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    Business

    Evergreen Marketing (formerly CarrotCast)

    If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.

    Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it.

    ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

    ***Learn more at Carrot.com/podcast – Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

    *Formerly known as the CarrotCast Podcast

    Advertise
    • Apple Podcasts
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    Latest Episodes:
    EP 201: To Scale Up or Step Back? | How To Regain Your Time & Energy From The Business You’ve Created Mar 31, 2020
    Show notes

    Have you created your dream business only to find that the freedom and flexibility you envisioned simply don’t exist? After hours spent in the office, you can feel tired and burnt out. Many entrepreneurs hit a fork in the road where they must decide if they want to scale back or move forward in order to make a real impact. By creating proven processes, a strong team, and a structured schedule, you’ll be able to grow your business in ways you never thought possible… without having the life sucked out of you.

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    CoronaVirus #1 | What The Epidemic Means for Agents & Investors & Why We’re Doubling Down Mar 26, 2020
    Show notes

    Carrot.com/corona - We’re living through history right now. Covid-19 has brought on a ton of change in a very short amount of time. News headlines are nonstop, but we still have a lot of questions. What do I do? How can I prepare for the next few months? What about the economy, the housing market, the next recession? Well, that’s why this podcast is my message of encouragement to you, my analysis on what the future holds, and what you should be doing to double down in the most trying times. Here we go...

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 200: Investing 100% Virtually | How To Find The Best BRRR Deals, Private Money, Consistent High-Quality Leads, and More w/ Jon Tran Mar 24, 2020
    Show notes

    Not every investor is the same - and that definitely rings true for Jon Tran. Jon left med school to partner up with his brother, where together they’ve built a pretty slick operation. Jon lives in San Diego, but 99% of his deals are fix n’ flips and buy & holds in rural Wisconsin. This allows him to hyperfocus on his lead gen and marketing. Today you’ll not only get a raw inside look at what led to this wild transformation story, but also what he’s learned, and what’s crushing it for him right now.

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Rookie Investor Mistakes #6 | You’re Giving Up for The Wrong Reason Mar 20, 2020
    Show notes

    This one might apply to seasoned investors as much or more than the new guys. Whether you’ve been in the game for 10 weeks or 10 years, we all feel like giving up at some point, whether it’s on little stuff like our marketing, our sales skills, bringing in leads, or our business as a whole, and sometimes even our families. This week, Adrian’s going to give you 3 key questions to ask yourself, to encourage, motivate, and keep you on track, when you start to question why you started in the first place. Listen in.

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 199: Direct Mail Masterclass #4 | The One Missing Piece To Your Direct Mail Marketing w/ Christina Krause Mar 17, 2020
    Show notes

    In our 4th and final episode in our series covering direct mail for real estate, we sat down with Christina Krause of Postal Impact. We dove in deeper to discuss tracking, training, metrics, and all of the insanely strategic things Christina does for her clients. So get out a pen, get comfortable, and get ready to learn all about what your direct mail campaign may be missing: data.

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 198: Direct Mail Masterclass #3 | The Best Lists & Strategies (that you’ve never heard of) For Finding Motivated Sellers w/ Todd Swaggerty of YellowLetters HQ Mar 10, 2020
    Show notes

    You might be wondering why we are doing a whole series on direct mail when we are web guys at heart. The answer to this is momentum. You’ll want to focus on consistency and predictability in order to gain momentum for your business. The more marketing channels you add, the more consistency you will create as things ebb and flow. Todd Swaggerty is a pro when it comes to direct mail for real estate. In this episode we will set your expectations and show you how to create a direct mail strategy that works!

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 197: Direct Mail Masterclass #2 | Everything You Need To Start and Stand Out on Any Budget w/ YellowLetters HQ Founder, Todd Swaggerty Mar 03, 2020
    Show notes

    Direct mail marketing should be a part of any successful marketing campaign. In this series, we’re sitting down with some of the industry’s top marketing experts to demystify the direct mail process, to get tactical about your direct mail marketing, and to show you exactly how to get started on any budget. We’ll let you know how to optimize, who to target, and what you should be paying attention to. We’ll teach you how to leverage your direct mail and walk you through how it relates to your marketing mix!

