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Flipped Lifestyle™ Podcast — Business
Flipped Lifestyle™ Podcast

Hi, we’re Shane & Jocelyn Sams. Are you looking for something different? You’ve found it! Welcome to The Flipped Lifestyle Podcast! We are a real family who makes our entire living online, and we help other people do the same! Flip Your Life with online business! We built a million dollar online business selling digital products and starting membership sites over the internet (people pay us to email them stuff…seriously). Our Internet business changed our family’s future, and it could change your family’s too! Imagine making hundreds of extra dollars each month. Would that change your life? Could you use that extra money to pay your mortgage, get out of debt, give your kids a better Christmas, or even take that vacation you’ve been putting off? You can, and it’s probably easier than you think. We are a real family from Kentucky that makes a living entirely through internet marketing. This podcast is about how we make money online through Internet business, and how it lets us live a lifestyle other people can hardly imagine. Our goal is to help other families create, market, and sell digital products on the internet. Selling digital products helped us earn more money, have breathing room in our budget, and eventually quit our regular jobs. We’ve seen the power of online business first hand, now we want to help you see it too! If you would like to learn more about selling stuff online, check us out online at FlippedLifestyle.com or learn how you can do what we do at FlippedLifestyle.com/FlipYourLife

Copyright: © Copyright, FlippedLifestyle.com

Latest Episodes:

FL 238 – We help Carla and Al grow their fitness membership website Sep 14, 2018

Show notes

In today's episode, we help Carla and Al grow their fitness membership website You Will Learn Why a free consultation may make a bad lead magnet Shane's tips for running facebook ads and why frequency is something people always get wrong! How working together as a couple can be awesome and challenging at the same time FULL TRANSCRIPT Jocelyn Sams: Hey y'all, on today's podcast we help Carla and Al take their fitness business to the next level. Shane Sams: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online and now we help other families do the same. Are you ready to flip your life? All right, let's get started. What's going on, everybody? Welcome back to the Flipped Lifestyle Podcast, great to be back with you again today. Super excited to welcome another member of theFlipped Your Life community and, in fact, we've got two members on today. We've got a couple with us to take their online business to the next level, it's Carla and Al. Carla, Al, welcome to the show. Carla: [00:00:30] Hey. Alan: Hey. Carla: Thank you for having us. Jocelyn Sams: All right, guys, we are excited to talk to you today. We have actually talked to you before on a workshop that we have done, so that is very exciting. You guys are taking massive action. Shane Sams: Massive action. That's why you're on the show, by the way, that's why you got the invite, because we're like, every day Jocelyn goes, "Have you seen this Carla and Al? They are posting every day. They are success stories all the time, they're killing it. Let's go. Let's talk to them." Jocelyn Sams: [00:01:00] Yeah, and a lot of people, they think that we don't come in the community or whatever, but we do. And we look to see who's taking action and who's posting regularly and those success stories and that's how you guys got here today because I said, "These guys are action takers and we want to talk to them." So, we are glad you're here today. Carla: Awesome. Alan: Awesome. Carla: Well, we wouldn't be having all those success stories if we hadn't of found you all. And we'll get into it a little later, I know, but part of the reason why I've been posting so many of those success stories is just because of you all and just pushing us to do more. Jocelyn Sams: [00:01:30] Love it. Shane Sams: That's our job. Push people off a cliff, baby, and I taught you to shoot down on your way. Right? Jocelyn Sams: You may or may not have a parachute. You know, whatever. Shane Sams: That's right but whatever. It doesn't matter. Jocelyn Sams: All right, well let's jump into a little bit about you guys. Our audience would love to know a little bit more about you, your background, and what you're doing online. Carla: [00:02:00] Well, it's the both of us but it started out just being me at first and I honestly, I had a daycare for 20 years. A very successful, in-home daycare, a waiting list, you know. There was nothing to complain about in that business at all other than the fact that I was home-bound all the time. So, even though I was able to be here with our son when he was younger at home, once he got to school, I couldn't be involved in school and all of those things because I had to take care of everybody else's kids. And then transitioned out of daycare when I was going into ministry, I was actually, my degrees are in Christian ministry and Biblical studies but then I was going on to seminary and that was going to require daytime classes out of the city, so I was going to have to travel to go. So transitioned out of daycare thinking that I was going to be going into full-time ministry in a local church. Carla: And while I was in school, I ended up, I decided, "I need to lose this weight." I had gained a bunch of weight in school with studying and snacking while I was studying and it's lik...

