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    Business

    Flipped Lifestyle™ Podcast

    Hi, we’re Shane & Jocelyn Sams. Are you looking for something different? You’ve found it! Welcome to The Flipped Lifestyle Podcast! We are a real family who makes our entire living online, and we help other people do the same! Flip Your Life with online business! We built a million dollar online business selling digital products and starting membership sites over the internet (people pay us to email them stuff…seriously). Our Internet business changed our family’s future, and it could change your family’s too! Imagine making hundreds of extra dollars each month. Would that change your life? Could you use that extra money to pay your mortgage, get out of debt, give your kids a better Christmas, or even take that vacation you’ve been putting off? You can, and it’s probably easier than you think. We are a real family from Kentucky that makes a living entirely through internet marketing. This podcast is about how we make money online through Internet business, and how it lets us live a lifestyle other people can hardly imagine. Our goal is to help other families create, market, and sell digital products on the internet. Selling digital products helped us earn more money, have breathing room in our budget, and eventually quit our regular jobs. We’ve seen the power of online business first hand, now we want to help you see it too! If you would like to learn more about selling stuff online, check us out online at FlippedLifestyle.com or learn how you can do what we do at FlippedLifestyle.com/FlipYourLife

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    Latest Episodes:
    FL313_Online_Business_Idea_Masterclass_Audio.mp3 Oct 29, 2019
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    FL312_2019-09-26_Member_Call_Part_2.mp3 Oct 22, 2019
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    Best_of_FL101_Sam_Feeney.mp3 Oct 19, 2019
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    FL311_SOLO_SHOW_October_2019_-_10_9_19_9.34_AM.mp3 Oct 15, 2019
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    FL309 - How to Set Priorities and Grow Your Business Oct 01, 2019
    Show notes

    In today's episode, we help Kenny and Nancy determine priorities to help grow their business. FULL TRANSCRIPT Jocelyn Sams: Hey, y'all. On today's podcast, we're going to show you how to make a living raising chickens. Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right. Let's get started. Shane Sams: What's going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. I am super excited for this episode. I know I'm super excited every week. I'm always excited. That's what I do. I just live excited. But I am really, really excited about this one because we have an awesome guest for the show today that we met at a live event. They're out there in the Flipped Lifestyle universe, listen to the podcast all the time, and we got to talk to them at a live event and they have one of the best niche markets I've ever heard in my entire life and I cannot wait to share this episode with you today. Please help us welcome our guests, Kenny and Nancy Troiano. Guys, welcome to the program. Kenny Troiano: Well, thank you for having us. It's a pleasure. It's an honor, actually, because we've been listening to you for so long. It's amazing that we're actually able to do this. Nancy Troiano: Yeah, really glad to be with you. Jocelyn Sams: I love it. Yes. It is great to talk to you guys. We actually just met you not too long ago in California, so it's great to talk to you again and I can't wait to dive in to what it is you're doing. Shane Sams: Yeah, we were speaking at an event out in San Diego and we said, "Hey, let's have a meetup." So we put the all points bulletin out to all the Flipped Lifestyle email list. We said, "Hey, is anybody in San Diego. I know this is last minute, but we're going to be-" Jocelyn Sams: "Come meet us tonight." Shane Sams: "Come meet us on this patio at this random hotel in San Diego." And you guys showed up and I'm so glad you did, because you have an amazing story. Kenny Troiano: I saw the email. I said, "Hey, what the heck, let's throw that out there, see if they'll want to talk." And you guys invited us. And then I told Nancy right away, I called her on the phone. She was at work and I said, "You won't believe this, but we've been invited to talk to Shane and Jocelyn. You want to go?" And she's like, "Yeah." Nancy Troiano: Heck yeah. Shane Sams: "Heck yeah we do." And we were sitting around a fire and I remember everybody was sitting around it like, we had a lot of people show up. There was like 25 or 30 people ended up around those two fires that we had. And I remember sitting in front of that fire at first and the wind was blowing out on that patio and I thought I was going to get set on fire. And then the people that were hosting the live event, it was Pat Flynn's Flynn-Con event and his business partner comes up to me and goes, "Shane, Shane, Shane." And is said, "What's up, man?" And he goes, "They told us that you had the whole patio reserved and we've got all our sponsors and we want to come out here and sit on the patio." And I'm like, "We don't have the whole patio reserved." He's like asking us at his event if they could come out on the patio and I was like, "That's right. Flipped Lifestyle is taking over the world, baby." Nancy Troiano: Yes, they are. Kenny Troiano: I was actually standing next to you when he said that to you. Shane Sams: Oh, yeah. Right. That was amazing. Jocelyn Sams: That was a little weird. All right. Let's tell everybody else what you guys do out there. And they might be a little bit surprised at what you do because you guys are living in California and I think a lot of people don't really associate California with farm life. Shane Sams: And livestock and stuff like that. Kenny Troiano: California's actually a pretty big agricultural community. Shane Sams: We were just talking about this with our assistant. She was like ... First of all, you tell everybody what you do and tell us a little bit about your background and your online business, and then we'll talk more about what's happening out in California. Kenny Troiano: First of all, I teach people how to breed chickens. And I've been doing this for over 20 years. Actually teaching for almost 30 years now. But I've been raising chickens for a long time and everything, and maybe 20 some odd years ago, I can't remember exactly, 22 years ago, I'm trying to get the timelines right. The feed stores in my county, we have like a small town, but we have like five feed stores. We had six at one time. And they all do really well. That's how many people raise livestock, it's in every backyard around here. So, the feed stores knew that I raise chickens, so they would send people over to me to answer questions and help them out and get them started, the beginners. And at the time, it wasn't that they thought I was an authority. They just knew I raised chickens. Kenny Troiano: And I would also get the chicken magazines, too, and my daughters would read them and would overhear me talking to people on the phone or they would come to my house and we would talk chickens. Shane Sams: I love how you just flippantly threw in there, "Yeah, I get all the chicken magazines," and I'm like, "There's chicken magazines? I didn't know there were chicken magazines." Kenny Troiano: There's a lot of chicken magazines, you know. So my daughter came up to me, she goes, "Dad, you could do better than these guys," because she would read the magazines and "Why don't you start writing for the magazines?" I told my daughter Sam, I go, "If you think it's that easy, you do it." Because I wasn't exactly the greatest student. I didn't flunk English, but I didn't excel in English, okay? So I told her, "If you think it's easy, you do it." So she did. She started writing these little articles. She was only 13 years old at the time. And I would send them into the magazines and they would publish everything she wrote. Shane Sams: That's amazing. Kenny Troiano: Yeah. This went on for like two years. And then finally she was going into high school and she said, "Dad, I need a little time off and I was wondering if I could take break." I go, "Sam, you can do whatever you want. Let me, I'll go ahead and write a few articles and give you like a four or five month break and if you want to come back, you can." Because I didn't