Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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Manage Your Personal Reputation in Search (Andy Crestodina and Jason Barnard) Jun 01, 2021

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Andy Crestodina talks with Jason Barnard about managing personal reputation in search Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”. Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP! Andy and Jason cover: - The ways to outrank your social profiles on your SERP. - The perfect schema for the perfect bio page. - What you can do to drown negative results attached to your name. - Triggering video boxes ... and more! If you’re a thought leader, a PR, CEO, someone accountable for your brand’s image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you! What you’ll learn from Andy Crestodina 00:00 Andy Crestodina and Jason Barnard01:37 Kalicube Tuesdays knowledge panel01:57 Jason and Andy’s Personal Brand SERP03:07 How to manage your personal reputation 05:30 It takes ten minutes a month to polish a Personal Brand SERP08:49 First, optimise your LinkedIn bio and bio on your own website12:05 Can you just copy-paste what’s on your LinkedIn into your bio page?12:54 How to ensure your bio page outranks LinkedIn13:33 The personal SEO philosophy14:55 Schema tags for your bio pages17:17 Pushing down negative results with social profiles20:46 How does social media affect SEO?24:28 Tricks for triggering a knowledge panel for a person27:36 Knowledge panel enhancement opportunities31:49 How to trigger video boxes on your Personal Brand SERP This episode was recorded live on video June 1st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Digital Strategy for Unpredictable Audiences (Sarah Sennett and Jason Barnard) May 26, 2021

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Sarah Sennett talks with Jason Barnard about digital strategies for unpredictable audiences Sarah Sennett is a specialist in digital strategy and currently the Head of Agency Marketing at Swanky, a leading Shopify Plus Partner agency. This is a spectacularly interesting episode: Sarah and Jason talked about the changes in audience behavior the pandemic brought, looking at the temporary nature of some and the permanent nature of others. Oh, and the hurdles and opportunities they present to digital marketers. Sarah also gives her insights about the future that faces us as marketers in a cookieless world with increasingly restrictive walled gardens imposed by Big Tech. She suggests that life is about to get very tough for data-driven marketers, but also offers ideas for opportunities through switching focus to brand. Listen in and you’ll get both a super-smart analysis of the difficulties we face, but also boatloads of tips, tricks, ideas and opportunities for chat you can do, and where to focus your branding efforts... and so much more! What you’ll learn from Sarah Sennett 00:00 Sarah Sennett and Jason Barnard00:55 Sarah Sennett’s Brand SERP and knowledge panel02:03 Will Kalicube Tuesdays still carry on even after the pandemic?06:05 Changes in purchasing behavior during the pandemic 11:14 Industries that will contract when the pandemic ends12:55 People are willing to pay more and are less sensitive to price14:30 The horrors of unpredictable behavior to digital strategists, is it time to give up?17:36 Sarah Sennett’s insights of the “cookieless future”19:00 Are Big Tech protecting user’s privacy or pushing walled gardens?21:07 What does this mean for push and pull technology?24:14 The need to focus on brand loyalty and branded queries27:30 What will continue to work and what won’t for content marketers?29:47 Making use of the data you have in a cookieless world34:55 Short term and long term strategies for unpredictable audiences This episode was recorded live on video May 25th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Building Brand Narrative (Yaagneshwaran Ganesh and Jason Barnard) May 18, 2021

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Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You’ll get valuable insights from his delightful stories and you’ll also be amazed at how he approaches brand value from both the customer and marketer’s point of view. Listen in, enjoy and learn! What you’ll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran’s Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Skip the Degree, Save the Tuition (Julia McCoy and Jason Barnard) May 11, 2021

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Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few. She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up. What you’ll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy’s Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 11th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Wix and SEO – What’s the Story? (Mordy Oberstein and Jason Barnard) May 04, 2021

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Mordy Oberstein talks with Jason Barnard about Wix and SEO Mordy Oberstein is an SEO expert, speaker, podcast host, and an avid contributor to some of the most prestigious publications such as Search Engine Journal and Search Engine Land. He's currently the official liaison to the SEO Community for Wix, and he joined Jason Barnard to demystify and clear the air about the misconceptions surrounding the platform. Although known for its beginner-friendly approach to SEO, Wix is equipped with a wide range of tools designed for more advanced tasks such as adding Schema Markup to your website or correcting technical problems like 404's and redirects. Mordy explains some of Wix's features, its development potential, and reveals some very interesting plans for the platform. What you’ll learn from Mordy Oberstein 00:00 Mordy Oberstein and Jason Barnard01:06 Mordy Oberstein’s Brand SERP01:35 Mordy Oberstein has been 'Kalicubed'04:50 Wix and SEO - What's the Story?05:15 Noel Gallagher and Oasis - What's the link?06:54 Wix character limit for meta titles and descriptions11:17 Who is Wix's target audience?13:50 Adding Schema Markup to a Wix website15:44 Where Wix needs improvement17:04 Velo Full Stack Dev - advanced development features19:26 How does Wix simplify fixing technical issues?20:42 Wix's educational hub25:02 Creating content for the web27:30 Does Wix lock their customers in?29:06 Wix's approval rating in the SEO community Helpful Resources About Wix and SEO What Can You Do to Optimize Your Wix Site for eCommerce?Wix Structured Data: Beginners to Advanced Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 4th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Image SEO Tricks and Tweaks (Olesia Korobka and Jason Barnard) Apr 27, 2021

