Events with Benefits®

Latest Episodes:

Ep 12: Heather Dean-Presnall - Raising $1 Million Per Year With Events Apr 03, 2017

Show notes

The MS Dinner Auction that Heather Dean-Presnall manages as the Senior Manager of Multi Market Leadership Events at the National Multiple Sclerosis Society, Pacific region, has been around since 1986 and happens right before Thanksgiving as a kick-off to holiday shopping, year-end tax donations, and planning trip purchases for the next. 60% of attendees are repeat guests, and 1% or less of her packages go unsold.

It is a year-long process with her team: staff, volunteers, board of trustees, and committee. The board and committee are delegated to solicit packages from businesses they frequent, i.e. a Chef's package at a favorite steakhouse. Staff and volunteers are asked to find unique experiences (walk-on roles for Hollywood shows, VIP backstage tickets, special seats at sporting events) through connections. Heather looks at participants at her other MS events for connections and volunteers for the MS Dinner.

In this episode, Heather shares:

Donation solicitation tips (segmenting donors, her follow-up process, and how to apply online) that net her 700+ items for the MS Dinner alone
What she considers her most important procurement tools
How to share an online catalog to increase attendance and bidding
Steps she is using to build momentum and 10-year goals for a new event she started in Orange County (100 miles away from her flagship San Diego event)

Don't miss the end when Heather talks about her extra revenue streams within existing events!

To bounce ideas around, connect with Heather Dean-Presnall on LinkedIn or at http://www.facebook.com/MSDinnerAuction

Ep 11: Cheryl Parker - Benefit Auctioneer Mar 27, 2017

Show notes

Today's special guest is Cheryl Parker, certified benefit auctioneer specialist based in San Diego, Calif. Parker shares her unique tips and tricks for generating extra revenue at your event, plus an offer for an incredible free event planning resource.

In this episode, we cover...

Whether to put items in the live or silent auction
The true cost of an auctioneer
The "right" number of live auction items
What auction items are selling like hotcakes
Tips to execute a fund-a-need/cash appeal

...and more! Additionally, for a limited time, Parker is offering our listeners a FREE auction planning guide containing 70+ pages of helpful tips guiding you every step of the way (typically reserved for clients only!).

To get your copy or find out more about Parker's services, visit http://www.partager-auction.com or email partagerauction@gmail.com

Ep 10: Nelson Jay - Are Charity Auctions Dying? Mar 20, 2017

Show notes

Are charity auctions dying? Today's special guest is Nelson Jay, the "bow tie" benefit auctioneer from Seattle, Wash. Nelson shares potential pitfalls, tips and techniques to employ in your next fundraising live and silent auction, including...

How benefit auctioneers set themselves apart from other auctioneers
How to create a fundraising road map to meet your event revenue goals
Top tricks to extract funds
Extra revenue generators: Warm-up activities, social media photo ops
How to juggle a live and silent auction in your program

...and more! To find out more about Nelson's services, visit http://www.gaveloauctions.com

Ep 9: Carlos Leija - Donor Development Mar 13, 2017

Show notes

Today's special guest is Carlos Leija, Chief Development Officer at Orangewood Foundation in Santa Ana, Calif. He offers invaluable tips to use events to build relationships with donors, recruit volunteers, secure sponsorships and more.

In this podcast, we'll discuss...

What motivates your donors and event guests
How to revitalize a stale event
How to recruit, recognize and retain volunteers
Unique ideas for new fundraising events
Advice for procuring successful live auction items
How to think more like a business and maximize return on investment

...and more!

To learn more about Carlos' work at Orangewood Foundation, visit https://orangewoodfoundation.org

Ep 8: Debby Roth-Bush - Mobile Bidding Mar 06, 2017

Show notes

Today's special guest is Debby Roth-Bush, Relationship Manager at auction software provider Greater Giving. Debby is a certified benefit auctioneer and expert on mobile bidding technology.

