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FoundersPlace.co Podcast — Business
FoundersPlace.co Podcast

“If you build it, they will come — if they can find you.” Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from “visionary” to the company Swiss Army Knife, solving an array of problems – from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can’t solve everything, but how turning your idea into a product and then taking the product to the right market – and even growing that market – are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder — and why almost all of them will do it again!

Copyright: ©2019 FoundersPlace.co

Latest Episodes:

Episode 37 - Looking at the Perspective of a Business Strategist with Christine Crandell Jul 01, 2019

Show notes

“The intersection of customer experience is sustainability. It may sound like it’s not relevant to a lot of people but it is. It is the hidden tsunami that is going to knock people right out apart. It’s the next age of customer experience,”these are the words of Christine Crandell a business strategist who will tell us in this episode how businesses can survive in this age of stiff competition and increasing market volatility.

Christine Crandell is the principal of New Business Strategies, a company which has been in business for 30 years, working with over a hundred companies in 3 continents. She has also written for Forbes, Huffington Post and CMSWire.

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Episode 36 - The CMO’s CMO with Karen Hayward Jun 24, 2019

Show notes

The function of a CMO is focused on facilitating sales & marketing strategies of a business. While CMOs work together with the other C-level executives, harmony in an organization isn’t always present. To execute a plan and make it work, there should be a forging partnership within an organization. One leader should think about how another leader perceives one thing. And from there, they can align their goals and work in harmony to bring value, and eventually, revenue to the company.

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Episode 35 - The Evolution of the CMO with Britta Meyer Jun 17, 2019

Show notes

As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation.

Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the past, she took on the CMO role for Socialtext Inc., Magnet Systems, and for WageWorks for almost 5 years.

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Episode 34 - Business & Mindset with Jerome Nadel Jun 10, 2019

Show notes

A company in their earlier stages always has a notion of an abundance mindset. They want to grow and they are so eager to improve each day of operation. But when the company starts to grow, they start bringing in people with a scarcity mindset – control the budget, cut the costs, etc. Thinking that you “don’t have enough” really closes doors to opportunities. Jerome Nadel is not your ordinary businessman. In this episode, Jerome introduces us to the use of psychology and philosophy in leading people and building a team.

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Episode 33: Toddcast #5 - Investors, VC's, and YOU Jun 03, 2019

Show notes

You’ve got your product, but how well do you know your market? Do pitches haunt your dreams? As a founder, you have to wear many hats. One of them is “finding a VC”, one of the most important parts of starting a company. But…how do you secure an investor? Today’s Toddcast recaps the last few weeks of our FoundersPlace.co series on investors, VC’s, and YOU.

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Episode 32 - Startups from An Investor’s Perspective with Steve Mankoff May 28, 2019

Show notes

How worthy are you? Yes, you have a great idea and an awesome product. But what about your market? Is it big enough? If you have been on the lookout for investors, these are just some of the questions that would need to be answered. Investors are going to scrutinize you from different angles. It is important to know what they are looking for exactly so that you can get into their minds and go straight to what will make them say yes to your VC pitches. Take what you can from this podcast and enjoy that startup capital.

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Episode 31 - From an Investor's Viewpoint with Maha Ibrahim May 20, 2019

Show notes

What makes an investor want to invest in a company like yours? A good pitch, a great presentation, or some sensational numbers - one can only guess what it is that makes an impressive impact on investors enough to make them say yes. More than a pitch, VCs are looking at how much you can make them believe in you. At the early stage, startups really need to focus on feedback from customers and partners to help them iterate until they get to their final destination. Fortunately, experienced investors have the understanding and patience to make this happen for the companies they invest in.

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Episode 30 - Venture Capital Redefined with Bruce Cleveland May 13, 2019

Show notes

Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable product, you might think that Venture Capital or VC firms will now be interested in investing in your company so that you can have your capital start up. However, if your revenue growth is not able to keep up with your capital expenditures, you will tend to run out of resources and try to ask for more from your investors. As a result, you can end up failing like most early stage startups because of that traction gap.

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Episode 29 - The Real Deal on VCs and How to Get Your Money with Paul Jozefak  May 06, 2019

Show notes

What does it take to get that most coveted funding and then be able to take your company to the next level? First-time founders could think that simply sending potential investors an email, pitch deck, or business plan is enough to make an impression. However, it is never as simple, or instant, as that. Investors only bet on people with whom they have built enough of a relationship to trust them.

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Episode 28 - ToddCast - How to Be the Leader in your Category Apr 29, 2019

Show notes

Everyone can’t make it to the top all at the same time. We have different phasing, different timelines. But what if you could do something about it to change the process, and lessen the time you spend on other things, in order to lead?

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