want them to forget about her. So I went ahead and wrote a four part series on selection, how to select your birds. And it really took off. I didn't even have a computer at the time. This was before computers for me. Shane Sams: What did you type the articles on? Did you hand write them or were you using like an old typewriter- Kenny Troiano: Typewriter. Shane Sams: ... like a word processor with the tape that erased and stuffed? Kenny Troiano: No, typewriter. Hunt and peck. Shane Sams: Nice. That's amazing. Kenny Troiano: So, I sent those in and they got a lot of attention and I got a lot of mail. I was like, "Wow, this is kind of cool." I've been writing for the magazines ever since. After that four part series, I never stopped and then other magazines asked me to write for them. Now I'm writing for magazines, I'm sending articles all over the world in different magazines in different countries. So I ended up taking, after four years of that, I took the information, all those articles I wrote and I put them into a collection, in a book, and I published a book. It did okay. Not enough to make a living on, but I made pretty good money. Kenny Troiano: And then four years later I wrote a second book, which was more formatted. It was more on breeding and everything. And that did really good, but I wasn't really making the kind of money that I could make a living on. I really thought for a while there that I was going to make a living writing a whole bunch of books, that I was going to just keep writing books and making a living, and I realized that wasn't going to happen. I was going to make, I still make money on my books. The orders still come in and it's nice extra money. But I needed something more. So I ran into Jeff Walker's product launch formula, and I thought, "What if I create a program with a series of courses that I could market digitally?" Kenny Troiano: So I started on that. And then one day I was driving down the road with my wife and my daughter, I have three daughters. Two of them are in their 30s, 35 and 33, and then I've got my young one which is 16. So I've got pretty good span there, by the way. So I was talking to my oldest daughter about an idea I had of putting together an online magazine where I could put it on the computer, I could put my material on there with multiple formats and color instead of black and white, and I could do all these different things and they could subscribe to it. And I looked forever to find something that would do that, like a program. And this was kind of, I think before membership sites were, I don't know about popular, but easier to do where they had plugins and things like that. Kenny Troiano: So, I kind of just put it on the back burner and just knew some day I wanted to do that. And then I don't remember exactly where it was where I heard the term membership site. Could've been Michael Hyatt. Could've been the four hour work week. I read a lot of books at that time. And then I was searching the Internet, Googling membership sites. You had a free webinar and it came up, and I basically took a bunch of notes, listened to everything you said, and you gave a series of steps like, "You get this platform, you do this and that." And I just kind of followed them and got the ball rolling. And then shortly after that, I found your podcast and I just started listening to that podcast. I'm a road biker, too. So I would listen in my mp3 player, your podcast up and down the road. And I would stop and I had a Note 4 at the time, and I would write all this stuff in my phone that you would do and I'd go home and implement it in my thing, my website. Kenny Troiano: And it just kind of went from there. One thing I just always tried to do was not to introduce a lot of bells and whistles, but to keep everything as simple as possible. Shane Sams: Yes. Kenny Troiano: It just kept getting really complicated the more ... SO I started one website, it's called The Chicken Breeder's Gazette. The first launch was like what? 30 some odd people, Nancy? Nancy Troiano: Right. It was pretty small. Kenny Troiano: At the time- Shane Sams: 30 something members? You got 30 something members on the first launch? Kenny Troiano: Yeah. To me, that was terrible. Because I'm so well known all over the country. I told Nancy that I would like to try to start, launch this and get like 1000 people, and I figured if I didn't at least get 300 people, that was a travesty, you know? Shane Sams: Right. Jocelyn Sams: I like the way you think, actually. Kenny Troiano: So I almost quit when I got like 34 people, I think it was. I was like, "Oh, no. I can't, this is not going to work." And I know you guys would probably think that's great, because Nancy was saying that to me all the time. Nancy Troiano: Well, that and I'd always have to remind him it's a marathon, it's not a race. Shane Sams: I wonder where you've heard that before. Nancy Troiano: Exactly. Shane Sams: Who says that? Kenny Troiano: Yeah, really. She kept telling me, "Shane and Jocelyn would think you're doing great. You got these members, you're doing this, and this, and that. They would think you're a success." I just didn't feel like a success. So it started kind of slowing down. The members weren't really coming in and I just couldn't figure it out. So I actually started a new membership called The Breeders Academy and that has done better. I still have the Gazette. I still have about 20 some odd members over there, but the Academy has almost 100. Shane Sams: Wow. Kenny Troiano: It's doing a lot better. It's still not doing as well as I would like it to do. Shane Sams: And how much do you charge for The Breeder's Academy? Kenny Troiano: I have a few membership levels. I have $29.95 is the master breeders. And then I have a little cheaper one which we call the apprenticeship program, which is $9.95. It's just to get them in the door. And I've had a lot of people upgrade since they got in there. And then I had an annual one for $295 that, it did okay. A lot of people would join that, but the problem I had with that is some times they would get surprised at the end of the year with this all of a sudden coming out of their account. And I had a few instances where they got a little upset and stuff, and some of them just kind of keep it going no problem. And just recently I changed it to, it's still like an annual $295, but what I did was I made it so that it expires at the end of 380 days. I give them a few extra days. Shane Sams: I gotcha. Kenny Troiano: They can, if they want to rejoin and they want to keep it going, then they can just rejoin or they can maybe go to the monthly plan which is $29.95. Shane Sams: What we've done for that is we've noticed that same thing, too, now. Mathematically it works out where you have, usually annual plans we're seeing somewhere between 15 to 30% depending on the niche will actually renew, right? You're doing a lot of refunds. And you do make a lot of people mad, and we don't really want to make people mad even if the math works out that it's worth it, you know what I'm saying? So we actually, what we did was we changed all of our annual plans and our terms and conditions. They now renew at the monthly plan. That's the equivalent. So what happens is we send out, how far in advance do they get that message, Jocelyn? Jocelyn Sams: I think it's like a couple of months or maybe like a month. Shane Sams: Like a month out we say, "You are about to renew on your annual plan and you will convert to the monthly plan." We let them know that. And then once they roll back over, it's a lot lower charge, so they're not like ... It eliminates the anger because it's like, "Hey, I got this charge. What is this?" And we're like, "Oh, you had an annual plan and it rolled over." And a lot more of those people are staying now at that monthly rate and then we just give them a nice, the email when they renew gives them an option to upgrade back to the annual plan at a discount. You see what I'm saying? So that way we keep our retention, we increase lifetime value, but it's like you didn't get charged $300, right? And you lose all the anger that way. You still have people cancel, but it's like you lose all the anger. And the anger is what you want to eliminate. Kenny Troiano: Yeah. I have to figure out how to do something like that, because I'm using paid membership pro right now and I don't know how to make it so that it automatically goes to a monthly after the annual. Shane Sams: Sure. There…

