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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 008: How to Stand Out From the Crowd? Nov 11, 2020
    Show notes

    "The online fitness industry is saturated". You may have heard this concept many times and it may have affected you in some way. How do you stand out as a reliable professional in this "saturated industry"? Today, Jill helps you with a tactical tip to implement right away that will help you be noticeable and stay in evidence.

    "The fastest and easiest way to start sounding different and getting your content more sticky is to organize your big dial movers into a framework." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 007: 3 Big Mistakes You Might Be Doing as an Online Coach Nov 11, 2020
    Show notes

    Are you familiar with some of the "don'ts" of the Online Coaching industry? Do you want to know more about good practices in this kind of business? In this episode, Jill highlights the 3 most common mistakes that beginners do when starting their career as an online entrepreneur. You will learn all about good marketing and how sometimes you must take the coach hat off and put the sales person hat on.

    "You might be doing all the things on paper, but if it's not getting traction i.e. dollars in your bank account, then it's not working." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 006: Good Marketing: Do You Know How to Sell? Nov 11, 2020
    Show notes

    On this episode you will learn some of the best techniques available now to create a marketing strategy that really works. Jill explains that offering your service to someone unexpectedly often feels invasive and the opposite of that is what in fact works: connecting, being organic and focusing on your potential client's problem instead of your product. Jill also explains the concepts of Copywriting – fundamental for your social media or sales page – and Contrast Marketing.

    "Marketing is just really a fancy way of saying, making, or creating an argument for something." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 005: Staying on Course and Playing the Long Game Nov 04, 2020
    Show notes

    Are you willing to fail? Are you prepared to be frustrated with the results? Did you manage your expectations already? These are some tough questions you need to ask yourself before starting an online business. In this episode, Jill explains the negative aspects of expecting too much and what you can do about it. When the outcome is less than the effort, you can deal with it in two ways: give up and renounce or persist and strive.

    "It is the people who stay in the longest who end up having the more success." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 004: Your Old Self Is Your Best Client Nov 04, 2020
    Show notes

    On this episode, Jill talks about finding your ideal client and creating a niche for your business, which sometimes can be confusing; especially if you are a beginner. When it comes to connecting with the right type of client Jill recommends focusing on the struggles of that person instead of their generic information like age or job. What are the obstacles that the person is facing? How can I relate to them? Are they the same as the ones I had when I started? These are the questions you should be asking when defining your ideal customer.

    "If you work with everybody, you essentially are attracting nobody." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 003: The 5 Key Ways to Build Trust with Potential Clients Nov 04, 2020
    Show notes

    Jill shares the 5 key ways to be trustful online with the intention of getting clients. In order to build a relationship based on trust and confidence you need to know what to share and what to say. People will buy from someone online once they feel they can rely on that person, this takes a while to build. These 5 factors will help to elucidate this kind of relationship.

    "Trust, by nature, takes time." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 002: The Pyramid of Attraction Nov 04, 2020
    Show notes

    Jill explains that the process of getting clients on social media can be compared to a pyramid: the base with free content and free value, the middle with warm leads and the top with products, services and optimized sales. In addition, you will learn that creating a personal brand has nothing to do with how many followers you have, but with how many connections you make.

    "To me, trust isn't about numbers. It's about depth of the relationship." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches do the same.

    Connect with Jill!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 001: Leaving Scarcity Behind Nov 04, 2020
    Show notes

    Join the very first episode of Fit Biz U with your host Jill Coleman. Jill is a fitness professional and business coach who effectively made the transition from training clients in person while having no time to build anything else to training clients online and actually becoming more successful. Today, Jill helps other coaches do the same.

    In this first episode, Jill shares the specific moment in her past where she realized that "doing more work" is not always synonymous with "making more money" and that this mindset no longer served her. Learn how your limited thoughts influence - in a very precise way – the scarcity revolving around your work.

    "I had to start learning other ways of making money, really scaling and trying to find ways to make money 'while I slept'." – Jill Coleman

    Connect with Jill!

    Instagram: @jillfit

    Facebook: @jillfit

    Website: jillfit.com

    Related Links

    The 4-Hour Workweek


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