EDGE of the Web &#8211; The Best SEO Podcast for Today&#8217;s Digital Marketer

https://searchengineland.com/semrush-acquires-search-engine-land-447555

725 | Semrush Acquires Search Engine Land | What’s Next? Nov 12, 2024

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:

Marc Sirkin, CEO of Third Door Media,
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.

They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.

The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.

Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.

Key Segments:

[00:06:38] The Big News: Semrush Acquisition of SEL
[00:10:23] The Challenges | Impressions and Insights
[00:13:15] The Main Goal: Editorial Independence & Integrity
[00:16:23] What Social Media Said
[00:20:58] EDGE of the Web Title Sponsor: Site Strategics
[00:22:10] Advertising Concerns in the Future
[00:24:25] Semrush: Not Just an SEO Tool
[00:27:01] What about the Events?
[00:33:18] EDGE of The Web Sponsor: Wix Studio
[00:34:32] Benefits of the Integration of Semrush Data
[00:37:42] The Future of SEO?
[00:43:26] We Love Barry! (had to do it)
[00:43:47] SMX Next: Free, Live Event on November 13th and 14th

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix

Follow Our Guests:

Marc Sirkin

X / Twitter: @msirkin
LinkedIn: https://www.linkedin.com/in/marcsirkin/

Danny Goodwin

X / Twitter: @MrDannyGoodwin
LinkedIn: https://www.linkedin.com/in/dannygoodwin/

Barry Schwartz

X / Twitter: @rustybrick
LinkedIn: https://www.linkedin.com/in/rustybrick/
YouTube: https://www.youtube.com/@rustybrick

Resources:

https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

724 | News from the EDGE | Week of 10.28.2024 Nov 01, 2024

Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain’t gonna fair well, folks!

Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space.

Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!

News from the EDGE:

[00:02:15] Last Change for BrightonSEO Tickets

[00:06:37] Moryd’s Hot Take on the Semrush purchase of Search Engine Land

[00:09:30] Google Rolls Out AI Overviews in 100+ Countries

[00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking?

[00:15:54] EDGE of the Web Sponsor: Site Strategics

[00:17:15] Google Also Says: Stay in Your Lane

AI News:

[00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said

[00:31:17] Meta is reportedly working on its own AI-powered search engine, too

AI Tools:

[00:34:57] AI pricing generator for your product or SaaS.

[00:37:29] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads

[00:40:51] Google Search Console Performance Report Showing Almost No Data Today

[00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller Nov 01, 2024

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development.

Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks.

Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru.

Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller

Key Segments:

[00:05:08] Introduction and Tribute to AI Pioneers

[00:10:00] AI Timeline from 2019 to 2024

[00:11:38] The Language of AI Releases

[00:14:31] EDGE of the Web Title Sponsor: Site Strategics

[00:16:00] Ethical Challenges and Controversies in AI

[00:21:16] The Importance of Human Oversight in AI

[00:30:36] The Human-Centered Approach to AI

[00:32:34] EDGE of The Web Sponsor: Wix Studio

[00:38:30] Guidance to SEO Professionals

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/britneymuller

LinkedIn: https://www.linkedin.com/in/britneymuller/

Instagram: https://www.instagram.com/britneymuller/

722 | News from the EDGE | Week of 10.21.2024 Oct 25, 2024

We’re back from Tech SEO Connect!

And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that.

We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event.

Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there!

Google's leadership shuffle and what Kevin Indig had to say about it.

AI News and a really cool, we think, AI Tool for this episode. Check it out.

Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo!

News from the EDGE:

[00:04:19] Mullenweg Criticized for 1st Amendment Claims

[00:12:36] Wrong Direction: Google’s Leadership Shakeup Long Time Coming

[00:23:27] EDGE of the Web Title Sponsor: Site Strategics

[00:24:40] Semrush Acquires Search Engine Land

AI Blitz:

[00:34:08] EDGE of the Web Sponsor: Inlinks

[00:34:59] Google’s AI Fails At 43% Of Finance Queries, Study Finds

[00:37:34] Penguin Random House Protects Its Books from AI Training Use

AI Tools:

[00:41:48] Lumona

Barry Blast from Search Engine Roundtable:

[00:43:32] Expandable Google Knowledge Panels On Desktop Search

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

X: @thetafferboy

721 | Leveraging AI for Social Advertising w/ Akvile Defazio Oct 23, 2024

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

720 | Meta AI Advertising w/ Akvile Defazio Oct 09, 2024

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok.

Key discussion points include:

Ad Strategies and Targeting
Changes in Consumer Behavior
Importance of Conversion Tracking
AI and Advertising
User Experience
Meta Ads for E-commerce
Advertising Landscape Changes

Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students.

We sure to check her presentation out at BrightonSEO US in November!

Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November!

Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode!

Key Segments:

[00:12:59] Social Media Targeting Changed Due to Privacy Regulations

[00:16:40] EDGE of the Web Title Sponsor: Site Strategics

[00:17:41] Paid Social: Effective with AI-driven Features Evolving

[00:20:03] Expand Ad User Experience; Ensure Seamless Journey

[00:21:57] Facebook Excels in Advertising, Discovery, and Shopping

[00:27:16] Use Facebook's Data for Optimal Audience Targeting

[00:29:49] EDGE of The Web Sponsor: Wix Studio

[00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend

[00:34:21] Trusting in the Black Box

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

719 | News from the EDGE | Week of 9.30.2024 Oct 04, 2024

Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue.

Forbes was also subject of the news this week - did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus’. Check out the show to get a deeper dive than regular on three articles.

The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right?

News from the EDGE:

[00:07:36] WordPress Gives WP Engine Users A Reprieve

[00:18:09] EDGE of the Web Sponsor: Site Strategics

[00:19:42] Did Google Hit Forbes Advisor With A Search Penalty?

AI News:

[00:28:04] Newsom vetoes pioneering AI safety legislation

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

#StandwithUkraine edgeofthewebradio.com/ukraine

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger Oct 03, 2024

What is the future of Large Language Models and Search?

Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”

Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search - as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?

[00:05:52] Ensuring Factual Information To Protect Clients.

[00:10:24] Google's Monopoly Deemed Illegal; Future Uncertain.

[00:14:17] EDGE of the Web Sponsor: Site Strategics

[00:18:36] Could AI Become The Default Search Engine?

[00:22:09] Language Models: Quality, Costs, Investment.

[00:27:40] AI Models Decentralized

[00:34:06] EDGE of The Web Sponsor: Wix Studio

Thanks to our sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/schachin

LinkedIn: https://www.linkedin.com/in/kschachinger-seo

717 | News from the EDGE | Week of 9.23.2024 Sep 27, 2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?

A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.

And Mordy crapped on our lawn…..again.

Barry Blast from Search Engine Roundtable:

[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products

[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18

[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update

[00:17:54] EDGE of the Web Ranking: SE Ranking

News from the EDGE:

[00:20:02] New Data Shows That X is Losing Users in the US and UK

[00:22:11] Amazon Ads launches AI-powered video

[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next

[00:25:51] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious

[00:27:30] Google Shows How To Use Alt Text For SEO

AI Blitz:

[00:29:51] EDGE of the Web Sponsor: Inlinks

[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools

[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews

AI Tools:

[00:36:35] Dynamic Node Map from content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

SR Ranking: https://edgeofthewebradio.com/seranking

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska Sep 25, 2024

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies.

Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend.

With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results.

Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO.

Key Segments:

[00:04:36] Introducing Anastasia Kotsiubynska

[00:09:11] The SE Ranking AI Overview Studies

[00:10:08] AI Overviews Threaten Organic SEO Visibility Significantly

[00:14:32] EDGE of the Web Sponsor: SE Ranking

[00:20:05] 5% Growth of AIO For 100,000 Keywords Is Huge

[00:24:15] Reddit And Quora Links Absent In AI Overviews

[00:26:38] EDGE of The Web Sponsor: Wix

[00:36:40] AI In Legal, Healthcare Risky, Needs Barriers

[00:39:01] AI's Role in Sensitive Inquiries Raises Concerns

[00:45:08] EDGE of the Web Title Sponsor: Site Strategics

[00:56:28] Clients Want Metrics On AI Overview's Traffic Impact

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Our Guest!

LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/

Resources:

Mar 04, 2024: Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search
Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action
Jun 19, 2024:. AI Overviews Research: Comparing pre and post-rollout results on 100K keywords
Aug 07, 2024:. AI Overviews Research: Analyzing sources in Google’s AI-generated answers
Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs: https://seranking.com/blog/ai-overviews-and-ads-research/

715 | News from the EDGE | Week of 9.16.2024 Sep 20, 2024

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling?

Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he’s about to face the music.

Plus: a debate on whether AI can truly capture the essence of human dialogue or if it's just treating us like gullible toddlers.

Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood.

News from the EDGE:

[00:02:31] Google Expands Ad Opportunities with YouTube First Position Availability

[00:05:29] EDGE of the Web Sponsor: SE Ranking

[00:07:16] Google Indexing API Now Enforces Rigorous Spam Detection for Submissions

[00:09:47] How Google Managed to Charge Publishers Higher Fees Than Competitors

Captain Obvious:

[00:13:29] Brands and their “Good Vibes”

[00:17:43] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:19:06] AI and bots allegedly used to fraudulently boost music streams

AI Tools:

[00:21:50] Google Illuminate

[00:00:00] EDGE of the Web Title Sponsor: Site Strategics

Barry Blast from Search Engine Roundtable:

[00:32:23] Google Reviews Restrictions For Business Profile Policy Violations

[00:33:23] Google Asks On Social If You Will Use Gemini AI For SEO

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

#StandwithUkraine edgeofthewebradio.com/ukraine

714 | Navboost Ranking Signals w/ Kristine Schachinger Sep 18, 2024

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google's ranking algorithms.