    Full show notes at the publisher

    FL308 - How to Design and Launch Your Online Product Sep 24, 2019
    Show notes

    In today's episode, we help Theresa design and launch her product. FULL TRANSCRIPT Jocelyn Sams: Hey y'all, on today's show we help Theresa design and launch her product. Shane Sams: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody. Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to welcome another member of the Flipped Lifestyle community onto the show so that we can help them take their business to the next level. We're really, really, really super excited today to welcome Theresa Steckel. Theresa, welcome to the show. Theresa Steckel: Hey guys, thanks for having me. I'm super excited to be here. Shane Sams: And lest you think that Shane and Jocelyn are perfect I'm going to tell you what happened earlier today. We looked up, and I got a notification that said someone had joined a Zoom call. And I looked down, and I was like, "What?" Because we were getting ready for an appointment. We had a student teacher meeting at Isaac's school as we were getting ready- Jocelyn Sams: It was a parent teacher not a student teacher. Shane Sams: Or a parent teacher not a student teacher. That's right. We're not the students. We're the parents. But we had this parent teacher meeting, so we were getting ready to go to that, and I looked down, and I was like, "Oh no. We've double booked, the dreaded double booking when five people are controlling your calendar and you're not one of them." And so I looked over at Jocelyn. I was like, "I think we have a Podcast right now." Jocelyn Sams: And I was like, "What?" And I'm usually such a slave to the calendar. It's so funny. I get up every day, and I look at it, and I'm like, "Oh no we've got A, B, and C to do," but for whatever reason this morning I didn't do that. Shane Sams: And then for some reason we had A and then B, B, B, and C because there was all sorts of stuff going on at the same time. So Theresa was kind enough to move this down a couple hours, and we have finally gotten on the call together. So we are sorry that we stood you up a couple hours ago, Theresa. Theresa Steckel: You know, that is just the way it goes sometimes. Jocelyn Sams: Yup, life happens. I really hate rescheduling Podcasts, but thank you so much for being kind enough to do that for us. Theresa Steckel: You're welcome. I really am just happy to be on the call, so I appreciated you guys rescheduling too. Jocelyn Sams: Alright. Well, I'm excited for you to talk a little bit about your background. We talked about it before. Before people come onto the Podcast we do like a little intake survey so we can learn more about you, and it sort of guides our discussion and lets you know what we're going to be asking you so you can start thinking about it. And one of the things that we ask about is your background, and I think your background is really interesting. So can you get into that just a little bit. Tell us about how you started and what it is that you do and anything else you want to tell us. Theresa Steckel: Yeah, so going way, way back we moved to Oklahoma, I don't know, like 24 years ago, and I became a housekeeper in a nursing home making a whopping $4.25 an hour and decided that ... I got talked into going to an LPN program. One of my friends talked me into it, so I got admitted into this LPN program, and she did not make the class, so I ended up there by myself. Shane Sams: Oh no. Theresa Steckel: Yeah. Shane Sams: What is an LPN? Theresa Steckel: It is a licensed practical nurse so more technical and less assessment and critical thinking. So I worked as an LPN. I was married at the time. We had a daughter. So basically after that worked my way through nursing school and eventually as I was working through nursing school had two kids and a husband, was working full time. Spent a lot of time in pediatric hematology/oncology and then worked in public health for a few years and then decided I thought I wanted to teach. So I went back to school and got a master's with a focus in nursing education. I taught full time for about three years and then but really kind of missed the clinical care. Theresa Steckel: I loved working with students, but I missed sort of that hospital piece of it, that acute care. So I got a full time job in nursing leadership, became a director of patient care. I was in that role for about seven years, and as part of that position I was responsible for 85 to 110 beds kind of depending on which time period you looked at, up to 200 employees at one time. Shane Sams: Whoa. Theresa Steckel: Yeah, 125-200 was kind of ... Usually I sat closer to 120, which was a little more manageable. And then most recently about a year and a half ago was promoted to an executive level position and have been working more in focusing on service and kind of the patient experience side. I've loved really all the jobs I've had. There's always something you don't like. Really like I've spoken at state events and national events a little bit. I've really liked that. I love working with students and mentoring. As a leader you have a lot of chances to work with students and new nurse graduates, so I always really loved doing that. But that's kind of how I ended up here. Shane Sams: This is crazy because you've literally climbed the ladder. Jocelyn Sams: Yeah, this is like the classic American dream. Shane Sams: This is the American ... I started out as a housekeeper making $4.25 an hour, and now I'm a vice president. Jocelyn Sams: Okay, so it sounds great. So Theresa- Theresa Steckel: It does sound great. Jocelyn Sams: Why are you trying to do online business. Clearly you have the dream life, right? Shane Sams: Yeah, like what's the ... Before we get into what you're doing online what is the desire there? Why online business instead of ... You're clearly successful. That's an amazing resume. Anyone would be proud. Gosh, in charge of 200 employees and 110 patients. Theresa Steckel: Right, everyone's dream 200 employees. Shane Sams: I know, right? Jocelyn Sams: Definitely not my dream. Shane Sams: Maybe not two employees. What is the goal? What's the dream? What's taken you down this path? Theresa Steckel: Yeah, you know I've always wanted more flexibility with my family and my kids and always kind of had ... I called a bug or an itch or just sort of a deep desire to have your own business and do something on your own, and I've never really been able to shake it. So while I've kind of climbed and done great things in my career that's just never gone away, and feeling like there's something more that I'm supposed to be doing. Does that make sense? Shane Sams: It totally makes sense. We always say that people are driven into online business for two reasons. It's usually inspiration or desperation, right? You're inspired to do something, you feel like there's something that you want to do or maybe something happens like we have like a negative experience, a catalyst that kind of drives you forward. Our good friend, Mark Mason he says the two reasons that you start a business are because you're being driven away from something ... I'm sorry, you're moving away from something, or you want to move towards something, right, it's kind of the same thing. Theresa Steckel: Right, right. Shane Sams: So you're definitely leaning on the I'm moving toward this rather than like I'm at the ... You're not at the end of your career, but you've kind of done it, you know, and it's like can I do this other thing inside of you. Theresa Steckel: Mm-hmm (affirmative). Jocelyn Sams: Well, and here's the thing. I feel like, Theresa, that probably you have other gifts and talents that you want to share with the world, and when you work in this healthcare space you're sort of in this one area mostly, right, instead of being able to share all that you have to offer. Theresa Steckel: Yeah, you have to kind of especially as a nurse find ways to not get pigeonholed into specific things. It's pretty broad. It is a great career. I wouldn't say that it's not, but trying to branch out into other areas you can't just go work at Google or something. Shane Sams: Right, exactly, and like try some new project. 