FL 237 – Beta Launch Strategy + Website Help + 100 Members! Sep 11, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "After a bit of a break, I'm getting ready to promote and launch the beta version of my membership at 15/month (my goal is to have it launched by Nashville)! How long of a time or how many members should I have in my first beta group before I move to the next group, or would it no longer be a beta group after the first round of members? Would it make sense for the next group to stay at the next price point, or should I start playing with price with the second group in?" Question Two: "My website has had the white screen of death for two days. I've had people working on it who have discovered I have not been hacked (yaaa!) but the problem is my theme. Until I figure out a solution, it's been switched over to Twenty Twelve. But, ALL of my pages are listed at the top of my home page! Even ones I don't want seen. What should I do to hide them until the theme issue gets resolved?" Question Three: "I have a new site setup on Wordpress and Genesis Framework. Is this all I need? After that is there a basic tools list I'm not finding? I've been aiming at affiliate marketing but am discovering I need thousands of page views each day for that to work." CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 236 – Launching With No Email List + Price Increase Timing + Being Consistent Sep 07, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "Hi Shane and Jocelyn! I have completed: - my first month of lesson plans (in the members forum) - completed building my website - I have a opt-in lead magnet on my homepage with thrive leads - I have created the first few emails for my autoresponders - I have completed the sales page, options page, order page, and thank you page I am now working on the facebook ads in the blueprint. I don't have anyone on my email list and do not have any members. What is the next step to launch? I am ready and want to launch this week!" Question Two: "I have a developer working on my site and he told me it would be done by the end of July. I told my email list the price would be going up when the new site is ready (that was the last week of July). Now my developer needs until the end of August. I already sent out that one price increase email. Now I don't know if I should increase my price before the new site (with new capabilities) is up or wait and resend another price increase email when it's ready. Also, this is my busy Back to school season, so not sure what to do." Question Three: "I feel like I'm riding a yo-yo right now between working in the business and working on the business. I feels like I go one month when we are super productive doing what we need to do to bring members in and then as a result the next month I'm covered with getting those new members off to an excellent start. Any tips on how to figure out how we can be consistent with both all of the time?" CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 235 – Demotivated By Success + Fighting Through Fear + Encouraging Annual Upgrades Sep 03, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "I get demotivated by success. Is that weird? What do I do with that? I feel overwhelmed about what to do next now that I have members in my site other than creating new course modules. The other is that, over the years, I've suffered from a drop-off in motivation when I hit a new peak - almost like I've convinced myself that the challenge is gone because I can see that I'm actually capable of achieving my goal. I know intellectually that that's stupid because I've hit step 1 of like step 10 in my long-term goal, but I have trouble using long-term goals as motivation and experience a motivation dip after I accomplish something good." Question Two: "I feel like I am dealing with an emotional rollercoaster right now. I have an new amazing website, my course creation is moving along nicely and I have my new member site ready to open. I am now ready to launch my membership site and, I realised yesterday that I am fighting a mental block. I am fighting fear that I am going to spend a lot of money on ad's for my webinar and no one will attend. I have a thriving off line business but this is my first time to take it online. Just need help battling the mind." Question Three: "Can you talk a little bit about how you move current monthly members to annual members? I am curious about timing and I'm not sure if I should do this with my technology limits. I believe that with ThriveCart I would need to cancel their current membership and have them re sign up as an annual. Any ideas?" CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 234 – Evergreen Webinars + Working At Home With Kids + Free Trial Tips Aug 31, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "Thinking about doing an evergreen webinar, does it have to be recorded live the first time and then turned into the "evergreen" sequence?" Question Two: "What are the kids up to? Just wondering how life looks when you're working at home with kids?" Question Three: "I'm considering offering a one month free option like you do. I'm thinking, because my topic handles such deep emotional issues (such as how they have learned to cope with past abuse or emotional neglect), it would provide an opportunity for potential members to feel more confident that they can trust me and the group. Does this make sense as a way to go? Are there other things I should consider before throwing this out to my audience?" CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 233 – Mastermind Structure + Good Domain Names + Launch Timing Aug 28, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "Shane - I just read your post about the Mastermind group you're part of. Can you talk a bit about how it's structured and functions? How often do you meet up? Do you focus on 1 person each time, etc? How do you hold everyone accountable... Thank you!" Question Two: "Still working on my product, a business class for birth professionals. All about how to setup a small business and how to do basic accounting and bookkeeping. Any good domain name ideas?" Question Three: "How much time should I wait between product launches? I just launched my first product (mommy bounce back program)—it's only sold 4 :( but I have ideas to do a program for seniors and then another product to supplement my brick and mortar business—so just power yoga you can do at home. The question is I don't know if I should even bother getting those videos recorded, or if I should double down on the marketing. (I'm currently spending about $10/day on FB ads targeting my audience of around 4K and a look alike audience around the U.S.)." CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 232 – Stress & Work Life Balance + Ad Leads + Opportunity Cost Aug 24, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "Here's my questions... I'm feeling a bit overwhelmed at the moment. I have a LOT going on right now with my business. I'm excited, nervous, and stressed all at once. A lot of stuff is about to take off. I'm piloting a new in-person workshop for nurses this weekend (it's sold out!), and I'll be rolling it out to my Instructors next year. My childbirth class has 30 Instructors signed up to train to teach it in November. I need to finish my book before Nashville, too. I just need some words of encouragement." Question Two: "Hi Guys ... I finished my product revision and bonuses and started advertising on Facebook over the weekend. I'm selling a Christmas play script and four bonuses for $97. I'm targeting worship pastors and children's pastors right now - those were the only groups I could find in the FB audience. So far, I've spent $15.00 and have had 31 clicks to my website with three of those people submitting their email address to read the script. So far no sales, but I'm not surprised as it often takes time to make a decision to choose a Christmas play script and it often has to go through committees or pastoral approval. (I am running a drip campaign to follow-up with them.) My question is this: so far, each script download has costs me $5.00. Is that normal? No idea what my actual cost per lead will cost until people start buying. Maybe it's too early to know whether or not the $5.00 per lead is worth it?" Question Three: "I was recently approached by a publisher about writing and publishing a cookbook the traditional route. The publisher is distributed by a large, familiar company, so I'd have the opportunity to be in all of the bookstores, big box stores, etc. On one hand, I like the idea, because it gets me out in front of a different audience and is a way to get my name out there and give me even more authority than I already have. On the other hand, it's a ton of work, for sometimes little pay (depending on the advance that is negotiated and how long it takes you to start earning royalties) and I've heard that in many cases all that you ever end up getting paid, is the advance. Do you have any advice for me?" CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 231 – Minimum Viable Product + Selling Memberships + Implementing the Membership Model Aug 21, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "I keep hearing people talk about minimum viable product. What does that mean and exactly how minimal are we talking?" Question Two: "I have grown my email group to 3000 and my Facebook group to 12000. You have inspired me to create a membership site, I have one paid course. Do I include it in my membership? And if my lead magnet is a five day email course, how do I send an email nurturing sequence if they're already being hit with 5 days of emails?" Question Three: "I have gone through most of the training videos, and I love them. I am launching my membership site for parents of children with Autism who are looking for daily activities they can do with their children at home and behavioral tips to help manage their children's behavior. I currently have two small products and one course that I sell to my list of about 1500 people regularly. I was thinking of creating one month of lesson plans and selling it as a one-off product, since my list is used to this, and then launching my membership at the same time. I have two questions: Should I launch one month of lesson plans first and then offer the membership OR should I launch it at the same time? Next, how much should I charge? CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 230 – Copyright Concerns + Creating Urgency + Increasing Member Call Participation Aug 16, 2018