With over 10 years experience at Greater Giving, Debby provides tips to help determine if mobile bidding is right for your event, including:

overview of bidding technology
how to check your venue's reception BEFORE signing
top sellers at charity auctions today
landscape and prevalence of mobile bidding

...and more! For more on Greater Giving's mobile bidding platform, visit https://www.greatergiving.com

Special Offer: Receive $100 off a Greater Giving package booked by 5/31/2017. Mention the Events with Benefits podcast when speaking with a salesperson or requesting info at https://www.greatergiving.com

Ep 7: Scott Robertson - Auction Timeline Tips Feb 27, 2017

Show notes

Today's special guest is Scott Robertson, professional fundraising auctioneer. With over 20 years of experience, Scott offers proven techniques and invaluable insight on how to reach and exceed your Fundraising Goals by streamlining your auction timeline.

In the episode, Scott covers...

the difference a professional fundraising auctioneer can have on event revenue
how to optimize your event timeline, or "show flow"
tips to close the silent auction
proper sequencing of live auction items
how to execute an impactful fund-a-need or special appeal

...and more! For more on Scott's services, visit www.theVOE.com or email Scott directly at scott@thevoe.com

Ep 6: Noah McMahon - Thinking BIG Feb 20, 2017

Show notes

Today's special guest is Noah McMahon, philanthropist, founder and CEO of Anonymous LLC in Laguna Hills, Calif. Noah offers invaluable tips to set ambitious goals, establish the right mindset and build relationships with donors.

In today's episode we discuss...

the importance of building enduring relationships
behind-the-scenes look at foundation and grant spending
how to keep the focus on fundraising at your event
starting events with the end in mind
how to think bigger when it comes to fundraising events

...and more! For more on Noah's work, visit http://www.anonymousllc.com/nMcmahon.html

Ep 5: Lynda M. West - Perseverance Feb 13, 2017

Show notes

Today's special guest is Lynda West, a coach and mentor to nonprofits based in San Diego, Calif. She leads a mastermind program to help nonprofits brainstorm together and gain confidence to ask for what they need to achieve their goals.

At age 40, Lynda went from the couch to running a marathon in 4 months - instilling a "never give up" attitude in her that she applies to nonprofit clients today. In this episode, Lynda shares her firsthand experience mentoring nonprofits, starting her own charity, planning events and working until you reach your goals (and the importance of a "rain or shine" clause!).

Ep 4: Parker Pike - Partnerships Feb 06, 2017

Show notes

Today's special guest is Parker Pike, considered the "Godfather of Cause Partnerships" in San Diego and member of the board of directors of the San Diego Nonprofit Association. Parker discusses what many nonprofits consider a dirty word: sponsorship.

Soliciting sponsorships is a huge part of many organizations' success, but every nonprofit is competing with hundreds, if not thousands, of other nonprofits making the very same proposals.

We discuss...

The difference between sponsorships vs. partnerships
Where to begin in soliciting short-term philanthropy and long-term partnerships
What companies are seeking in terms of ROI
How to break through the fray and get your proposal to the top of the heap

...and more!

Download Parker's Partnership Valuation Guide mentioned in the episode to get a jumpstart on partnership success.

Ep 3: Mary Tovella Dowling - Legal Considerations Jan 25, 2017

Show notes

Today's special guest is Mary Tovella Dowling, attorney at For Purpose Law Group in San Diego, Calif. In a litigious world, Mary offers invaluable, money-saving insight on the potential legal pitfalls that can affect your fundraising event.

We'll discuss preventive measures to take before getting into hot water, including...

Why seek legal advice
How to be compliant with local, state and federal laws
The importance of being well insured - and having a policy that covers volunteers
The ramifications of running an unregistered raffle
Tips to serve alcohol responsibly at an event
Contracts you need to protect yourself (with sponsors, the venue, etc)

...and more! To learn more about Mary's work or schedule a free 20-minute consultation, visit http://www.forpurposelaw.com

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