20% of your projects are all the same or, no, you're the vice president. You have one job, right? Theresa Steckel: Yeah, yeah. Shane Sams: Yeah, exactly. Theresa Steckel: And I have definitely had kind of those events in my life in the past where I wish I had more flexibility. My mom was really sick for a long time, and I didn't have the flexibility to go spend the kind of time with her that I would've liked to. My job was great to let me go whenever I wanted to, but it would've been nice to just been able to go be with her. Shane Sams: Yeah, without asking for permission basically. Theresa Steckel: Right. Shane Sams: Or making sure everything was okay on the backside. That was interesting. I was actually posting on, I took a picture of me and Jocelyn at the school today, and she was like, "Why did you just take a picture of us sitting in the waiting room at the principal?" And I was kind of like, "Because I want to remember," like this is cool like it's the middle of the day and we can go to a parent teacher conference, and at the end of the parent teacher conference we got to tell our teachers like we are always on call. If our kid ever needs us you call us, and if you need help let us know. We can volunteer. We can be here for that, and we don't have to check in with anybody. And that's one of my absolute favorite things about online business, period. Have you always wanted to do online business or did you maybe try some other things? Theresa Steckel: No, no, I tried some other things. I did that whole thing, too, where you write down everything you can think of and try to pick a job or pick a business out of the sky, like socks. I was going to make socks. Shane Sams: You were going to make ... Oh no, wait. This was not in the intake form, I don't think. You were going to make socks. What does that mean? Theresa Steckel: No, it's like- Jocelyn Sams: I don't know what this is. Shane Sams: Yeah, I got to hear this one. Theresa Steckel: I never quite figured it out, which is why it never worked. Not like make them myself but you can import things from China and get designs on them. I have a sister who is an artist, and I was like, "Ooh, she could design these cool socks," and then I don't know. We could sell them to nurses because they buy, like, compression socks and you know. Shane Sams: That was the first person I ever had say, "My first idea was making socks." You know what I'm saying? Jocelyn Sams: Yeah. I had an idea of making curtains once. That's a little different than socks. Shane Sams: Yeah, Jocelyn tried to sell curtains once. We went out, and we were teachers. We didn't have any money, but I was like, "Let's do it. Let's go buy the fabric, buy a sewing machine." Jocelyn Sams: Hey, I made two sets of curtains, and they did work. The problem is it took me, like, you know- Shane Sams: 75 hours to make the set. Jocelyn Sams: Yeah, a long time. Shane Sams: Right. Okay, so scratch socks. What happened next? Theresa Steckel: So we've done a couple of different things. We had a brick and mortar business at one point, and I don't know if you read this in my intake form but sort of the last two weeks of that business I had our last child, so she was about a week old and my husband was supposed to find someone to work in the business because I had a full time job. So his job was the business, and I had a job job like a traditional nursing job. But he was also working part time, and he got stuck working this one weekend, so I had to run the business. And my baby was seven days old, and I'm working in this business where we rent out vehicles and trailers and I'm nursing, and it was horrible, and I was ... Shane Sams: Yeah. I have to say this. You wrote in your form, "I was one very unhappy lactating mamma." Theresa Steckel: Yeah. Shane Sams: So hard when I read that because I was like, "Well, that's not a good situation for anyone." Jocelyn Sams: No, that reminds me of teacher life too. My baby wasn't seven weeks old, but like when I had Anna I was working at the school, and it was a really old school, so every single square inch of space was taken by somebody and there was nowhere you could go to pump milk, so I had to go in this office, and I can remember one time the principal opened the door and I'm like, "Oh no, don't come here." He was going to bring a kid in there to talk or something. I'm like, "No, no, no." Shane Sams: Oh my God. Theresa Steckel: Yeah, and it makes that noise, right. It's like [inaudible 00:11:37]. Shane Sams: Okay, for all the men out there uncomfortable about this breastfeeding discussion I'm going to move us forward. Theresa Steckel: I'm a nurse, so I can talk about just about anything. Shane Sams: Talk about anything, that's right. I was just kidding. But is says you and your husband are still married through this- Theresa Steckel: Yeah, we are still married, 25 years even after that incident. But when he talks about brick and mortar I look at him, and I don't know how he doesn't die because I think, "No. No, I'm not doing that again." Shane Sams: All right, so brick and mortar is out. Making socks is out. What was next? Theresa Steckel: So we dabbled in a little bit of MLM, but it always felt like a bait and switch to me. I was never comfortable with it. You're not really selling the product. You're selling an opportunity, and- Shane Sams: Oh. Jocelyn Sams: Yes. Shane Sams: Jocelyn hates MLMs. Jocelyn Sams: Oh, you are speaking my language, Theresa. MLMs, I don't know. I was reading this thing about them the other day about 99 point something percent of people lose money, and I'm like, "How are they still in business?" Shane Sams: I know, right? Yeah. It always makes me mad because when we try to run Facebook ads sometimes it says like, "Are you an MLM because we don't allow MLMs to advertise on Facebook?" I'm like, "No. We don't even ... No. We have no products. We're not trying to do that, like we're not even an MLM." Jocelyn Sams: Okay, and before we get e-mails we're not an MLM because you own your own business. You're not trying to recruit people. Shane Sams: Right, we're more of like a marketing ... Jocelyn Sams: We don't take any cut of it. Shane Sams: ... marketing and promotions company. That's what we are really. We're just helping you build it and market it basically. Theresa Steckel: Yeah. So didn't do that. And then my husband's had a couple of service-based businesses I haven't really helped out with, but I just really want something, like I said, that's flexible, still allows me to be creative, kind of use my leadership the way that I want to. So I probably have for four years been just trying to think of ... And at that time I still didn't know about ... I knew there were online business…

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    FL307 - How to Convince Your Spouse or Partner that Online Business Isn't a Scam Sep 17, 2019
    Show notes

