Stay ConnectedBehind every product in the grocery store is a founder, a buyer, and a bet. On Eye Level, journalist Matt Rodbard and grocery expert and investor Elly Truesdell make sense of the brands, trends, and people shaping how America actually eats. Each episode pairs industry analysis with a lively conversation featuring someone moving the business forward.
Hosted on Acast. See acast.com/privacy for more information.
On today’s show, we have Peter Rahal in the studio. Peter is the founder and CEO of David Protein, the protein company that has become one of the buzziest and fastest-growing brands in food. Peter previously cofounded RXBAR, famously building the brand around its radically simple packaging and ingredient list before selling the company to Kellogg’s for $600 million. In 2024, he came back to the category with David, with a value proposition built around protein. Today we talk about what Peter learned from building and selling RXBAR and what inspired him to get into the category again. We get into his obsession with product and nutrition, his very distinctive approach to marketing, and what Peter thinks of GLP-1s. What does David’s explosive growth tell us about where the American diet is heading next? We talk about all of this as well as Peter’s exceptional track record and so much more.
But first, Elly and Matt talk about their big plans for this very new show. They also give their thoughts on a couple products in the market, Wild Monkey and Riff.
Follow us: eyelevel.cpg
Hosted on Acast. See acast.com/privacy for more information.
A new podcast beginning October 29.
Hosted on Acast. See acast.com/privacy for more information.
Our TOPPODCAST Picks 
