Stay ConnectedEveryone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It’s reached 1M+ downloads in less than four years.
Every week, Louis Grenier interviews guests or shares his own no-fluff, actionable marketing insights so you can stand out—without being sleazy.
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If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?
This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing. Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.
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When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of SparkToro.
In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic!
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There can be few people in the marketing world who haven’t heard of Neil Patel. At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30.
He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc.
But, something changed recently which made him realize the value of focusing on people first...
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Seth Godin is back.
We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.
The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better.
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What is marketing psychology?
When it comes to digital marketing, it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.
Who is Richard Shotton?
My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.
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In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?
Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.
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My guest today is not afraid to push boundaries or take risks and is most definitely not boring.
In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.
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In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West. He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.
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What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?
My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between.
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Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.
In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.
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