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    Business

    Farm4Profit Podcast

    Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what’s working for active farms, and a topic of focus each episode. Remember, if you aren’t farming for profit you won’t be farming for long.

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    Latest Episodes:
    Embracing Change: Navigating the Farm Transition Journey w/ Elaine Froese Feb 19, 2024
    Show notes

    Embracing Change: Living an Intentional Life on the Farm

    Introduction: Award winning author and coach go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.

    Brief overview of what listeners can expect from today's episode featuring guest Elaine Froese.

    Understanding the Cycle of Renewal

    • Discuss the inherent love farmers have for farming and the reluctance to consider change.
    • Highlight the differing perspectives between farmers and their spouses, especially regarding retirement and moving to town.

    Identifying Your Current Stage

    • Guide listeners through identifying their current stage on the cycle of renewal map.
    • Importance of recognizing where you are in the cycle for personal growth and decision-making.
    • Explore the emotions and challenges associated with each stage.

    Taking Action Steps

    • Provide actionable steps for listeners based on their identified stage.
    • Discuss what farmers need to let go of, hold on to, and take on to move forward.
    • Emphasize the importance of aligning actions with personal goals and values.

    Living Intentionally in Agriculture

    • Discuss the concept of living more intentionally within the agriculture community.
    • Explore the various roles they play in agriculture and the importance of choosing roles
    • Highlight the tools and research available

    Guidance for women in agriculture experiencing stress and overwhelm.

    • Emphasize the importance of letting go of what's not working for personal well-being and professional growth.

    Recap key points discussed in the episode.

    Encourage listeners to reach out to Elaine Froese for further assistance in living more intentionally.

    https://elainefroese.com/

    How best does Elaine learn something new?

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    F4F - Young Farmers of Iowa - After Party Feb 15, 2024
    Show notes

    Check out Terraplex at www.terraplexag.com

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Navigating Crop Insurance in 2024: Strategies for Lower Commodity Prices Feb 12, 2024
    Show notes

    - Commodity Prices are down. This will result in slightly lower MPCI premiums (15-20%), but it also means much lower per acre guarantees than it did in 2023. $200 an acre less on corn and $100 an acre less on beans. Unfortunately, input costs are about the same. I included a quick spreadsheet where I used ISU's estimated costs of production to come up with an implied level of MPCI coverage that would be needed to cover costs. You can see the big differences in '23 and '24 - it is not pretty.

    - Any good crop insurance agent's first job is to find a level of coverage that can cover input costs. That was easy in '21-'23. In 2024, it will be impossible for a majority of farmers - especially if they are not willing to buy higher coverages. So we might be stuck just trying to come close to covering inputs. Farmer instinct's may be to back off of crop insurance in order to save a few bucks, but they really should be looking at more ways to keep losses to a minimum.

    - So we might need to buy higher coverages. What are our options? 85%, SCO (86% county based), ECO (95% county based), and private (unsubsidized) add-on coverages. Folks who bought ECO on Corn in 2023 should be pretty happy. Prices fell enough that even counties with above average yields will be getting ECO payments. SCO and ECO have both grown in popularity over their short history and I think we will continue to see them grow in the coming years.

    FMH also has a couple of add-on coverages that work in tandem with SCO or ECO that are pretty good values. They are called SCO+ and ECO+. I can really nerd out on these, but we may not want to get this deep.

    - SCO is an economical way to buy up, but you can only have it when you have elected the PLC program at FSA. Both ARC and PLC programs are more relevant now than they were in the past several years. They are far from a crop insurance replacement, but they may come into play in 2024.

    - High level MPCI products are not always needed for good risk management, but they are always a good value because of the subsidy. History proves farmers will get back more than they put in if they remain in the same programs long enough. This is true for all subsidized crop insurance plans.

    - Private Products like Hail and Wind have not changed much and I don't know of any significant rate changes across the country.

    - The use of precision data to report acres, production, and complete claims continues to grow. The typical farmer will reduce premium (FSA acres tend to be overstated) and grow APHs (Dividing the same production by fewer acres). Claims are also completed significantly faster.

    - FMH itself has a unique story. We were founded as a mutual insurance company by a group of farmers in the late 1800s in Early, IA. They were frustrated with losing crops due to hail so they pooled together financial resources to be paid out to those who had the largest hail losses. The majority of board members and president at that time were from the same family - the Rutledge family. The Rutledge's still run the company today and have for the entire 130+ years.

