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    Business

    Founder’s Story

    “Founder’s Story” by IBH Media isn’t a business show. It’s the conversation founders don’t get to have anywhere else.

    Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended everything. The moment they wanted to quit and didn’t.

    You’ll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu, and just as often from founders you’ve never heard of who are building something the world needs to know about. Either way, the goal is the same: a real conversation that makes you laugh, makes you think, and sometimes catches you off guard with how much it makes you feel.

    This is where the story behind the success finally gets told. This is “Founder’s Story.”

    Advertise

    Copyright: © IBH Media

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    No More Excuses: Kelly Roach’s Provocative Playbook for Entrepreneurial Domination | Ep. 185 Mar 09, 2025
    Show notes

    Today we have Kelly Roach—a former NFL cheerleader, Fortune 500 executive turned 8-figure entrepreneur, and one of the only female founders who scaled from 0 to 8 figures without debt or investors. Kelly shares how she invested significantly in her personal brand and built a powerful platform that empowers thousands worldwide through entrepreneurship, bestselling books, a Top 20 podcast, and media features in ABC, NBC, Fox, and Forbes.

    Topics We Cover:

    • The journey to building a strong personal brand in a zero-barrier market

    • How investing in your personal brand differentiates you from the competition

    • Transitioning from corporate roles to becoming a successful entrepreneur

    • The concept of “Spiritual Selling” and its impact on business activation

    • The Miracle Hour strategy—dedicating one hour a day to profit-producing activities

    • Tips for developing a consistent content strategy and building a mini media company

    • Strategies for hiring and building a high-performing sales team aligned with your vision

    Key Takeaways:

    💡 Your personal brand is your most valuable asset in a crowded marketplace.

    💡 Focusing on your own journey—without comparing yourself to competitors—is crucial for growth.

    💡 The Miracle Hour strategy can transform your business by prioritizing profit-producing activities.

    💡 Spiritual selling and service-oriented approaches empower both sales and long-term client relationships.

    💡 Consistent content creation and a clear vision help you build a sustainable, scalable business.

    Resources & Mentions:

    • Kelly Roach International – Leading business growth and branding strategies

    • The Kelly Roach Show – A Top 20 podcast that delivers impactful insights in under 20 minutes

    • Spiritual Selling Book – Embracing faith-based principles to activate sales and drive business

    • Miracle Hour Strategy – Daily core activities that boost profitability

    Connect with Kelly Roach:

    📢 Website: https://kellyroachinternational.com/


    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

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    Transition from Corporate Exec to Empowered Entrepreneur & Transform Your Future with Erika Glenn | Ep. 184 Mar 09, 2025
    Show notes

    We sit down with Erika Glenn, an award-winning C-suite growth and healthcare executive, sought-after keynote speaker, and business consultant who is also the CEO and founder of Glenn Professional Services. Erika shares her journey, transitioning from a secure corporate role to building a scalable business, with her TEDx talk at over 500k views. Her insights on personal branding, strategic leadership, and embracing technology are invaluable for any entrepreneur seeking to transform their career and reclaim their life.

    Topics We Cover:

    • Transitioning from corporate leadership to entrepreneurship

    • The inspiration behind building a powerful personal brand

    • Overcoming the fear of leaving a guaranteed paycheck for entrepreneurship

    • Practical strategies for scaling a business with a clear vision and empowered team

    • The importance of mentorship, communication, and tailored go-to-market strategies

    • How technology and AI drive operational efficiency and innovation

    • Lessons learned from decades of experience in diverse industries

    Key Takeaways:

    💡 Investing in your personal brand provides a competitive edge and a safety net during transitions.

    💡 Overcoming fear is essential—focus on your strengths and learn from your mistakes.

    💡 A clear strategic roadmap, including effective mentorship and process optimization, is crucial for sustainable growth.

    💡 Technology and AI are transformative tools that boost efficiency, creativity, and overall business success.

    💡 Empowering your team and evolving from a hands-on operator to a visionary leader is key to scaling.

    Resources & Mentions:

    • Glenn Professional Services – Expert business consulting and growth strategies

    • Personal Branding – The importance of building an authentic, differentiating identity

    • Strategic Mentorship – Leveraging guidance to avoid common pitfalls

    • AI & Digital Tools – Enhancing business efficiency and innovation

    Connect with Erika Glenn:

    📢 Website: https://erika-glenn.com/


    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Allison Maslan – Unlocking the Secret Sauce to Escaping Overwhelm and Scaling 7-8 Figures | S2 Ep. 183 Mar 08, 2025
    Show notes

    In this episode of Founders Story, Allison Maslan—an entrepreneur with over forty years of experience and the founder/CEO of Pinnacle Global Network—shares her journey from growing up in an entrepreneurial family to building ten companies across diverse industries. Allison dives deep into the challenges of scaling a business, the importance of transitioning from an operator to a visionary leader, and her proven five-phase model for scaling. Along the way, she reveals how she’s helped over 150,000 entrepreneurs overcome the pitfalls of micromanagement, burnout, and operational overwhelm to create sustainable, team-managed businesses.

