Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs
Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance between rapid growth and enduring success in the business world. This podcast features insightful conversations with entrepreneurs, CEOs and executives who have mastered the art of building lasting legacies while navigating the fast-paced demands of modern business. Each episode uncovers a blend of agile tactics for immediate impact and strategic thinking for long-term sustainability. Listeners will gain valuable insights into how these leaders accelerate progress without sacrificing future stability, and how they transform innovative ideas into companies built to stand the test of time. Join us to learn how today’s most influential business figures harmonize quick wins with lasting achievements, creating both rapid success and enduring impact.
What do Fraggles Mean for Mobile-First Indexing? (Cindy Krum with Jason Barnard)
Apr 10, 2019
Show notes I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all... new version of the outro song - so you HAVE to listen all the way through :)
Google’s Business Model (Gennaro Cuofano with Jason Barnard)
Apr 09, 2019
Show notes Understanding how Google makes money, and how its business model is changing will help you do better SEO and build a better strategy for the future. Gennaro reads financial statements and figures that out for us (similar to what Bill Slawski does with patents)… 70% of its revenues come from ads on SERPs - but what makes up the other 30%? Gennaro shares that info with me, then tells me about the Google cemetery, and tells me not to have empathy for tech giants - I should just take advantage of them! And lastly, the 100 billion dollar question - how is Google's business model going to evolve in the coming years?
Build Your Personal Brand (Deepak Shukla with Jason Barnard)
Apr 07, 2019
Show notes Don't feel guilty or ashamed about building your personal brand. It is important for both you and your company, and will serve you well in everything you do in future. Top tips * Don't rent your "digital brand house"* Get yourself an Adina You'll have to listen to the episode to know what those two tips even mean... but they are gold-dust. Brilliant stuff from Deepak (and Adina by proxy).
Smart Social Media Strategies (Craig Campbell with Jason Barnard)
Apr 02, 2019
Show notes Craig has a baby boy with the same accent as his. Craig gets me excited about Facebook (quite an achievement), we agree we should avoid Instagram… and then tells me about the right automation tools to use and the pitfalls to avoid. Basically, he gives me my Social Media strategy for 2019 and tells me what I should be doing in 2020 :) And, apparently he and I connected thanks to a bot. Sounds weird now I write it.
Topic Clusters (Laurence O’Toole with Jason Barnard)
Apr 02, 2019
Show notes Lemons, solar panels, prams, garden accessories… the topics Laurence likes to talk about are quite varied. According to him, Google is getting increasingly good at identifying authority within specific topics to a very granular degree. Big data is allowing Authoritas to get an inside view. Very enjoyably brilliant from Laurence. Hats off, sir !
Patents and entities in search since 1999 (Bill Slawski with Jason Barnard)
Mar 30, 2019
Show notes Patents are really easy: they identify a problem, they tell you about the prior art used to solve the problem, tell you why that's insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemmingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don't worry, it doesn't ruin the listening experience, it a truly makes it better :)
Pagespeed, Sitespeed, Lighthouse and HTTP/2 (Fili Wiese with Jason Barnard)
Mar 27, 2019
Show notes Sitespeed is all about user experience. With some incredible Lighthouse insights, tips and tricks, Wili makes me go all starry-eyed about Lighthouse (pagespeed 3.0). He follows that up with a few super lessons in HTTP2, and tells me that speed as a ranking factor is an illusion. Also, by the way, Google wants to be a librarian and Fili owes me TWO Lego men :)
Trust Building Without Links (Arnout Hellemans With Jason Barnard)
Mar 26, 2019
Show notes A lovely conversation where we cover mentions, links, linkless links, the knowledge graph, brand SERPs and reputation. Sounds like a bit of a mix, but in fact it all makes a lot of sense. Thanks, Arnout !
Conversational and conversion copy (Kate Toon with Jason Barnard)
Mar 19, 2019
Show notes Batman and Robin, unique selling points, understanding the audience, emotional issues, matching problems to solutions... Kate makes an incredibly good job of clarifying all this Stunningly brilliant !
The Challenges of Digital PR Campaigns (James Brockbank with Jason Barnard)
Mar 12, 2019
Show notes * Links are like nuclear waste. * Links have less value than before penguin. * PBNs no longer work. * Mentions have no value. * Relevant links are gold Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links. Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !
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