    In today's episode, we explore how to convince your spouse that online business is not a scam. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast, we explore how to convince your spouse that online business is not a scam. Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. I am really excited about today's show. I'm always excited about the show, but I'm super excited about this one because we are welcoming back Daniel Hulsman to the show, and this time he has brought his wife with him, Katelyn Hulsman is here too. So, Daniel, Katelyn, welcome to the show. Daniel Hulsman: Thanks for having us. We're really excited to be back and I'm really excited that Katelyn / nervous that Katelyn is here to talk about what she's doing now. Katelyn Hulsman: Thank you so much for including me. Jocelyn Sams: Absolutely. We were so excited. Not too long ago, Daniel posted about you getting involved in the community and I could not wait to show Shane because the very first words out of our mouth was, "They have to be on the podcast." Shane Sams: They have to be on the podcast. For those of you who may not remember Daniel's first episode on the Flipped Lifestyle podcast, it was episode 212. We actually just posted it again in a best of edition on Saturday of last week. And in that episode we introduced you to Daniel Hulsman. Daniel had written me, I like to call it a scathing email full of doubt and disbelief of what we were doing. Jocelyn Sams: I'm not sure it was quite scathing. Daniel Hulsman: I was trying to get as much fury into it as possible. Shane Sams: There was some fury. There was definitely some fury in this email. But I remember looking at that email and I said, "Hey, I'm going to email this guy back and I'm going to be like, "Hey look, let's talk about this bro. Let's go back and forth."" Jocelyn Sams: And a lot of times when we get emails that are hateful or, whatever, I will just say, "You know what, just delete it and move on." But Shane made it his personal mission to get you on board with what we were doing and he was successful. And I'm happy to say that this is over a year later since we talked to you the first time and you still love us. We're still all friends. Shane Sams: I remember when you sent me that email, and I think I read the whole email in episode 212. So if anybody wants to listen to that, go back to episode 212 and check it out. But, I remember when I read it, at first I was mad and then Jocelyn was kind of like, "Delete it." But then I was like, "I'm going to get this guy to join the community. I don't know how I'm going to do it, but I'm going to get this guy to join the community." I write you an email back, you joined the community, we bring you on the podcast. Turns out your online business was able to make a little money, right? Daniel Hulsman: Yes, it was. It sure was. No, but let's be fair. What you wrote me back was not an email, that was a short novel. Shane Sams: Yes, I prefer a novella. That's what I'm going to go with. Daniel Hulsman: Of course, yes. Shane Sams: I'm going to go with a novella. But yes, I wrote you an epoch. That's what it was. It was an epoch. But it was awesome and I remember you writing me back and it was just kind of like, "All right, you're right. Let's go." Daniel Hulsman: Got enough now. Shane Sams: But then, tell us just a little bit, catch us up what's happened since then. You were back on the podcast again and gave us a little update in episode 263. So, tell us where you're at now that we're over episode ... What is this? It's going to be 300-and-something by the time we release it. So where are you at right now in your online business? Jocelyn Sams: And I just want to say too, it's not been all smooth sailing. Like if you listened to your second episode you were having a lot of like mental doubts and just trying to overcome some obstacles. So, we've worked through a lot of that through the community. We worked through it on the podcast, and now over a year later what's going on? Daniel Hulsman: So, I guess where things are at right now is that we're treading waters the way I would kind of say, like the membership community is inside of our membership site with which we launched a year ago, almost to the day. And it's been going well inside of the community it's been fun. Like we've been doing more … Katelyn gave me some ideas that have like really been resonating with the people inside the membership community, but we're having a really hard time growing it. We never broke in 50, and or we've been hovering between like 30 and 40 pretty much the whole time. We had a couple of months there where we just got slammed with lots of stuff outside of online business. And that ended up kind of showing in the results where we kind of lost some customers. So, we ended up getting the churn under control there, but now we're just really struggling to grow it. Daniel Hulsman: And at the same time we've got … Now we have two humans to care for instead of one tiny human. Shane Sams: That's right. If I remember correctly, Katelyn, you were pregnant last time Daniel was on the show, right? Like the baby was on- Jocelyn Sams: Well, the first time. Shane Sams: Yes. The other baby was almost here. So, how old is the newborn baby now? Katelyn Hulsman: He's six months old. Shane Sams: Ooh, that's a tough time you all. I remember. Jocelyn Sams: And like, people always would tell us like going from one to two kids is so much harder than zero to one. And I was like, "Oh, you know, whatever." But it really is very, very difficult. Shane Sams: Very difficult. It's a whole different animal when you've got two of them things running around. Do you know what I mean? Katelyn Hulsman: I know. Now each of us has one of them at all times. Shane Sams: What I can't fathom is how people go to three and then you're just outnumbered like at all times, or four or five. Or we've got a couple of members with like six and seven kids and I'm like, "I don't want to be outnumbered. I like a fair fight." You know what I'm saying? Daniel Hulsman: Yeah. I'm with you on that one. Shane Sams: All right, so let me bring this back a little bit. So Katelyn, you were a bit skeptical of all this online business stuff in the beginning, correct? Katelyn Hulsman: I was, yes. I'm a fairly practical person and fairly blunt. And so, when Daniel started to get into this stuff, I was kind of like, "Well, that sounds really exciting for the people who are able to make that work, but how many people actually are able to make money doing online business?" Jocelyn Sams: Katelyn, you are my people. I totally get you. I totally understand what you're saying. And like, that's where I was too. I was like, "Well, that's great. I'm sure that some people are able to make it work. They have some kind of special gifts and talents that we don't have. And this is just dreams. Let's move on." Shane Sams: I remember when I first heard someone making money online I was mowing my lawn. A lot of people have heard the story, but I was out cutting my grass. I was listening to a podcast by Pat Flynn, the smart passive income. He was talking about making money online, and I just knew it was our destiny, and I jumped off the lawnmower and I ran inside. I busted through and I remember Jocelyn was standing over by the stove and she was cooking or doing something for the kids lunch, or whatever. And I told her all about this dream and how awesome it was and we could do this. And I asked her what she thought and she was basically like, "Good for them. Go finish mowing the grass." Like it was just total dismiss at that moment, right? Jocelyn Sams: Yeah. I often say Shane is a light switch. It's like he goes from off to 100 miles per hour, and I'm more like a dimmer. So I start out and I'm like, "Eh, I don't know." It takes me a while to come up to his level of excitement. And I'm not sure I ever come up to your level of excitement. Shane Sams: I don't think you've ever been. It's hard to get to this level of excitement all the time. Jocelyn Sams: I'm thinking I've maybe been to like 25%. Shane Sams: Maybe. I'm working on getting her to 50%. That's my goal by the end of 2020, okay? All right. So, bringing this around, so Daniel starts making … I want to go back just a little bit in time to when he actually got in the community and these members started coming. Because listen, I know it's frustrating right now being stuck. There's all kinds of plateaus. Like we've hit three or four plateaus in all of our membership growth over the years. And you're kind of at one of those plateaus now where it feels like, "Oh, how do we grow this thing?" It's there. But when he started getting members and it was more consistent, like what was happening in your mind at the time, like when you saw Daniel get in the community gets this thing going. Oh, Daniel, real quick. Tell everybody about your business again. Daniel Hulsman: Oh yeah, sure. That's just probably important. Shane Sams: That's probably important. Daniel Hulsman: Small footnote, the website is for new and aspiring composers who want to get into the gaming industry, writing music for soundtracks for video games and it's vgmacademy.com. Shane Sams: Vgmacademy.com. You basically help people compose like the score or the background music when you're running through the level or playing in the background of a cut scene, or something like that. Correct? Daniel Hulsman: Yep, we help them with that or help them with like kind of the business end of things, which is always really terrifying for folks, it seems. Shane Sams: Is that like negotiating with the game companies and things like that, like how to talk to them? Daniel Hulsman: Yeah, contracts, naming your rates and getting a contract together, marketing yourself, that kind of stuff. Shane Sams: Got you. Jocelyn Sams: And if you didn't listen before, Daniel is into this because he has done this in the past. Tell everybody just like the 30 second version of your experience with this. Daniel Hulsman: Yeah, so actually I've never composed myself in the past, but what I did was I tried to get into it in college a few times, and there just was no good resource. So, out of college I ended up just getting frustrated with it and decided to make one myself, and leverage the expertise that I had in like some of the areas that are weaknesses for new and aspiring composers. But I did. I also work with a choir and a couple of times a year we record soundtracks for video games. So I've sent out a few, to big video games and that's a lot of fun. Shane Sams: Awesome. That's amazing. I love your story because I'm a gamer. Jocelyn Sams: Well, and since we're on that subject, I have to bring up something that was in the intake form. I know we need to move on, but it says that you guys met in opera class. I need to know about this. Like this is just so fascinating. Shane Sams: That's amazing. Where did you all meet? Opera class. Katelyn Hulsman: Well, Daniel was a music major in college and I was a music minor. And I guess, I mean, we had met before … I think we'd met before this, but the night that I really noticed Daniel was our opera teacher told us, she wanted to have a party at her house and could we all meet in this one location if you needed a ride. And she would make sure that the students who had cars would show up there and offer rides to the students who did not have cars. So, I showed up there myself waiting for a ride. Daniel picked me up in the car. Shane Sams: Did you work with the opera teacher to set this up Daniel? This is- Daniel Hulsman: Totally, you saw right through me, Shane. Actually, just saying, this is Katelyn's version. My version is I picked her up on the side of the road. That's the version that I like to tell. Katelyn Hulsman: You tell that version. But so he actually played his car's theme song for me on the ride to our opera teacher's house. So I was sold at that point. Shane Sams: Amazing. That's amazing. We have a similar story. When we first met probably about a year. Jocelyn and I met in a stairwell. We ended up like I was a … You were a sophomore, was your … I think Jocelyn was a sophomore and I was a second sophomore. You know what I'm saying guys? That's how it works. Jocelyn Sams: Yeah, pretty much. Daniel Hulsman: I know what you're saying. Shane Sams: You know what I'm saying. And I was coming downstairs to meet some friends of mine we were going to go out that night, and Jocelyn was coming upstairs and I guess … Where had you been, the gym? Jocelyn Sams: I had been to the gym. Shane Sams: She had been at the gym. I just fell in love on that stairwell. I was like, "Oh my gosh, who is this?" I stopped Jocelyn. I asked her her name and we talked for just a second and I was like, "Well, I got to go meet my friends. I hope I see you around." And she was like, "Yeah, okay." And then so she goes on upstairs. I go downstairs and I told my friend, "I just met the girl I'm going to marry." Like I told him that. And I didn't see her again. How many days was it until we met again? Jocelyn Sams: I don't remember. It was like maybe a week or two. Shane Sams: Yeah, about a week or two. Jocelyn, I was standing at the desk at our dorm talking to the person that was working the desk and she walked in and we got to hangout and the rest is history, as they say. But, we actually realize later that we had met before. Actually, Jocelyn had lived in another dorm the year before us, or the year before we met and I was over there to see another girl and I was hanging out with her. Jocelyn Sams: Your cousin? Shane Sams: No, it wasn't my cousin. That wasn't Amber, it was Catherine. It was Catherine. Jocelyn Sams: But Amber did live in the same building. Shane Sams: Amber lived in the same dorm too. So we were all in this room together and Jocelyn, and we hear a knock on the door- Jocelyn Sams: And they know this is going to date me a little bit. Shane Sams: It's going to date Jocelyn here. Jocelyn opens the door and goes, "Hey you all, can I borrow the phone book? I need those yellow pages, you all." Jocelyn Sams: Some of our listeners are probably like, "What's a phone book?" Shane Sams: What's a phone book? If you're a millennial, we're sorry. Katelyn Hulsman: They actually still deliver them to our house. Daniel Hulsman: Yeah, we just got one randomly for the first time in years. Shane Sams: Hang on to that. Daniel Hulsman: We're excited about it. Shane Sams: Tell your kids that's the only way you can look up a phone number for like 10 years and then like let it … It's like making your kids watch '80s movies, like they have to watch the Goonies Neverending Story. Now you've got to find a phone number in the phone book guys, and then we'll teach you about the i…