    Key Discussion Points

    The Entrepreneurial Spark

    • Family Influence: Inspired by her grandfather’s and father’s ventures in the retail space, Allison developed a passion for business from an early age.
    • Early Beginnings: She launched her first business at nineteen, setting the stage for a lifelong entrepreneurial journey.

    Transitioning from Operator to Visionary

    • Overcoming Early Challenges: She faced significant stress and burnout in the early days of managing every aspect of her businesses, including a near-fatal car accident due to overexertion.
    • Mindset Shift: Realized the need to move away from being the “end-all” operator to becoming a visionary CEO who empowers a team.

    The Pinnacle Global Network Solution

    • Solving Common Entrepreneurial Issues: Identified that 95% of business owners struggle with similar challenges—overwhelm, micromanagement, and lack of a clear growth roadmap.
    • Building a Supportive Ecosystem: Founded Pinnacle Global Network in 2010 to provide a community and strategic roadmap that helps CEOs build sustainable, team-managed companies.
    • Premier CEO Network: Currently supports over 150,000 entrepreneurs, offering guidance, mentorship, and a strategic framework for growth.

    Scaling Phases and Leadership Evolution

    1. Five Phases of Scaling a Business: Startup Phase: The early stage where everything revolves around the founder.
    2. Pioneer Phase: Transition into mid six-figures with initial team building—often hindered by fear of delegation.
    3. Ringleader Phase: Overcoming the pitfalls of micromanagement and clarifying what success looks like.
    4. Co-Creator Phase: Developing a collaborative culture where leadership is shared and team members drive initiatives.
    5. Visionary Phase: Achieving a founder-independent business model, allowing the CEO to focus on strategic growth and personal well-being.
    • Real-World Example:Shared the transformative journey of Marshall Doyle, who moved from exhaustive day-to-day management to achieving nine-figure revenue and reclaiming his personal life.

    The Importance of Personal and Company Branding

    • Building a Dual Brand: Emphasizes the need for both a strong personal brand and a champion company brand that resonates with team culture and client values.
    • Attracting the Right Talent: Focuses on promoting company culture, vision, and mission in recruitment to ensure alignment and foster growth.

    Embracing AI & The Future of Business

    • Integrating Technology: Discusses how AI is being incorporated to enhance efficiency, drive innovation, and support creative decision-making.
    • Maintaining Human Connection: Despite technological advancements, underscores the importance of human connection, team collaboration, and leadership development.

    Practical Takeaways

    • Embrace Delegation: Transition from being an overbearing operator to a visionary leader by empowering your team and establishing clear roles.
    • Adopt a Proven Growth Roadmap: Utilize the five-phase model to identify which stage your business is in and apply targeted strategies for each phase.
    • Invest in Branding: Build a strong personal and company brand to attract the right talent and create a culture that fuels growth.
    • Leverage Technology: Embrace AI and other innovative tools to streamline operations, but remember that human connection remains key.
    • Focus on Work-Life Balance: Scaling a business should also mean reclaiming your time and energy to lead a fulfilling life.

    How to Connect

    • Learn More About Pinnacle Global Network: Visit pinnacleglobalnetwork.com to discover more about their services, CEO strategies, and community.

    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Furkat Kasimov on Why Most Businesses Fail (And What to Do Instead) | S2 Ep. 182 Mar 08, 2025
    Show notes

    Daniel sits down with serial entrepreneur Furkat Kasimov, who brings over 20 years of experience building technology businesses. Furkat shares the hard-earned lessons from his career—from early failures to scaling companies—and provides practical advice for startups and established businesses. He also dives into his approach to learning from others, the importance of effective communication, and how to leverage AI for business growth.

    Key Discussion Points

    Early Entrepreneurial Journey

    • Motivation to Start: Furkat always believed he had the skills to build something meaningful.
    • Acknowledged that while he wasn’t cut out for careers in science or medicine, his passion and talent for business drove him to entrepreneurship.
    • Learning from Failure: Emphasized that failures are an inherent part of the entrepreneurial journey.
    • Shared that his book includes many examples of past failures, encouraging others to learn from the mistakes of others rather than repeating them.

