve. If you're ready to take your photography business to the next level, don't miss this one!

Make sure to subscribe to the podcast and leave us a review.
Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Stop Hiding Your Photography Oct 29, 2024

Show notes

266 - Are you hesitant to share your photography with the world?
You’re not alone!
In this episode, I’m chatting with Heather Lahtinen and we’re digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental roadblocks and start showcasing your art with confidence.

What to Listen For:

The most common fears holding photographers back from sharing their work.
How judgment from others impacts your creativity.
Why photographers hesitate to show unique projects.
Strategies to break through the fear of being copied.
How to reframe negative thoughts and gain confidence.
What photographers can learn from stepping into discomfort.
The right and wrong way to copy.
The secret to building your own style.

Sharing your work as a photographer doesn’t have to feel terrifying. In this episode, we break down the fears that stop you from posting your images and offer tips to push through those mental barriers. Whether it’s fear of judgment or the worry of being copied, the key takeaway is simple: take action, even if it feels scary. Your future self will thank you! Don’t forget to subscribe and share this episode with a fellow photographer who might be feeling the same hesitation!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

No Fail Marketing with Melissa Arlena Oct 22, 2024

Show notes

265 - Ready to take your photography business to the next level?
In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography.
Whether you’re just starting out or looking to improve your online visibility, Melissa shares her strategies to help photographers stand out online.

What to Listen For:

How Melissa transitioned niches
Why SEO is a long game and how it pays off over time
Tips for pet photographers on using SEO to reach new clients
How to create blog content that speaks directly to your ideal clients
SEO tactics for targeting multiple locations after moving
The difference between SEO for weddings versus portraits
Why blogging about FAQs and local services helps boost your website traffic
How to keep clients engaged on your site using buttons and clear calls to action

This episode was packed with incredible insights into the power of SEO for photographers. Melissa Arlena has shown us how optimizing your website can bring in more clients, even years down the line.
If you're ready to start ranking higher and getting booked more often, be sure to listen to the full episode! Don’t forget to subscribe to the podcast, leave a review, and check out the resources below to dive deeper into the world of SEO.

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

From Corporate Grind to Equine Photographer with Cassidy Brooke Oct 15, 2024

Show notes

264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did!
Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business.
Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionable tips along the way!

What to Listen For:

The moment Cassidy decided to quit her corporate job with no backup plan.
How Cassidy transitioned from working with a $400 Costco camera to becoming an in-demand professional photographer.
Cassidy’s experience with "working for free" to build a brand and why it worked for her.
The benefits of working with brands and how it helped Cassidy grow her photography business.
Cassidy’s mindset shift after losing her Instagram account—and how it led to greater success.
Tips for photographers who want to build relationships with brands and start earning from commercial work.
Advice on navigating the crowded equine and pet photography space without feeling the pressure of competition.
How to leverage social media for marketing, even if you’re an introvert.

Cassidy’s story is proof that with bold decisions, the right mindset, and a lot of persistence, you can turn your passion into a profitable business. Whether you’re looking to start your photography business or transition to working with brands, her journey is packed with valuable insights. Don’t forget to subscribe to the podcast so you never miss an episode, and if you found this one helpful, please leave a review!

Resources From This Episode:

Cassidy Brooke Photography
Cassidy Brooke Photography on IG
Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Are You Actually a Professional Photographer with Mark Rossetto Oct 08, 2024

Show notes

263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!
In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time.
Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.

What to Listen For:

The evolution of photography businesses since the 2000s
Do you still need a studio space to be considered professional?
The crucial difference between a hobbyist photographer and a professional photographer
Why part-time photographers can (and should) charge premium rates
The myth of digital-only photographers and how to add more value to your offerings
How creating a premium experience can set you apart in a crowded market
Why photographers need to think beyond just taking pictures
Practical tips for offering a high-end service, even when working from home
The importance of product offerings in elevating your business
How to make your first $10,000 sale (even if you’re just starting out)

Whether you’re a hobbyist photographer or looking to elevate your business to the next level, this episode has the insights you need to make it happen.
Start thinking beyond just taking photos—it's about creating an unforgettable experience for your clients and presenting yourself as the professional that you are.
Ready to level up?
Listen to this episode now, and don't forget to subscribe for more tips on growing your photography business!

Resources From This Episode:

Mark Rossett Photography Business Coaching
Professional Photography Business Network (PPBN)
Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial

Overcoming Circumstances with Heather Lahtinen Oct 01, 2024

Show notes

262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible.
In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy.
Listen in as we explore how to challenge these circumstances, from busy schedules to self-imposed limits, and unlock a new level of freedom and productivity in your business.

What to Listen For:

How to identify real-life obstacles versus self-imposed limitations.
Strategies to increase your capacity for handling business complexity.
The power of trusting your internal reserves to overcome challenges.
Why believing that “I need energy to be productive” can hold you back.
Personal examples of pushing through limitations, including managing kids and full-time jobs.
How perfectionism can trap you into limiting your potential.
Recognizing self-imposed restrictions that seem like concrete circumstances.
Ways to reframe how you view time and energy in your business.
How to stop letting circumstances dictate your productivity.
Why some restrictions are actually thoughts disguised as reality

Your circumstances don’t have to dictate your success. Pushing past perceived limitations—whether they’re about time, energy, or any other restriction—is key to unlocking your next level.

If this episode resonated with you and you’d like to dive deeper into coaching around these topics, join us in Elevate. The link is below and I can't wait to see you there!

Resources From This Episode:

CONNECT + LEARN MORE:

Explore all things photography education at nicolebegleyedu.com

Ready to build a profitable photography business? Visit freedomfocusformula.com

Master the craft of pet photography at hairofthedogacademy.com

Follow along on Instagram - @nicolebegleyofficial