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    Business

    Founder’s Journal

    Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

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    Copyright: © 2022 Morning Brew Inc

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    Latest Episodes:
    How Spirit Halloween Makes $600M in 2 Months, The Journey of a CEO & Is a Recession Coming? Oct 18, 2022
    Show notes

    Episode 2: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) kick off with a discussion of Jamie Dimon’s recent economic predictions and how a possible recession will impact startup founders. Then, we jump into the aspects of Spirit Halloween’s business model that have helped it become wildly successful, the team’s own experience of going from founder to CEO, and finally, for Startup AMA we answer a listener question about how to pay yourself as a founder.


    00:27 - Jamie Dimon’s prediction about the markets

    06:06 - Intro

    06:41 - The Rundown

    09:58 - Discussion of Spirit Halloween’s wildly successful business model

    14:02 - Businesses that have capitalized on under-used inventory/resources

    18:28 - How Spirit Halloween uses licensing to their advantage

    20:15 - The team discusses their own experiences of going from founder to CEO as their businesses grew

    20:53 - Jesse’s experience as CEO over the course of his career

    23:48 - Sophia’s experience as a CEO over the course of her career

    28:33 - Alex’s experience as CEO

    32:40 - Startup AMA - How should you pay yourself as a founder?

    33:08 - Sophia’s bank statement in 2010, 3 years into starting Nasty Gal


    Links:

    • Jamie Dimon says the economy is on the verge of a recession
    • Morning Brew Shakes Up Leadership Structure
    • The Role of the CEO: Managing Yourself
    • Trung Phan newsletter
    • What’s The Most Difficult CEO Skill? Managing Your Own Psychology

    How Liquid Death got a $700 Million Valuation, Making Your Pitch Deck Undeniable & The Hidden Truth of Being a Tech Entrepreneur Oct 11, 2022
    Show notes

    Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Death, then we get into how to make your pitch deck UNDENIABLE to investors, and finally the truths that you need to know as a tech entrepreneur.


    1:03 - Liquid Death’s $700M Valuation

    8:15 - Sophia Amoruso on Nasty Gal, her $100 Revenue Business, Girlboss & Business Class

    8:53 - Jesse Pujji on building the biggest FaceBook marketing business, his venture studio Gateway X

    11:57 - Bootstrapping as a state of mind vs. Raising money from Venture

    15:03 - Jesse’s pitch on his e-commerce business Kahani

    24:38 - Jeff Bezos’ Flywheels on how to make a “defensible” business

    26:25 - The #1 Question Entrepreneurs need to Ask In A Pitch

    32:35 - Jesse on the idea of “unfair advantage” for entrepreneurs

    39:10 - Executive Coaching as a ‘pyramid scheme’ to make $1M in a year

    41:20 - Startup AMA


    Links Referenced:

    • Liquid Death’s Valuation | Bloomberg
    • Martha Stewart’s Liquid Death Collab
    • Jesse Pujji’s Tweet Thread on Kahani’s Deck
    • Sophia Amoruso’s Business Class

    Introducing The Crazy Ones Oct 04, 2022
    Show notes

    Announcing the launch of Morning Brew's newest podcast, The Crazy Ones! Hosts Alex Lieberman, Sophia Amoruso, and Jesse Pujji, will be delivering the sharpest insights and unfiltered opinions about the issues affecting founders today, and the information you need to know to build a better business. Episodes release every Tuesday, starting October 11th.


    The Future of Founder’s Journal Jun 27, 2022
    Show notes

    After more than 300 episodes, Founder’s Journal is taking a little hiatus. We are making some changes to level the show up to create the best possible podcast for business builders. There are really exciting things in the works and I cannot wait to share it with you all.

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.


    The Power of Leverage (Classic) Jun 24, 2022
    Show notes

    In this classic episode, I break down the different types of leverage you need to understand to make smart career decisions.

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.


    Considering The Unexpected (Classic) Jun 22, 2022
    Show notes

    This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn how to become a great second order thinker.

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.


    Solving Problems and Making Better Decisions (Classic) Jun 20, 2022
    Show notes

    In this classic episode, I talk about why it is essential to understand the mental model known as Inversion

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.




    Mimetic Theory & Decision Making (Classic) Jun 17, 2022
    Show notes

    In this classic episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day.

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.


    The Right Way to Take Time Off Jun 15, 2022
    Show notes

    In this classic episode, I'm discussing the steps you should take to properly set yourself up at work before taking time off.

    As mentioned in the episode, check out two of my previous episodes, How to Unplug From Work and How To Get Your Shit Together, for more helpful tools related to PTO.

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.


    How to Overcome Builder's Block (Classic) Jun 13, 2022
    Show notes

    In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.

    Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.


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