    Overcoming Challenges

    • The Power of Learning: Highlighted the value of learning from mentors, advisors, and even competitors’ missteps.
    • Believes that acknowledging one’s limitations and seeking external guidance is crucial for growth.
    • Improving Communication: Shared a practical tip: asking team members to repeat back instructions to ensure clarity and prevent miscommunication.
    • Noted that good communication can prevent a multitude of mistakes within a business.

    Navigating Business Advice

    • Generic vs. Tailored Advice: Criticized generic business advice such as the need for a differentiating strategy, stressing that execution often matters more than the strategy itself.
    • Encouraged entrepreneurs to evaluate advice critically and adapt strategies that suit their unique business models.

    Sustaining and Growing a Business

    • Vision and Planning: Stressed the importance of having a clear vision or "North Star" to guide long-term strategy.
    • Shared insights on how companies can sustain growth over years by planning and continuously revisiting their business model.
    • Customer Feedback and Product Fit: Recommended interviewing potential customers to understand their problems and refine product offerings.
    • Explained the value of working with design partners to achieve product-market fit.

    The Role of AI in Business

    • Embracing AI as a Digital Worker: Described his current venture (in stealth mode) that leverages AI to enhance marketing strategies.
    • Urged businesses to treat AI as an integral team member—one that offers creative solutions and efficient support during meetings and strategy sessions.
    • Practical AI Integration: Suggested using AI to brainstorm ideas and streamline operations, comparing it to an external consultant that can provide fresh insights.

    Writing Don't Do This: A Guide to Business Survival

    • Purpose Behind the Book: Furkat’s goal is to provide a roadmap for startups to navigate common pitfalls and enhance their chances of success.
    • He plans to reinvest any earnings from the book as an angel investor, further supporting the startup ecosystem.
    • Personal Motivation: Shared his own struggles and the determination required to push through challenges—paralleling his journey with the broader struggles of many entrepreneurs.

    Practical Takeaways for Entrepreneurs

    • Learn from Mistakes: Absorb lessons from both your own failures and the experiences of others.
    • Communicate Clearly: Use simple techniques like asking for feedback to ensure your message is understood correctly.
    • Focus on Vision: Establish a clear long-term goal to guide your daily operations and strategic decisions.
    • Engage with Customers: Regularly interview potential and current customers to refine your product and business model.
    • Embrace AI: Integrate AI tools into your workflow as a means to enhance creativity and efficiency.
    • Give Back: Consider reinvesting success into your community to foster broader growth and opportunity.

    Resources & Links

    • Find Furkat’s Book: Visit don't do this.ai for more details.

    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Pauline Malcolm: AI Innovation for Creators & Brands with BrandStory Architech | S2 Ep. 181 Mar 05, 2025
    Show notes

    In this episode of Founder's Story, we sit down with Pauline Malcolm—the visionary CEO of Brand Story Architech and former executive from Essence. With over 25 years of experience in digital tech, media, and marketing, Pauline shares her journey from Silicon Alley to pioneering innovative branding strategies. She explains how AI and data-driven insights are transforming the creator economy and empowering brands to forge authentic connections.

    Topics We Cover:

    • The impact of AI on brand storytelling and digital marketing

    • How data-driven insights can authentically match creators with brands

    • Strategies for building a strong personal brand beyond logos and visuals

    • Navigating the creator economy as a mini media company

    • The future of marketing in an increasingly digital landscape

    Key Takeaways:

    💡 AI tools like social listening and content analytics are revolutionizing brand communication.

    💡 Authentic storytelling is about expressing a core identity, not just design elements.

    💡 Creators should view themselves as mini media companies to build sustainable brands.

    💡 Strategic partnerships and community-building are essential for long-term success.

    💡 Embracing digital innovation empowers both brands and creators to thrive.

    Resources & Mentions:

    • Brand Story Architech – Innovative branding and marketing solutions

    • Pauline Malcolm’s website – paulinemalcolm.com

    • AI & digital marketing tools – Enhancing storytelling and audience engagement

    Connect with Pauline Malcolm:

    📢 Website: paulinemalcolm.com

    📷 Instagram: https://www.instagram.com/brandstoryarchitech/


    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    AI vs. Human: Why Artists and Creators Still Reign Supreme with Katherine Dollison, Founder of KatVoix Media | S2 Ep. 180 Mar 02, 2025
    Show notes

    In this episode of Founder’s Story, we sit down with Katherine Dollison, a seasoned voiceover artist, digital marketing strategist, and entrepreneur. As the founder of KatVoix Media and co-host of The Majority Mindset Show, Katherine has built a career by embracing technology and entrepreneurship.