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    Best of: How to Turn a Critic into a Customer Sep 14, 2019
    Show notes

    In this Best of Episode we help Daniel decide if he's expert enough to start his online business. This episode was originally published on July 10, 2018. You can check out the original episode here: http://flippedlifestyle.com/podcast212 FULL TRANSCRIPT Jocelyn: Hey, y'all! On today's podcast, we help Daniel decide if he's expert enough to start his online business. Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let's get started. What's going on everybody? Welcome back to the Flipped Lifestyle podcast, it is great to be back with you again this week! Super excited to have another member of the Flip Your Life community on the show today. I've been looking forward to this specific interview all week, and you're going to learn why here in just a minute. Jocelyn: I'm pretty sure he's talked about it like every single day. Shane: Every single day. I'm so pumped up right now to welcome Daniel Hulsman to the show. Daniel, what's up man? Daniel: Hey, how you guys doing? It's really good to be out here and talking to you both! Jocelyn: We are pumped to have you here, as Shane has mentioned. Shane: I am super pumped to have you here! Jocelyn: Shane loves telling stories, so I'm just going to let him take it away. Shane: Alright, here's how Daniel and I got together, okay? Jocelyn: Something I should know? Shane: No, no. This is a G-rated show, Jocelyn. Alright, so Daniel sent me an email during a recent launch. A few weeks ago, we opened the doors to the Flip Your Life community and started giving everybody out there a month for free. Daniel apparently heard this and signed up and you know, and he went through a couple of the emails and things like that. He had not joined yet, he had not joined the membership yet. So, I wake up one morning, and I get this email because yes, we check our emails, okay. And I get a message and the first line -- what was the subject line on this? Daniel: I'm just shaking my head over here. Shane: I know, right. There was some hater-ade in this email, people. This is a critique, is what I'm about to show you, I'm not going to read the whole thing. But Daniel's sends me this email and says two things -- a little smug Daniel, I'm not going to lie -- but it said two things: "One, your customer service link in this email leads to a 404 page." So that is not a good sign when somebody pointing out a broken link. Jocelyn: When your email starts like that it's probably not going to go too good. Shane: And he made the emoticon, it wasn't even the Emoji. He actually used the type of symbols of a smiley face with a tear. That's sad, guys, we're supposed to have all this together, right? And then he goes on with this giant block text of paragraph about just all sorts of stuff he didn't like in our marketing and things like that, but here's what drew me in. Are you ready for this Daniel? This is the turn to the positive, this is the turn to the light side of the force. Daniel: (sighs) Shane: So he's critiquing all of our sales techniques and blah, blah, blah, and I just heard all of this skepticism in all of this stuff. And then he said, "And you gave me a heart attack on Episode 200 when you said goodbye because I did not want your podcast to go away." So that's where the turn was and it says, "You are changing lives of people like me who want a better life for their families." I read every word of this email and it was really long, and that's the point where I was like, man, I saw something there. I was like, "This guy wants a better life." Then he went on to say, "I've been struggling to get my website off the ground for a few years, and your story inspires me to keep trying." So, all of that criticism, all of that critique, when I got to the end, I realized it was just frustration. It was just a little frustration, a little skepticism, a little "Is this real?" and you've been doing this for a while, and I sent him a message back, my email. I purposefully had to write more words than you did. Daniel: Oh, that was a good little novella. Shane: Yes, yes. There was some massive… this was a no-sugar soliloquy. Jocelyn: Oh, now we're going to get tons of hate mail, so people will get to have-- Shane: Yeah, everybody will just send me hate mail now, like, "Shane will write me back if I do that!" Here's what's funny though. This is the difference between me and Jocelyn. I was writing this email, and when I was doing it, Jocelyn was like, "Are you still writing that guy back?" And I'm like, "Yeah, yeah, I'm still writing. I'm doing it!" Jocelyn: I'm trying to talk to him about stuff, and get things done. And he's like, "No, no, no, I'm writing this email!" Shane: "No, Daniel is getting a message back from me." Jocelyn: I'm like, "Okay." Shane: I could have gone a thousand ways with this email. I could have gone, "How dare you find my broken link." Daniel: Or just deleted it. Shane: Or just deleted it and I could have just ignored it. But I really just felt drawn, and there was potential there and you wanted something more, and that's what we're here for -- that's our mission. So basically I won't read the whole soliloquy. Jocelyn: Please don't. Shane: I won't, I won't. I won't read this parable that I wrote you back. But in the future book, it will come out. But my main point was, "Are you going to let a link that goes to a 404 page or a sales page hold you back, and are you going to look back again in a few years from now and say, 'Man, I've struggled for a few years and I'm done,' or are you going to look back and say, 'That was the moment I actually took action and took my next step.'" And I challenged you. I just said, "Go join! It's free for 30 days. You go look at every course we've got and you see if it doesn't move you forward." And I said, "Instead of critiquing our sales process, watch the magician's hands. You've been struggling for a few years, and we have it. Maybe there's something there. Maybe there's something we're doing differently." I've got to read what you sent me back. Daniel: Oh, yeah. Please go ahead, I was angsty. There was a long time of just reflection before I sent anything back. Shane: I jumped up, man, and you can ask Jocelyn. I started going crazy and pumping my fist because I was so excited. You sent me this message back, and it said, "I started to spend a few minutes, trying to think of a clever yet grateful response to your candid feedback--" and I like how you said 'candid feedback' because if anyone saw this message, it was pretty candid. Daniel: Yeah. Shane: And it says, "But I think I'll just shut up and get started instead. Sounds like I've got some work to do. I just finished the form, I'm logging in, and when I get home, I'm printing your email and hanging it on my wall next to my computer. Thank you for the much-needed kick in the (blank)!" So I just want to say, you're welcome for the boot print on the back of your pants. Daniel: Thank you, sir. Shane: And I am so glad that you are a member of the Flip Your Life community now, and that we turned a critic into a customer. After you followed up, and I saw what you have going in your business, I know that you've got a great, great potential to do something with it, okay, so Kudos to you, man. Jocelyn: We love these kinds of stories so much because it's just awesome. So many people want to point fingers at other people and say, "You're doing this wrong, you're doing this wrong." But most of the time it's more like a mirror. They're looking back at themselves, and thinking, "My life is not perfect either." None of our lives are perfect. So that's the cool thing about this, is that we're able to help each other and we don't just give up on people. I mean, if you were like a blatant hater or... Shane: There is a difference in a critic and a troll. I was actually very thankful you found that link. Before I wrote you back, I emailed our team and I said, "We've got to fix this link." That's how I started my email back to you, so I was actually really grateful that you sent email in the first place. It helped us, and I wanted some reciprocity there to help you back. Jocelyn: And so we knew that we had to talk to you because of this crazy story, and we just love it when things like this happen, so thank you for being here today! Daniel: No problem. And I'm sure my wife's going to get a real kick out of listening to this as well because when I finally told her that you had offered to speak with me this morning, she was like, "Why?!" And then I had to tell her the whole backstory. And she's like, "I am a little surprised that you sent that email, but sounds like you deserved your response." Shane: That is absolutely hilarious! Jocelyn: Okay. If we're being honest with ourselves, like everyone listening to this show, myself included, we've all done something like this. This is not something-- we're not trying to pick on you and say like, "Oh, you shouldn't have done this or whatever." Shane: This is like when you get mad and you honk at somebody or give them a rude gesture on the highway for doing something you did a week ago. It's all it is. I've seen so many emails like that. There's a difference between a troll, and a guy who's like, "Guys, I really like what you're doing and I'd love to have it, too. And I think I could get it, but I'm frustrated, and nothing's just working and I'm just trying to vocalize that, and I don't know how to do it." Daniel: Yeah, I mean, I feel like I've been beating my head against a wall for years. The whole way that I started my current website, I actually bought another course, a $500 course years ago. I've been a longtime listener of that podcast, and I signed up. They're very adamant, don't skip any steps. As a good little soldier, I did all the steps and at the end I had ended up with this website and like a tiny little affiliate sale every now and then. And a website that I felt was nice, but it was a website, it wasn't a business. I just didn't know where to go after spending all this time pouring myself into this and years later here I am still not sure how to course correct. Shane: Well, listen. You're not the only person that's ever done that. The next step is always the most frustrating step that never goes away. We're sitting here figuring out our next step just like you are. It's just at a different level. That frustration is part of the journey and hey, man, we'll get you past it, and let's get you to the next step and that's what we're here for so we can help you do that. Jocelyn: The reason that we started this trial because we feel like there are so many people out there who are frustrated, and they don't know what to do next. Shane: Or they've been burned by that $500 course in the past and nothing happened. Like I got burned by a course like that! What happened in 2012, when I first started this, the first thing I discovered was Google ad marketing, like where you make a niche website that has like five pages and you put Google ads on it and the gurus all said you'd be a millionaire in six months. Jocelyn: All that was before the big Google smackdown, they call it. Shane: So I built a couple of these sites and, granted, it did make our first ad click, which was eleven cents that inspired us that it's possible to make money online. But I'm paid a dime and a penny! If you can't pay my groceries with this thing, you can't even get the cart at Aldi! That's a quarter. For anybody that has an Aldi, you know what I'm talking about here, you can't even get the cart out at the grocery store for a dime and a penny. But what happened was -- it's so funny-- I got frustrated, but once we figured that out, I bought another course about email marketing. I noticed, not that that guy was email marketing for affiliates. I noticed that his email marketing was to sell his course on email marketing and he was selling his own product. That was really the epiphany that we had was, it's not about partnering and JV Partnerships. That's cool, that's later. It's not about affiliate links, it's not about ad clicks, it's not about Amazon and all that. You're not going to make any money that way. It's about figuring out how you can serve other people, creating a product that solves their problem and that's what you promote. That may be the next step for you too. Alright, so rewind! Jocelyn: That was a lot of information. Shane: It's still one of my favorite stories ever and it always will be, and I'm going to be so proud of you, not only because you joined, but I can't wait to see you succeed. Jocelyn: I can't even express the joy that Shane had when you decided to join the membership. Shane: Oh my gosh, when you joined the membership, I was like, "That dude joined. Holy cow, that's unbelievable!" Jocelyn: That's his mission in life. Daniel: You know what it was. It was the last line in your email. It just went off on me and then at the end, the last time was just 'Finish', with a link back to the form that I didn't complete. That was just the word that echoed in my subconscious until I did it. Shane: Oh yeah. I see it now. It just says 'Finish:' and then the form. Jocelyn: I hope that, if nothing else from this story, I hope that people understand that we really do care about you and we want what's best for every single person listening to this podcast. That's the reason why we do what we do. Yes, we are a for-profit business. We have to pay our bills, but we want everyone out there to succeed, and that's why we're offering this free trial. So I hope that if nothing else, people understand that we really do want what's best for every single one of you. Shane: And I also realized too, there's a lot of movement out there. People want to shut everyone out of their lives and all these gurus are like, "Well, if anyone hates you, delete them, and if anyone critiques you, screw them, and if anybody, whatever, whatever, whatever," but like man, 90% of the people that even send you feedback, they're just really asking you for some advice. Jocelyn: And if somebody has taken their time to email you, even if it's something you'd really don't want to hear-- Shane: They care. They at least care. Jocelyn: They care enough to send the email. Shane: Love it, hate it, but never ignore it, man. Help somebody next time they send you a bad email, send them back and say, "You alright? What's going on? Can I help you?" Jocelyn: That being said, please don't send us a lot of hate mail! Shane: I can read through the fake hate mail guys. I know fake hate from real hate. Okay, so let's do it! Jocelyn: Alright. So before we get more into the story, let's go back just a little bit. We want to know about you, your backgroun…

