Empowered Business

Latest Episodes:

56: It’s Not Goodbye: Why We Are Going On Hiatus and How We’ll Be Back Better Than Ever Feb 10, 2022

Show notes

This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways.

This podcast is going to be put on a temporary hiatus.

The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need to take a short break from it. There are a lot of reasons why and I want to be completely transparent with you about this decision.

There have been so many changes in my life and business in the last year, and I need to take some time to regroup and figure out how I want to move forward from here. I usually use a script for my episodes but I am speaking from the heart on this one.

Tune into this final episode (for now) to learn more about what brought me to this decision, how you can stay in touch with me going forward, and what’s coming up for the Empowered Business.

I’ll be sharing more about marketing trends that I have noticed as well as the impact the pandemic is making on online businesses and my thoughts on what it all means for us. You don’t want to miss this episode!

Resources Mentioned:

Check out The Empowered Business Society

Subscribe to my email list

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/56

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

55: How to Align with the Vision You Have for the Future of Your Business with Tanya Dalton Feb 03, 2022

Show notes

Do you like to stay in your comfort zone?

I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life.

That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions. This conversation with Tanya really helped solidify where I have been and where I am going with that in mind.

Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders. Her highly anticipated second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success, is on sale now wherever books are sold.

In addition to having her first book, The Joy of Missing Out, being named one of the Top 10 Business Books of the year by Fortune Magazine, Tanya’s podcast, The Intentional Advantage has received millions of downloads from listeners around the world.

She is also a featured expert on several networks including NBC and Fox and is a VIP contributor for Entrepreneur.com. Tanya has been featured in some of the world’s leading publications including Forbes, Inc, Fast Company, and Real Simple. She has been awarded the elite Enterprising Women Award and has been named the Female Entrepreneur to Watch for the state of North Carolina.

Tanya is also the founder and CEO of inkWELL Press Productivity Co. a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

Tune in today as Tanya shares more about how to build your business without social media, why you need to define success on your own terms, and why discipline and willpower are so overrated.

Resources Mentioned:

Download your FREE First Sale Formula Guide

Visit Tanya’s website

Connect with Tanya on Facebook

Follow Tanya on Instagram

Follow Tanya on Twitter

Connect with Tanya on LinkedIn

Check out her book: On Purpose

Check out the On Purpose reader discussion guide

Subscribe to hear more from Tanya on Youtube

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

54: How We Create Profitable Digital Products With the Hike Design Formula Jan 27, 2022

Show notes

Ready to finally start your digital product business?

We are opening enrollment for the Empowered Business Lab this week! If you have been listening for a while, you probably already know that the Empowered Business Lab is our signature program on how to create and sell digital products. When we launched it for the first time in January of 2021, it went really well, so we are thrilled to be launching it again this month!

We have had over 400 students in the program, and it is such an honor to be a small part of the digital products they have created!

For this launch, we have decided to go back to the Founders round of the program. It will be launched for a three month cohort, and we will spend that time focusing on those students and helping them design and sell their digital products.

In this episode of The Empowered Business Podcast, you will get to listen to a recording of day 1 of our live training where we discuss the “Hike Design”. This is our unique formula for how to build and sell a digital product.

Tune in to learn more about starting your digital product business including the four main types of digital products, the questions you should ask yourself before you create your first product, how to research it, how to create a sales funnel that converts, how to nurture your customers, and so much more.

Resources Mentioned:

Join the Empowered Business Lab

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/54

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

53: What It’s Like to Work With Me Inside of the Empowered Business Lab Jan 20, 2022

Show notes

In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will be opening up next week and I wanted to take you behind the scenes!

The Empowered Business lab is our signature program that empowers you to create a digital product sales machine. It’s a complete solution for creating, strategizing, building, and selling your digital products.

This episode is for anyone who has ever wondered what it is like to work with me inside this program. I’m taking you inside our monthly Q&A calls and answering some of the questions that I get from my students.