Key Segments:

[00:03:38] Introducing Kristine Schachinger

[00:07:59] Massive Google Search Algorithm Leak Shocks Community

[00:11:46] Read Foundational Texts First, Not Document Fragments

[00:15:54] DOJ Documents Differ From Community Claims about SEO

[00:19:32] EDGE of the Web Sponsor: SE Ranking

[00:22:40] Rankbrain Uses User Engagement To Determine Relevance

[00:29:02] How Do You Optimize Toward Navboost

[00:33:37] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Our Guest

Twitter: https://x.com/schachin

LinkedIn: https://www.linkedin.com/in/kschachinger-seo

713 | News from the EDGE | Week of 9.9.2024 Sep 11, 2024

In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October.

Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters.

If one wasn’t enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market.

As always, tune in to see what’s going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web!

News from the EDGE:

[00:06:09] Google Ads to phase out enhanced CPC for Search and Display

[00:08:03] EDGE of the Web Sponsor: SE Ranking

[00:09:57] Meta reveals updates to business tools impacting advertisers

[00:12:24] US vs. Google, round 2: Government takes aim at digital ads

Captain Obvious:

[00:17:33] 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

AI Blitz:

[00:20:36] EDGE of the Web Sponsor: Inlinks

[00:21:26] Mediavine Bans Publisher For Overuse Of AI-Generated Content

[00:22:10] UK signs AI safety treaty to protect human rights and democracy

[00:23:45] Will ChatGPT be the new Google? The future of search and information retrieval

AI Tools:

[00:24:49] How to use Google MusicFX to create AI-generated music

Barry Blast from Search Engine Roundtable:

[00:25:33] Bing May Use ProductGroup Markup In The Future

[00:26:38] Bing Product Search Results With See Details Button

[00:28:00] Google Business Profile Appointment Link Broken Notifications

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Resources:

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

https://edgeofthewebradio.com/seranking

#StandwithUkraine edgeofthewebradio.com/ukraine

712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak Sep 10, 2024

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!

Key Segments:

[00:03:44] Introducing Bogdan Babiak

[00:10:15] Bogdan’s Experience Taking Over Marketing for SE Ranking

[00:13:18] How Did The Relationship With Consumers Change After Covid?

[00:18:28] Integrating AI into SE Ranking

[00:22:34] EDGE of the Web Sponsor: SE Ranking

[00:27:02] How Does SE Ranking Demonstrate ROI For Customers?

[00:35:20] EDGE of the Web Title Sponsor: Site Strategics

[00:41:07] Bogdan’s Vision of SE Ranking Moving Forward

[00:45:40] EDGE of The Web Sponsor: Wix Studio

[00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?

[00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers?

[00:59:34] Future Goals of SE Ranking

[01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?

[01:10:25] Final Thoughts From Bogdan

Thanks to Our Sponsors!

SE Ranking: https://edgeofthewebradio.com/seranking

Site Strategics: https://edgeofthewebradio.com/site

Wix: https://edgeofthewebradio.com/wix

Follow Our Guest

LinkedIn: https://www.linkedin.com/in/bogdan-babiak

Resources

711 | News from the EDGE | Week of 9.2.2024 Sep 04, 2024

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations

Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.

You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.

Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web!

News from the EDGE:

[00:06:12] Product Categories Tab added for Google Ads

[00:07:39] Yelp is suing Google, citing dominance with local search

[00:13:39] EDGE of the Web Title Sponsor: Site Strategics

[00:14:36] YouTube is adding creator-based audience targeting

Captain Obvious:

[00:17:49] Don’t Take Brand Identity Advice From AI

AI Blitz:

[00:20:45] Google Gemini Now Accessible From Chrome Address Bar

[00:23:01] California Assembly passes controversial AI safety bill

AI Tools:

[00:24:24] Automate phone calls with AI

[00:27:07] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:28:50] New Google Analytics 4 Benchmarking Data

[00:30:21] Google Tests New Shopping Search Design

[00:32:14] Google Trends Email Subscriptions Going Away Next Month

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

710 | Tech SEO Connect w/ JR Oakes, Matthew Kay, & Patrick Stox Sep 03, 2024

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect, coming to Raleigh on October 17th & 18th. Don’t miss the heavy list of speakers covering core web vitals, Ahrefs Lang, data warehousing, BigQuery, machine learning, and more. In this show, we discuss the origin of Tech SEO Connect with the founders themselves. Learn what makes Tech SEO Connect different from the rest with a diverse content lineup made by technical SEOs for technical SEOs. Get your tickets and mark your calendar as we are all gearing up for the inaugural Tech SEO Connect conference coming this fall. See you there!

Key Segments:

[00:01:00] Introducing Panelists

[00:03:04] The All New TechSEOConnect Conference

[00:07:18] Who is TechSEOConnect Designed For?

[00:12:29] Speakers on the Ballot for Tech SEO Connect

[00:13:40] EDGE of the Web Title Sponsor: Site Strategics

[00:21:40] Featured Sponsors to Expect at the Conference

[00:23:48] What Challenges Arise While Planning an Industry Conference?

[00:24:00] EDGE of The Web Sponsor: Wix

[00:25:47] Unexpected Benefits to Planning Tech SEO Connect

[00:28:06] Tech SEO Connect’s Venue

Follow Our Guests

Resources:

Tech SEO Connect (Tickets Here)

709 | News from the EDGE | Week of 8.26.2024 Aug 29, 2024

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are reshaping search engine dynamics, and SEO is more difficult than ever.

Google declares that low-quality traffic will not impact search rankings. The company affirms that links and site traffic do not negatively influence a site's trustworthiness but that ranking factors prioritize valuable, relevant content over traffic metrics.

Google’s Senior Search Analyst, John Mueller, confirmed that core algorithm updates do impact AI Overviews, giving us a better understanding of how AI is being incorporated into Google’s search results.

Be sure to hit that play button for our in-depth analysis of this week’s news and latest insights into the world of search here on the EDGE of the Web!

News from the EDGE:

[00:04:31] According to a Survey: Top SEO threats include Google updates, self-preferencing, and AI overviews

[00:15:53] Google Explains Why Site Traffic Doesn't Impact Rankings

[00:19:16] EDGE of the Web Title Sponsor: Site Strategics

[00:20:05] Google Confirms Core Updates Affect AI Overviews

Captain Obvious:

[00:21:43] AI Empathy

AI Blitz:

[00:26:09] Reports: Perplexity ads to launch in Q4

[00:27:18] OpenAI warns California’s AI bill threatens US innovation

AI Tools:

[00:30:09] Evaluating 7 AI video generators while waiting for OpenAI’s Sora

[00:31:17] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:32:49] Google August Core Update Helpful Content Surge Charts

[00:34:52] Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge

[00:36:57] Google Overhauls Video SEO Docs With More Details

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

708 | Fake DMCA claims from Fake AI Law Firms w/ Ori Zilbershtein Aug 28, 2024

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are growing at a staggering rate. Learn what’s causing the spike in SEO scams as we dive into the scammers' minds in an attempt to understand their motives. Finally, we look at the steps Google has taken to mitigate negative SEO. Join us on episode 708 as we address the increasing number of SEO scams you must look out for here on the EDGE of the Web!

[00:03:48] Reintroducing Ori Zilbershtein

[00:04:57] Fake DMCA Case Claims

[00:15:09] How AI Has Progressed the Scale of DMCA Scams

[00:16:50] EDGE of the Web Title Sponsor: Site Strategics

[00:23:29] What Google is Doing to Combat Negative SEO

[00:27:46] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/OriZilbershtein

LinkedIn: https://www.linkedin.com/in/orizilbershtein

Resources

Team Odeon

Ars Technica Article

707 | News from the EDGE | Week of 8.19.2024 Aug 22, 2024

Welcome back to another episode of news from the EDGE!

The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content.

In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated to the update and confirms the issue is resolved and search performance should be stabilizing back to normal.

Will the Google empire crumble? The DOJ and U.S government are considering a dismantling of the tech giant due to ongoing antitrust violations. Other penalties Google could potentially face are fines, privacy restrictions, and other financial constraints. Although a complete breakup is unlikely, the potential risk to SEO is monumental.

It’s a roller coaster this week folks so strap in and get ready for everything that happened this past week in SEO here on EDGE of the Web!

News from the EDGE:

[00:03:55] The Google Search Bug has been resolved!

[00:06:11] The Core-Update we all suspected- it’s confirmed.

[00:15:50] EDGE of the Web Title Sponsor: Site Strategics

[00:16:11] Could the U.S. be looking to break up Google?

Captain Obvious:

[00:20:39] Do you pay for Gemini Advanced?