    This last bit seems odd given crop insurance is unique to the American Farmer, but a high majority of crop insurance companies (I think 11 out of the current 14) are run by larger reinsurers that are foreign entities. On the other hand FMH is a mutual owned by our private policyholders. So for this reason - we call ourselves "America's Crop Insurance Company."

    I also thought of another good story from the playgrounds of Aurelia if you will allow me to indulge.

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

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    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

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    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    F4F - Aaron Ninneman "Hey There TikTok" Feb 08, 2024
    Show notes

    @ninny1083 Instagram ___ TikTok 161.1k YouTube _____ Twitter _____

    You’re helping more than you know.

    I have slowly built from a small hay farm to off set taxes. Now I farm 400 acres. The business side of farming is the hardest. You guys help cut through the clutter of everything from operating loans to estate planning and have been super helpful in making me profitable.

    NMichfarmer via Apple Podcasts · United States of America · 01/11/24

    • Catch Up
    • Where are they from, what do they farm, how did they get into farming
    • How’s the family - do they farm with family?
    • Wisconsin Dairy and beef farmer
    • Wife, 4 boys and 1 girl
    • What are they up to today?
    • Dairy and beef farmer
    • Farms with his brother
    • His kids help on the farm
    • Massey 8670, JCB 8310, Fendt 933, Case IH 475 (only machine to make it 2 consecutive years) (Allis tractors?)
    • Precision planting opinion:
    • HIs grandparents passed away just as the farm starting milking with robots - he has lots of memories of working on farm with them
    • Other things on farm:
    • Chick coop project just finished up
    • Selling eggs with the increase in eggs being laid in month
    • Hay - round & square bales
    • Makes pure maple syrup on farm
    • Greenhouse
    • “Hey there TikTok”
    • His intro to every video
    • Tell us about the Sign on their farm (lit up for holidays)
    • How has social media changed his life?
    • If you were an animal, what do you think you would be?
    • If you could make anything bigger on your body what would it be?

    Hot takes - agree or disagree with the statement and why

    • Kids should grow up working on the farm
    • They should be required to work off the farm for 5 years before returning after completing school
    • The youngest child is always the favorite
    • A hot dog is a sandwich
    • Beer drinking age should be 18 and liquor 21
    • Elderly people should be required to retake their drivers tests
    • What’s next for them?
    • How best do you learn something new?

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    From Me to We: Navigating Family Dynamics in Succession Feb 05, 2024
    Show notes

    Intro:

    My name is Andy Caygeon Junkin. Originally from Bobcaygeon Ontario and most of my friends call me Bobcaygeon or Caygeon. Married American farmgirl and live in Mt. Vernon Iowa.

    Company name is www.Stubborn.Farm and I just wrote my 7th book "Stubborn". My nice: I help stubborn farmers work better together

    • 1/ What is the one thing that is the difference of perspective between generations about succession planning.
    • the analogy to a girl being in a long term relationship and yet no ring. The need for commitment.
    • 2/ What is the one thing that successors don't get, that causes their parents to be hesitant?
    • (Three points on Page 1 of attached).
    • What do you suggest that is different than what normal farm succession planners suggest?
    • (9,000 hour rule -I'll take 4 minutes to explain it)
    • 4/ Over that two year period, what are you trying to do? Why not just do succession planning in two meetings:
    • (need for humility vs. pride. The need to get rid of arrogance and create a culture whereby everyone is humble and listening to each other FIRST, prior to the conversation).
    • Get a performance review starting with successor for 6 months, then 360 degrees for two years.
    • 5/ Why take the extra time? Why not just have someone come out and sell you a life insurance policy in an afternoon?
    • 6/ Why did you write this book?
    • No money in writing books for farmers. Completely different perspective change how farming is done.
    • 7/ When is the right time to start doing succession planning?
    • 8/ What is the benefit nobody really thinks about before starting your process?
    • 5/ How does a successor get the process started, do you pull an ultimatum or what?
    • In your experience, what is the common misunderstanding or oversight by successors that causes hesitation from their parents, as outlined in the three points on Page 1 of the attached?
    • Initiating the process as a successor can be challenging. How do you recommend successors approach this, emphasizing humility and the need to create a culture of humble listening within the family?
    • Can you share a benefit of the succession planning process that people might overlook or not consider before starting it, especially in terms of improving family decision-making and its impact on farm profitability?
    • Conclusion:
    • How do you learn something new the best?
    • They can access a free copy of the audiobook (listen to it like a podcast) at www.stubborn.farm