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Olesia Korobka talks with Jason Barnard image SEO tricks and tweaks Olesia Koroba is an SEO, entrepreneur, and founder of Fajela, a site dedicated to the SEO community and knowledge sharing. This is a particularly insightful practical episode where Olesia reveals some effective image SEO strategies in the context of entity-based search - invaluable for photobloggers, and anyone interested in ranking their pages with their images. Google will recognize any new photo belonging to an entity, provided you add context and metadata to it. That's great news because, not only you can prevent your images from being stolen, but it also brings wider ranking, visibility, branding and link-building opportunities. You will learn the easiest way to implement a wide range of advanced strategies and tricks, and take your image SEO game to the next level. What you’ll learn from Olesia Korobka 00:00 Olesia Korobka with Jason Barnard00:50 Olesia's Brand SERP02:37 Google's understanding of entities in images06:42 How to rank on Google with images13:11 Common errors in image SEO15:35 The importance of your images on your webpage ranking17:56 Does Google penalize ranking because of an unoptimized image?19:08 How to correctly place an image on a page20:34 Using stock photos with proper metadata to rank22:57 Uploading an image the correct way24:35 Google SafeSearch Detection29:50 A few other tricks and tweaks32:10 Associated entities in the image vertical Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Standing out on Social Media (Chris Bruno and Jason Barnard) Apr 20, 2021

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Chris Bruno talks with Jason Barnard about the common mistakes and the ways to stand out on social media. Chris Bruno is the CEO & founder of Social INK, and the host of All About Digital Marketing Podcast. His mission for the last 13 years has been to implement creative strategies for businesses through social media, content, and digital marketing. He joined Jason Barnard to answer one of the most pressing questions in today's Digital Marketing world: How to stand out on Social Media? Everybody forgets that before we started to refer to it as Social Media, we used to refer to Social Networks. The principle of a network is starting conversations with other people, then building those conversations into a core community, and that is often overlooked on Social Media strategies. Chris shares invaluable insights on how to achieve that: From avoiding the most common mistakes on your Social Media strategy, to which platforms work for which types of people, to creating engagement on your LinkedIn's company page, and much more! What you’ll learn from Chris Bruno 00:00 Chris Bruno with Jason Barnard01:17 Chris Bruno's Brand SERP02:52 How to win on Social Media - Tongue in cheek04:35 What are the common mistakes people make on Social Media?09:33 How to stand out on Social Media11:21 How you can create engagement on your LinkedIn company page12:52 The importance of getting your team involved in your mission17:50 Using technology for repurposing content23:11 How to deal with the platform's tendency to operate as Walled Gardens?31:09 Which platforms suit which type of audience? Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Conversion Rate Optimization Made Fun (Navah Hopkins and Jason Barnard) Apr 13, 2021

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Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you’ll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Advantages of Structured Data (Jarno van Driel and Jason Barnard) Apr 06, 2021

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Jarno van Driel talks with Jason Barnard about structured data Jarno Van Driel is a technical & semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web. Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization. You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites. What you’ll learn from Jarno van Driel 00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 Managing Data Layers in Google Tag Manager11:15 How to deal with the current Schema Markup limitations?13:58 Could Structured Data solve the language barrier issue on a search engine?15:54 Wikipedia, Wikidata and Dbpedia for entity disambiguation in different languages17:15 Is there always a need to disambiguate?17:53 What has changed in SEO copywriting since 201020:26 Does Google prefer that a page is about just one single entity (passage based indexing) ?22:33 A discussion about Google's ability to identify content's relevancy27:54 Using Schema Markup to avoid duplicate content on an e-commerce site at the category level32:22 New implementations of Schema Markup in e-commerce sites38:09 Google's Merchant Center feeds and the role of Schema Markup41:06 Is Google “forcing our hand” with structured data? Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 6th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Content Marketing and the Customer Experience (Casie Gillette and Jason Barnard) Mar 30, 2021

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Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon. She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience. Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) What you’ll learn from Casie Gillette 00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 30th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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