AI Blitz:

[00:25:52] Google Search Expands AI Overviews Globally

[00:25:59] Google AI Overviews now show for signed-out users in the US

[00:26:34] X agrees to halt use of certain EU data for AI chatbot training

AI Tools:

[00:27:41] Luma Labs launches Dream Machine 1.5

[00:28:50] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:30:05] Thumbnails Back In Google Search Result Snippets For Many

[00:30:19] Google Testing Search Snippet Hover Background Colors

[00:30:30] FTC Banned Fake Reviews

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

706 | DMCA SEO Attacks w/ Ori Zilbershtein Aug 21, 2024

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate those around him. In this episode, we dive into Google’s Digital Millennium Copyright Act (DMCA). Learn how the DMCA can be exploited by competitors to destroy your business rankings. We discuss the problem as a whole and evaluate potential solutions Google could put in place to stop this scam from hurting so many websites this week on the EDGE of the Web!

Key Segments:

[00:00:58] Introducing Ori Zilbershtein

[00:09:38] What is the DMCA?

[00:21:01] EDGE of the Web Title Sponsor: Site Strategics

[00:22:29] Does DMCA manipulation hurt the reputation of Google?

[00:26:27] Why in the world is Google letting outsiders move the pin on a Business Profile?

[00:30:18] EDGE of The Web Sponsor: Wix

[00:37:03] Final Pieces of Advice

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/OriZilbershtein

LinkedIn: https://www.linkedin.com/in/orizilbershtein

Resources

Team Odeon

Whitespark

Google DMCA Report

705 | News from the EDGE | Week of 8.12.2024 Aug 15, 2024

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos.

Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items.

Last Monday, a federal judge ruled that Google is an illegal monopoly, but rivals say a slap on the wrist won’t cut it. Google competitors Yelp and DuckDuckGo push for the DOJ to enforce tougher action to break up the search monopoly.

As always, be sure to tune in for the latest in SEO here on the EDGE of the Web!

News from the EDGE:

[00:03:05] Google Upgrades Local Services Ads with Automated Photo Selection

[00:04:56] Google Alerts: URL Parameters Causing Crawling Problems

[00:09:15] EDGE of the Web Title Sponsor: Site Strategics

[00:10:45] What Competitors Seek After Google’s DOJ Antitrust Victory

AI Blitz:

[00:17:59] The 6 Best AI Content Checkers To Use In 2024 via @sejournal

AI Tools:

[00:23:56] Google Meet call will soon be able to take notes for you

[00:26:15] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:26:51] Google Search Listing srsltid URL Parameters From Merchant Center

[00:28:29] Google Featured Snippets With Emojis & Special Characters

[00:28:50] Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

704 | Content Performance Factors w/ Maeva Cifuentes Aug 13, 2024

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content?

Key Segments:

[00:03:57] Reintroducing Maeva Cifuentes

[00:07:27] AI Content Performance

[00:15:44] EDGE of the Web Title Sponsor: Site Strategics

[00:18:00] SME Processes

[00:22:57] The Importance of Using AI in Creating Content For SEO

[00:25:05] EDGE of The Web Sponsor: Wix

[00:26:16] Confirmation Bias in AI Content

[00:30:19] Navigating The Industry as a Fully Remote Agency

[00:39:26] Final Advice From Maeva

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Flying Cat AI Content Report

Follow Our Guest

Twitter: https://x.com/maevaeverywhere

LinkedIn: https://www.linkedin.com/in/maevaeverywhere

Resources

Flying Cat Marketing

703 | News from the EDGE | Week of 8.5.2024 Aug 07, 2024

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions.

Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns.

Lastly, Google confirms that the Robots.txt file does not meet necessary security standards. The file, intended to guide search engine crawlers, fails to restrict unauthorized users from accessing sensitive information.

As always, tune in for all the latest news to know what’s happening in SEO, as we ease into the 7th century of the EDGE of the Web!

News from the EDGE:

[00:02:54] Google Ads has new surcharges in certain regions

[00:06:07] Major glitch in Google Ads exposes competitor data

[00:11:06] EDGE of the Web Title Sponsor: Site Strategics

[00:12:26] Google says- Robots.txt can't block unauthorized access

Captain Obvious:

[00:16:42] Mordy’s bone to pick with LinkedIn

AI Blitz:

[00:19:03] Reddit CEO to Microsoft and AI search engines: Pay for our content

[00:21:40] Is Perplexity AI’s Revenue Share Plan Fair?

[00:23:37] OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates

AI Tools:

[00:30:26] AI Real Time Speech Translation

[00:31:13] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:33:48] Google Local Service Ads Automated Lead Dispute System

[00:35:10] Google To Allow Pubic Hair Grooming Ads In September 2024

[00:36:48] Google Search Ranking Volatility Bursting At The Seams

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Resources:

Google Search Ranking Volatility Bursting At The Seams

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway Aug 06, 2024

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. On August 5th, Sitebulb released a comprehensive JavaScript SEO report and we dive straight in to discuss everything covered. Discover what JavaScript SEO is and what it means to the modern website as Patrick shares key findings and hurdles discussed in the report, providing insights into optimizing JavaScript for SEO. We cover common issues websites face with indexing and rendering, revealing what the data shows about these challenges. Finally, we analyze the future of JavaScript SEO and how it will evolve the face of the web in the coming years. Join us as we fully break down the Sitebulb report and learn what JavaScript SEO means to the industry moving forward on this episode of EDGE of the Web!

Key Segments:

[00:03:39] Introducing Patrick Hathaway

[00:04:38] Patrick’s History in SEO

[00:11:49] JavaScript Expanding Content Delivery

[00:16:26] Sitebulb’s 2024 JavaScript SEO Report

[00:29:54] EDGE of the Web Title Sponsor: Site Strategics

[00:31:05] Trouble Optimizing with JavaScript

[00:45:42] Insights From Sitebulb’s Data

[00:49:12] EDGE of The Web Sponsor: Wix

[00:51:34] User Patterns Revealed in Patricks Report

[01:02:54] The Evolving Landscape of JavaScript SEO

[01:07:24] Final Advice for Digital Marketers Adapting to JavaScript SEO

701 | How does AI SEO Content Perform w/ Maeva Cifuentes Aug 02, 2024

This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. With a strong multilingual background, Maeva specializes in marketing at a multi-language level, and she will help you decide if taking a multilingual approach to marketing and optimization is right for your business. Finally, get a first-hand look into the secrets of AI-powered marketing as we dissect Maeva’s report that reveals how Flying Cat clients are using AI to benefit their business processes. Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level on this episode of EDGE of the WEB!

Key Segments:

[00:03:07] Introducing Maeva Cifuentes

[00:07:55] Marketing At A Multi-Language Level

[00:11:59] Should Organizations Take a Multilingual Approach Even If They Are Not International?

[00:13:44] EDGE of the Web Title Sponsor: Site Strategics

[00:14:53] Is AI a Viable Tool For Converting Content To Multilingual?

[00:22:55] EDGE of The Web Sponsor: Wix

[00:24:06] How Content Teams Use AI

700 | News from the EDGE | Week of 7.29.2024 Jul 30, 2024

Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway!

Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million deal.

Cookie abolishment put on hold! That’s right, Google is switching up once again. Recent Google plans show they have gone back on their word and will keep cookies on Chrome; instead, they will incorporate updated user preference management.

What the heck is a GEO? Well, it may be your future. Speculation suggests that Generative Engine Optimization (GEO) may be the title of the future for SEOs as the digital landscape shifts from search to AI optimization.

This week, we cover major industry news and find out how truly intelligent AI Overviews really are, so tune in and enjoy episode 700 of the EDGE!

News from the EDGE:

[00:06:40] Reddit is limiting all search engines except one: wonder which one…

[00:11:03] So are we getting rid of cookies, or not?!

[00:16:05] EDGE of the Web Title Sponsor: Site Strategics

[00:18:02] Are SEOs going to throw away their business cards to become GEOs?

Captain Obvious:

[00:27:52] Nike Ad Campaign

AI Blitz:

[00:33:40] OpenAI starts testing the SearchGPT prototype, here’s what it looks like

AI Tools:

[00:38:18] Storyblocker - Visualized storyboard with real-time 3D and AI

[00:38:45] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:39:54] Report: How Often Google Mixes Ads Into Organic Search Results

[00:40:02] Ongoing Google Search Ranking Volatility For 2 Weeks

[00:42:03] Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned

699 | Cognitive Bias in Marketing w/ Garrett Sussman Jul 24, 2024

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!

Key Segments:

[00:03:53] Reintroducing Garrett Sussman

[00:04:57] What are AI Overviews on the SERP?

[00:07:37] Understanding Consumer Intent

[00:11:01] Garrett’s Cognitive Bias Concepts

[00:13:11] EDGE of the Web Title Sponsor: Site Strategics

[00:23:25] Serving Consumer Bias

[00:27:00] EDGE of The Web Sponsor: Wix

[00:32:24] Can You See Bias Through Analytics?

[00:39:31] Final Thought From Garrett

698 | News from the EDGE | Week of 7.15.2024 Jul 17, 2024

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week!

Google AI Overviews take a big hit! Reports show that Overviews have taken a downward spiral in result frequency, as the AI feature now only shows up in 7% of all queries. Noticeable drops come from education, entertainment, and e-commerce queries, while Reddit and Quora citing rates near zero.

Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. A critique of this limitation by Lily Ray finds Google Search Liaison intrigued, stating that they see value and will ‘pass it on’.

Last up, Amazon has released their AI shopping assistant, Rufus, to the public. Rufus is intended to create a personally tailored e-commerce shopping experience for each and every customer, pushing Amazon further along in the AI race.

Be sure to tune in to this episode for all the latest SEO awesomeness and we will see you next week for the big 700!