There are many aspects that go into a successful business and there is no one way to do it all. It’s unique to each individual business. In this episode, you’ll hear me work with my students on their flash sales, email marketing, and even some Pinterest ads.

If you know me, you’ll know that I don’t do failure. That doesn’t mean that I never make mistakes, it means that if things don’t work out for me, I keep trying until they do. That’s what I do in my business and that’s what I help my students do in the Empowered Business Lab as well.

Tune in to hear what it’s like and see if it’s right for you!

Resources Mentioned:

Check out Digital Product Dash Live

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/53

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

52: The Power of the Pivot: The Importance of Being Adaptable In The Online Space with Megan Flatt Jan 13, 2022

Show notes

When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five years before. Crazy right?! Businesses were thrown for a loop and scrambling to determine their next move.

Needless to say, being flexible in your business and willing to pivot when needed is a vital trait to have if you want to be successful in business these days. In this episode of the Empowered Business podcast, I brought on my very first business coach, Megan Flatt, to talk about finding success through pivoting.

Megan Flatt is the CEO of Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier. She is also the founder of Focus Sessions, a virtual coworking and accountability membership to get your most important work done. Let's Collective's mission is to help small businesses scale without burning out through strategic planning, revenue-focused decisions, and science-backed accountability.

Megan is obsessed with lattes, post-it notes and helping women make money. When not doing that, she's hanging with her husband and two kids, probably near the water, in the San Francisco Bay Area.

Megan knows first-hand the impact that you can have on your business by being open to new ideas and not being afraid to learn something new and go for it. It is so important as an online business owner that you can shift into something new when what you’re doing doesn’t work anymore.

Tune in to hear her share her tips for shifting from a high-ticket business model to a low-ticket business model, how she plans ahead by working backwards, and so much more.

Resources Mentioned:

Try out Focus Sessions and get $10 off your first month with special code “EMPOWERED”

Follow Focus Sessions on Instagram

Follow Megan on Instagram

Check out Built To Sell: Creating A Business That Can Thrive Without You

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/52

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

51: My Expert Pinterest Ad Strategy for Cracking Multiple 6-Figures in Digital Product Sales Jan 06, 2022

Show notes

If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinterest advertising.

After 4 years, I retired my signature course, Pin Practical Promotions, and shifted to helping women create digital product businesses. Even after the shift, however, I still get asked questions about promoted pins all the time.

Pinterest ads are a very powerful marketing tool, so I was asked to speak about them at a summit called Growth Week for my friend Gemma. In this episode of the Empowered Business podcast, you’ll get to hear my presentation on how to use Pinterest promotions to increase your sales.

The key is to outline a customer journey and create a Pinterest ads funnel that converts. In this episode, I am sharing all of my tips and strategies for building a promoted pins campaign that drives big results, no matter the price of your product.

Tune in to hear why digital products are so successful on Pinterest, how to use the search engine and conduct keyword research, why ads benefit your business long after your campaign is over, and my four-step process for building the ideal sales funnel.

This episode is packed with loads of information that you can directly apply to your marketing strategies. You don’t want to miss it!

Resources Mentioned:

Listen to Empowered Business episode 23 about Pinterest Ads

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/51

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

50: How to Work Less and Earn More By Offering VIP Days with Sarah Masci Dec 30, 2021

Show notes

If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now for a good reason.

VIP Days allow clients to book you for a day instead of drawn-out projects that could take weeks or months to complete. Clients are willing to pay a premium price for the quick turnaround that a VIP Day offers. In fact, some clients only want to hire freelancers that offer VIP Days and will overlook you if you don’t.

So how do you get started offering day rates to your clients? In this episode of the Empowered Business podcast, I sat down with Sarah Masci to talk about what VIP Days are, the benefits to you and your clients, and how you need to get started offering them right away.

Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less and make more with a streamlined “day rate” business model.

Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.

There is a lot of synergy between service providers and digital product creators. Offering done-for-you services has always been an amazing way to supplement your income while working on your digital products and VIP Days are definitely the future of client-service provider relationships. You want to get on board now so you don’t get left behind.

