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    Business

    Founder’s Story

    “Founder’s Story” by IBH Media isn’t a business show. It’s the conversation founders don’t get to have anywhere else.

    Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended everything. The moment they wanted to quit and didn’t.

    You’ll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu, and just as often from founders you’ve never heard of who are building something the world needs to know about. Either way, the goal is the same: a real conversation that makes you laugh, makes you think, and sometimes catches you off guard with how much it makes you feel.

    This is where the story behind the success finally gets told. This is “Founder’s Story.”

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    Copyright: © IBH Media

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    Latest Episodes:
    Why Great Hires Fail and How to Fix Talent Market Fit | Ep. 327 with Deepali Vyas of Founder & CEO, Vyas Media & 'The Elite Recruiter' Mar 24, 2026
    Show notes

    Daniel Robbins interviews Deepali Vyas about the real reasons people get put on performance improvement plans, how founders can diagnose misalignment before it becomes a firing decision, and how CEO and C-suite profiles must evolve as companies scale. Deepali shares behind-the-scenes insight into executive hiring dynamics, including the power networks that shape boards and why women founders can face different patterns of removal. The episode closes with a clear view of what’s next: portfolio careers, fractional expertise, and a workforce increasingly driven by leverage, skill, and distribution.

    Key Discussion Points

    • Deepali reframes PIPs as a symptom of misalignment: wrong role, wrong stage, wrong manager, or wrong pressure profile, and argues the real leadership question is “where would this person win.”
    • She defines “talent market fit” as the match between a person’s wiring and the company’s current stage and constraints, and warns founders to ask, “did the person make the logo or did the logo make the person.”
    • Deepali explains how CEO needs evolve at inflection points, using the Uber search as an example of needing institutional process and maturity once a company outgrows founder-led chaos.
    • On AI, she lays out level one, level two, level three adoption and says most companies are missing level two, the workflow layer where the real ROI lives, which is why layoffs get justified as “AI” while productivity gains lag.
    • She predicts the rise of the portfolio career: high-skill talent stacking experience, then shifting into fractional advisory, consulting collectives, and multi-income expertise that disrupts traditional firms.
    Takeaways
    • Performance is contextual, and “fire fast” is often the wrong move; diagnose capability, energy fit, autonomy fit, and stage fit before assuming someone is the problem.
    • Hiring the “best” résumé is risky if the environment that created their success is not the environment you have, so founders must interview for pressure profile, ambiguity tolerance, and stage readiness.
    • The VC and board power dynamic still shapes outcomes, especially for women founders, and structural change requires more women check writers and support beyond seed into Series A and later stages.
    • The future of work is shifting from survival and status to optionality and identity, and the winning model becomes leverage plus skill plus distribution, not tenure.
    Closing Thoughts

    This Founder’s Story conversation turns hiring and “future of work” from buzzwords into a practical operating system for founders. Deepali Vyas leaves listeners with a clear message: build teams for fit, not prestige, and design organizations for the reality of how talent wants to work now, not how it worked ten years ago.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Neuro-Optometrist: Your Eyes Are Sabotaging Your Performance and You Have No Idea | Dr. Bryce AppelbaumYour Eyes Are Sabotaging Your Performance and You Have No Idea | Ep. 326 with Dr. Bryce Apbaum Mar 23, 2026
    Show notes

    Daniel Robbins interviews Dr. Bryce Appelbaum about why training the eye brain connection can be one of the biggest performance upgrades available and why vision decline with age does not have to be inevitable. They discuss functional vision problems that often go undetected, how screen habits are creating widespread strain and fatigue, and what people can do right now to improve clarity, stamina, and focus.