News from the EDGE:

[00:01:55] Google AI Overviews only show for 7% of queries, a new low

[00:05:24] Google Says There’s No Way To Block Content From Discover Feed

[00:08:31] EDGE of the Web Title Sponsor: Site Strategics

Captain Obvious:

[00:10:30] Podcasting ain’t easy!

AI Blitz:

[00:13:23] Amazon’s AI shopping assistant Rufus is live for all U.S. customers

[00:17:16] OpenAI is ‘going to build a search product’

[00:19:02] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:20:02] Google To Host More Creator Meetings

[00:21:04] Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

[00:21:36] Google: Core Update Expected In The Coming Weeks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

697 | AI Overview Optimization w/ Garrett Sussman Jul 16, 2024

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web!

Key Segments:

[00:03:07] Introducing Garrett Sussman

[00:06:48] Fundamental Changes in Search

[00:13:42] EDGE of the Web Title Sponsor: Site Strategics

[00:14:59] Google’s Shift Into AI

[00:25:55] EDGE of The Web Sponsor: Wix

[00:27:07] How Are AI Overviews Changing The Way Users Consume Information?

[00:33:38] Thinking Through Optimizing for AI Overviews

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/garrettsussman

LinkedIn: https://www.linkedin.com/in/garrettsussman/

Resources

iPullRank

Clearscope Webinar

Marketbrew.ai

696 | News from the EDGE | Week of 7.1.2024 Jul 03, 2024

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always.

To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events.

Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues.

Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google’s system still has a difficult time analyzing queries containing prepositions and the word ‘not’.

Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up!

News from the EDGE:

[00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events

[00:12:46] Apple includes a 30% fee for Facebook and Instagram ads

[00:15:52] EDGE of the Web Title Sponsor: Site Strategics

[00:18:10] Google discusses two search types it can’t quite figure out

Captain Obvious:

[00:23:44] Gen Alpha has more access to tech than older generations during their childhood?

[00:27:00] Jealousy is NOT a marketing strategy!

AI Blitz:

[00:27:59] Microsoft details ‘Skeleton Key’ AI jailbreak

[00:29:36] Tech war escalates: OpenAI shuts door on China

[00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice

[00:32:51] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:12] Google dropping continuous scroll in search results

[00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts

[00:37:30] Bing People Also Ask Now May Include AI Generated Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

695 | News from the EDGE | Week of 6.24.2024 Jun 27, 2024

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode.

Universal Analytics takes its final ride into the sunset this month. Google announced that on July 1st, 2024 they will fully discontinue and shut down this web traffic metrics tool. We sure hope you have, but if you haven’t, don’t forget to migrate to GA4 ASAP!

A recent study has unveiled a rise in authority for E-Commerce and User-Generated Content indicating that these forms of content are being prioritized by Google on the SERP as affiliate marketers are losing visibility fast.

Google has released their June 2024 Spam Update. The update is intended to continue to penalize low-quality content by identifying and targeting sites with keyword stuffing and unnecessary backlinks.

Tune in as we say goodbye to our friend Universal Analytics and discuss all that’s new in the search realm this week here on the EDGE of the Web!

News from the EDGE:

[00:04:54] Universal Analytics Ends on July 1: Essential Information You Need

[00:06:44] SEO Visibility in 2024: Review Sites Decline, eCommerce and User-Generated Content Rise

[00:12:59] EDGE of the Web Title Sponsor: Site Strategics

[00:14:11] Google Releases June 2024 Spam Update

[00:18:35] Lily Ray’s New Rabbit Hole: a post on LinkedIn

AI Blitz:

[00:22:55] Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations

[00:25:05] AIs are coming for social networks

[00:27:56] Google using ML to review Local Service Ads (LSA) and "automatically review all leads"

[00:30:01] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:31:08] Google Search Tests Black Sitelinks

[00:32:01] Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

[00:34:14] AI Overviews and Reddit

[00:37:25] Local SEO - Google Maps exploit

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward Jun 26, 2024

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We weigh out the looming pros and cons as we explore the potential repercussions of Google’s integration of Search Generative Experience. Discover how you can optimize for Search Generative Experience and what helpful content really means in today’s search landscape as we take a trip down the SGE rabbit hole this week on the EDGE of the Web!

[00:02:29] Reintroducing Mark Williams-Cook & Jack Chambers-Ward

[00:07:21] Changes On The SERP

[00:11:52] EDGE of the Web Title Sponsor: Site Strategics

[00:12:37] A New SERP Challenge With SGE

[00:27:38] Optimizing Content With SGE

[00:30:24] Can You Track AI Overview Metrics?

[00:32:34] EDGE of The Web Sponsor: Wix

[00:35:12] Can We Put Trust In AI?

[00:40:49] Mark’s LinkedIn Insights

[00:44:01] Screaming Frog Version 20

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Search with Candour Podcast

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

Candour Youtube Channel

693 | News from the EDGE | Week of 6.17.2024 Jun 21, 2024

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench trial, causing a major setback to the Justice Department’s antitrust push against Big Tech.

Reddit is revamping its comment stream ad placement with hopes to increase reachability to users. The updated ads will be larger and appear inside of conversation threads to reach users at the highest engagement level.

Google Ads is phasing out credit and debit card payments for advertisers. By July 31st, advertisers must attach a bank account and follow a monthly invoice payment format. This move is supposed to only affect high-growth accounts, but the spend thresholds have not yet been released.

Plus, Mordy unleashes all of his frustrations in an all new segment ‘Captain Obvious’.

Keep riding the SEO wave with us as we give you all you should know about SEO and digital marketing this week on the EDGE of the Web!

News from the EDGE:

[00:06:43] Google pays $2.3 million to secure bench trial in adtech antitrust case

[00:09:22] Reddit Launches Updated Conversation Ads

[00:13:57] EDGE of the Web Sponsor: Site Strategics

[00:15:59] Google Ads phasing out card payments

Captain Obvious:

[00:18:07] You can't have product or service differentiation unless you are actually different in some way.

AI News:

[00:21:35] Spotify announces an in-house creative agency, tests generative AI voiceover ads

[00:23:15] Color and OpenAI tackle AI cancer care

AI Tools:

[00:25:20] Researchers teach AI to speak dogs?

Barry Blast from Search Engine Roundtable:

[00:26:51] Google Business Profiles Websites No Longer Load - 404

[00:28:10] The Maddening Adventure Of Tracking AI Overviews In Google Search Console

[00:30:01] EDGE of the Web Sponsor: Inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward Jun 19, 2024

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour.

Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search with Candour podcast from its origin until now. Mark & Jack discuss the fundamental stepping stones they climbed to get Search with Candour to its current status. Understand how to form a proper cadence and why tailoring content to different platforms will increase visibility and overall web optimization. Learn the ins and outs of podcasting and how this unique form of content can amplify your digital brand this week on the EDGE of the Web SEO Podcast!

Key Segments:

[00:03:23] Introducing Mark Williams-Cook & Jack Chambers-Ward

[00:13:09] EDGE of the Web Title Sponsor: Site Strategics

[00:15:19] The Origin Of Search with Candour

[00:19:30] What Pivots Were Made Along The Way In The Production Of Search With Candour?

[00:22:20] How Has Podcasting Impacted Search Engine Optimization of Candour?

[00:29:49] EDGE of The Web Sponsor: Wix

[00:31:32] What Has Been Surprising Along The Podcast Journey?

[00:33:10] What Benefits Come From The Podcast?

[00:39:24] Podcasts: Recommended By Podcasters

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Search with Candour podcast

Follow Our Guest

Twitter: https://x.com/jlwchambers

LinkedIn: https://uk.linkedin.com/in/jlwchambers

Twitter: https://x.com/thetafferboy

LinkedIn: https://uk.linkedin.com/in/markseo

Resources

Candour

691 | SEO Testing at Scale with AI w/ Will Critchlow Jun 12, 2024

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode of the EDGE of the Web!

[00:03:57] Reintroducing Will Critchlow

[00:05:18] How Does Search Pilot Work? [00:07:49] What is the Duration of a Search Pilot Test?

[00:10:32] How Has The Dramatic Search Volatility Affected SEO Testing Methodologies?

[00:15:36] EDGE of the Web Title Sponsor: Site Strategics

[00:16:46] How Will AI Affect Scaled SEO Testing?

[00:21:56] How Can Enterprise to Small-Level Businesses Run SEO Tests?

[00:29:47] EDGE of the Web Sponsor: Wix

[00:30:58] What Should Companies Be Doing After the Rollout of a Google Update?

[00:43:18] Marketing Pro Tip From Will Critchlow

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://www.searchpilot.com/

Follow Our Guest

Twitter: https://x.com/willcritchlow

LinkedIn: https://www.linkedin.com/in/willcritchlow

Resources

690 | News from the EDGE | Week of 6.3.2024 Jun 06, 2024

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search.

Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates!

Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It’s clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward.

Matt Southern, a Moz Search Scientist, released an article this week warning SEO’s of ‘challenges ahead’ due to Google AI. SEO’s are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable.

Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web!

News from the EDGE:

[00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document

[00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries

[00:19:12] EDGE of the Web Sponsor: Site Strategics

[00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges

AI Blitz:

[00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets

[00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored"

[00:27:00] X now permits AI-generated adult content

[00:29:08] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:30:18] Underlord, from Descript

[00:31:02] Generate AI TV shows and episodes

Barry Blast from Search Engine Roundtable:

[00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed

[00:34:24] Google Fixed The Search Console Links Report

[00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

689 | SEO Testing in a Volatile Google w/ Will Critchlow Jun 05, 2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

https://creators.riverside.fm/edgeoftheweb.

Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web!

Key Segments:

[00:00:35] EDGE of The Web Sponsor: Riverside

[00:04:29] Introducing Will Critchlow

[00:06:50] Why Will Refined His Specialization Towards SEO Testing

[00:09:43] Why Large Organizations Choose SearchPilot

[00:13:23] Reacting To The Rapid Changes In Search As Of Late

[00:17:03] EDGE of the Web Title Sponsor: Site Strategics

[00:27:09] How is Google Responding To Increasing Competition?

[00:33:28] EDGE of the Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://www.searchpilot.com/

Follow Our Guest

Twitter: https://x.com/willcritchlow

LinkedIn: https://www.linkedin.com/in/willcritchlow

Resources

688 | News from the EDGE | Week of 5.27.2024 May 30, 2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

https://creators.riverside.fm/edgeoftheweb.

Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in!

Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO community puzzled.

The crew explores TikTok’s debut of AI-powered ad automation, TikTok One, a centralized hub that gives advertisers access to creators, creative tools, partners, and measurement capabilities. Additionally, TikTok releases TikTok Symphony, an umbrella for AI ad tools that support script writing, video production, and creative asset optimization.

The last headline on the ballot shows that the Wayback Machine is under attack. The Internet Archive has been hit with a DDOS attack, making it difficult for users to access the California-based nonprofits free site. The nonprofit wrote on Monday that data has thankfully not been affected, but services are still being blocked for many users. The identities and motives of the attackers are still unknown.

Tune in to navigate a major week in SEO news with the team this week as always, here on the EDGE of the Web!

Digital Marketing News:

[00:00:33] EDGE of the Web Sponsor: Riverside.FM

[00:04:12] Google faces criticism over AI Overview feature providing misleading and harmful information

[00:15:01] TikTok launches AI-driven tools to automate ad creation

[00:21:07] EDGE of the Web Sponsor: Site Strategics

[00:21:16] Internet Archive experiences major disruption from a DDoS attack

AI News:

[00:25:00] Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’

[00:29:59] EDGE of the Web Sponsor: SERanking

[00:31:21] Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest

AI Tools:

[00:35:40] Canva Magic Studio

[00:37:59] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:39:40 ] Memorial Day Google Search Ranking Volatility

[00:41:49] Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run…

[00:44:10] In the Face Of AI Overview Backlash, Google Updates Docs With How To Show Web-Only Results & How To Give Feedback

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

SERanking: https://edgeofthewebradio.com/seranking

Riverside.FM: https://edgeofthewebradio.com/riverside

Twitter: @ErinSparks

Twitter: @iPullRank

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

687 | Authority Against AI w/ Michael Lewittes May 29, 2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

https://creators.riverside.fm/edgeoftheweb.

We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the future impact generative AI will have on search ranking, identifying how Ranktify’s authoritative content creation differs from some of the leading AI tools. Learn what Ranktify can offer to your website, and discover the future landscape of SEO tools this week on the EDGE of the Web!

Key Segments:

[00:04:53] Reintroducing Michael Lewittes

[00:07:05] What Ranktify Offers as a Tool

[00:11:18] EDGE of the Web Title Sponsor: Site Strategics

[00:18:12] How Ranktify Differs from Gen-AI Tools

[00:21:12] EDGE of the Web Sponsor: SERanking

[00:22:17] What Michael Sees on the AI Horizon

[00:35:08] EDGE of the Web Sponsor: Wix

[00:37:19] Final Advice From Michael Lewittes

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

https://www.ranktify.com/

SERanking: http://edgeofthewebradio.com/seranking

Follow Our Guest

Twitter: https://twitter.com/MichaelLewittes

LinkedIn: https://www.linkedin.com/in/michael-lewittes

Resources

686 | EDGE Flash: Google Secrets LEAKED May 28, 2024

Google Under Scrutiny: Examination of the Lies

ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only, Michael King, Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been looking for!

You won’t want to miss this episode, these API documents expose several significant lies from Google and we set the truth free here on EDGE News Flash!

Key Segments:

[00:00:24] Introducing Michael King

[00:02:27] How The Documents Got Released

[00:06:17] Google Doesn't Use Anything from Chrome for Ranking?

[00:11:33] Mike’s Investigation: https://ipullrank.com/google-algo-leak

[00:15:32] What To Do With This Information: What’s Next?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Resources:

Twitter: @ErinSparks

Twitter: @iPullRank

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

685 | News from the EDGE | Week of 5.20.2024 May 23, 2024

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields.

Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority. The takeaway? Focus on showcasing your expertise and building trust with transparency!

Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates. The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes. Conversion rates also dipped slightly, falling to 6.96% on average.

Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to.

Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI.

News from the EDGE:

[00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short

[00:11:44] Rising Search Ad Costs and Dropping Conversion Rates

[00:16:04] EDGE of the Web Sponsor: Site Strategics

[00:19:44] Managing Google’s AI Overviews: Using 'Preview Controls' to Remove Content and Links

[00:24:05] Andrew Optimsey's Plugin: Optimisey Search

[00:26:10] EDGE of the Web Sponsor: SERanking

AI Blitz:

[00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI

[00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation

[00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence

[00:34:07] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers

[00:36:03] Google Search Update: Notes and Comments Now Included in Results

[00:38:32] How to Remove Your Content from Google's AI Overviews

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

SERanking: https://edgeofthewebradio.com/seranking

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources

#StandwithUkraine edgeofthewebradio.com/ukraine

684 | How Expertise Wins in SEO w/ Michael Lewittes May 21, 2024

Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don’t miss this week’s interview to uncover the benefits of transparency and highlighting subject matter expertise in your content to ensure you stay visible to your audience!

Key Segments:

[00:03:54] Introducing Michael Lewittes

[00:10:28] The Importance of Truth in Being a Referencable Source

[00:13:16] EDGE of the Web Title Sponsor: Site Strategics

[00:17:04] The Value of EEAT in Content

[00:23:28] EDGE of the Web Sponsor: SERanking

[00:26:22] Subject Matter Experts Create Content Authority

[00:33:52] EDGE of the Web Sponsor: Wix

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

https://www.ranktify.com/

SERanking: http://edgeofthewebradio.com/seranking

Follow Our Guest

Twitter: https://twitter.com/MichaelLewittes

LinkedIn: https://www.linkedin.com/in/michael-lewittes

Resources

683 | News from the EDGE | Week of 5.13.2024 May 18, 2024

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI.

The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization.

Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm.

Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators.

Tune in to this week’s news episode to stay current on trending news topics and key AI information.

News from the EDGE:

[00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge

[00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company

[00:12:00] EDGE of the Web Sponsor: Site Strategics

[00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet

AI Blitz:

[00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT

[00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18

AI Tools:

[00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director

[00:33:23] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement

[00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages

[00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

682 | Real World E-E-A-T w/ Michael Lewittes May 16, 2024

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital journalism. Discover how he blossomed into an SEO specialist in order to optimize media success of his earliest website “Gossip Cop” all the way to Ranktify today, this week on the EDGE of the Web!

Key Segments:

[00:04:13] Introducing Michael Lewittes

[00:04:47] Michael Lewittes Career Journey

[00:12:55] EDGE of the Web Title Sponsor: Site Strategics

[00:21:14] The Birth of Gossip Cop

[00:26:31] EDGE of the Web Sponsor Wix

[00:35:15] Funding Methods For Michael’s Website

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://www.ranktify.com/

Follow Our Guest

Twitter: https://twitter.com/MichaelLewittes

LinkedIn: https://www.linkedin.com/in/michael-lewittes

Resources

681 | News from the EDGE | Week of 5.6.2024 May 08, 2024

Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack!

Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028.

Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web!

News from the EDGE:

[00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights

[00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict

[00:16:32] EDGE of the Web Sponsor: Site Strategics

[00:17:55] Cleaning Up Search: Google's New Weapons Against Spam

AI Blitz:

[00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate

[00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat

[00:34:05] Randy Travis just released his first new song in over a decade, using AI

[00:40:01] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:41:48] Google Search Tests Custom Filters & Templates

[00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries

[00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MichelFortin

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

680 | Authentic AI w/ Michel Fortin May 07, 2024

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it E-E-A-A-T-T) you should be centralizing your focus towards.

Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web!

[00:03:48] Re-introducing Michel Fortin

[00:05:55] How Can You Position Yourself Into a High Touch Mindset?

[00:09:54] What Must Brands Do to Stand Out In The Future?

[00:12:47] EDGE of the Web Title Sponsor: Site Strategics

[00:15:28] How Can Brands Take a Community Approach to User Experience Optimization?

[00:19:19] The History of Google’s Ranking Factors

[00:22:10] Michel’s Approach to E-E-A-T

[00:25:36] EDGE of the Web Sponsor Wix

[00:32:50] What is AI Unable to Replace?

