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Email After Hours: The Podcast for Email Senders — Business
Email After Hours: The Podcast for Email Senders

Welcome to Email After Hours by Sender Score, powered by Validity.

By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.

Copyright: Copyrights © 2022 All Rights Reserved by Validity

Latest Episodes:

Why We’re Still Mad About Apple’s MPP (and How Senders Can Adapt) with Oracle’s Chad S. White Apr 27, 2023

Show notes

MPP: three little letters that are giving email marketers everywhere sleepless nights. Since Apple’s Mail Privacy Protection (MPP) was introduced in 2021, it’s had a profound effect on how senders measure email engagement.
In this episode of Email After Hours, Chad S. White, a twenty-two-year veteran in the email marketing space, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy’s unexpected consequences and how it might unintentionally facilitate unethical marketing practices.
If you enjoyed this episode then please either:

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud Apr 13, 2023

Show notes

Ecommerce has exploded over the past decade—particularly during COVID-19 when in-person retailers were forced online.
Naturally, this ecommerce burst has had massive implications on the world of email. As the channels consumers can use to shop and interact with brands multiply, it can be difficult to keep the customer journey clean and consistent. Since ecommerce is here to stay, let’s get to the bottom of how marketers can use email to create a better ecommerce buying experience.
In this episode of Email After Hours, Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies should use emails to raise engagement levels and get to know the ecommerce customer better.
If you enjoyed this episode then please either:

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing Mar 30, 2023

Show notes

Here’s an interesting tidbit for email marketers: the average smartphone user checks their phones 96 times a day. For brands using SMS marketing, that means 96 opportunities to convert subscribers—and 96 chances to alienate them when done wrong. Do you want to learn how to walk that fine line and make SMS a force multiplier for your email outreach?
In this episode of Email After Hours, Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how using SMS marketing correctly can turbocharge email campaigns.
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

The Role of Empathy in Email Marketing with Kate Barrett of eFocus Marketing Mar 16, 2023

Show notes

Don’t you hate the impersonal, salesy emails that flood your inbox daily? In these turbulent times, brands must show empathy in their marketing communications to be successful.
If you want subscribers’ money, start by showing you care about them—and remember, actions speak louder than words.
In this episode of Email After Hours, Kate Barrett, a twelve-year veteran in the email marketing space and founder of eFocus Marketing, shares her insights on how to show empathy in email campaigns in a way that is authentic and credible.
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

Risky Business: Navigating ESP Migrations, SMS, & Other Email Challenges with Michael Cabral, Sr. Manager, Email Operations and Strategy at J. Jill Mar 02, 2023

Show notes

When ranking stressful activities in a person's life, some might put transitioning your email service provider (ESP) right up there with getting married or buying a new house. If you’re one of those folks, here’s your chance to look the beast in the eye and learn how to tame it. You’ll learn about successful ESP transitions from a veteran with three successful transitions in as many years.
In this episode of Email After Hours, Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he’ll share J.Jill’s go-to strategies for keeping subscribers engaged through email and SMS marketing. (They do such a good job that J.Jill’s subscribers complain if they don’t receive marketing emails. Mind blown.)
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

How to Automate Emails for Maximum Revenue with Jeanne Jennings, Founder and CEO of Email Optimization Shop Feb 16, 2023

Show notes

Episode Summary:
Say your team spends hours weekly managing your company’s email campaigns, but the results are meh at best. Leadership is pushing for results, while on the other hand, running manual campaigns is eating into the team's productivity and morale. Sound familiar? Email automation might be the answer.
In this episode of Email After Hours, Jeanne Jennings, a twenty-year veteran in the email marketing space and the Founder and CEO of Email Optimization Shop, discusses all aspects of email automation, from implementation tips to pitfalls. She also explains the importance of a robust automation strategy to help marketing teams deliver relevant, personalized content at scale.
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com Feb 02, 2023

Show notes

Episode Summary:
POV: You’re an email marketer in 2023. Budgets are tight, headcounts small, and leadership expectations for email performance higher than ever.
Sound familiar? Get ready to take notes. In this episode of Email After Hours, Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs. Some spoilers: Spam trigger words are BS, percent-off discount offers can backfire, and adding a “PS” to your email can be a game changer.
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

How Our Big Campaign Ended Up in the Spam Folder Jan 19, 2023

Show notes

Episode Summary:
The spam folder is a wild place full of mail order brides, poorly written poetry, fake lottery winnings...and expertly crafted email campaigns?
Unfortunately, we’re not kidding. Try as we might avoid the spam folder, there comes a time when every email marketer—deliverability experts included—discovers one of their campaigns was banished to the land of chain letters and money scams.
In this episode of Email After Hours, Kate Adams, Senior Vice President of Marketing at Validity, and Jason Crichton, Director of Customer Success, join hosts Guy Hanson and Danielle Gallant to discuss how one of Validity’s high-profile campaigns landed in the spam folder—and what senders can do to avoid the same fate.
Tune in as we reveal why growing your audience organically (and slowly) is vital to the success of your email program. Plus, you may even hear a “hot take” or two!
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

BIMI, BIMI More: How to Boost Email Engagement with Tom Bartel, SVP of Data Services at Validity Jan 05, 2023

Show notes

Episode Summary:
Are you tired of fighting for attention in stuffed inboxes? Brand Indicators for Message Identification (BIMI) might be the answer.
We know what marketers are thinking: Did we really need yet another email acronym? But BIMI is so much more than that. In this episode of Email After Hours, Tom Bartel, Senior Vice President of Data Services for Validity, joins hosts Guy Hanson and Danielle Gallant to explain how senders can use BIMI to win more clicks and conversions in the inbox. They’ll discuss the benefits of BIMI, how to implement it, adoption trends, and why senders will want to be early adopters of this emerging specification. (Best of all, they’ll do it in plain English!)
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

What’s the Deal with Email Deliverability? (And Why Everyone Gets It Wrong) Dec 15, 2022

Show notes

Episode Summary:

In this introductory episode, Guy and Danielle discuss who they are, what makes them email experts, and some of the biggest challenges email marketers are facing (hot takes included). Listen as they dive into one of the biggest mistakes email marketers make: failing to understand and prioritize email deliverability. Tune in as they unpack what deliverability is, why it matters, and how senders can pave their road to the inbox in any email climate.
If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:

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