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    Business

    FORDIFY LIVE: The Business Growth Show with Ford Saeks

    FORDIFY LIVE: The Business Growth Show with Ford Saeks is a business growth podcast for entrepreneurs, franchise leaders, executives, and sales and marketing professionals who want practical strategies to grow revenue, improve performance, leverage artificial intelligence, and stay ahead of change.

    Hosted by Ford Saeks, Hall of Fame Keynote Speaker, Business Growth Accelerator, AI Integration Strategist, and author of Accelerate, AI Mindshift, and AI Alchemy, each episode delivers real-world business strategies you can put to work immediately.

    Ford has helped organizations generate more than $1 billion in sales by improving how they think, market, sell, innovate, and serve their customers. On FORDIFY LIVE, he brings those insights directly to you through practical conversations with CEOs, franchise executives, entrepreneurs, marketing experts, sales leaders, customer experience authorities, and AI innovators.

    Each episode explores the strategies, trends, and ideas shaping business today, including:

    **Business Growth Strategies:** Discover practical ways to accelerate revenue, improve profitability, increase performance, and gain a competitive advantage.

    **AI for Business:** Learn how to use artificial intelligence, ChatGPT, and emerging AI tools to improve productivity, streamline operations, make smarter decisions, and create better customer experiences while keeping the human touch.

    **Franchise Growth and Performance:** Explore strategies for franchise leadership, local marketing, franchisee performance, sales growth, customer engagement, and scalable success.

    **Sales and Marketing:** Learn how to attract high-value prospects, build trust, improve conversions, strengthen your brand, and generate more repeat and referral business.

    **Leadership and Innovation:** Discover how successful leaders navigate disruption, improve accountability, develop stronger teams, embrace innovation, and turn change into opportunity.

    **Customer Experience:** Learn how to create remarkable customer experiences that strengthen loyalty, generate referrals, and build long-term brand value.

    Whether you’re a business owner, entrepreneur, franchise executive, franchisee, sales professional, marketing leader, or corporate executive, FORDIFY LIVE gives you actionable ideas to solve real business challenges and achieve measurable results.

    If you want to grow your business, increase sales, use AI more effectively, strengthen your leadership, improve franchise performance, or stay competitive in a rapidly changing marketplace, you’re in the right place.

    Subscribe to FORDIFY LIVE: The Business Growth Show with Ford Saeks and turn today’s ideas into tomorrow’s results.

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    Latest Episodes:
    S1EP122 Franchise Lessons From a CEO Who Bought the Company with Cliff Kennedy from Frios Gourmet Pops Mar 30, 2023
    Show notes

    Have you ever wondered what the journey to being a successful franchise CEO looks like?

    This week, Ford sits down with Cliff Kennedy, CEO of Frios Frozen Pops.

    In this episode, they discuss:

    • Cliff's journey to becoming a franchise CEO
    • The benefits of buying an existing franchise
    • Common mistakes to avoid when running a franchise
    • Tips for successful franchise ownership

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep121 The Ever Changing World of Franchising with Dan Doulen from Rings and Wings Mar 23, 2023
    Show notes

    Franchises come in all shapes and sizes. What are some of the challenges faced by franchises that cover QSR, fast service and casual dining? This week, Ford sits down with Dan Doulen, the Director of Franchising and Real Estate for Wings and Rings.

    Throughout the episode, they discuss: • The Wings and Rings story • The importance of finding the right franchisees for your brand • Crafting a business model that benefits the franchisees

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep120 Harnessing the Power of Curiosity for Business Success with Dr. Diane Hamilton Mar 16, 2023
    Show notes

    How does curiosity unlock the full potential of your business and improve productivity? This week, Ford sits down with Dr. Diane Hamilton, CEO of Tonerra and creator of the groundbreaking Curiosity Code Index® (CCI) assessment. Throughout the episode, Ford and Dr. Hamilton delve into the benefits of cultivating a curious mindset and how it can enhance problem-solving skills, creativity, and even overall well-being. • The importance of curiosity in personal and professional development • Factors that limit our curiosity • How the CCI assessment can help individuals and organizations overcome them.

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep119 Unlocking the Power of Events With Expert Keynote Speakers with Katrina Mitchell Mar 13, 2023
    Show notes

    How do you engage your franchisees or workforce? This week, Ford Saeks sits down with Katrina Mitchell, Chief Match Maker with Franchise Speakers Bureau, together having over 25 years of experience in the industry. They explore the strategies and tactics that franchise brands and franchisees can use to drive growth and profitability. From marketing and branding to operations and customer experience, they will share valuable insights and actionable tips you won't want to miss. In this episode, Ford and Katrina discuss: • The current state of franchising and how franchisors can build strong relationships with their franchisees. • Importance of developing, driving, and maintaining a healthy company culture • The value of in-person events with expert keynote presenters • How virtual events still have value as an essential tool in the franchise industry

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep118 The Fine Line Between Persistence and Pushiness in Sales with Will Ezell Feb 23, 2023
    Show notes

    How do you attract clients instead of actually pushing them away? This week, Ford chats with Will Ezell. They dive into the delicate balance between being persistent and being pushy in sales. They explore how to recognize the difference between the two, and how to ensure that you're staying on the right side of the line.