    Avoiding succession planning in a family business can have significant adverse effects on mental health for all involved parties. Here are some potential impacts:

    1. Stress and Anxiety: The uncertainty about the future and the lack of a clear succession plan can lead to heightened stress and anxiety levels among family members. Concerns about the business's continuity and the financial well-being of each member can be overwhelming.
    2. Interpersonal Strain: Without a structured succession plan, family members may experience increased tension and conflicts. Ambiguity about roles, responsibilities, and future leadership can strain relationships, leading to resentment and misunderstandings.
    3. Feelings of Uncertainty: Individuals involved in the family business may feel a sense of insecurity when succession planning is neglected. Not knowing who will take over the business or how it will be managed can create a constant undercurrent of uncertainty.
    4. Impact on Leadership: For the current business leaders, the lack of a clear succession plan may hinder their ability to confidently step back or retire. The pressure to continue leading the business without a defined transition plan can lead to burnout and a decline in mental well-being.
    5. Family Dynamics: Succession planning involves open communication and collaboration. Without it, family members may experience a breakdown in communication, leading to isolation and strained family dynamics. This can affect both personal relationships and business interactions.
    6. Loss of Identity and Purpose: Family businesses often carry a sense of identity and purpose for the individuals involved. The absence of a succession plan may leave family members feeling adrift, questioning their roles and contributions to the business.
    7. Impact on Future Generations: In situations where succession planning is neglected, the next generation may experience frustration and a lack of motivation to engage in the family business. This can result in a loss of legacy and continuity.
    8. Financial Concerns: The financial implications of a poorly planned succession can contribute to mental health challenges. Concerns about the business's financial stability, inheritance issues, and equitable distribution of assets can create significant stress.
    9. Regret and Resentment: Individuals who postpone or avoid succession planning may later regret not taking timely action. This sense of regret can lead to feelings of self-blame and, in some cases, resentment towards other family members.
    10. Health Consequences: Prolonged stress and anxiety associated with the absence of succession planning can have physical health consequences. Chronic stress is linked to various health issues, including cardiovascular problems and weakened immune function.

    In conclusion, avoiding succession planning in a family business can have far-reaching implications on mental health, affecting individuals' emotional well-being, relationships, and overall quality of life. Addressing succession planning proactively can help mitigate these negative effects and contribute to a healthier family and business environment.

    Here are the three common problems that are rarely openly said, but often felt by parents:

    1. The parents love their kids, but don’t feel that they can take over full management of the

    farm. At this stage Dad feels he can’t walk away from the business without it collapsing.

    He feels that once his kids get the reins, they’ll run the farm into the ground.

    2. Although he pretends to be humble, the patriarch is arrogant and thinks he’s smarter.

    He (or she) doesn’t recognize the contribution of his kids over the past 20+ years to the

    growth of the business and feels that any non-relative would have been a better

    employee than the successor’s performance. The patriarch (or matriarch) looks at the

    farm as his, not ours.

    3. Parents fear being pushed off the farm. The different generations have been fighting for

    control for years and don’t have a great working relationship. Dad fears that once he

    surrenders majority control of the farm’s shares, he won’t be welcome in the shop and

    die with his slippers instead of work boots on. Thus, he clinches power to his grave.

    In some cases, these beliefs are true, and many times these believes are false. Sometimes it is

    somewhere in between. These fears aren’t often stated but believe me…they are subtly there.

    The legendary tale of Alexander the Great and the Gordian Knot dates back to ancient times.

    According to the story, when Alexander encountered an intricate, seemingly impossible-to-untie

    knot in the city of Gordium, he decided to tackle it in an unconventional manner. Faced with the

    challenge, he drew his sword and sliced through the knot, rather than attempting to untangle it

    as others had failed to do. This bold and decisive action was interpreted as a sign of his destiny

    as a great conqueror and ruler. The "cutting of the Gordian Knot" has since become a symbol

    for solving complex problems or overcoming challenges through innovative and forceful means,

    emphasizing the importance of thinking outside the box and taking bold actions when

    necessary.

