Everything is Teachable

Latest Episodes:

Training Fitness Professionals (Fitness Career Mastery, Barry Ennis and Shay Kostabi) Jun 09, 2020

Show notes

Meet Barry Ennis and Shay Kostabi. Together, they are the co-founders of Fitness Career Mastery, an educational resource for fitness entrepreneurs.

In this episode, you’ll hear how they took very different journeys to become global fitness instructors, and how they’re turning a decade of fitness industry experience into a full training university for fitness entrepreneurs.

We talk in-depth about why you can’t simply take your offline class and turn it into an online course, and we also discuss the fine line between what you should give away generously for free, and what you should always charge for.

We end the episode by exploring the power of being flexible as an online business owner. At an uncertain time like this, the ability to change course as a business owner is more important than ever before, and Barry and Shay share insights into how they’ve quickly adapted their plans when the whole world shifted overnight.

To learn more about Fitness Career Mastery, Barry Ennis, Shay Kostabi, or Teachable, visit teachable.com/eit27.

Video Storytelling (Dallin Nead, Content Supply) Jun 02, 2020

Show notes

Meet Dallin Nead, the CEO of Content Supply. Dallin has built his career through storytelling and video marketing, and today he’ll share how he went from working for Princess Cruises to freelancing to starting his own business, where he helps creators grow their visionary businesses by becoming their customers’ favorite brand.

In this episode, Dallin shares some of the top struggles that creators face when it comes to video. And yes, we’ll answer your questions about the best cameras and gear for creators. But we’ll also look deeper as Dallin walks us through his “Know, Love, Trust” framework to understand how relationships are formed with your ideal customers through video engagement over time.

Dallin also explains the difference between course videos and marketing videos, and how your approach should vary between the two. Lastly, Dallin shares how understanding your brand story is the foundation that guides all video production and storytelling for your business.

To learn more about Dallin Nead, Content Supply, or Teachable, visit teachable.com/eit26.

Brand Archetypes (Kaye Putnam) May 26, 2020

Show notes

Brand strategist Kaye Putnam started working online to have a sense of stability when her husband’s military job kept their family on the move. But in her first six months online, she struggled to sell even a $97 copywriting service.

But everything finally clicked into place when Kaye discovered the brand archetypes framework. And since 2013, Kaye’s business has grown by helping business owners get clarity on their brands.

Because branding is about much more than just colors and images. And in today’s episode, Kaye explains how the 12 archetypes can help you make strategic psychology-based decisions about your business. She stresses the importance of rooting your branding in who YOU are, not what’s trending, and she walks through the blend of courses and 1:1 services in her business. In short, today’s episode is all about understanding yourself and your brand will help your business grow.

To learn more about Kaye Putnam, her brand archetype quiz, or Teachable, visit teachable.com/eit25.

Living the RV Life (Marc and Julie Bennett, RVLove) May 19, 2020

Show notes

Meet Marc and Julie Bennett, the couple behind RVLove.com. The couple have been living, working and traveling full-time in their RV since 2014 – visiting all 50 USA states, plus Canada, Mexico and Australia. They began sharing on their blog, YouTube and social media as a labor of love, and within a few years, RVLove evolved into a thriving business that now supports their life and travels.

In this episode, you’ll learn why Marc and Julie decided to take the leap of faith, first into living full-time in an RV, and later into pursuing their business full-time. We talk about the power of simplifying your approach as a business owner, and the importance of having multiple revenue streams, especially in a time as uncertain as this one, and get into the deeper benefits of working for yourself and quite literally unchaining yourself from your desk.

To learn more about Marc and Julie Bennett, RVLove, or Teachable, visit teachable.com/eit24.

Photoshop for Authors (Regina Wamba) May 12, 2020

Show notes

That’s Regina Wamba, self-described snarky introvert and super-charged creative person. In this episode, we talk about how Regina first got into designing book covers, and how her creative entrepreneur journey evolved from there. We also talk about how her extremely niche audience - authors trying to learn Photoshop - has worked so well for her online course business.

After that, we talk about having fun - an often overlooked side of entrepreneurship! - and why it’s so important to business. So get ready to laugh at all of our terrible jokes in this light-hearted (but still informative) episode of Everything is Teachable.

To learn more about Regina Wamba, Photoshop Badassery, or Teachable, visit teachable.com/eit23.

Digital Productivity (Tiago Forte, Forte Labs) May 05, 2020

Show notes

Tiago Forte is the Productivity Expert behind Forte Labs and their signature program, Building a Second Brain. Although Tiago recently welcomed his 10th cohort of students, he’s doing a lot of things that may surprise you.