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 196: Direct Mail Masterclass #1 | Intro: Your First Step to Successful Direct Mail | How to Amplify Your Offline Marketing w/ Trevor Mauch Feb 25, 2020
    Show notes

    Want more motivated house sellers using direct mail? We’ve got you covered. Listen to real estate’s #1 experts in direct mail teach you exactly what thousands of investors and agents are doing to bring in more high-quality leads, at a lower cost, without the headache. In this 4-part series, we answer all your questions on Budgets, Lists (including ones you never knew about), Who to target, When to target, Frequency, Follow-up, Mail pieces, Testing, and more! Whew, that’s alot! Can you even handle this?

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    Rookie Investor Mistakes #5 | Your Confidence is Keeping You From Closing the Deal Feb 20, 2020
    Show notes

    If you’re having trouble closing the deal, you might be missing two things. 1) Confidence that you are the right solution to a seller’s problem, and 2) A solid understanding of your seller’s objective. Adrian is going to give you a peek inside the head of a motivated seller as he shares this story of how he was able to close a deal with someone who otherwise never would’ve dealt with a real estate investor. Want to know how he did it? Tune in.

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


    EP 195: [Republish] Calling Their Way to $900k in Profits. How Max Maxwell and Tony Robinson Have Used Carrot and Calls to Their Advantage Feb 18, 2020
    Show notes

    One of our missions here at Carrot is to help you grow that freedom, grow that flexibility, increase those finances and finally make the impact that you want to make. That's really the entrepreneurial dream that we're all after, is getting that freedom, flexibility, finances, and impact. One of the ways to do that is by what we call stacking your leads. Stacking your leads means finding one thing that works and then stacking more things on top of that. It adds diversification. It makes it to where you can really scale better and go deeper into your market. One of the ways that a lot of people are doing that is with cold calling. Now, the cool thing about any kind of marketing, whether it's direct mail, cold calling, anything at all offline, radio and TV, is your website if you do it right, is actually going to help amplify all of that marketing. Every single day whenever you're putting out that marketing, people are taking out their cellphone and they're going to the internet and they're going to research you. Your company name, the phone number on your direct mail pieces, or the phone number you're calling from, possibly your personal name and your competitors. If you have a tight strategy and you're leveraging Carrot to rank well and then perform amazingly on mobile and convert those people into leads and build credibility, you're going to be winning more of those deals. Every single day there's tons and tons of deals are lost because people aren't focusing on the performance side of their online performance side of their offline marketing. People are dropping balls in leaky buckets everywhere when prospects are hitting the web, after seeing your online marketing ... Or after seeing your offline marketing or getting a cold call from you and you're not closing the deal on your website. This call right here is about cold calling. Amazing, amazing clients of ours, Max Maxwell and Tony Robinson, they were at the CarrotCamp recently here in Roseburg, Oregon at Carrot HQ and they really showed how they're on their own journey to go over $100,000 a month. At that time at CarrotCamp, they were already at about $900,000 in wholesale profits, which is amazing! The primary source for that is cold calling amplified by their Carrot website and a little bit of pay-per-click that they're doing. We said, "You know what, Max, Tony? Come into my office, let's talk about what you guys are doing in the cold calling. Let's go up a couple levels." We're not going to get into the weeds in this call, but we're talking about what these guys are doing to pull out so many deals in their market with cold calling. What processes and what tools they use. Also, who they're hiring and how to pay them. They dive into it fully here and they also talk about a new tool that they released, which is really, really cool, that they have been using and their students have been using. In addition to that, we actually brought Max onto a training program that we created this last year called the Market Leaders Reveal training program. It's a 10 week, 10 person training where we walk you through the top eight to 10 clients of ours, or just some top eight to 10 clients of ours who are crushing with different types of marketing where online amplifies all of it. One of those types that Max is using, once again, is cold calling. He dove into that process in crazy great detail. At the end of this call, I'm going to give you a link that you can go to get that training, to invest in that training. You get access to everything that Max has, including the cold calling scripts and tools he uses and all that stuff to amplify what you learn in this particular episode. Without further ado, I'm going to introduce Max Maxwell and Tony Robinson to talk about how they do cold calling, how they're pulling out so many deals in the market with cold calling, and I'm just insanely proud of these guys and to have them as a part of the Carrot community. Learn from them, and I'll meet you on the other side of this podcast with the link where you can access our Market Leaders Reveal training. Enjoy and be sure to hit us up on , please give us a rating on , watch other episodes on , or read the and share your thoughts. We’d love to hear them!

    ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

    ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

    ➨Instagram: https://www.instagram.com/getcarrot/

    ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


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