    Key Discussion Points

    • Dr. Bryce explains the difference between reactive eye care and proactive vision performance training, emphasizing that the brain is attached to the eyes and must be trained as a system.
    • He challenges the belief that reading glasses are unavoidable in your forties and shares a simple “eye pushups” near far focusing drill to strengthen the focusing system over time.
    • The conversation explores how symptoms labeled as ADHD or dyslexia can overlap with treatable functional vision issues, especially when tracking, focusing, and processing are inefficient.
    • Dr. Bryce breaks down screen time habits, the 20 20 20 rule, and why blue light is not the enemy but artificial blue light late at night can disrupt sleep and recovery.
    Takeaways
    • Vision performance is trainable, and improving focus, tracking, and convergence can improve reading stamina, productivity, sports performance, and day to day clarity.
    • If your prescription is changing every year as an adult, that can be a signal of adaptation to stress and over reliance on lenses rather than building a stronger focusing system.
    • Small habits stack: breaks from screens, distance viewing, night shift mode, and the right blue light protection before bed can meaningfully improve sleep quality and reduce strain.
    • ScreenFit and targeted vision training can create measurable symptom reduction and help people become less dependent on readers, even later in life, when done consistently and correctly.
    Closing Thoughts

    This episode is a wake up call that many performance and “focus” issues are not purely mindset or motivation problems, they can be visual system problems hiding in plain sight. Dr. Bryce Appelbaum leaves listeners with a practical path: train the system, build healthier screen habits, and treat vision like every other part of the body you want to keep strong for decades.

    Limited Time Offer – Get Huel today with my exclusive offer of 15% OFF online with my code FOUNDER at huel.com/founder. New Customers Only. Thank you to Huel for partnering and supporting our show!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    They Found a Problem Nobody Had Solved, Built It, and Scaled to 4.5M Users in Two Years | Ep. 325 with Martin Jensen and John Ramos CEO and CTO of Prop Firm Match Mar 18, 2026
    Show notes

    Daniel Robbins interviews Martin and John about Prop Firm Match, a platform that compares prop firms across categories like forex, futures, crypto, and stocks. The episode covers why most traders use prop firms to access larger capital pools, the dangers of unreliable firms, and how Prop Firm Match vets providers and uses verified trader reviews to create transparency in a fast-growing part of the trading world.

    Key Discussion Points:
    Martin explains that prop firms let skilled traders trade with more capital than they personally have, making it possible to earn meaningful income without massive starting funds. Both founders emphasize that payout reliability is the number one risk, because a trader can pass a challenge and still get stiffed by an untrustworthy firm. John shares the practical appeal: paying a relatively small fee or subscription to attempt a challenge is far less destructive than blowing up a large personal account while still learning. They explain how Prop Firm Match stays credible by using objective metrics, strict vetting, and manual verification of reviews so only real traders who used the firm can rate it.

    Takeaways:
    Prop firms can be a smart tool for traders who have skill but not enough capital, but only if the firm is reputable and pays reliably. A good prop firm is not just about pricing or rules, it is about trust, transparency, and a clear path from challenge to payout. Prop Firm Match grew by building credibility first, including a creative Twitter championship campaign before launch and scaling to an eight-person team while adding processes that reduce dependence on the founders. The long-term edge in prop trading platforms will come from verified data, community trust, and tools that help traders compare firms based on real outcomes instead of hype.

    Closing Thoughts:
    Founder’s Story captures a fast-growing corner of the trading world that most people still don’t understand, and why transparency matters when real money is on the line. Martin Jensen and John Ramos leave listeners with a clear message: prop trading can unlock opportunity, but only if you choose the right firm and protect yourself from the payout risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    What It Really Feels Like to Sell Your Company to IKEA | Ep. 324 with Leah Solivan Founder of TaskRabbit Mar 16, 2026
    Show notes

    Leah Solivan, the Managing Director of Precedent.vc, explains that acquisitions are emotional and overwhelming, and that “you can’t sell a company, it has to be bought,” even though TaskRabbit still ran a banker led process. She recounts how IKEA was a natural fit from day one because TaskRabbit’s top job was always IKEA assembly, leading to a London partnership that increased order value and customer satisfaction. She describes the board vote moment as bittersweet, ending a decade long journey, yet rewarding because the company would live beyond her and thrive under IKEA leadership. Leah also breaks down the venture capital reality, once you take VC money you are on a seven to ten year exit timeline, and she argues the system is broken, especially for women, requiring more female check writers and support at every stage.

