Expert Edge Podcast

Latest Episodes:

The 3 Biggest Messaging Mistakes Coaches Make May 14, 2024

Show notes

You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes significantly less effective. So during this episode I go over 3 messaging mistakes that you need to avoid at all costs as well as what you need to do instead to make sure your marketing foundation is on solid ground.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode215

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Next Level Storytelling Skills May 07, 2024

Show notes

Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode, I share with you a few of my rare stories that I rarely share as well as the 3 elements you need to incorporate into your story if you really want to take them to the next level.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode214

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

5 Secrets To Running A Great In-Person Workshop Apr 30, 2024

Show notes

You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There's a real good reason for this and it's because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in person live workshops. However, there's one big problem with live in-person workshops and that's that few know how to run them correctly. So tune into this episode so you can discover the secrets to running a great workshop!

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Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode213

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Creating Viral Instagram Reels w/ Anneke Odendaal Apr 23, 2024

Show notes

Going viral is the holy grail of organic marketing. It's what almost all content creators dream of when they're coming up with idea after idea. But what most coaches and creators don't know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. This is why I brought in Instagram Reels expert, Anneke Odendall. In this episode, she shares with you the exact strategies and tips she uses to get your content to go viral.

Guide: 7 types of reels that convert

Instagram: @pinksparrowsocial

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode212

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Building Relationships With Influential People Apr 16, 2024

Show notes

There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don't know how to get started building these relationships or the ones that are actively trying are going about it all wrong. Because of this and the massive effect it has had on my business, I decided to record this episode all about my strategies on how I go about building influential relationships.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode211

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Making Money With Your Brand w/ Julie Solomon Apr 09, 2024

Show notes

Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn't have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your brand even if you only have a few hundred followers. But that's not all, she also goes into the essential branding pillars you need to have in place if you want sustained success. This one's a can't miss episode for all coaches!

Julie's Masterclass: https://colinboyd.co/julie

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode210

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Copy That Converts w/Kristin Engen Apr 02, 2024

Show notes

As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That's why learning how to write compelling copy should be at the top of every coach's skill development list. You don't need to become an expert, because you can hire the experts to write your bigger projects like email sequences and sales pages, but you should have a solid understanding for the copy elements that you'll have to write yourself - ads, newsletters, blog posts, etc… To make sure you understand how to write compelling copy I brought our amazing ELITE copywriting coach, Kristen Engen, on the show today! Don't miss this!

Copy By Color Download: https://kristinengen.com/cbc

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode209

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

How To Become More Charismatic Mar 26, 2024

Show notes

Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it's not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is charisma. We all know somebody with charisma. It's hard to put your finger on what it is and how to develop it, but in this episode I share with you how to do just that!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode208

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Camera Confidence w/ XayLi Barclay Mar 19, 2024

Show notes

You'll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That's because video is one of the easiest pieces of content to leverage and when it's done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of being on camera. This is why I wanted to have my guest Xayli Barclay on this week as she's an expert in how to create super high quality videos while also having palpable camera confidence!

Xayli's Instagram: @XayliBarclay

Check out Xayli's Uniq Method here: https://theuniqmethod.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode207

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi

Unlocking The Full Potential Of Your Brand w/ Yolanda Smith Mar 12, 2024

Show notes

Most coaches understand that building their personal brand is important. However, a lot of coaches don't really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thriving personal brand.

Check out Yolanda's stuff here: https://www.yolandamsmith.com/

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Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode206

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

https://colinboyd.co/kajabi