[00:35:17] How Can We Utilize AI in Our Marketing Efforts?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://michelfortin.com/

Follow Our Guest

Twitter: https://twitter.com/michelfortin

LinkedIn: https://www.linkedin.com/in/michelguyfortin

Facebook: https://www.facebook.com/michelguyfortin/

YouTube: https://www.youtube.com/c/MichelFortinSEO

Instagram: https://www.instagram.com/michelguyfortin/

Resources

https://www.musora.com/

https://www.drumeo.com/

https://www.piano.com/

679 | News from the EDGE | Week of 4.29.2024 May 03, 2024

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are hitting Google hard as they continue to face increasing competitive pressure with declining resources in several divisions. We had to cut this week short, so be sure to find this week's AI Tools, AI News, and Barry Blasts in our newsletter! Join us this first week of May as we spring into what’s happening around the SEO world on episode 679 of the EDGE of the Web!

News from the EDGE:

[00:03:48] Bill requiring TikTok sale or ban becomes law in U.S.

[00:13:29] Google March 2024 Core Update Officially Completed A Week Ago

[00:20:46] EDGE of the Web Sponsor: Site Strategics

[00:22:26] Google Warns Of “New Reality” As Search Engine Stumbles

[00:30:41] EDGE of the Web Sponsor: InLinks

678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin May 02, 2024

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media.

In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch role to adapt to the future. Understand the possibilities of augmented virtuality and how it may carve the future of SEO. There’s plenty to oversee as AI continues to advance. Learn how to sculpt this new technology and nurture it into full maturity this week on The EDGE of the Web!

Key Segments:

[00:03:33] Introducing Michel Fortin

[00:04:58] What’s Michel Been Up To Since His Last Appearance?

[00:06:53] How Michel’s Background in Music Ties to SEO

[00:09:12] The Application of Moore’s Law to Artificial Intelligence

[00:17:16] EDGE of the Web Title Sponsor: Site Strategics

[00:18:11] Where Does the ‘Human Element’ Fit Into an Artificial Intelligence World?

[00:23:50] EDGE of the Web Sponsor Wix

[00:25:01] What is Augmented Virtuality?

677 | Fending off Local Attacks w/ Joy Hawkins Apr 24, 2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

https://creators.riverside.fm/edgeoftheweb.

Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!

Key Segments:

[00:03:27] Reintroducing Joy Hawkins

[00:08:38] Were There Any Major Changes in Local SEO in 2023?

[00:10:52] EDGE of the Web Title Sponsor: Site Strategics

[00:14:06] What Makes Local Service Ads Unique?

[00:16:10] Steer Clear of This LSA Scam!

[00:20:20] Should Google Be Increasing Their Customer Support Network

Without AI?

[00:22:58] EDGE of the Web Sponsor Wix

[00:24:40] Joy’s Thoughts On The Rise of AI

[00:30:52] How Should SEOs Be Focusing on UX?

[00:33:33] EDGE of the Web Sponsor Riverside.fm

[00:35:16] Have Google Updates Favored User Generated Content?

[00:35:59] Implementing Crisis Management For Negative Online Mentions

[00:37:06] Can Video Boost Your Local SEO?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Core Updates, Forums, and More Webinar

Follow Our Guest

Twitter:https://twitter.com/JoyanneHawkins

LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo

Resources

Sterling Sky

Local Search Forum

676 | Getting Tactical with Local SEO w/ Joy Hawkins Apr 16, 2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

https://creators.riverside.fm/edgeoftheweb.

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web!

Give our new sponsor a try! Riverside.fm has a special deal for our listeners! Use our link and the code "Edgeoftheweb" for a 15% discount of their podcast recording service!

Key Segments:

[00:03:57] Introducing Joy Hawkins

[00:05:40] Joy’s Backstory in the Industry

[00:06:53] Taking the Role of an Educator in the Space

[00:08:15] EDGE of the Web Title Sponsor: Site Strategics

[00:09:29] SEO vs. Local SEO

[00:13:24] Valuable Tactics in Local SEO

[00:18:13] EDGE of the Web Sponsor Riverside.fm

[00:20:18] Why User-Generated Content is Such a Major Factor in Today’s SEO

[00:24:27] How Do We Know That Citation Platforms Aren’t Being Indexed on Google?

[00:25:59] Entering Into Niche Markets

[00:31:57] EDGE of the Web Sponsor Wix

[00:33:08] Why do Operating Hours Affect Rankings?

[00:37:37] Local SEO Recommendations For a Small Budget

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca

Follow Our Guest

Twitter:https://twitter.com/JoyanneHawkins

LinkedIn:

675 | News from the EDGE | Week of 4.8.2024 Apr 12, 2024

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through widespread AI misinformation. Things are moving around in the SEO space; here’s everything you need to stay ahead here on the EDGE of the Web!

News from the EDGE:

[00:03:27] EDGE of the Web Sponsor: Site Strategics

[00:08:48] Is Google Eyeing HubSpot for Acquisition?

[00:11:54] Data Reveals Shortcomings in Privacy Tools

[00:15:15] Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains

AI Blitz:

[00:23:48 ] Labeled: A New Wave Of AI Content Labeling Efforts

[00:32:40] Microsoft: China plans to disrupt elections with AI-generated disinformation

AI Tools:

[00:34:24] Fix your blurry photos using AI

[00:35:43] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:37:50] Google SGE Testing Tabs In AI Overviews

[00:40:33] Google: Ad Strength Is Not Used In Ad Auction

[00:42:15] Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources

#StandwithUkraine edgeofthewebradio.com/ukraine

674 | Drawing The Line With AI Content w/ Simon Cox Apr 11, 2024

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription!

https://creators.riverside.fm/edgeoftheweb.

Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week as we discover what AI design really means for SEO moving forward here on the EDGE of the Web!

Key Segments

[00:04:28 ] Reintroducing Simon Cox

[00:05:25] What Kind of Art Did Simon Work With Early on in His Career?

[00:08:58] Can Artistic Principles be Applied to SEO?

[00:12:22] EDGE of the Web Title Sponsor: Site Strategics

[00:13:09] Building a Visual Design That Compliments User Expectations

[00:16:41] How is AI Imagery Perceived Differently Than Authentic Imagery?

[00:21:27] EDGE of The Web Sponsor: Riverside

[00:23:45] Does AI Hurt The Integrity of SEO?

[00:31:06] What Can We Do to Grow The Reputation of SEOs?

[00:33:07] EDGE of The Web Sponsor: Wix

[00:34:21] Simon Cox SEO Pro Tip

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://www.simoncox.com/

Follow Our Guest

Twitter: https://twitter.com/simoncox

LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk Mastodon: @simoncox@seocommunity.social

Resources

https://www.wix.com/seo/learn/experts/simon-cox

https://www.coxand.co.uk/

673 | News from the EDGE | Week of 4.1.2024 Apr 02, 2024

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew.

Did we get ya? Happy April Fools from all of us at EDGE of the Web!

This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here’s the scoop. Plus, OpenAI released a new feature opening a whole new spectrum of possibilities. Kick-off this April right and tune in for what is and isn't happening in SEO right here on the EDGE!

News from the EDGE:

[00:07:16] Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit

[00:09:24] YouTube Asks Creators: Hold Onto Your Videos!

[00:15:40] EDGE of the Web Sponsor: Site Strategics

[00:18:23] Small Website Tweaks Might Not Move the Google Search Needle

AI Blitz:

[00:20:29] Google still has not announced a launch date for SGE

[00:26:21] Google starts testing AI overviews from SGE in main Google search interface

[00:26:40] OpenAI just unveiled Voice Engine

AI Tools:

[00:29:28] Delfiny AI - Talk to AI Marketing Assistant for Your Digital Ads

[00:30:47] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:32:08] SEOs, Please Don't Remove Contact Us & About Us Pages

[00:35:43] Google: Fixing A Helpful Content Site Isn't About Where Measuring Against The Previous Version Of That Site

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources

#StandwithUkraine edgeofthewebradio.com/ukraine

672 | Reflecting on SEO and Web Development History w/ Simon Cox Apr 02, 2024

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web!

Key Segments:

[00:02:43] Introducing Simon Cox

[00:04:08] Simon’s Career Story

[00:09:54] Changes in SEO Since The ‘Early Days’

[00:13:09] EDGE of the Web Title Sponsor: Site Strategics

[00:13:58] Keeping an Eye on Accessibility

[00:15:17] How Did Simon Stay up to Date With Evolving Technology During the Rapid Expansion Era of the Internet?

[00:23:08] Considerations Before Offering SEO Services to an Agency

[00:28:41] Lessons Learned From Consulting For Agencies

[00:31:33] EDGE of The Web Sponsor: Wix

[00:32:45] Staying Ethical in SEO

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

https://www.simoncox.com/

Mastodon: https://mastodon.social/@simoncox

Follow Our Guest

Twitter: https://twitter.com/simoncox

LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk

Resources

https://www.wix.com/seo/learn/experts/simon-cox

https://www.coxand.co.uk/

671 | News from the EDGE | Week of 3.25.2024 Mar 27, 2024

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have imagined. Plus, Google has an all-new filter tab. Don’t miss out on what’s happening in the SEO world this week, as always, right here on the EDGE of the Web!

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:08:13] A new study finds that Google’s AI summaries may hurt searches for brands and products

[00:13:03] EDGE of the Web Sponsor: Site Strategics

[00:15:10] Disney teams with Google to boost ad reach

[00:19:53] Google Update Unleashes Ranking Rollercoaster: Prepare for Volatility

AI Blitz:

[00:25:51] Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education

[00:28:27] Justice Department Risks Picking the Wrong Fight With Apple

AI Tools:

[00:31:02] AI-powered History Teacher

[00:32:49] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:34:10] Report: No Site Hit By The September Helpful Content Update Recovered Yet

[00:37:46] Microsoft Buying Ads On Google Search To Drive More Searches On Bing

[00:41:15] Google Tests Products & Product Sites Search Bar Filter Tabs

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

670 | The GA4 Concert and Afterparty w/ Brie Anderson Mar 15, 2024

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance!

Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web!

[00:03:21] Introducing Brie Anderson

[00:04:06] Brie’s GA4 Session at Brighton SEO

[00:06:05] Testing GA4 Before the ‘Show’

[00:11:22] Can You Set Up GA4 Tracking to Expand Behavioral Analysis?

[00:16:12] EDGE of the Web Title Sponsor: Site Strategics

[00:17:14] What to Actually Do With All This Data

[00:19:58] Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting?

[00:23:18] Benchmarks of User Experience

[00:29:00] EDGE of The Web Sponsor: Wix

[00:30:11] Mapping Out The User Journey

[00:38:40] Brie’s Experience From Developing Educational Courses

[00:41:11] Final Pro Tip From Brie Anderson

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

UTM Generator Google Sheet

Follow Our Guest

Twitter: https://twitter.com/brie_e_anderson?lang=en

LinkedIn: https://www.linkedin.com/in/brieeanderson/

Resources:

BEAST Analytics

GA4SEO - BEAST Analytics

669 | News from the EDGE | Week of 3.11.2024 Mar 12, 2024

TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!

Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now.

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:04:50] Here we go again…Is TikTok about to get BANNED in the US?

[00:09:26] EDGE of the Web Sponsor: Site Strategics

[00:10:02] Are Google Ads about to screw up your targeting at the country level?

[00:13:06] You know what we’ve been needing around here… A COOOOOOORE UPDATE

AI Blitz:

[00:27:03] Google engineer stole AI tech for Chinese firms

[00:28:26] Researchers create self-spreading AI malware

AI Tools:

[00:29:54] Suno - Make a song with a prompt

[00:32:33] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates

[00:35:18] Google Maps Hides Views Counts On New Reviews

[00:36:25] Does Google Search Know What Is Reliable Information

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Here we go again…Is TikTok about to get BANNED in the US?

Resources:

Are Google Ads about to screw up your targeting at the country level?

Core Update

Google engineer stole AI tech for Chinese firms

Make a song with a prompt

Content & SEO GPT

Researchers create self-spreading AI malware

Google: We Still Try To Avoid Overlapping Algorithmic Updates

Google Maps Hides Views Counts On New Reviews

Does Google Search Know What Is Reliable Information

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

668 | Rocking Out GA4 w/ Brie Anderson Mar 11, 2024

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today.

Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We’ve been rehearsing for years, folks, and it’s finally time to get GA4 up and running. Down goes UA! As we help you find your Google Analytics 4 rhythm this week on the EDGE!

Key Segments:

[00:03:28] Introducing Brie Anderson

[00:05:19] How Brie Navigated Her Career

[00:12:22] Transitioning Into GA4

[00:17:01] Setting Up GA4

[00:20:42] EDGE of the Web Title Sponsor: Site Strategics

[00:32:10] EDGE of The Web Sponsor: Wix

[00:33:34] How to Collect Search Traffic Analytics?

[00:35:26] Final Tips For Setting Up GA4

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/brie_e_anderson?lang=en

LinkedIn: https://www.linkedin.com/in/brieeanderson/

Resources:

BEAST Analytics

GA4SEO - BEAST Analytics

667 | News from the EDGE | Week of 3.4.2024 Mar 06, 2024

There’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up on Google, the crew looks at a new survey that says SEO’s distaste in Google is at an all time high. Tensions have risen, where will Google turn next? Tune in this week to find out, here on the EDGE of the Web!

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:04:34] LinkedIn Boosts Quality Posts: Your Best Content Could Shine for Months

[00:09:28] Google Tests Tool that Refines Existing Quality Content

[00:14:41] EDGE of the Web Sponsor: Site Strategics

[00:15:37] A Judge Rules: Google Must Address Some Antitrust Concerns from Advertisers

AI News:

[00:19:17] Elon Musk sues OpenAI over alleged breach of nonprofit agreement

[00:20:51] Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection

[00:26:33] Elon Musk: AI will run out of electricity and transformers in 2025

AI Tools:

[00:28:29] Transform any picture into a sticker

[00:29:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:31:07 ] Report: Google Local Service Ads To Gain New Verification Process

[00:32:46] Google Popular Opinions Search Carousel

[00:35:14] Survey Says Most SEOs Dislike Google Now More Than Before

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

LinkedIn Algorithm Change Could Promote Your Best Posts For Months

Resources:

Google Testing AI Tool That Finds & Rewrites Quality Content

Google must face some advertisers’ antitrust claims, says U.S. judge

Elon Musk sues OpenAI over alleged breach of nonprofit agreement

Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection

Elon Musk: AI will run out of electricity and transformers in 2025

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

666 | Design Thinking for SEOs w/ Ola King Feb 29, 2024

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web!

[00:03:29] Introducing Ola King

[00:05:23] What Does it Mean to be a Search Experience Designer

[00:10:06] Taking a Holistic Approach to Your Strategy

[00:14:17] Design and Storytelling Techniques

[00:15:41] Five Elements of User Experience Design

[00:21:22] Embracing New Disciplines to Stay Competitive

[00:23:27] EDGE of the Web Title Sponsor: Site Strategics

[00:24:13] Collecting Data to Drive User Journey

[00:27:17] Learning to Empathize with the User

[00:32:11] Building a UX Strategy From the Ground Up

[00:34:10] EDGE of The Web Sponsor: Wix

[00:35:40] Resources for Learning UX Design Optimization

[00:37:49] Closing Thoughts From Ola

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/justolaking

LinkedIn: https://www.linkedin.com/in/olaking

665 | News from the EDGE | Week of 2.26.2024 Feb 27, 2024

Google Local Services Ads in the Hot Seat

Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google’s Local Services Ads and small business owners are NOT happy. Google feels that the U.S government ‘hate us cause they ain't us’, as penalties pile up in post-trial brief. In AI news, Google strikes an AI content licensing deal with Reddit - who’s rankings have been off the charts… coincidence? Don’t miss the action this week, catch up on all the latest SEO news to help you excel each and every week right here on the EDGE!

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:04:36] Google's latest quest: Investigating a glitch in Local Services Ads

[00:09:08] Google also unveils its new AI Assistant called ‘Help Me Write’ for the Chrome Browser

[00:17:07] EDGE of the Web Sponsor: Site Strategics

[00:17:50] And here’s a hot take, “DON’T BLAME US IF WE HAVE SUCCESSFUL SEARCH RESULTS!”

AI Blitz:

[00:22:04] Google explains Gemini’s ‘embarrassing’ AI pictures of diverse Nazis

[00:28:02] Tyler Perry halts studio expansion over AI fears

[00:32:20] Reddit signs AI content licensing deal with Google

[00:40:07] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:41:11] Google Most-Read Articles Search Carousel

AI Tools:

[00:43:22] Alpaca: A Photoshop Plugin

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Google investigating Local Services Ads bug

Resources:

Google Launches “Help Me Write” AI Assistant For Chrome Browser

Google: Don’t punish us for our success in Search

Google explains Gemini’s ‘embarrassing’ AI pictures of diverse Nazis

Massive Volatility Reported - Google Search Ranking Algorithm Update?

Google Most-Read Articles Search Carousel

Greeting Cards GPT

Talently Mock Interview

Alpaca: A Photoshop Plugin

Twitter: @ErinSparks

Twitter: @CindyKrum

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

664 | Search Experience Optimization w/ Ola King Feb 22, 2024

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what metrics to be most attentive to when prioritizing UX, and learn why user experience is key to achieving sustainable SEO this week on the EDGE!

Key Segments:

[00:03:45] Introducing Ola King

[00:05:27] Ola’s Rise into the Industry

[00:17:34] EDGE of the Web Title Sponsor: Site Strategics

[00:18:20] AI’s Role in Search

[00:21:38] Is SEO Dead?

[00:26:03] Prioritizing User Experience

[00:32:345] EDGE of The Web Sponsor: Wix

[00:33:46] What Role Does User Experience Play in Determining Content’s Helpfulness?

[00:34:46] What Metrics Should you Focus on to Grow Search Experience?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/justolaking

LinkedIn: https://www.linkedin.com/in/olaking

663 | News from the EDGE | Week of 2.19.2024 Feb 20, 2024

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry.

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show, but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:03:33] Google Launches "How Search Works" Series To Demystify SEO

[00:07:35] Meta Apologizes After Ad Error Causes Campaigns to Overspend by 'Thousands'

[00:10:35] EDGE of the Web Sponsor: Site Strategics

[00:11:31] Reddit Dominates Google Search Discussions/Forums

AI News:

[00:17:57] Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports

[00:21:14] OpenAI Introduces Sora

[00:22:58] OpenAI's ChatGPT Is Testing a Memory Feature

AI Tools:

[00:24:20] FirstPic.ai Unveils New Image Recognition Technology

[00:26:47] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:27:52] Google Introduces New Stories in Top Stories Section

[00:28:42] Google Emphasizes the Importance of Recovery Timing and Helpful Content Update

[00:30:21] Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

662 | Local SEO and Google SGE w/ Greg Gifford Feb 15, 2024

Gearing Up for SGE

Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it all up Greg & Erin close with some highly necessary SGE talk. It’s time to master your SEO at a local level this week on the EDGE of the Web!