    Thank you to our amazing sponsor, Shopify, who has changed my life. Sign up for your one-dollar-per-month trial today at SHOPIFY.com/foundersstory

    Takeaways:
    Founders should only take venture capital if their business truly requires rocket ship scale and they accept the timeline and layers of investor pressure that come with it. The best exits often come from deep product market fit with a strategic buyer where culture alignment matters as much as price. Leah’s perspective on VC is blunt, the system is not fair, but change happens through more women raising funds, deploying capital, and supporting founders through Series A and beyond. Finally, she believes AI is the next inflection wave and the founders who win will be the ones building creative, precedent breaking companies while strengthening uniquely human skills like discernment and empathy.

    Closing Thoughts:
    Founder’s Story captures the full arc of a modern founder journey, from spotting a wave in a crisis to building a category and then letting go of it. Leah Solivan leaves listeners with both inspiration and clarity, the game has rules, the system has flaws, and the founders who thrive learn how to build anyway and still break precedent.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Burnout Is a Nervous System Problem Not a Productivity Problem | Ep. 323 with Mandy Morris Executive Psychology Coach and Co-founder of SoFree Mar 13, 2026
    Show notes

    Daniel Robbins interviews Mandy Morris about emotional intelligence, boundaries, burnout, and the neuroscience of regulation for founders and leaders. Mandy breaks down why executives often avoid EQ because they think it means talking about feelings, when it actually means managing emotional data so you can lead with clarity and steadiness.

    Key Discussion Points:
    Mandy explains that the emotional center of the brain activates first and the rational brain often justifies what we feel, which is why EQ is about managing and perceiving emotion in yourself and others. She reframes frustration and anger as signals that a boundary needs to be set, especially in situations like clients not paying on time. She argues most leaders are solving the wrong problem by trying to think their way out of exhaustion and decision fatigue instead of regulating the nervous system. She shares fast regulation tools from the conversation, including a thirty second body scan after calls, longer exhales to calm the system, breath of fire for energy, and bilateral stimulation tapping to reduce anxiety quickly.

    Takeaways:
    Burnout is not a willpower issue, it is often low grade fight or flight that reduces access to clarity, creativity, and long term decision making. The earlier you notice stress cues in the body, the less likely you are to reach the “feather brick dumpster” breaking point where health and performance collapse. Simple practices like breathing patterns and bilateral movement can shift state fast and create immediate space for better decisions. soFree was built to make these tools accessible in real time, not only in therapy sessions, helping people regulate in under two minutes when they actually need it.

    Closing Thoughts:
    Founder’s Story captures a critical modern leadership shift: the leaders who win long term will be the ones who can stay regulated, set boundaries, and keep their nervous system steady under pressure. Mandy Morris leaves listeners with a practical message that EQ is not soft, it is operational, and it starts in the body.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    How to Keep Key Leaders Without Raising Salaries (And Why It Can Profit the Company) | Ep. 322 with Bob Nienaber Founder and CEO of BenefitRFP Mar 12, 2026
    Show notes

    Daniel Robbins interviews Bob Nienaber, the Founder and CEO of BenefitRFP, about how founders should think about retirement planning, executive compensation, and retention strategies as a company scales. Bob explains the mechanics and intent behind executive benefit platforms, why qualified plans are restrictive for highly compensated employees, and how governance ready incentive structures can align leadership without increasing fixed compensation.

    Key Discussion Points:
    Bob says the first retirement priority is maximizing every available benefit and corporate match using pre tax dollars and letting time do the compounding. He explains that many people fail at retirement not because they did not save, but because they do not plan distributions and taxes, including state tax differences and long retirement time horizons. He breaks down why nonqualified plans allow companies to design retention and incentive programs for a small group of key people even at smaller revenue levels if losing them would be high risk. He also warns against phantom stock as “cheap” compensation, arguing that unfunded promises destroy trust and can become extremely expensive later.

