Empowered Business

Latest Episodes:

77: Revolutionize Your Digital Products with AI Insights from Gemma Bonham-Carter Mar 06, 2025

Show notes

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.

Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life.

Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host of popular podcast, The Course Creator Show, and founder of the popular AI Unlocked summit.

Her insights have been featured in Entrepreneur, Inc, Fast Company, and in over 40 podcasts.

Join me as I chat with Gemma about her incredible journey from a DIY blogger to running a 7-figure online course business.

Gemma shares her insights into integrating AI into digital products and courses, making them not just informative but also actionable and engaging.

From building custom AI tools to enhance course experiences to leveraging AI for efficient backend operations, Gemma's groundbreaking strategies are set to revolutionize the way you think about digital product businesses.

Whether you're a seasoned course creator or new to digital entrepreneurship, this episode is packed with invaluable tips to help you stay ahead of the curve in the AI era. So, tune in and discover how to turn your expertise into a thriving digital empire with the power of AI.

Resources mentioned in today's episode:

Go to Gemma's Website

Get Gemma's Brand Book

Follow Gemma on Instagram

Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®

If you are ready to dive into the world of digital products and AI, the best place to start is with our Start Your AI Engines challenge.

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

For complete show notes and the transcript for today's episode head on over to:

https://monicafroese.com/77

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

76: The Next Chapter: AI Integration, Course Updates, and Redefining Mom's Return Feb 21, 2025

Show notes

Welcome back to the Empowered Business Podcast with your host, Monica Froese.

After a hiatus, we're thrilled to announce our return with new episodes every Thursday, starting March 6, 2025.

In this catch-up episode, Monica shares exciting updates about the Empowered Business offerings, including the revamped Empowered Business Lab® AI, designed to integrate artificial intelligence into your digital product journey.

Monica also introduces the Empowered Business Society®, now available in two affordable tiers, offering an avenue for connection, learning, and implementing AI strategies.

Additionally, Monica discusses the relaunch of the Redefining Mom® brand, aimed at modernizing her original platform to help mothers navigate life's challenges with AI insights.

Stay tuned for more details on our upcoming workshops and toolkits, all geared to streamline your business and life with the power of AI.

Join us as we embark on this new chapter, empowering entrepreneurs to achieve greater success. Be sure to like, subscribe, and leave us a review to support our relaunch.

We can't wait to connect with you every Thursday, starting March 6!

In today's episode we discuss:

Podcast Relaunch Announcement: Return date is March 6, 2025. New episodes every Thursday.

Current and Upcoming Offerings:

Empowered Business Lab® AI - our signature course on how to create, launch, and sell digital products with the help of AI.

Digital Shop Experience™ - our signature course on how to create an e-commerce storefront for your digital products that creates a cohesive buying experience.

Empowered Business Society® - we have relaunched our digital product membership with two pricing tiers and added a ton of extra support! You can get started for as little as $9.

Empowered Shop® - we will be theming each month for 2025 with two new product releases, a toolkit, and a Quick Win Workshop. Each resource will have an AI component. Our first product is our AI-Enhanced Goal Planning Workshop taking place on March 20, 2025!

Redefining Mom® Brand Relaunch Behind the Scenes - go behind the scenes of the relaunch of the Redefining Mom brand. You will get access to a live Google Doc where all of the important decisions are being documented like content strategy, email marketing, financials, social plans, and more. You will also get access to a private podcast feed where I share all of my insights on what is going on with the rebrand and how I am making strategic decisions.

Redefining Mom® Shop - is finally up and running! Our first new product is a 4-part workshop series of AI Mom Hacks. We focus on saving time, cutting costs, and reducing stress with AI in your everyday life.

You can find show notes for this episode at: https://monicafroese.com/76

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

75: How to Turn a $9 Click Into a $4,000 Weekend with a Digital Shop Oct 17, 2024

Show notes

The key to making money in your digital shop has nothing to do with the price of individual products!

In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month.

I’m teaching you four strategies to increase the average order value in your digital shop, including how I brought in $4,000 in one weekend by promoting a $9 product!

Topics covered in this episode include:

How we made $4,000 by promoting a $9 product
Three things to include in your offer when promoting shop products
Pricing strategy for your shop vs. your course

By the end of this episode, you will know why focusing more on average order value is the key to success in your digital product shop!

Resources Mentioned:

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/75

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

74: Repurposing Course Content: Increase Your Sales and Create Hot Leads for Your Course Oct 10, 2024

Show notes

If you are a course creator, I guarantee you are sitting on a gold mine!

In part two of my new series for content creators, I’m giving you a sneak peek of the first session I recorded for the Striking Gold For Course Creators Summit.

I’m sharing how you can repurpose all kinds of existing course content into shop listings that will increase your sales and create leads for your course.

Topics covered in this episode include:

Why you need to meet customers where they’re at
Real examples of how I’ve repurposed course content into shop listings
Four ways you can use a digital shop to upsell into your course

I hope you come away from this episode with tons of ideas for lower-priced digital products you can add to your shop!

