EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Latest Episodes:

324 | What is Google E-A-Ting? - Interview with Marie Haynes Sep 06, 2019

Show notes

Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who has been completely obsessed with understanding Google Algorithms! You won't find someone who knows more about Google's E-A-T standards and algorithm updates, so tune in to episode 324 of the EDGE of the Web podcast to get the inside scoop on what Google is E-A-Ting!

News from Episode 323 with Bill Slawski Aug 21, 2019

Show notes

Don't miss this week's edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, will provide commentary and analysis on all the latest #DigitalMarketing #SEO headlines during the news roundup segment of episode 323.

This week's topics:

New Types of Structured Data Added to Google Search Console Google Search Console has added three more types of structured data; Product Markup, Sitelink Searchbox Markup, and Unparsable Types.

Bulk Reviews for GMB Google is making it easier to do bulk reviews, replies, and flagging across many listings at the same time.

Podcast Listening Continues Growing The usage of podcast mobile app has grown 60% since January 2018 and is expected to continue growing. Podcasts are turning into the top platform to advertise on.

323 | SEO: From Keywords to Concepts - Interview with Bill Slawski Aug 20, 2019

Show notes

Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know from Bill Slawski, Director of SEO Research at Go Fish Digital, who has been doing SEO work for 20 years. You won't find someone who knows more about Google's inner workings, so tune in to episode 323 of the EDGE of the Web podcast to get the inside scoop on the latest SEO developments.

News from Episode 322 with Arlie Hartman Aug 14, 2019

Show notes

Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines:

Podcasts results expected as SERP results in Google We've already seen it popping up- SERP results with podcast episode info and a play button from Google search. This feature is going to be prime real estate!

Amazon Echo keeps overwhelming stronghold on market share With over 76 million units sold- Amazon Echo continues to be the clear leader when it comes to at-home (or office) smart speakers.

Over 106 Million people affected by the Capital One hack 30 GB of data was stolen from Capital One in a hack where the accused used a rented server to gain access, and siphon off data, including Social Security Numbers, and bank account numbers.

322 | Securing Your Customers and Yourself - Interview with Arlie Hartman Aug 13, 2019

Show notes

If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you'll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking about cybersecurity with us, but will also provide opinion and analysis on some of the latest #DigitalMarketing headlines during the news roundup segment of episode 322

News from Episode 321 with Kirk Williams Aug 07, 2019

Show notes

Don't miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He's a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

321 | Smart Shopping with Google Ads - Interview with Kirk Williams Aug 06, 2019

Show notes

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he's among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he's one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he's going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns.

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

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News from Episode 320 with Shay Rowbottom Jul 23, 2019

Show notes

The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week's episode features special guest Shay Rowbottom of Rowbottom Marketing, and explores Google's new social network, possible algorithm updates, and LinkedIn moving beyond "business only" style posts.

320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom Jul 23, 2019

Show notes

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren't sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and within one year gained more than 60,000 followers! Tune-in for episode 320 of the award-winning EDGE of the Web podcast

News from Episode 319 with Tim Schmoyer Jul 09, 2019

Show notes

Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with Tim Schmoyer, Founder and CEO of Video Creators

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