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    FL306 - How to Start an Online Business When You Don't Have Time Sep 10, 2019
    Show notes

    In today's episode, we help Grant make time for his online business. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast we help Grant make time for his online business. Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. We are super excited to welcome another member of the Flip Your Life community onto the show so that we can help them take their online dream to the next level. Shane Sams: Our guest today is our good friend Grant Downes. Grant, welcome to the program. Grant Downes: Hey guys, thank you so much for having me. I appreciate it. Jocelyn Sams: We are very excited to talk to you today. You are coming to us from your vehicle, is that correct? Grant Downes: That's true. So, I am securely fastened here in the van in the garage, which hopefully will insulate me from the kid sounds that are upstairs. Shane Sams: Hey, listen, there is no better acoustics, or there are no better acoustics than inside of your car, inside of your garage. When I first started creating our courses, the very first course I ever created, it was the same thing, it was just chaos, kids running around everywhere. I tried every room in the house, from the basement to our bedroom. Jocelyn Sams: And then you listen to it back and it's like oh, kids screaming. Shane Sams: Oh, just terrible. I can hear kids. So, I went out and locked myself in the garage, got in the car, sat in the back seat in the middle, so I could be as far away from anything as possible, and it sounded great. So, if you're struggling to find a place to record anything, go to your car. Jocelyn Sams: And just remember, please do not run it inside your garage. Shane Sams: Yes, don't turn it on if it's cold. We don't want you to do that. Grant Downes: Yeah, pro tip. Shane Sams: And don't record while you're driving, that's, unless you got a lapel mic or something like that on so it's all good. Jocelyn Sams: All right, so you are at home. You have a family. Let's hear a little bit about them and your background. Grant Downes: Yeah, so I am in eastern Ohio. I live with my wife, Sarah, and my three kids, Charlotte, Henry, and Brenna. I grew up on a tree farm kind of around agriculture, a beautiful 300 acres of rolling farmland here in eastern Ohio, went to school for horticulture, which is basically plant stuff, and then worked kind of a couple different jobs in the plant industry. So, I worked at a nursery for a long time, did a little bit of landscaping, also spent time in agriculture, actually, a feed mill. Now I work as a pesticide and fertilizer inspector for the Ohio Department of Agriculture. Grant Downes: And then what's really awesome about that position, actually, is that I am based out of my house. So, I have a nine county territory that I run around in, and I do inspections, and I meet with people, and investigate complaints, and give tests, and all sorts of things. But I come home every day, start at eight AM in my basement, run out and do what I'm doing, come back home, and then I'm done by 4:30 and I'm already home, so it works out pretty well. Shane Sams: So you're not actually working in your home a lot, you're actually out on the road like going to farms. Do you inspect like the plants, or do you inspect like the chemical barrels of chemicals that they're doing? Like, what do you do? Grant Downes: Not so much plants, but sometimes products. Usually people in licensing is most of what I deal with, and then typically I spend four days in the field and then Friday is an office day. Although, like yesterday, for example, I was at home writing a report. So, I sat in my basement all day and wrote a report. Shane Sams: How does one get into horticulture? Is that what it's called? Agriculture? Grant Downes: Yeah. Shane Sams: That's, like, what makes you obsessed with I want to know everything about plants? Like, that's my job. What is that? Grant Downes: You know, it varies. So, agriculture and horticulture are a little bit separate. Horticulture is more like garden plants, and greenhouse plants, and nursery plants, whereas agriculture is more of your corn, beans, animals, livestock, that sort of thing. Grant Downes: So, I've been in a little bit of both. When I grew up on that tree farm, so that was like growing an ornamental product, basically, and so that's more on the horticulture side of things, but agriculture kind of goes hand in hand. You're still growing, you're still formulating a plan of fertilizer, you know, whatever the case is. So, growing is growing, it just depends on what specific direction you go in. Shane Sams: You know, everybody gets like, all these people get like obsessed with their lawns, and they want everything to grow perfect, they want every blade of grass to be green and every garden plant to look good. I just look outside and I'm like, as long as it doesn't grow too thick and it all looks kind of green, I'm cool. Like, I'm cool with that. I'm not a big, I don't have much of a green thumb, and Jocelyn, I'm pretty sure, has killed- Jocelyn Sams: Oh, my goodness. Shane Sams: ... every living plant we've ever owned. Jocelyn Sams: Yeah. I'm like the worst when it comes to plants. People give me live plants sometimes and it's very nice, I'm very appreciative, but I cannot keep them alive. Like, I forget to water them, and I don't know, I'm not very good with plants. Shane Sams: Plant murderer. Grant Downes: Yeah. Shane Sams: Every morning I take my dogs out to let them go out and use the bathroom, all that stuff. Jocelyn Sams: And kill our landscaping. Shane Sams: And kill our, they kill our landscaping, which apparently that's not good for your plants, and I always sit there and look at our landscaping, and I'm like, can I get all fake plants? I look at my lawn and I'm like, can I just turf this like a football field so I never have to. Grant Downes: You could. That's an industry. People have artificial lawns. Shane Sams: Hey Jocelyn, I've been telling you about this. This is totally going to work, so- Jocelyn Sams: It may be worth the investment, you know? It's very expensive to mow all this grass. So, anyway. Grant Downes: Yeah, well, just put in some field turf, it will be fine. Shane Sams: All right, Grant, I'm not going to lie, sounds like you have a pretty sweet set up here with your day job. So, tell us a little bit about why you wanted to start a website, what is your website, and what is the purpose of it? Grant Downes: Sure. So, I do have a decent set up. I mean, it's really about as like home office working as you can get. I get to go out and I can meet cool people, and I do nice things, but I'm also working a strict 40 hour a week and then I'm off and already home for my family. I think the online business thing would just be a continuation of that process, except it would even be more of what I want to do, instead of what my department wants me to do. Grant Downes: And so then, you know, my online business that I have got going on, it's called SustainableFamilyHome.com, and the whole goal is to provide people, you know, just kind of like us, busy families with young kids, a opportunity to find little ways that are easy in their life to become more sustainable. So, things like doing a little bit of gardening, composting, using reusable water bottles, you know, little, easy, incremental changes that are not hard to make that will help just be more sustainable over time. Shane Sams: Okay, so what sent you down the journey for SustainableFamilyHome.com? How did you get into online business, were you running around inspecting and licensing listening to podcasts, or did you read a book? Like, what was your first step into the waters of hey, I think there might be another way to make a living than what I'm doing right now? Grant Downes: Sure. So, actually a couple jobs ago, before I was with this inspector gig, I definitely had a career crisis. I wasn't super happy in what I was doing. It was a small company and there was no room for advancement, and so I was starting to look outside of what was available in that framework. Grant Downes: Discovered The 4-Hour Workweek, flipped through that very quickly, it was really fascinating. That kind of led me to Pat Flynn and then eventually to you guys, and just thinking I would love to have, even if it was just a little bit of a side income, something else that could provide for our family, you know, pay for a vacation. And then, sure, if it was successful enough, allow that to build up into what could be a really cool, self determined full-time job. Shane Sams: So, what did you like about The 4-Hour Workweek by Timothy Ferriss? It's funny you say that, because I find that's a common thread between most people that want to go down this path. I read The 4-Hour Workweek, you know, after I discovered there was a thing called online business, of course I saw this book on a shelf that said wait a minute, four-hour workweek? That sounds awesome, right? Grant Downes: Sure. Shane Sams: And, but I started reading it and it really does lay the case out, like, hey, the world is different now. You don't have to do the 40-hour workweek. You don't have to have an employer. You don't even have to stay local. You can reach out to anyone in the world and kind of make a living online. So, what was it that sparked that in you? Was it to make more money? To do more of what you wanted to do? Or just basically, hey, I want total control of my time, not just average control of my time? Grant Downes: Sure. I mean, definitely a couple factors. I am very much an analytical and processes person, so through that story, what if, the book, you know, he really laid out okay, all these processes, it was a lot of outsourcing, it was a lot of okay, setting this up and let it run, and set this up and let it run, and it works together. I love that sort of process system scheme. And so, that was fascinating. Grant Downes: And then, you know, just the concept as a whole. Like I mentioned, at that time I was not happy with my job, had a manager that was not a manager, and was really just looking for something else, and just think wow, you can really be autonomous, and put these systems in place that can lead to something awesome. So, it was really, I don't want to say a light switch, but it was definitely an open way of thinking about something different. Shane Sams: The thing about The 4-Hour Workweek that always gets me is people, the book is actually not saying you're only going to work four hours a week and make as much money as you want. It's saying that at most four hours of your week will be spent on stuff you don't like, right? Grant Downes: Mm-hmm (affirmative). Shane Sams: Because it does take a lot of work, it does take a lot of hustle, and it does take a lot of guts to even start a website to do your business, or to try to replace your income and do something different. Shane Sams: I love this quote you put in there from your dad in the ... we have this form that everybody fills out when they come on the podcast, and it says, "My dad is a great role model for me, and is the hardest working person I know." And then you talk about how online business seemed like a dream big dreams. But then later you said, "It reminded me of a quote my dad said growing up, 'You have champaign tastes and a beer budget.'" Like, what does that mean? Like, why did you put that in here? How does that relate? Grant Downes: You know, that's funny, it used to be for sure, I really wanted to buy big things, and even now, like at Christmas time, I don't want a little bunch of tiny little gifts, I want one nice big gift. Grant Downes: But regardless, the way it ties in now is with time, and that's kind of, I think, what we're going to get into a little bit more here is that I have a lot going on. And so, with my champaign tastes I want to do everything. I really want to be involved in a lot of things. I want to make positive contributions all over the place. I want to experience tons of different things. Grant Downes: Like, last night I went to do a mountain biking group ride because I never have been mountain biking and I wanted to try to ride some trails. So like, that was just something else I worked in. Grant Downes: And my beer budget is I only have so many hours in a day, and then that's something I know you guys have stressed a lot is we need to get control over our hours. And so, okay, I've got to fit what I really want to do into my budget of time. And so, I think that's one of my biggest struggles that I'm still continuing to work on. Jocelyn Sams: Okay, so you are a dad. You are an employee. You are a business owner. You are an aspiring mountain biker. Did I say that already? Shane Sams: You're apparently on the village council as well? So, you're a politician? Grant Downes: Yes. Politician is a strong word. We're pretty apolitical. We just really run the town business and get things done. Shane Sams: How big is the village? How big is it? Grant Downes: So, our village, Magnolia, Ohio, is about 1,000 residents. Shane Sams: Oh, okay, so this is a real village, like straight up village, right? Grant Downes: Yes. Shane Sams: But you're going for mayor, it says, of the village too. So, you're going- Grant Downes: That's true. So, I am going to be on the ballot here this coming November for mayor of Magnolia. Our previous mayor retired, or is retiring, I should say, after four years, and he's kind of elbowed and nudged, and said, "Hey Grant, I think you should give it a try." So, after thinking about it for a while I decided to give it a try. Jocelyn Sams: Okay, so you're also a coach of a youth soccer league. Shane Sams: Oh, my gosh. Do you breathe? Grant Downes: Yeah. Shane Sams: When do you go to the bathroom, or eat? Grant Downes: Very seldomly, seldomly. Shane Sams: Right. I mean, this is, it reminds of like Lord of the Rings where he goes, "I feel like butter spread, too little butter spread thin over a piece of bread, right?" Do you ever feel, it seems like you feel that way right now, like you just have, well, I do this, and I do that, and I'm constantly going from eight AM until midnight, and then I have no time left for anything else. Jocelyn Sams: Yeah, and so it's not very surprising that you say you feel like you don't have a lot of time. I mean, I totally get this. But let me ask you, what's your vision for your website? Like, what is your plan? What do you plan to sell? What products? What services? Grant Downes: Well, so far I do have a website up and running. It's basically 15 different blog posts on various topics, kind of what I mentioned earlier, composting, reusable water bottles, you know, things like that, that are easy to incorporate. Grant Downes: Each post basically walks somebody, if you had never done anything before on gardening, let's say, I have a bunch of how tos, exactly what you need to get started, and then embedded in those posts are Amazon affiliate links. So sure, that's basically my only way to receive money from someone right now is if they did make a purchase through one of my links. Grant Downes…

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    FL305 - How to Launch Your Product When You Have a Small Audience Sep 03, 2019
    Show notes