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    F4F - Junkyard Digs, Kevin Brown Feb 01, 2024
    Show notes

    www.johndeere.com Pre-Roll

    www.terraplexag.com 24:30

    https://www.corteva.us/Resources/truchoice-offers.html 12:41

    Kevin Brown

    Raised on a farm in rural America, Kevin's passion for tinkering with machinery began at a young age. From fixing up old tractors to scavenging spare parts from the family junkyard, his formative years instilled in him a deep appreciation for the beauty found in the forgotten and discarded.

    As he grew older, Kevin's love for automotive history led him on a journey of discovery, exploring abandoned barns, scrapyards, and forgotten corners of the countryside in search of automotive treasures. Armed with nothing but his knowledge, determination, and a trusty set of tools, Kevin set out to revive relics of the past, showcasing their stories and breathing new life into their rusty frames.

    With the launch of Junkyard Digs on YouTube, Kevin invited viewers to join him on his adventures, sharing his passion for automotive restoration and exploration with a global audience. Through his captivating storytelling and hands-on approach, he invites viewers into a world where each rusty chassis holds the promise of a new beginning and the potential for automotive glory.

    In this episode, Kevin shares insights into his journey from farm life to YouTube stardom, recounting tales of triumph and tribulation in his quest to unearth automotive treasures. From the thrill of discovering a rare classic buried beneath decades of dust to the challenges of restoration in the face of limited resources, Kevin's stories inspire and captivate audiences, reminding us all of the value found in the forgotten corners of our world.

    Join us as we sit down with Kevin Brown, the man behind Junkyard Digs, and explore the timeless allure of automotive restoration, the joy of discovery, and the enduring spirit of adventure that drives us all to seek out treasures hidden in the most unlikely of places.

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Shading Livestock from the Sun and Harvesting the Sun's Energy Jan 29, 2024
    Show notes

    WWIA

    Strobel Shades

    www.strobelshades.com

    How does solar work?

    Solar panels generate DC energy that is sent to an inverter that converts it to AC energy that you

    can use for your home or business. The system is integrated with your operation and utility

    making everything seamless. No need for any crazy upgrades to integrate solar. Any excess

    energy that you are not using at the time will be sent back to the grid and you will build credits.

    When the sun sets you will use the credits that you build up.

    ○ Let's clarify what we do. We are not involved in “solar farms utility grade” WE DO NOT

    TAKE UP HUNDREDS OF ACRES OF FARMLAND

    ○ We help offset the cost of electricity of operations by installing solar that is connected to

    the grid. Depending on the interconnection agreement the solar system can offset

    50-100%.

    ○ You will still get a power bill but reduced. Saving thousands of dollars every month.

    Why should farmers invest in solar?

    The biggest motivation to go solar is the money the farmers can save by reducing monthly power bills and

    freeing up capital that can be diverted elsewhere or added to the bottom line.

    Solar Incentives

    USDA REAP GRANT

    50% Total Project up to 1 Million dollars

    Investment Tax Credit

    30% Tax Credit - This goes against your tax liability. It can carry back 3 years or carry forward up to 22

    years.New law has passed that you can sell the tax credits as well.

    Depreciation- A solar energy system is classified as farm equipment.

    There are also bonus credits depending on location.

    How much does a solar energy system cost?

    There isn’t a one-size-fits-all option for solar. Every system is unique. There are many factors to consider.

    This would include whether it will be roof mounted or ground mounted. How much trenching,

    wiring,conduit, panel count,inverter count and specific engineering. The great news is that panel prices

    have dropped in price and will remain flat for a long time. When you add up all the incentives and they

    can be applied, the incentives pay for the entire project.

    What is an interconnection agreement?

    The agreement establishes all the terms and conditions associated with operating the customer's solar

    system in parallel with the utility's electric power system.

    Every electricity company is different.

    Especially in rural areas. A lot of these terms and conditions haven’t been updated since the 1980s.

    What size solar energy system will my farm need?

    Accuracy is absolutely imperative in order to set realistic expectations. We use the most recent 12

    months worth of utility data and analyze everything. This ranges from energy pattern, rate structure,

    demand charges, on and off peak. We use sophisticated technology to analyze ROI, IRR, payback

    period and 25 year savings. Also a financial model is presented along with any type of loan option if one

    is requested. We even take a look at the last 30 years of historical weather data in the exact location of

    the project. Attention to every detail is important for someone to have the best experience possible.

