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    Marketing

    Embracing Marketing Mistakes

    Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. 

    Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.

    We don’t just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.

    • Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
    • Learn from: The errors that cost thousands and the recoveries that saved careers.
    • Get ahead by: Turning other people’s nasty disasters into your unfair market advantage.

    If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.

    Advertise

    Copyright: © 2026 Embracing Marketing Mistakes

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    Latest Episodes:
    Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak Sep 04, 2025
    Show notes

    Tamsin Daniel, a senior marketing professional and Head of Marketing at Firetree Chocolate, shares her embarrassing culinary f*ck up while supporting celebrity chef Meena Patak during a cooking show filmed in India.
    What begins as an exciting opportunity quickly descends into chaos with illness and a fundamental misunderstanding about chickpeas. 🤣
    • Becoming violently ill on day one after eating something unsuitable
    • Responsibility for preparing ingredients for Mina's outdoor cooking demonstration
    • Mina forced to improvise a new recipe when faced with rock-hard, unusable chickpeas
    • Living down "Chickpea Gate" among colleagues

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025 Sep 02, 2025
    Show notes

    Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels.

    We share a practical roadmap for turning employees into influential voices. Learn how to create strong LinkedIn profiles, develop consistent content, and use nano-influencers to boost visibility without chasing massive audiences. We cover how to overcome executive resistance, measure success, and keep programs focused using a simple one-page strategy. You’ll also hear how friendly internal competition can accelerate adoption and results. If your thought leadership isn’t working, this episode shows how your people can turn it around.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

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    Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much Aug 27, 2025
    Show notes

    Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than businesses can give? In this Campaign Crunch mini-episode, we’re joined by guest Sadie Straw to unpack Joe Wicks’ Movement Hour campaign, which encouraged employers to give staff an extra hour off each day for physical activity. Despite 10,000 companies applying for a personal visit from Wicks, only 600 committed to the pledge. We explore why this well-intentioned campaign struggled to gain traction and whether it asked too much, too soon.

    Sadie shares her insights on what could have made the campaign stronger, from better timing to a more realistic approach and stronger use of storytelling. She also shares a memorable marketing mistake of her own involving a very awkward email mix-up between two clients with the same name. It’s a candid and insightful conversation about campaign ambition, real-world results, and the small errors that keep us humble.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch Aug 19, 2025
    Show notes

    Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong.

    Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and 1,000 episodes, he introduced audiences worldwide to AI, virtual reality, and emerging tech before they became everyday conversation. His presenting skills and ability to turn complex ideas into stories people understand have made him a trusted voice in technology.

    We also dive into failed PR promises, a £2,000 drone crash, and what marketers can learn about separating hype from reality. Packed with insights and entertaining stories, this episode is a must for every marketer.

    Follow Spencer on LinkedIn here and X here.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail Aug 12, 2025
    Show notes

    For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated.

    Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s own stat, not mine).

    From ditching law school, to producing TV ads, to mastering LinkedIn, Sarah’s career says one thing loud and clear: LinkedIn isn’t social media, it’s a networking machine. And if you’re still treating it like Facebook in a suit, you’re doing it wrong.

    Is this a smart move or a marketing mistake?

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

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    EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets Jul 22, 2025
    Show notes

    Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing.
    The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity for marketers who master behavioral science principles. Shotton demystifies these concepts, proving they're not just for academics with psychology doctorates but practical tools any marketer can deploy immediately.
    Want to raise prices without losing customers? Frame increases as "pennies per day" rather than larger monthly sums and clearly explain your reasoning. Struggling with website conversions? Change "out of stock" to "sold out" for a 15% reduction in customer irritation. These small, cost-free interventions leverage how our brains actually work rather than how we think they work.
    The most overlooked principle, according to Shotton, is surprisingly simple: "make it easy." Both Nobel Prize winners Daniel Kahneman and Richard Thaler identify this as their single most important insight. Removing small friction points has an outsized effect on behavior change – something marketers consistently underestimate while overemphasizing motivation.
    Testing these principles is crucial, but Shotton warns against directly asking consumers if they'd be influenced. "People do not have full introspective insight into their own motivations," he explains. Instead, use monadic testing – showing different groups only one version of your messaging and measuring their responses. This oblique approach reveals the true impact of psychological nudges that consumers would otherwise deny affect them.
    Whether you're managing seven-figure campaigns or launching your first marketing efforts, these evidence-based techniques can dramatically improve results without increasing your budget. Listen now to unlock the behavioral science secrets behind the world's most successful brands – and learn how to apply them to your next campaign.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