Tune in to hear more about how and why you should get started offering VIP Days!

Resources Mentioned:

Check out Hello Audio

Follow Sarah on Instagram

Check out Sarah's website

Join the Simplify With Day Rates Facebook group

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/50

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

49: Finding Success by Going All-In On Your Business with Lauren Golden Dec 23, 2021

Show notes

Are you consistent in your business? Do you utilize data to see what is working and what isn’t working?

There are many paths to success in business, and just because something doesn’t seem to pay off immediately does not mean you should throw in the towel and do something else. You have to be consistent and curious in order to achieve the success you’ve been dreaming of.

Not everyone loves collecting and interpreting data, but it can be a huge factor in the success of your business. Sometimes you have to roll up your sleeves and get into the details of why things are working or why they aren’t.

In today’s episode of the Empowered Business podcast, I sat down with Lauren Golden to talk more about why you need to be all-in on your business if you want it to be successful.

Lauren Golden is the fearless leader of The Free Mama Movement and a thriving community of tens of thousands of women who don’t want to choose between family and financial stability. Her mission is simple: Lauren wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them.

Lauren is also a 2 Comma Club Award winner and a #1 International Bestselling Author. In her book, The Free Mama: How to Work from Home, Control your Schedule and Make More Money, she shares her own story — along with plenty of practical advice for anyone looking to leave the 9-5 behind and live a totally awesome, guilt-free life.

Tune in to hear how Lauren grew her business exponentially, despite the pandemic, and how she continues to shift and grow as times change. You’ll learn her tips and strategies that you can use to create the business you’ve always wanted.

Resources Mentioned:

Visit Lauren’s website

Follow The Free Mama on Facebook

Join The Free Mama Movement Facebook group

Check out The Free Mama on YouTube

Follow Lauren on Instagram

Connect with Lauren on LinkedIn

Follow Lauren on Pinterest

I would love to connect on Facebook or Instagram

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

48: Taking Imperfect Action Toward Equity, Equality and Diversity with Erica Courdae Dec 16, 2021

Show notes

I don’t know about you, but I’m a perfectionist. That makes it hard for me to take action because I never want to take the wrong action.

As entrepreneurs, we can’t let this hold us back. We have to learn to take imperfect action to understand that we don’t always have the answers, but we always have to be seeking them out.

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome.

This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

In this episode, we dive into diversity, equity, equality, inclusion, health disparities, systemic problems and everything in between. Erica has an enormous amount of knowledge to share on these topics.

There really is something for everyone in this episode. I am confident that you will walk away with some important takeaways and ideas for your business!

Make sure to tune in!

Resources Mentioned:

Check out Erica’s website

Follow Erica on Instagram

Follow Pause On The Play on Instagram

Listen to the Pause On the Play podcast

Support Pause On The Play podcast

Check Out The From Implicit To Explicit Masterclass

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/48

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

47: Business Finances: Why the Growth of Your Business Depends on Knowing Your Numbers with Parker Stevenson Dec 09, 2021

Show notes

Let’s talk about every entrepreneur's favorite topic- finances! I know what you may be thinking, that is not a fun topic. It may not be fun, but it is an important one! The hard truth is that you can’t run a successful business if you don’t know your numbers.

Don’t panic yet, once you know your numbers and you really understand them, finances can actually be fun!

If you find this topic intimidating and don’t even know where to start, you don’t want to miss this episode of the Empowered Business podcast. I sat down with Parker Stevenson to talk about bookkeeping and finances for entrepreneurs.

Parker is a managing partner and the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses.

For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at adidas America where he became the US product manager for golf footwear.

As business owners, we have to manage our income well if we want to continue to see success. There’s no way around it! Parker knows all there is to know about finances for entrepreneurs.

Make sure to tune in to learn more about different finance professionals, understanding your profit margins and expenses, and more!

Resources Mentioned:

Join Parker's Facebook Group

Follow Parker on Instagram

Follow Parker on Twitter

Check out the free finance workshop for entrepreneurs

Listen to The Bottom Line podcast

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/47

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®