    Why go solar now? Won't the technology be cheaper down the road?

    There has never been a better time to pursue a solar project. The panel technology is so efficient that

    future technology will be incremental. The alignment of incentives and grants has made this investment a

    no brainer. There is no other piece of farm equipment that has a 30% tax credit and a grant that can

    cover up to 50% of the cost. The reality of the grant is we don't know the future of the grant in 2025. It is

    possible that it can be reduced or stay the same. The fact is it would be a gamble to wait.

    What is the process for going solar?

    Evaluation of Project

    Contract Execution

    Engineering Design

    Permitting & Interconnection

    Approval

    Equipment Procurement

    Installation & Commission

    Long-Term O&M and

    Monitoring

    Will solar panels power my building when the grid is down?

    These systems are interconnected with the grid. If the grid goes down the solar shuts down. This is a

    safety measure with the utility company. There cannot be any live power while the lineman are working to

    fix any grid issues. This is where a battery backup can be introduced. Battery technology is still very new

    and the prices will come down over the years. This should be the last resort considering all farms have

    generators.

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    F4F - Chris Koch - Farming with No Arms or Legs Jan 25, 2024
    Show notes

    Chris Koch – “X” @IfICan79 5.7k Insta @Ifican.chriskoch 17.3k Facebook 49k

    https://www.ifican.ca/about

    Awesome show!

    Whether you are interviewing someone or just talking I have learned from every show. I am an engineer by trade but love farming. This show has taught me so much and I love discussing it with farmer friends!

    Manure hauling Mike via Apple Podcasts · United States of America · 01/11/24

    • born and raised in the small farming and ranching community of Nanton, Alberta.
    • Within hours of when I was born my grandma was informed that my parents gave birth to a healthy baby boy however, I was missing both arms and both legs. Without any hesitation whatsoever she simply pointed out the fact that, “Bruce (my father) never did finish anything he started”.
    • I grew up just like any other small-town kid. I played road hockey and baseball with all the others my age
    • I helped out on my grandpa’s farm operating equipment whenever I could. Life was pretty normal.
    • study History and Psychology at University as well as working with The War Amputations of Canada.
    • The War Amps was always, and still continues to be a very important influence in my life.
    • Their Child Amputee (CHAMP) Program has assisted thousands of kids across Canada who were either born missing limbs or lost them due to accidents or for other various reasons.
    • After being away from home for about five or six years it was time to move back to southern Alberta.
    • the opportunity to start working on “If I Can…”
    • It had originally started off as a travel show idea
    • “If I Can…” has since evolved into a message that I deliver via the videos on YouTube as well as speaking at schools, conferences and various other events and venues.
    • Fast-forward to today and I still continue to work in the farming and ranching industry. When I’m not out in the field I am traveling around as a motivational speaker.
    • Been on with Oprah Network (Dr. OZ), has a TedX talk
    • Skateboarding a 10k in Switzerland, completed multiple marathons,
    • Where has he traveled?
    • How does he best learn something new?

    Jail/Prison for a year or:

    • Never participate in another race
    • Never speak to a group of kids again
    • Favorite Food
    • Favorite Drink
    • Guilty Pleasure
    • How long would he spend in prison to have legs? Or arms?
    • Which would he rather have?

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Discussing the Best Sales and Negotiation Strategies for You Jan 22, 2024
    Show notes

    "Cultivating Success: Sales Strategies for Agribusiness"

    Introduction of our esteemed guest, St John Craner, (pronounced SIN JIN) founder of Agrarian, sales coach, author, and speaker in the agricultural domain.

    https://www.ruralsalessuccess.com/
    https://www.linkedin.com/in/stjohncraner/

    Introducing St John Craner,

    • his business: Agrarian based in New Zealand
    • New Zealand’s most trusted rural sales and marketing training company, dedicated
    • exclusively to the business of agribusiness.
    • share some strategies, tools, and techniques he teaches on human-centered selling and sale psychology to rural sales teams and managers
    • His podcast (48 episodes so far): The Rural Sales Show & he has been featured on many others
    • His book: “How To Succeed In Rural Sales”highlighting his diverse roles as founder, author, speaker, and contributor to reputable publications in the agribusiness space.