    Topics we cover:

    • The future of voiceover artistry in the age of AI and technology advancements
    • The role of AI in content creation, editing, and digital marketing
    • How Katherine’s journey from a full-time voice actor in Brooklyn led her to launch her own business
    • The importance of understanding digital marketing and website development for creatives
    • Strategies for self-learning and breaking down complex skills into manageable steps
    • The entrepreneurial lessons she learned through real estate investments and launching an online learning platform
    • Insights into running a successful podcast and the key to a strong business partnership


    Key Takeaways

    💡 AI is advancing, but human voiceover artists remain irreplaceable due to the need for authenticity and emotional depth.

    💡 Embracing technology in content creation can be a game-changer, but knowing how to market yourself is crucial.

    💡 Breaking large projects into short-term, manageable goals is a key strategy for learning and execution.

    💡 Entrepreneurship requires resilience—failing forward and learning from mistakes can lead to long-term success.

    💡 Finding the right business partner is essential—complementary skills and shared commitment make all the difference.


    Resources & Mentions

    • KatVoix Media – Voiceover, digital marketing, and business strategy services
    • The Majority Mindset Show – Hosted by Katherine Dollison & Asha Bland (YouTube & Instagram)
    • AI & Content Creation Tools – Enhancing editing and production efficiency
    • Real Estate Investing – Lessons learned from property investments in Philadelphia
    • Learning Management Systems – Creating an online educational platform for voiceover professionals


    Connect with Katherine Dollison

    📢 Website: FitLadKDLLC

    📺 YouTube: The Majority Mindset Show

    📷 Instagram: @TheMajorityMindsetShow


    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Breaking the Mold: Reimagining Entrepreneurship with Igor Vainshtein, Creator of the Entrepreneurpoly Board Game | S2 Ep. 179 Feb 28, 2025
    Show notes

    Igor Vainshtein returns to share his journey from early entrepreneurial struggles to major successes. From overcoming near-bankruptcy to executing a strategic exit, Igor offers deep insights on building resilient businesses and pivoting to new ventures with purpose. Igor Vainshtein – Best-selling author, inventor of the Entrepreneurpoly Board Game, founder of 24/7 Golf (sold to GOLFTEC), and creator of GolfTrak.App.


    1. The Strategic Exit

    • Exit Story:
    • Sold his company to a public company (GOLFTEC) in a deal that shared both risk and reward.
    • Discussed how a strategic acquisition can leverage a company’s value chain over traditional EBITDA metrics.
    • Learnings:
    • The reality of most exits involves a transition period—not just a simple “get the check and move on” scenario.
    • Emphasis on working closely with partners to grow both parties' success.

    2. Overcoming Personal Barriers

    • Imposter Syndrome:
    • The exit helped break down long-held self-doubt, enabling Igor to finally launch his board game and publish his book.
    • Lessons Learned:
    • Personal growth often follows facing and overcoming significant business and personal challenges.

    3. Building on Experience

    • From Board Games to Books:
    • Igor revisited his old projects, like the Entrepreneurpoly Board Game, updating them to reflect his current insights.
    • Introduced his upcoming book, Agile Manifestation, as a follow-up to his first book, Practical Manifestation.
    • Book Focus:
    • Combines principles from agile methodology with personal development.
    • Provides a practical, step-by-step guide to achieving your dreams by focusing on the inputs rather than just the outcomes.

    4. Entrepreneurship & the Power of Inputs

    • Mindset Shift:
    • Transitioned from an obsession with end results (e.g., becoming a billionaire by a certain age) to a focus on the daily habits and inputs that build sustainable success.
    • Key Takeaway:
    • Embracing the process and the daily grind is crucial; success is built step by step, much like the game of golf.

    5. The Role of Golf as a Connector

    • Networking & Relationships:
    • Golf has played a pivotal role in forging important business relationships.
    • Shared personal anecdotes of meeting industry leaders and influential figures over a round of golf.

    6. Advice for Entrepreneurs

    • Keep Pushing Forward:
    • Persistence is essential—even when the odds are against you.
    • Focus on what you can control (the inputs) and let the outcomes follow.
    • Embrace Failure:
    • Failure is part of the journey and a necessary stepping stone toward ultimate success.