    • Build stronger relationships with prospects and clients
    • Develop a sales approach that is effective and respectful
    • Avoid common mistakes that can turn off potential customers
    • Close more deals while maintaining a positive reputation

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep117 Cultivating Resilience for Lasting Performance with Scott Greenberg Feb 15, 2023
    Show notes

    What does resilience in business really mean to you? This week, Ford Saeks invites Scott Greenberg, business speaker and expert in franchising, to discuss the importance of resilience in businesses. They talk about how the human element is often overlooked when organizations get busy, but it can either be an asset or a liability to the company. They also discuss how to recognize when the culture is failing and what individuals can do to stay resilient in times of stress.

    • Resilience is crucial for organizations to survive tough conditions, and it involves both the individual mindset and the collective culture of the organization.
    • To improve resilience, it's important for individuals to take a moment to stop and notice themselves, understand their thoughts and feelings, and make decisions based on logic and data.
    • It's also crucial to build a strong culture that is mindful about relationships, not just systems, and is able to weather the difficult times as well as the good.
    • Making data-driven decisions is essential for leaders in organizations, whether they are franchisees or franchisors, to ensure they are making the right choices and not relying solely on emotions or delusions.
    • Having self-awareness, clear communication, and the willingness to do the work are essential to developing and maintaining resilience in an organization, and ultimately achieving success.

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep116 How To Grow Your Business By Being Faster Than Customers Expect You To Be with Jay Baer Feb 13, 2023
    Show notes

    How fast do you respond to your clients? In this Episode of the Business Growth Show, we discuss the importance of speed in customer experience. Our featured guest, Jay Baer expert discusses the findings his recent nationwide study which highlights why speed can be your competitive advantage throughout the entire customer journey.

    Two-thirds of customers care as much about speed as they do about price, and it's interpreted as caring about the customer. In this episode, learn about the silent killer of businesses, the right amount of elapsed time in every customer interaction, the impact of slow response time, and the "right now" in customer interactions. Find out how to reduce customer anxiety, increase customer satisfaction, and make and keep more money. You'll also learn about the most patient generation and the importance of closing down the uncertainty gap in customer psychology and sales retention. Don't miss this opportunity to differentiate your business and stand out in a market where the American Customer Service Index is at its lowest point in 50 years.

    • Speed is the most important element of the customer experience and two-thirds of customers care as much about speed as they do about price.
    • The impact of slow response time is largely invisible to businesses, but the pandemic has increased customers' expectations for rapidity.
    • The right amount of elapsed time in every customer interaction is called the "right now" and businesses need to figure out the "right now" which is slightly faster than customers expect.
    • Answering a customer's question, even if you don't have the answer, can help reduce customer anxiety and increase customer satisfaction.
    • Offering a fast pass, where customers can pay extra to avoid waiting, can increase revenue and profit.
    • Customer experience is the difference between what customers expect and what actually happens and speed vs. expectations is an important factor in customer experience.
    • Closing down the uncertainty gap is crucial for customer psychology and sales retention and customers' tolerance for uncertainty has decreased.
    • The most patient generation is Generation Z, not baby boomers as previously assumed.
    • The author wants people to actually put the information into practice to make and keep more money.

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep115 Mastering the Franchise Journey with Becky Bongiovanni from CarePatrol Feb 09, 2023
    Show notes

    Have you ever thought about what it takes to grow a successful franchise? In this episode, Ford and Becky Bongiovanni, Brand President for CarePatrol, discuss how technology can be used to improve franchise operations and enhance customer experience. Tune in as Ford and Becky break down how CarePatrol became not just a top provider for senior living options, but also a successful franchise with franchisees who truly care.

    • Importance of technology in streamlining day-to-day operations and improving efficiency.
    • The role of technology in providing a seamless customer experience.
    • The benefits of using technology to collect and analyze data to make informed decisions.
    • The impact of technology on reducing costs and increasing profitability for franchises.

    With this episode, franchisees and franchisors can gain valuable insights into the importance of technology in franchising and how they can leverage it to enhance their operations and customer experience.

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation.


    S1Ep114 Retention, Engagement and Reducing Turnover With Michelle Tillis Lederman Feb 03, 2023
    Show notes

    How do you attract and retain top talent? A topic that is important for every organization, large and small, franchise, brand, $2 billion company. This week, Ford sits down with Michelle Tillis Lederman, to talk about employee retention, engagement and reducing turnover. They discuss actionable tips and strategies to improve retention and engagement in your organization.

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation. Watch his speaker demo video at https://profitrichresults.com


    S1Ep113 The Future of Marketing & Sales Jan 26, 2023
    Show notes

    Join Ford as he explores the latest strategies, market trends and insights to help your business grow and succeed in today's fast-paced and ever-changing business world.

    This week, Ford demystifies the role of AI in marketing and sales and provide actionable insights for businesses looking to maximize the benefits of AI.

    • Discover the ways in which AI is transforming marketing and sales

    • See the benefits and challenges of implementing AI in your business

    • Hear real-world examples of successful AI implementation

    • Get actionable insights for incorporating AI into your marketing and sales strategy

    • Explore the future of AI in these businesses and stay ahead of the curve Don't miss out on this opportunity to stay ahead of the curve and discover how AI can revolutionize your marketing and sales efforts. Tune in to the Business Growth Show to get the insights you need to successfully incorporate AI into your business strategy.

    Ford Saeks has redefined the formula for business success. From start-ups to Fortune 500's, Saeks is widely recognized as a Business Growth Innovator. With over 20 years' experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, been awarded three U.S. patents, and received numerous industry awards. As President and CEO of Prime Concepts Group, Inc., a digital marketing firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite innovation. Watch his speaker demo video at https://profitrichresults.com


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