    Takeaways:
    Bob’s core message is that taxes are the biggest silent cost in both personal wealth and company compensation, and structuring plans correctly can change everything. Retention is often cheaper than replacement, and he emphasizes that losing a one hundred thousand dollar employee can cost roughly three times that to replace. He claims properly designed and funded benefit plans can create profit for the company, not just cost, by reducing turnover and improving alignment. On exits, Bob says the one guarantee is that what you think will happen rarely happens exactly that way, so sellers must protect themselves and enforce buyer obligations.

    Closing Thoughts:
    This Founder’s Story conversation reframes executive benefits as strategy, not paperwork, especially for founders who want to keep key people without simply writing bigger checks. Bob Nienaber leaves listeners with a clear challenge: stop treating retirement and executive comp as an afterthought, because the decisions you make now compound for decades.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    The $1M Shark Tank Surge and the Product Test That Changed Everything | Ep. 321 with Wombi Rose Co-Founder and CEO of Lovepop Mar 09, 2026
    Show notes

    Daniel Robbins interviews Wombi Rose about building Lovepop, the company that revolutionized greeting cards with Slicegami, a fusion of kirigami and ship design software. The conversation covers Lovepop’s mission to create one billion magical moments, how customer driven testing validated demand early, what Shark Tank really feels like from inside the doors, and how Lovepop is adapting its product and subscription strategy for a world craving real connection.

    Key Discussion Points:
    Wombi explains that Lovepop began as pure fascination with intricate paper art discovered on a business school trip to Vietnam, long before it felt like a business. A key early moment came when a woman in Boston immediately said she would give the card to her mother on the anniversary of her father’s passing, proving the product was about emotion, not paper. He describes the scrappy early sales days, including making envelopes on the spot at a market and selling seventeen hundred dollars in one day, which signaled undeniable demand. Wombi then recounts Shark Tank nerves turning into calm once he saw the Sharks, landing a deal with Kevin, and experiencing the surge of seven and a half million viewers, thirty three thousand site visitors, and about one million dollars in sales after airing.

    Takeaways:
    This episode reinforces that the fastest way to validate a business is to test with real customers in real environments before building everything else. Wombi’s story shows how a single customer insight can redefine a product into a mission, turning greeting cards into a vehicle for connection in a loneliness crisis. He also highlights how scaling requires personal evolution, shifting from being right, to influencing, to listening, to ultimately empowering others to make decisions. Lovepop’s StashPass subscription is a direct response to what their best customers already do, keep a stash at home, and it helps both customers and the company build consistency.

    Closing Thoughts:
    Founder’s Story captures a rare kind of founder who blends engineering discipline with emotional intelligence and mission. Wombi Rose leaves listeners with a powerful idea that in an AI heavy world, the real advantage may be helping humans stay meaningfully connected, one magical moment at a time.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Stephen Fishbach: The Truth About Reality TV (It’s Real, But Not What You Think) | Ep. 320 with Stephen Fishbach Best Selling Author of Escape! Mar 06, 2026
    Show notes

    Daniel Robbins interviews Stephen Fishbach about the psychology of reality TV, the real lived intensity of Survivor, and the behind the scenes craft of producers who turn real life into a compelling story arc. Stephen also shares how he strategically leveraged his reality TV identity into writing, using that world as the bridge to a literary career through his novel Escape!

    Key Discussion Points:
    Stephen explains that many jungle reality contestants are not chasing fame as much as they are chasing a confrontation with the wilderness and a chance to find themselves. He describes reality producers as people who can see where a scene begins and ends, shaping real moments into structured narratives. He shares how Survivor feels like sudden freedom inside a game, but also becomes emotionally brutal because lying, betraying, and voting people out carries real weight. Stephen breaks down how he leveraged his Survivor platform into writing, and how Escape! explores the tension between lived reality and the story someone else is crafting about you.