    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    The Lost & Found Disruption: How Skyler Logsdon is Transforming an 8 Billion Person Problem with Boomerang | S2 Ep. 178 Feb 25, 2025
    Show notes

    Skyler Logsdon dives into the inspiration and innovation behind Boomerang—an AI-enabled solution that revolutionizes the lost and found process across travel, sports, entertainment, and hospitality. Skyler shares his personal experiences with lost items, the brainstorming behind Boomerang, and how his co-founder, Philip Engelbrecht (a visionary behind Shazam), helped shape the idea. This conversation unpacks the challenges, technological breakthroughs, and strategic partnerships positioning Boomerang as the household name for lost items worldwide.

    Key Discussion Points:

    • The inception of the Idea:
    • How a personal hassle with lost items and the influence of co-founder Philip Engelbrecht sparked the idea for Boomerang.
    • The concept of creating the “Shazam of lost and found” to simplify what is truly an eight-billion-person problem.
    • Technology & Innovation:
    • The integration of AI, image recognition, and machine learning to match detailed descriptions and photos with found items.
    • A deep dive into how Boomerang streamlines processes for both individuals and businesses, reducing the chaos of traditional lost and found methods.
    • Strategic Partnerships & Global Reach:
    • How early adopter partnerships with airports, hotels, casinos, and entertainment venues helped validate Boomerang’s model.
    • Insights into scaling the solution internationally, with recent expansions into Italy, the UK, and beyond.
    • Business Strategy & Customer Experience:
    • The importance of removing inefficiencies like excessive phone calls and emails in lost and found operations.
    • How Boomerang not only boosts recovery rates but also enhances customer satisfaction and brand loyalty for businesses.
    • Vision for the Future:
    • Skyler’s ambition to have every lost item claim and found item uploaded to Boomerang globally.
    • The role of continuous AI advancements in further refining the platform’s accuracy and speed.

    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    In an Unsafe World: Michael Hussain and the Future of Protection Dogs | S2 Ep. 177 Feb 25, 2025
    Show notes

    Michael Hussain shares his transformative journey from a disappointing first experience with a protection dog to becoming a trailblazer in elite dog training. Drawing parallels to entrepreneurial resilience and leadership, Michael explains how his relentless pursuit of excellence led him to develop a groundbreaking training program. His story is a compelling mix of innovation, hard work, and passion—plus his impact on safety in what can feel like an unsafe world.

    Key Discussion Points:

    • The Catalyst:
    • Michael recounts the eye-opening experience with a misaligned protection dog that changed his perspective.
    • The moment that sparked his commitment to mastering protection dog training.
    • Philosophy & Vision:
    • How Michael blends rigorous research with practical training methods to create dogs that are both safe and effective.
    • The vision to provide real protection without sacrificing the social and loving nature of the dog.
    • Elite Breed Selection:
    • Insight into why Belgian Malinois and Dutch Shepherds are the breeds of choice for high-performance protection.
    • The role of genetics, health, and early training in shaping a dog’s abilities.
    • Personalized Client Experience:
    • Michael’s hands-on approach to matching the right dog with the right client.
    • The importance of mutual commitment for developing an unbreakable bond between owner and dog.
    • Operational Excellence:
    • A behind-the-scenes look at the comprehensive training process—from diet and genetics to ongoing support and client education.
    • Michael’s commitment to maintaining the highest standards by personally overseeing every detail.

    Additional Resources & Takeaways:

    • https://www.alpinhausshepherds.com/

    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Dr. Ethan Kross: The Hidden Cost of Your Emotions - Why Controlling Them Might Be Hurting You | S2 Ep. 176 Feb 20, 2025
    Show notes

    We’ve been told to control our emotions, but what if we’ve been doing it all wrong? In this episode, Dr. Ethan Kross, one of the world’s leading experts on emotion regulation, reveals the biggest myths about managing emotions and why trying to "stay positive" might be hurting you.

    We break down his latest book Shift: Managing Your Emotions So They Don’t Manage You, the science-backed tools to take control of your emotions, and why your emotions might be the secret weapon to success.

    🔹 What you'll learn in this episode:

    • Why emotions are not your enemy—and how to use them to your advantage
    • The truth about mindset coaching vs. real science
    • How music, scent, and small shifts can instantly change how you feel
    • The biggest myths about emotional regulation that nobody talks about.
    • Why suppressing emotions never works—and what actually does.


    📲 Follow Dr. Ethan Kross & Get His Book:

    • 📖 Shift: Managing Your Emotions So They Don’t Manage You – https://www.ethankross.com/
    • Bestselling author of CHATTER and SHIFT
    • 📸 Instagram

    Our Sponsors:
    * Check out Indeed: https://indeed.com/FOUNDERSSTORY
    * Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com
    * Check out Plus500: https://plus500.com
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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