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Feisty Women’s Performance — Fitness
Feisty Women’s Performance

Tired of fads, quick fixes, and performance advice that wasn’t designed for you? So are we. Feisty Women’s Performance cuts through the noise to bring you credible, science-backed insights to live your best, healthiest, active life.

Hosted by Dr. Erin Ayala, this is your go-to resource for tackling the challenges of being an active woman today—whether you’re hoping to PR your next marathon or just trying to understand how much protein women actually need to be eating.

We’ll move beyond the male-dominated lens of sport science to deliver honest conversations and actionable advice from women for women, to improve women’s health. Each episode dives deep into one of our four pillars—physiology, nutrition, mental health, and cultural issues—with leading experts to explore topics that are often left undiscussed.

If you’re an active woman who cares about your sustainable health, performance growth, and long-term progress, these conversations are for you.

No fads, no quick fixes. Just real science and legit experts.

Re-launching January 2026.

Copyright: © All rights reserved

Latest Episodes:

The Business of Fitness - Advocacy Work Isn't Free with Molly Cameron (Episode 29) Sep 29, 2022

Show notes

Advocacy work is not free. It's okay to ask for the money you deserve for the work you are doing in the DEI space. This week Molly talks to the other Molly in the cycling sphere, Molly Cameron. Molly is a passionate cyclist, photographer, and trans rights activist.

Working in the advocacy sphere since the 90s, Molly shares the emotional toll this work has had on her and how she manages to juggle so many things. From how she got into advocacy, to how her goals have changed, Molly gives us the rundown on her life in business.

@themollycameron

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

The Business of Fitness - Have the Courage to Believe You and Your Business Are Worth It with Sonya Looney Sep 22, 2022

Show notes

https://www.sonyalooney.com/

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

The Business of Fitness - Running a Yoga Studio IRL and On-Line with Sue Amato Sep 15, 2022

Show notes

What is it like to open a yoga studio? How does one go about gaining clients? This week, Molly interviews Sue Amato. Sue is a co-founder of Valley Om, an in-person AND virtual yoga studio. Located in the industrial district of Easton, Pennsylvania, the studio boasts comfort and functionality.

Starting this business with her best friend and just months before a global pandemic, Sue has lots of insight to share. She talks about how she works to keep her friendship at the forefront of the business partnership and how the duo adapted to the ever-changing climate of in-person events. If you're thinking about a business in the yoga sphere, this is the episode for you.

Follow Sue on Instagram @SueAmato and visit the Valley Om website at https://www.thevalleyom.com/

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

The Business of Fitness - Should You Write a Book? with Selene Yeager Sep 08, 2022

Show notes

In this day and age, not many people are reading print. When it comes down to it, how do you know if you should write a book? If you do, how do you get it published? How will people know to buy it? To answer these questions, Molly welcomes Selene Yeager onto the show. Selene has been a cowriter for over 30 books, and the author of 6. While many of you may know Selene from her Hit Play Not Pause podcast, she has over 25 years of experience as a writer.

The duo gets into the details of how you can decide if writing a book is the right option for you. Further, Selene shares her writing process and her old-school planning methods. If you are thinking of becoming an author - maybe you should think of getting a waterproof notebook. Sometimes the best ideas hit you when you're in the shower.

Follow Selene on Instagram @fitchick3

Visit www.feistymenopause.com

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

The Business of Fitness - Why Fitness Companies Need Women’s Strategy with Kate Veronneau Sep 01, 2022

Show notes

There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau. Kate is the Director of Women's Strategy at Zwift and the person that brought all of the pieces together for the Tour de France Femmes Avec Zwift.

Of course, Kate hasn't always been in this dream position - and this week Molly asks her alllll about how she got to where she is today. Kate lays the groundwork for how to succeed in the fitness realm from her morning routine to which apps she uses to manage her time.

@kateveronneau

https://www.zwift.com/watchthefemmes

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

The Business of Fitness with Molly Hurford - The Role of Podcasting Aug 25, 2022

Show notes

Hello and welcome to the Business of Fitness hosted by Molly Hurford! For our first episode, we dive deep into the role of podcasting. Starting off with a bang, Molly welcomes Sara Gross onto the series, who many of our listeners, of course, are familiar with.

Molly asks Sara all of the basic and fundamental questions about starting a podcasting business, and lays the groundwork for other women to do the same. Turns out - enjoying what you do is actually very helpful!

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

Big News for Women's Performance and Feisty Media Aug 18, 2022

Show notes

Some VERY exciting and feisty news! Over the next 5 weeks, we will be introducing a new series called the Business of Fitness. Hosted by Molly Hurford, life-long elite athlete, podcaster, business owner, journalist, and overall badass - Molly will engage with female leaders in the fitness industry and unpack their tools for a successful business.

So, before next Thursday's launch date, we wanted to get you reacquainted with Molly Hurford through a replay of our interview with her on the Women's Performance Podcast. See you next Thursday!

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

IX: Running Your Own Race with Joan Benoit Samuelson Aug 11, 2022

Show notes

This is it, folks. The final episode of our limited, and dear Title IX series! This week, we have one of our favorite athletes and mentors on the podcast - Joan Benoit Samuelson. Joan was the winner of the very first women's Olympic Marathon in the 1984 Los Angeles Summer Olympics. Having come into the realm of sport at the exact time of the passing of Title IX, Joan reflects on what that did for her career - and how far we've come.

Interviewed by Joan's family friend, Sarah True, the duo discuss what it means to run your own race. Joan pays homage to those women before her that made her win possible and gives us a run-through of that day back in 1984. Finally, she shares what it meant to her to have gained the title of the First Women's Marathon Winner.

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

IX: Fighting Back with Amanda Leve Aug 04, 2022

Show notes

10 months ago, Amanda Leve shocked the wrestling world with a huge upset win over the seemingly indomitable Gabi Garcia. At 25 years old, Amanda is a professional MMA fighter and considered one of the top grapplers of her generation. This week, Selene Yeager talks to Amanda about her experience as a young woman in sport. While the majority of the women we've had on this series were alive in the years following the inception of Title IX, Amanda gives us her perspective on the ways Title IX has helped/hindered her wrestling career in the modern day.

Selene and Amanda discuss the inner workings and nuances of women's wrestling and the sexist beliefs held by many institutions. From fighting against the boys, to being told women's wrestling is too "intimate" to be allowed, Amanda has seen it all. And of course, Selene asks Amanda all about that win against Gabi Garcia.

Watch Leve's iconic fight against Gabi Garcia here

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

IX: Making the Opportunity with Janet Cone Jul 28, 2022

Show notes

If you've played a team sport, you understand just how influential they can be. Having an understanding of camaraderie, competition, and collaboration can change the course of someone's life. For a long time, those benefits were only afforded to men. Enter Title IX.

This week, Sara Gross interviews Janet Cone - the athletic director at UNC Asheville. Janet has been in this role for over 18 years and has made monumental progress for women's sports by adding both women’s golf and women’s swimming to its NCAA lineup. Sara and Janet discuss the changes that have come over the past 50 years and the effort it took, and continues to take, to create equal opportunities for women and girls in sport.

https://livefeisty.com/training/

Courses and Coaching: https://livefeisty.com/courses/

Sign up to Receive The Feisty Women's Performance Newsletter:

Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/

Follow us on Instagram:

@feisty_womens_performance

Support our Partners:

Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first order

Wahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByR

Tifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/

Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/

Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo

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