    In today's episode, we help Pat successfully launch a membership website. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's show we help Pat successfully launch a membership website. Shane Sams: Welcome to The Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody? Welcome back to The Flipped Lifestyle podcast. It is great to be back with you again today. Super excited to help another member of our flip your life community start, build, and grow their own online business. Excited to welcome Pat Eardley to the show today. Pat, welcome to the show. Pat Eardley: Thanks for having me. Jocelyn Sams: We are very excited to talk to you today and I can't wait to see what is going on with you and your business. But before we get there, let's talk a little bit about your background and what led you to kind of pursue online business. Pat Eardley: Currently, okay, so maybe I'll back up and tell you background. So I am from Virginia and I live in Charleston, South Carolina. So like the best place on earth, I believe. And I've lived here for about 12 years. And my background professionally is human resources. I've been in HR for a little over 20 years. So mathematically that means I started when I was about five years-old. Jocelyn Sams: Of course. Yes. Shane Sams: Of course you did. Pat Eardley: And so I have an HR consultancy. I've had this business for 10 years now. This year makes 10 years. And it's myself and I have two employees. But it's just not scalable. We truly are trading dollars for hours. You can say that you're not because there's some automated components, but it really is trading dollars for hours. So that really made me look into online business. And is there a way to scale it by having an online component to the business? Shane Sams: So what exactly is... So you own the business, right? So yourself- Pat Eardley: I do. Shane Sams: So you're kind of in the flipped lifestyle, but your business dominates a lot of your time because you are trading those time for dollars. Correct? Pat Eardley: That's correct. Shane Sams: So you're looking at the other direction. Jocelyn Sams: Well, let's first of all explain HR. Like that's human resources- Shane Sams: For sure. Jocelyn Sams: ... For people who have never been in corporate or maybe they just don't know that. Shane Sams: And what is an HR consultancy? Like what do you? I know there's HR people that work in corporations that handle human resources, and when employees have problems or something like that. But what does an HR consultancy do? Pat Eardley: So what we do is we help small businesses. So typically if you have less than 100 people, you don't have an HR person on staff. It doesn't make sense to have an HR person full time or even part time for that matter. Financially it doesn't work. So what we do is we help small businesses manage the HR component, which is like hiring, firing, the onboarding, the off boarding. What happens when there's bereavement and someone needs an extended amount of time off? Or there's an injury at the workplace? Or maybe it's just annual reviews, like doing that on a regularly scheduled basis. A disciplinary action conversation. Those are the type of HR things that frankly, business owners did not get into business to do. They don't want to manage that stuff. Shane Sams: But they can't afford to basically have someone do it for them. So you're like an HR mercenary, right? It's like a horrible way to say that. But people go out and they're like, "Man, I really wish someone would take all this HR off my plate, but I can't afford to hire anyone. But maybe I can hire Pat and her firm and they'll take care of that." So really you're pretty much maxed out on how many businesses you could ever personally serve because you would have to hire someone else to add more businesses. Because there's only... Like if you're having these HR meetings, and disciplinary meetings, and hiring, and firing. There's only so many hours in the day. So basically in your business now it runs up to a cap, correct? Pat Eardley: You're exactly right. Shane Sams: Like a time. Pat Eardley: There is a cap. It will cap out. And the only way to, I don't know, get beyond it is to hire more people. Shane Sams: Right. Pat Eardley: That's not of interest to me. I don't want to have 20 employees. Shane Sams: Exactly. So you've got the two employees you do now, did you hire them to add more businesses or do they just support you with the businesses that you serve? Pat Eardley: One supports, one adds. Shane Sams: Gotcha. Okay. So basically one was for growth and one was for support. Pat Eardley: Yeah you're right. Shane Sams: Okay, cool. Jocelyn Sams: Okay. So you're doing this consultancy, you have your support people. And now what is this going to look like as you transition it to an online business? Pat Eardley: Yeah, so the online business. So the business is MyShiftHR.com. So my brick and mortar, if you will, I'll just refer to it, the consultancy as a brick and mortar. That's actually called Shift HR, like shifting car gears. Shane Sams: Like S-H-I-F-T. Pat Eardley: Yeah. Because you have to have a change in order to have a difference. Right? Shane Sams: For sure. Pat Eardley: So Shift HR. So My Shift HR is the online product. And what that is, is there is a forum for business owners to be able to ask those questions that they don't necessarily have anyone to talk to about, and they don't want to pay $200 an hour to talk to a lawyer about them. There's also a component where we'll have trainings from other professionals, like maybe it's an insurance person or maybe it's a payroll company talking about new changes, laws, best practices. And then the heart of it is the HR portal. So the portal will be where they can get forms, documents, policies, procedures. They can write an employee manual, they can write an operations manual all from this portal. And the portal is a white label. Like it's not mine. Shane Sams: Right. Pat Eardley: But I am a reseller. So that'll be white labeled and it is already to Shift HR. And you would be subscribing to that whole thing I just described. Shane Sams: So white labeling basically is someone has made this product but you get to basically lease it and put your branding on it, your stuff, and people can come in and it looks like all of your stuff. But all that legal stuff, documents and things like that come from somewhere else that's already created, correct? Pat Eardley: You're correct. Shane Sams: All right. So this is interesting. So basically there's gaps here is what I'm seeing. So if you don't have 100 employees or more, you're not going to hire an HR person. And then I assume then there's a gap somewhere between like 30 and 100 people where you could hire a consultancy. But then like maybe people who are like one to 30, one to 50 employees they want to still do it themselves because they can't afford to hire the consultancy or the HR person. So their goal is just to at least do it as painlessly as possible. They don't want to come up with procedures, they don't want to figure all this stuff out. They just want to go somewhere and say, "This is my problem. Where is the solution?" And the solution would exist somewhere within this HR portal. Was that what the online business is? Pat Eardley: Yeah. You're on point, you're spot on. Shane Sams: The difference is there's do it yourself, right? And then there's do it for you. But in the middle is do it with you. So this is a very like do it with you kind of membership. It's like, "Yeah, here, just read this document. It'll help you hire somebody. Read this document, watch this course. It'll help you deal with the workman's comp claim." Or something like that. Pat Eardley: Yeah. And Shane that was good. I'm going to borrow that, that do it with me. That's good. Shane Sams: Yeah. I'm pretty good at writing descriptions for businesses. I've done this a few times. Jocelyn Sams: Okay. Pat. So in your podcast intake form that you fill out before you come on the show, you told us that this is a brand new business. And I'm just wondering what you have done so far? I know that you have a website. So tell me a little bit about what is already there. Pat Eardley: So yes, the website is done, the portal is there. Really what I'm trying to do now is building the followers, right? Building the list because it is a different client than what we would be after in the consultancy. Because in the consultancy we know that there's a minimum amount that that client or that prospect is okay with spending. Shane Sams: Right. Pat Eardley: But this is someone who's at a lower price point, they need a lower price point. So I think that right now I'm trying to figure out like how do I get to those individuals? How do I target them? Jocelyn Sams: And I know that you're thinking about membership as far as like your product. Do you have anything prepared for that? Like is it ready to go basically is what I'm asking? Pat Eardley: Yes. Yes. To answer the question. It is ready to go. Shane Sams: Okay. What fears and mindset issues are like holding you back then right now? Is it just confusion? Is it just, I don't know how to reach these people. Is it just they're so different because we're not marketing to the same people in the consultancy. If it's ready to go and ready to launch, like what's kind of holding you back right now then? Pat Eardley: I think it's a few of those things you just said. I'm a little fearful because it is a different client and I'm not sure where to find them. I don't necessarily think they're on LinkedIn. They may be on Facebook, they may be on YouTube. So I'm trying to figure out what is the right avenue to take to find them. And then secondly, how do I communicate what the site does. Shane Sams: Right. Pat Eardley: With HR I will go to events and I'll tell people, "Oh, I do HR." And they think, "Oh payroll?" And I'm like, "No." And they're like, "Oh, benefits?" "No." So how do you teach the audience what you do? And I'm thinking that that's via video. That's what I'm thinking. Shane Sams: Well that could definitely be the platform. And it's really interesting the fear, you said like, "I don't know where to find these people." It almost sounded like deep behind your voice it was like, "Do they even exist?" Right? Because you've had success finding clients in the, we'll say 50 to 100 range, right? Pat Eardley: Yeah. Shane Sams: So where are all the people in the one to 25, or one to 50 range, right? Because you've never had to go out and find those people before. But I would actually say there's probably way more people like that than there are in 50 to 100 employee range. Right? So they're there. It's just a matter of finding them. And usually the best way to find people in your niche is to search for people who are searching for symptoms. Right? So like a lot of times we'll say, "What is a symptom of a problem they're having?" Because they don't know... Let's say there's someone with five employees, they just started hiring, they've made a bunch of mistakes, they have no clue how to manage all these people. Right? Like Jocelyn and I- Jocelyn Sams: Oh are you talking about us? Shane Sams: Yeah we're talking about us. That was us. We started hiring people. We had no clue what was going on. We had no clue how to manage anything like benefits or onboarding. I didn't even know there was a thing called onboarding when we first hired our first employee. Jocelyn Sams: Well there's not a class in college called How To Effectively Manage People. Or maybe there is, I don't know. My degree- Shane Sams: Wait a second I know that. Jocelyn Sams: ... Is literally in management and I fail at this. Shane Sams: Yeah right. And it's like all the HR stuff, they don't... No one would know the technical terms of onboarding employees that you've hired recently, right? Like no one's going to know. They're going to be like, "God, this person I hired didn't fit their job." Or something. Right? Like, "I can't find a A+ employee." Right? Pat Eardley: Right. Shane Sams: So that's the best way to do it is to figure out the symptoms of the problems that they are having, and then figure out the language that they're using to talk about it. And that will at least tell you what they're searching for. Jocelyn Sams: Yeah. And honestly, I would venture to say that most small businesses aren't really thinking about this. They're not sitting back and going, "I really need an HR person to help me out." What they're thinking is, "Oh gosh, somebody just filed a workman's compensation." Or whatever it's called, workers comp claim, "And I don't know what to do." Shane Sams: So the way you can word this to like catch people and your lead magnets and stuff, is you can use have you ever statements, right? These are powerful statements, especially for email lists, or even if you're involved in online Facebook groups and stuff like that. You can say, "Have you ever had an employee file a workman's comp claim? And you had no idea what to do?" Right? Pat Eardley: Yeah. Shane Sams: Or, "Have you ever hired someone but couldn't figure out how to teach them how to do their job?" Right? That's onboarding. We know that word is onboarding, but that is not a word in the vocabulary of the pizza guy who's got five employees, a cook and a couple servers, right? Pat Eardley: Yeah, you're right. They're just saying, "How come they don't get it?" Shane Sams: Yeah. Like, "How come you didn't do your job?" They don't know. You could walk up to that guy and go, "Could you show me your SOP's for making pizza and getting them to the table?" And he'd be like, "What's a sops? What's a sop? That's what you do with a rag when you spill out water. You sop it up." Pat Eardley: That's so good. Shane Sams: You know what I'm saying? He doesn't know what a SOP is. Right? But like I didn't know what an SOP was five years ago. But you could say to somebody, "Do you have a checklist that the pizza cook needs to follow?" But that's a system and procedure. We know that, HR helps with that. We have onboarding and stuff like that. But they don't know that. Right? Pat Eardley: Right. Shane Sams: Or like, "How do I get health insurance for my employees?" Like that's a question that someone... So that's the kind of mindset shift you've got to have when you have the curse of knowledge. You've got 20 years of experience. You've been doing this since you were five years-old. Remember? All that information is in your head and you know all these jargon's and terms, and things that people need to know. But what you need to look for is the question t…

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