Show notes

Hey Y'all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J! In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air! This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in. Today's Q&A highlights answer the following questions: Question One: "One of the things that has been holding me back is concern about legal issues. So, I have two parts to this question: 1. How do you protect yourself from concerns over copyright issues? If a course offers advice that is similar to other information someone puts out in a book, for instance. Can the person sue you for copyright infringement? I'm obviously not copying anyone else, but there are times where my advice may parallel someone else's advice. So, how similar is too similar? 2. Also, I have trademarked my business name and submitted my ebook for copyright, and I'm wondering what other legal issues I may need to consider." Question Two: "I was wondering if you could delve into the topic of creating urgency with your offer versus always being open? I know you guys advised me last time to become prolific with my webinars and one-dollar-trials, but there's so much emphasis on creating urgency as a means of pushing potential members through the door and converting them to paying customers. It almost sounds like becoming prolific with my webinars and creating urgency are two conflicting strategies and I need to choose one over the other. How does one figure out the right strategy for them and rectify these two seemingly important yet conflicting strategies" Question Three: "The last two months, none of my almost 30 members have attended my monthly Q&A member calls. I'm going to email my members and ask what they want the call to look like or if it's just a scheduling issue. Do you have advice on ways I could structure the call? I did it similar to how you have yours set up, but in Zoom. I wanted to give them some ideas of what it could look like in order to get them thinking about what they want." CLICK HERE to get your FREE 30-DAY Membership in the Flip Your Life Community NOW! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

FL 229 – We help Nicola refine her message and get more website traffic Aug 14, 2018

Show notes

In today's episode, we help our Flip Your Life member Nicola to refine her message and get more website traffic. You may remember Nicola from Episode 160 of the podcast! Her online business, Forever Young Autobiographies, focuses on helping folks write their life story, get it self-published and preserve their key memories to pass on to the next generation. Having braved Facebook live for the first time Nicola is looking at maximising the impact her content is having. She wants more traffic to her website and to build her email list faster. In this episode Shane and Jocelyn help Nicola strategise ways to refine the message on her website and figure out how she can get more visitors. You Will Learn How we all struggle with technical issues and what we can do to move past it How laying out a blog is just like laying out a newspaper! Tips for what matters the most on your website, especially that one sentence at the top Learn why you aren't getting as much traffic to your website as you would like How to get prolific with your content Don't forget to look out for the "Jocelyn bomb" in this episode! Links and resources mentioned on today's show: Nicola's website Flip Your Life community 30-day trial Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Get your FREE 30-DAY Membership in the Flip Your Life Community NOW! – https://flippedlifestyle.com/free You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week!

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