    Takeaways:
    Reality TV reveals group psychology fast, including how tribes preserve moral innocence by making one person the scapegoat for the chaos the game forces on everyone. The hardest part is often not being voted out, but voting someone else out while knowing what the money represents for their life. Stephen’s creative lesson is to write from the world only you truly know, then use that as the bridge to where you want to go next. Escape! is his way of taking the reality TV identity and turning it into a deeper story about control, image, and meaning in a social media age.

    Closing Thoughts:
    This Founder’s Story episode is funny, honest, and unexpectedly deep because it treats reality TV like a real study of human behavior instead of a guilty pleasure. Stephen Fishbach leaves listeners with a sharper understanding of what’s real, what’s shaped, and why the need to “escape” your life can show up in the strangest places.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    The Future of Space and Startups: Where Smart Investors Are Betting Next | Ep 319 with Jake Chapman Managing Director of Marque Ventures Mar 04, 2026
    Show notes

    Daniel Robbins interviews Jake Chapman about how Marque Ventures invests in early stage companies advancing U.S. national security and Western values. Jake shares how his work moved from private investing into rethinking venture activity inside the Department of War and back out again into building a private firm designed to fund the future of defense, dual use, and strategic technologies.

    Key Discussion Points:
    Jake explains that national security investing requires founders and investors to think like futurists and “skate to where the puck is going,” not just fund what is being used in today’s conflicts. He shares why the U.S. acquisition system is more predictable than many people assume, making defense spending and future capability needs easier to map than consumer behavior. He also breaks down why defense founders need someone on the team with direct military or procurement experience and why talking to the end user early is critical. The conversation expands into space, where Jake argues that space infrastructure is becoming economically and strategically essential, with the long term possibility of a true in space economy and even the need to defend assets beyond Earth.

    Takeaways:
    A major takeaway from the episode is that great defense founders are usually mission driven and deeply engaged with the real world problems they want to solve. Jake makes clear that VCs are not only evaluating the business, but the founder’s passion, thoughtfulness, and ability to answer hard questions under pressure. He also highlights that some of the biggest mistakes in pitching come from dismissing competitors, lacking energy, or building a product without understanding how the actual customer will use it. More broadly, the episode shows that national security innovation is no longer a government only game, but a rapidly evolving startup space where private builders, veterans, and frontier tech founders can shape the future.

    Closing Thoughts:
    This Founder’s Story episode captures just how wide the lens has become for modern venture capital, stretching from defense procurement and battlefield tools to space commerce and even questions about aliens. Jake Chapman leaves listeners with a strong sense that the future will belong to founders who understand both technology and the geopolitical environment their products will enter.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    He Helps Executives Go From Good to Great and His First Move Is Radical | Ep. 318 with Steven Lovett Founder/CEO of Principled Consulting Services Mar 03, 2026
    Show notes

    Daniel Robbins interviews Steven Lovett about what separates good executives from great ones and why many leaders get stuck optimizing a business model they should be redesigning. Steven shares how his work with C-suite teams and boards focuses on helping leaders shift from reactive, short term thinking into strategic intelligence that prepares organizations for market change, innovation, and long term growth.

    Key Discussion Points:
    Steven says the real issue for most leaders is the gap between where they are and where they know they need to be. He uses the idea of deleting everything from a calendar as a way to force leaders to question how work actually gets done. He explains that many organizations reward stewardship of legacy instead of controlled experimentation. He also argues that alignment starts with shared decision making principles, not just shared goals.

    Takeaways:
    Efficiency alone does not create strategic advantage if the underlying model is outdated. Great leaders challenge assumptions, rebuild decision systems, and create incentives that reward thoughtful risk taking. The episode also makes clear that communication improves when people get on the same side of the table and solve the real problem together.

    Closing Thoughts:
    This Founder’s Story episode is a sharp reminder that strategy is not about squeezing more out of the current system, but about having the courage to rethink the system itself. Steven Lovett leaves listeners with a powerful challenge: if you want a different future, you may need to stop perfecting the present and start rebuilding it.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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