    Who needs sales skills?

    • Farmer to landlords
    • Farmer to understand sales people
    • Direct to consumer
    • What else?

    The Changing Landscape of Agribusiness Sales

    • Discussing the evolving dynamics of agribusiness sales and how it differs from traditional selling methods.
    • Exploring St John's emphasis on supporting the buyer's buying process and the importance of speaking the buyer's language.
    • Trusted parties rather than a race to the bottom price

    Human-Centered Psychology in Sales

    • applying human-centered psychology to transform the sales process.
    • universal principles that can be applied to sales teams worldwide, emphasizing the significance of understanding and connecting with the buyer on a deeper level.
    • Does this work in reverse when connecting with a seller?
    • Can we use this as a leg up in negotiations?

    Bridging the Sales-Marketing Gap

    • What is the gap between sales and marketing in rural companies?
    • buyer's buying process versus traditional, self-serving selling techniques.
    • Should our listeners be building their own brand?

    Learning to Speak the Buyer's Language

    • Unpacking the essential skill of learning to speak the buyer's language and its impact on sales success.
    • practical tips and techniques for sales professionals in the agribusiness sector.
    • Where does one gain perspective?

    Winning negotiations

    • Is it true to never split the difference?
    • Does anchoring work when starting a discussion?
    • What are some good tips for our farmers to get better outcomes in negotiations?

    Thanks to St John Craner for sharing invaluable insights into sales strategies for agribusiness.

    • Summary
    • Challenge

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    F4F - Kirsten Diprose - Rural Podcasting Co (AUS) Jan 18, 2024
    Show notes

    @ruralpodcastingco Instagram: 636 Twitter: 4.6k @theimpossiblefarmerher Instagram: 3.1k

    • Where are they from, what do they farm, how did they get into farming
    • How’s the family - do they farm with family?
    • Caramut, Victoria, Australia
    • Ag communicator
    • Farmer and former ABC journalist
    • Podcast builder and coach: ruralpodcastingco
    • Podcast: Ducks on the Pond
    • Podcast for rural women Interviewed over 50 women
    • Address unique challenges and opportunities faced by women living in rural areas
    • Rural Podcasting Co
    • Started this year (2023)
    • Coaching - help start podcast
    • Full Podcast Service - develop and produce podcast for individual/business
    • Speaking - event host, next speaker, or podcast guest
    • Services
    • Consult: One 90 minute 1:1 session - review individuals content
    • The Pod Launcher: strategy session, 1:1 coaching calls, templates, content reviews and feedback
    • Rural Pod Connect: 30 minute monthly coaching session, group mentoring sessions, templates, content reviews and feedback
    • Podcast Ignite: 90 minute session, coaching calls, templates, content reviews and feedback, voice coaching
    • About Kirsten
    • Journalist for 15 years
    • For Australian broadcasting Corporation
    • Still occasionally present programs
    • Conversation Hour on ABC Radio Melbourne & the Newspaper round on ABC News
    • 2013: moved to a farm
    • 2014: Received the Quill for Reporting Disability (nominated again in 2016)
    • 2021: appointed a Board Director of South West TAFE
    • Currently deputy chair
    • Lives on mixed grazing and cropping farm in south-west Victoria
    • w/ husband & two boys
    • Adventuring into incorporating a dairy into their farming business
    • Harvested on Christmas this year
    • How has social media changed her life?
    • How would they start it over differently?
    • Which is their favorite social media platform?
    • If you were an animal, what do you think you would be?
    • Right now, who inspires you?
    • If you could make anything bigger on your body what would it be?

    Word association - Take the word we share and say the first thing that comes to mind connecting it to agriculture

    • Movie Hunter America
    • Humorous Fence Rescue
    • Neighborhood Smart States
    • Tool Tire Coffee
    • Catalog Exercise Tourist
    • Sunrise Staircase Agronomy
    • What’s next for them?
    • What can our listeners do to help?

    What do you enjoy most about what you do?

    Want Farm4Profit Merch? Custom order your favorite items today!

    https://farmfocused.com/farm-4profit/

    Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

    Website: www.Farm4Profit.com

    Shareable episode link: https://intro-to-farm4profit.simplecast.com

    Email address: Farm4profitllc@gmail.com

    Call/Text: 515.207.9640

    Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

    Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

    Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

    Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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