Elite Expert Insider Podcast

Latest Episodes:

Standing Out In A Crowd with Brendan Kane Aug 09, 2021

Show notes

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World, about how to grow your social media.

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

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Selling Your Business with John Warrillow Aug 02, 2021

Show notes

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview John Warrillow, author of Built to Sell, about how to prepare your business to sell and make it more profitable in the process.

John Warrillow is a best-selling author and the founder of The Value Builder System™. His first book, Built to Sell: Creating a Business That Can Thrive Without You was recognized by Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages.

John is also the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. In 2021, he released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books that teach business owners how to build, accelerate, and harvest the value of their company.

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Leadership With Karin Hurt and David Dye Jul 26, 2021

Show notes

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Karin Hurt and David Dye, authors of Winning Well and Courageous Cultures, about how to become a leader in your business and in your everyday life.

Karin is a former Verizon Wireless executive, and an Inc. Magazine Great Leadership Speaker. She inspires and guides leaders with Live Leadership Development programs; her weekly video blog, Asking For a Friend; and four books.

David's flair for bringing clarity to complex topics is rooted in decades of experience as an executive and elected official. His Live Leadership Development programs, Leadership Without Losing Your Soul podcast, and four books provide practical plans for human-centered leadership.

After a while, they realized they were writing the same book, so they decided to collaborate. Karin and David wrote their first book, Winning Well: A Manager's Guide to Getting Results Without Losing Your Soul. Soon after the book was complete, they realized they had fallen in love somewhere along the way. They got married and merged their businesses.

Now they help human-centered leaders (like you) resolve workplace ambiguity and chaos so that you can drive innovation, productivity, and revenue without burning out employees.

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How A Podcast Can Kickstart Your Brand With Jeremy Slate Jul 19, 2021

Show notes

Jenn Foster & Melanie Johnson, owners of Elite Online Publishing, interview Jeremy Slate about how a podcast can command your brand and how to conduct yourself in an interview.

Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create trust and opening leader status. In iTunes, he was ranked #1 in the business category and ranked #78 in the Top 100.

Jeremy was named one of the top 26 podcasts for entrepreneurs to listen to in 2017 + 18 by CIO Magazine, top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed. The Create Your Own Life Podcast has been downloaded over 2.5 million times. He's also a contributing editor of New Theory Magazine and Grit Daily.

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Confidence and Self Accountability With Susan Stutzel Jul 12, 2021

Show notes

Jenn Foster & Melanie Johnson, owners of Elite Online Publishing, interview Susan Stutzel about how to get out of your own way and be successful.

Susan is passionate about freeing professional women from self-sabotaging goals and helping them build a life of purpose. She helps her clients ditch overwhelm by finding their voice through the process of rebuilding habits and expectations, so they can feel successful – both professionally and at home.

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Creating Your Video Presence with Kellsie Moore Jul 05, 2021

Show notes

Jenn Foster, an owner of Elite Online Publishing, interviews Kellsie Moore about how to market and create videos to build credibility and create a following.

Kellsie helps Entrepreneurs and Business Professionals powerfully, authentically and comfortably communicate with their audiences through a lens to create a genuine connection, trust and sales. "Face to camera" videos are the #1 way to build trust, gain authority and build an audience online. After years of training and working as a professional actress, coaching, and building up her personal development business online, she has learned the true power of communicating effectively through video, and helped others do the same.

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Creating Introvert-Friendly Workplaces with Jennifer Kahnweiler Jun 28, 2021

Show notes

Jenn Foster, an owner of Elite Online Publishing, interviews Jennifer Kahnweiler about her new book Creating Introvert Friendly Workplaces.

Jennifer B. Kahnweiler is a bestselling author and one of the leading speakers on introverts in the workplace. Her pioneering books, The Introverted Leader, Quiet Influence, The Genius of Opposites, and Creating Introvert-Friendly Workplaces have been translated into 18 languages. The Introverted Leader was named one of the top 5 business books by The Shanghai Daily.

She has delivered keynotes from Singapore to Spain. Her engaging presentations to diverse audiences blend research with provocative examples and practical tools. Jennifer has been featured in The Wall Street Journal, Forbes and The New York Times and has appeared as a guest on over 100 podcasts.

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Understanding Digital Marketing with Dylan Ogline Jun 21, 2021

Show notes

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Dylan Ogline about what you should be doing on social media for your business and personal brand.

Exit Your Business Rich With Michelle Seiler Tucker Jun 14, 2021

Show notes

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Michelle Seiler Tucker about how to sell your business and about her book Exit Rich.

Michelle is the Founder and CEO of Seiler Tucker Incorporated. Michelle has sold over 500 businesses to date and currently owns and operates several successful businesses. Michelle Seiler Tucker holds the following professional designations and certifications: The Merger & Acquisition Master Intermediary (M&AMI), Certified Senior Business Analyst (CSBA), Best-Selling Author, and Panelist for M&A Source.

Michelle Seiler Tucker is the leading authority on buying, selling, and improving businesses, as well as increasing a business' revenue streams. Over the past decade Michelle has sold several hundred businesses and franchises. She continues to help buyers from all walks of life buy the American Dream, create financial freedom, be their own boss, and obtain a better quality of life.

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Using Manifestation in Real Estate With Trish Arcaro Jun 07, 2021

Show notes

Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview Trish Arcaro about using the law of attraction to get the house of your dreams.

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