Resources Mentioned:

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/74

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

73: Why My Business Switched From a Launch Model to a Shop Model Oct 03, 2024

Show notes

Are you leaving money on the table?

I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you!

After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people.

To introduce this new series, I’m sharing what I’ve learned over the last 12 months about running our digital product shop and how it’s completely transformed my business.

Topics covered in this episode include:

A brief update on where I’ve been
Where the concept for our digital shop came from
Why you don’t need to keep creating new sales pages
What happened when we focused on the shop over launches
How you can still serve those not ready for a membership
How your shop can act as a sales funnel

If you're a course creator, if you run a digital membership, or if you have a high-ticket program, this series is going to be for you! Tune in to learn why you don’t have to keep making more content in order to make more money.

Resources Mentioned:

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/73

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

72: 5 Powerful Lead Generation Strategies for Your Digital Product Shop Jan 25, 2024

Show notes

Let’s talk about one of the most important things when it comes to running a business…

Lead generation.

Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.

Topics covered in this episode include:

Why you can’t only rely on your warm audience
What you need to know about paid advertising
Why we need to be doing SEO around the clock
How you can leverage your email list for lead generation
Why we need to leverage our sales funnels to bring in new customers
How you can use affiliate marketing to grow your digital product shop

Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen!

Resources Mentioned:

Visit Nina Gibson’s website: https://ninagibson.co/

Visit Erin Alexander’s website: https://productpowerhouse.co/

Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/

Visit the Empowered Shop: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/72

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

71: 3 Ways That Having a Digital Product Shop Can Change Your Life and Business Jan 18, 2024

Show notes

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.

My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year.

Topics covered in this episode include:

How my most challenging year became my highest-grossing year yet
Why repurposing my content gave my business the stability it needed
The ease that digital shops can bring to your business
The game-changing automations I use in my digital shop
How the buyer experience changes with a digital shop
Why my products are so much easier to sell now

This episode is full of very valuable lessons and insights into how a digital product shop can change your life and business. Tune in now!

Resources Mentioned:

Visit the Empowered Shop: https://empoweredshop.com

Listen to episode 57 to hear what we’ve been up to: www.monicafroese.com/57

Listen to episode 58 and learn the 5 mistakes to avoid with your digital product shop: www.monicafroese.com/58

Listen to episode 61 to learn how to repurpose your content for your shop: www.monicafroese.com/61

Listen to episode 68 to hear shop owner Anna Joy Lowell’s success story: www.monicafroese.com/68

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/71

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

70: Make Your Marketing Easier with AI with Menekşe Stewart Jul 27, 2023

Show notes

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.

In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses.

I think you're really going to enjoy this conversation!

Topics covered in this episode include:

How Menekse got started using AI in business
Why we can’t really ignore AI anymore
How ChatGPT has impacted the job market and the general public
Why AI could never replace humans and it’s not as scary as people are making it seem
How entrepreneurs are positioned to use our voices for future good with AI
The AI app Menekşe built for small business owners
The incredible things that this app can do for your business
How context shifts the results you can get from AI
The importance of understanding data privacy when using AI
How and why Menekşe is pricing this app the way that she is

AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage!

Resources Mentioned:

Get access to the Marketing Magic app: Monicafroese.com/magic

Visit Menekşe's website: https://marketingwithmenekse.com

Follow Menekşe on Facebook: https://facebook.com/menekse.stewart

Follow Menekşe on Instagram: https://instagram.com/menekse.stewart

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/70

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

69: The Power of Low-Ticket, High-Value Offers with Elizabeth Goddard Jun 29, 2023

Show notes

Wondering how you can make high-value, low-ticket offers work for your business?

In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!

Topics covered in this episode include:

How Lizzy found her voice in her online business
Why you don’t have to have a signature offer to have a successful business
How to pull people into the ecosystem of your business
How Lizzy approaches pricing her products
Different types of low-ticket offers that can be done in interesting ways
What Low Ticket Live is and why you definitely want to be there
The power of having trust and confidence in yourself when it comes to your business

You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more!

Resources Mentioned:

Visit Lizzy’s website: www.elizabethgoddard.co.uk/pod

Follow Lizzy on Instagram: https://www.instagram.com/elizabethgoddard_uk

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/69

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

68: From Blogging for Free to Profitable Digital Shop Owner: Anna Joy Lowell’s Business Journey Jun 08, 2023

Show notes

Wondering what’s possible if you decide to start a digital shop?

In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.

Topics covered in this episode include:

Anna’s journey with her blog and products
The problem with the blogging business model
Why Anna decided to start a digital shop
How The Digital Shop Experience helped her improve her store
The income Anna’s shop generates now after implementing what she learned in the program
How you can leverage your email list with your digital shop
What happened when Anna let go of the fear and started selling every week
The impact you can make by creating a digital shop