For one thing, nothing is self paced. The cohort goes through the material at the same time altogether. They also use live Zoom calls instead of creating perfectly pre-produced content, which is what most new creators assume must be done.

In this episode, Tiago shares why he believes pre-produced content isn’t necessarily the best approach for courses of any size. He’ll share the story of how his initial product - a book club - eventually turned into a workshop and then an online course, and how he looks at creativity practically instead of mythically.

And true to his expertise, he also offers a ton of great tips to improve your own workflow and productivity as a course creator. So grab a pen - better yet, a virtual notepad - and get ready to take notes.

To learn more about Tiago, Forte Labs, Building a Second Brain, or Teachable, visit teachable.com/eit22.

Employee to Entrepreneur (Luisa Zhou, LuisaZhou.com) Apr 28, 2020

Show notes

Learn how Luisa Zhou built a million-dollar business while still working a full-time job.

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business. She’s helped thousands of students launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

She noticed that in the early days of her online business, people kept asking her the same question: “How on earth are you able to do all of this yourself while you’re still working a full time job?” It’s a common situation that a lot of us face early on. And today, that’s exactly what Luisa teaches her students how to do.

So in this episode, Luisa shares some of her top tips to organically connect with early customers. She also shares how her third course launch put her business over the million dollar mark within a year of starting her business, and how her strategies can work for you, too.

To learn more about Luisa Zhou or Teachable, visit teachable.com/eit21.

Passive Income (Pat Flynn, SPI Media & Smart Passive Income Podcast) Apr 21, 2020

Show notes

Learn how family man Pat Flynn turned a layoff from his dream job into an opportunity to help others earn money online.

Although Pat Flynn has now created a massive community of online business owners, his own entrepreneur story started when he got laid off from his dream job as an architect. And in this episode, not only will we learn how Pat built and evolved his business SPI Media over the last 12 years, but he’ll also share advice on how you can benefit from his experience.

In fact Pat shares why he held back on publishing his first online course for 4 years, even though people were asking him for courses. He shares marketing strategies you can use, no matter how early on you are in your online business, that will build trust and address objections with your audience to play the long game and create sustainable growth.

But more than anything, we talk about the value of serving, not just selling, and how you can choose a truly amazing online business idea that makes a difference.

To learn more about Pat, Smart Passive Income, or Teachable, visit teachable.com/eit20.

Travel Blogging (Gloria Atanmo, The Blog Abroad) Apr 14, 2020

Show notes

Learn how travel blogger Gloria Atanmo gets paid to travel the world, and how she’s gradually added both retreats and online courses to her business model over time.

Gloria Atanmo’s journey as a travel blogger started with a one-way ticket to Europe and only $500 to her name. But after a lot of hustle and PB&Js, Glo now earns her full time income traveling the world and sharing her journey as a solo female traveler.

After venturing to over 80 countries across 6 continents and working with brands along the way, she's landed features in Forbes, Oprah Magazine, Conde Nast, Essence, Buzzfeed, and more. She's authored a book, spoken on many stages, led retreats around the world, and now focuses on helping female entrepreneurs make a bigger impact and income

Glo has managed to create the life of her dreams through a relentless pursuit and a gradual growth to her business. But if you think this is some glitzy glam story where everything went right, think again. In this episode, Glo gets real about her life and story, and we talk about how so many people let the fear of ambition hold them back. Plus, in this unprecedented time in global history, I had to ask, is this really a time to start a new blog?

To learn more about Glo, The Blog Abroad, or Teachable, visit teachable.com/eit19

Lettering & Graphic Design (Teela Cunningham, Every Tuesday) Nov 12, 2019

Show notes

Learn how Teela Cunningham turned a weekly YouTube series into a comprehensive online course business, with courses on both Teachable and Skillshare.

Teela Cunningham is a graphic designer and hand lettering artist based out of Atlanta, Georgia. She was working in a design studio in 2013 when her co-workers began asking her how she completed certain tasks in the different design programs. One coworker even jokingly suggested she make video tutorials to avoid their repeated requests.

So that’s exactly what she did. In 2014, Teela published her first tutorial on YouTube. From there, the kind responses on YouTube led her to publish more frequently, and the business, Every Tuesday, was born as she released a new design or lettering tutorial every Tuesday, all year long.

Today, Teela is here to share how she grew her business from a YouTube channel into Skillshare courses and eventually into her own online courses with Teachable, and she’ll share how each platform uniquely supports her business to this day.

To learn more about Teela Cunningham, Every Tuesday, or Teachable, visit teachable.com/eit18.

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