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    PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news. Jul 17, 2025
    Show notes

    Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval.
    • Background as a PR professional with experience in London before moving to Leeds
    • Eagerly took on a project for an alcohol brand launching a new bar
    • Misinterpreted "good to go" from London office as permission to distribute the press release
    • Sent the release to media outlets without client approval
    • Discovered his mistake when the story triggered local controversy on the evening news
    • Feared being fired on his first weekend in the new job
    "To everybody out there I apologise for sending a release out too early. I was just keen to get going, but luckily I survived and I'm here to do this podcast with you today."

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

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    EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates Jul 16, 2025
    Show notes

    What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pulls back the curtain on the fascinating journey of promoting this sustainable fiber to modern consumers.
    British Wool stands as the last remaining farmers' cooperative in the UK, representing approximately 30,000 sheep farmers across the nation. Unlike conventional businesses, this unique organization returns all profits directly to farmers, supporting rural communities while championing sustainability. Graham shares how they've navigated the complex challenge of communicating their distinctive identity to consumers who often don't understand the difference between "wool" and "British wool."
    The conversation takes us through British wool's remarkable versatility beyond just clothing. Did you know the iconic upholstery on London Underground seating is made from British wool in Yorkshire? Or that wool bedding naturally regulates your body temperature while you sleep? These practical applications highlight wool's superiority over synthetic alternatives, which Graham pointedly reminds us are essentially plastic.
    We explore how British Wool has built brand awareness through innovative campaigns, including collaborations with Love Island's Farmer Will and Shaun the Sheep. Their marketing strategy balances traditional channels like radio with contemporary digital approaches, resulting in measurable success brand recognition has increased 7% in recent years, with nearly a third of consumers now recognizing their iconic "crook mark" logo.
    The episode also delivers honest reflections on marketing mishaps, from printing 50,000 high-quality brochures with the wrong phone number to mail merge disasters that sent customers competitors' information. These candid stories remind us that even seasoned marketers make mistakes, it's how we respond and learn that matters.
    Listen now to discover how this legacy brand is fighting fast fashion while supporting local farmers. Whether you're a marketing professional seeking inspiration or simply curious about sustainable consumer choices, this episode offers valuable insights into how traditional industries can thrive in the modern marketplace.
    Subscribe today and join the conversation about bringing sustainability to the forefront of consumer consciousness!

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

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    Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up Jul 10, 2025
    Show notes

    Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of journalism experience that reveal how technical difficulties, difficult clients, and embarrassing moments become valuable learning experiences.
    • A particularly memorable mishap involved conducting interviews from an unflattering camera angle focused on the "left man boob"
    • Managing difficult clients presents unique challenges, especially when company directors intimidate their staff during practice interviews
    • Clear expectations must be established before training begins to avoid conflict between stakeholders
    • The most challenging trainees are those who don't believe they need training and are just there to show off their existing abilities

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement Jul 09, 2025
    Show notes

    When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed.
    Our marketing experts Lauren and Becca unpack how the brand leveraged International Women's Day to reconnect with their core audience of young female professionals through a perfectly targeted coffee and sweet treats pop-up in Manchester. The genius of this activation wasn't just free goodies – it was the thoughtful alignment with their audience's lifestyle, featuring collaborations with female-led businesses like Sage Coffee Machines and North Star Coffee Roasteries, plus Molly's personal involvement serving customers and creating genuine connections.
    The results speak volumes about effective community engagement: minimal press coverage but explosive user-generated content across social platforms. As the team notes, "Everything Molly touches turns to gold," but even celebrity-backed brands need strong reputation management after missteps. The episode offers valuable insights on authenticity in crisis recovery and understanding your audience on a deeper level.
    In a hilarious turn, Lauren shares her own marketing mishap when booking a venue for a sports nutrition brand photoshoot, only to be asked if they were filming adult content! It's a reminder that clear communication is essential in all aspects of marketing.
    Have you experienced your own marketing blunder? We'd love to feature it on a future episode! Email us at podcast@prohibitionpr.co.uk to share your story – anonymous submissions welcome.

    Send us Fan Mail

    Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

    Subscribe to our newsletter
    The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

    Follow Chris:
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    Follow Will:
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    Follow The Show:
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