Key Segments:

[00:03:13] Introducing Greg Gifford

[00:06:08] Challenges and Myths of Local SEO

[00:14:25] EDGE of the Web Title Sponsor: Site Strategics

[00:14:59] Issues with the Google Appeal Process

[00:19:04] Flaws in Google Business Profile

[00:33:17] When are we going to see Google SGE?

[00:45:37] EDGE of The Web Sponsor: Wix

[00:46:47] What Does the Spike in Organic Traffic Loss Tell Us?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/GregGifford

LinkedIn: https://www.linkedin.com/in/greggifford/

661 | News from the EDGE | Week of 2.12.2024 Feb 14, 2024

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are hard, right? How much did they actually increase?

AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-generated obituary of yours because if you find one… you’re not the first!

Please, it’s time to let go of the disavow tool finally.

Catch up on all the greatest SEO news happening this week, as always, here on the EDGE of the Web!

News from the EDGE:

[00:03:52] New AI Algorithm Takes Down 45% More Fake Reviews In 2023!

[00:09:18] Tracking Paid And Organic Traffic In GA 4 Just Got A Little Easier

[00:10:06] EDGE of the Web Sponsor: Site Strategics

[00:11:50] New Bulk Email Regulations from Google and Yahoo

AI Blitz:

[00:16:43] The UK is Outpacing the US for AI Hiring

[00:18:01] AI-generated Obituaries Litter Google Search

[00:21:09] "AI native" Gen Zers are Comfortable with AI

AI Tools:

[00:24:28] Diet Helper: ChatGPT Prompt for Healthier Living

[00:26:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:29:08] Google: You Won't Get Your Rankings Back By Disavowing Toxic Links

[00:31:48] Google: EEAT Isn't A Ranking Factor Nor A Thing That Factors Into Other Factors

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

#StandwithUkraine edgeofthewebradio.com/ukraine

660 | How To Dominate Your Local SEO w/ Greg Gifford Feb 09, 2024

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!

Key Segments:

[00:03:27] Introducing Greg Gifford

[00:06:04] Greg’s SEO Journey

[00:13:06] EDGE of the Web Title Sponsor: Site Strategics

[00:15:31] Greg’s BrightonSEO Presentation

[00:24:04] Google Business Profile Optimization Factors

[00:26:11] EDGE of The Web Sponsor: Hostinger

[00:27:33] Varying Verticals to Industries in the Google Algorithm

[00:33:49] Aligning Business Photos to Google’s Standards

[00:39:12] EDGE of The Web Sponsor: Wix

[00:40:23] Are Certain Ranking Factors More Dynamic Than Others?

[00:45:25] Biggest Takeaways from Greg’s Study

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/GregGifford

LinkedIn: https://www.linkedin.com/in/greggifford/

659 | News from the EDGE | Week of 2.5.2024 Feb 06, 2024

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That’s right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni.

The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps.

Come join us on the EDGE for this week’s latest SEO news, and please remember to keep Bard in your thoughts as we honor the Chat bot’s mediocre legacy.

News from the EDGE:

[00:04:36 ] Bard Out, Gemini In: Changelog Confirms the Upcoming Rebrand Effort from Google

[00:10:14] Do You Have Some Invisible Pages? Google Addresses Indexing Glitch from Last Week

[00:12:03] EDGE of the Web Sponsor: Site Strategics

[00:12:58 ] Tracking Trouble: Can Google Fix its Cookie Alternative in Time?

AI Blitz:

[00:17:58] EDGE of The Web Sponsor: Hostinger

[00:19:21] Experts from 30 nations will contribute to global AI safety report

AI Tools:

[00:20:28] Books GPT- Your personal AI guide for discovering and recommending books

[00:21:22] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:23:34] Google Search officially retires cache link

[00:24:52] Google Maps Tests AI Generated Answers For Local Questions With Local Guides

[00:29:32] Google Local Service Ads "Highly Rated" Label

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy Feb 01, 2024

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers.

Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your content while avoiding all of the negative stereotypes out there.

The future of AI is set to expedite the entirety of the content process as we know it. Join us as we dissect AI-assisted content at scale this week on the EDGE of the Web!

[00:03:28] Introducing Julia McCoy

[00:04:54] Where Does the Role of SEOs and Content Writers Lay Within AI Optimization?

[00:08:43] How do you Maintain Brand Specifications When Using AI to Develop Content at Scale?

[00:13:29] EDGE of the Web Title Sponsor: Site Strategics

[00:15:02] How do you Measure the Success of AI Driven Campaigns?

[00:22:34] EDGE of The Web Sponsor: Hostinger

[00:23:56] Are There Any Studies Out There That Investigate The Effectiveness of AI Content?

[00:30:09] How to Ensure AI Content Avoids Negative Stereotypes

[00:33:58] EDGE of The Web Sponsor: Wix

[00:35:37] Guiding AI With Structured Parameters

[00:41:39] Julia McCoy Pro Tip

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Content Transformation Podcast

Follow Our Guest

Twitter: https://twitter.com/JuliaEMcCoy

LinkedIn: https://www.linkedin.com/in/juliaemccoy

Resources:

Content Hacker

Julia McCoy Books

Content at Scale

657 | News from the EDGE | Week of 1.29.2024 Jan 31, 2024

SGE in Timeout

When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience while SGE remains in the workshop. Keep your eyes peeled; Google announces a plan to restart the official SEO starter guide in the near future. Meta continues its AI push. What’s next? Plus, the great Barry Schwartz hints at the next confirmed Google search ranking algorithm coming soon. Stay fresh with all the latest SEO awesomeness every week. Join us on this episode of News from the EDGE!

News from the EDGE:

[00:01:04] Free Ticket to BrightonSEO: us.brightonseo.com/freetickets

[00:06:15] SGE is still stuck in Google Labs - will it escape?

[00:12:37] WordPress security issue affecting over 1 million sites

[00:16:26] EDGE of the Web Sponsor: Site Strategics

[00:18:04] A big update is coming for Google’s SEO Starter Guide

AI Blitz:

[00:23:46] EDGE of the Web Sponsor: Hostinger

[00:25:07] Meta expands automated audience targeting options in latest AI push

[00:26:58] ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

AI Tools:

[00:28:45] Jellypod - Transform your inbox into a personalized daily podcast.

[00:33:56] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:37:04] Some advertisers are unable to access Google Ads

[00:36:12] Report: Custom Google Business Profile Services Impact Rankings Too

[00:37:51] Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy Jan 25, 2024

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down!

In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficiency and growth. Understand how to expedite your content curation process while still maintaining a ‘human’ element in the eyes of Google. It’s time to turn this AI uprising into an opportunity for rapid optimization this week on the EDGE of the Web!

Key Segments:

[00:03:10] Introducing Julia McCoy

[00:04:49] Julia’s Career Journey

[00:07:43] What Role Does AI Have in the Industry?

[00:11:37] EDGE of the Web Title Sponsor: Site Strategics

[00:13:14] How is AI Changing the Way Brands Interact with Their Audience?

[00:17:32] When will AI Reach its ‘Breakthrough’ Moment?

[00:22:35] EDGE of The Web Sponsor: Hostinger

[00:23:39] What is AIO?

[00:28:10] Prioritizing Expertise in Content

[00:30:53] EDGE of The Web Sponsor: Wix

[00:32:15] Utilizing AI as a Content Writer

[00:36:30] Could Human Error be Rewarded in the Future?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

LinkedIn Sponsored Articles

Follow Our Guest

Twitter: https://twitter.com/JuliaEMcCoy

LinkedIn: https://www.linkedin.com/in/juliaemccoy

655 | News from the EDGE | Week of 1.22.2024 Jan 23, 2024

Welcome back to News from the EDGE!

Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward.

In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself… in other words - Skynet. Is AI getting out of control?

Don’t navigate this SERP-ocalypse alone. Join us as we take a look into the past week's SEO action right here on the EDGE of the Web!

News from the EDGE:

[00:04:58] If you’re part of the mass eXodus, you can now sponsor an article on LinkedIn!

[00:09:41] What’s going to happen to the Quality Raters program if no one is there? Huge job cuts announced!

[00:17:05] EDGE of the Web Sponsor: Site Strategics

[00:18:15] New research study asks if Google Search is getting worse…we all know the answer…

AI Blitz:

[00:26:58] Mark Zuckerberg’s new goal is creating artificial general intelligence

[00:31:33] FDA Clearance Granted for First AI-Powered Medical Device to Detect All Three Common Skin Cancers

[00:32:49] OpenAI suspends Dean.Bot AI taking on Biden

AI Tools:

[00:34:15] Reading Coach

[00:38:03] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:39:02] Google Responds To Claims Of Google News Boosting Garbage AI Content

Resources:

Google Job Cuts

Google Research Study

Mark Zuckerberg AGI

Google Boosting AI Garbage

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

654 | Breaking Through the SEO Ceiling w/ Todd Friesen Jan 18, 2024

Overcoming the SGE Title Wave

Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series.

Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team.

Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience. It is more important than ever to take proactive measures and debrief your clients on the anticipated traffic loss on the horizon.

Brace yourselves for a new wave of SEO surging this week on the EDGE of the Web!

[00:03:26] Introducing Todd Friesen

[00:05:03] Challenges Within SEO

[00:12:25] EDGE of the Web Title Sponsor: Site Strategics

[00:13:09] Has Leadership Development not ‘Caught Up’ to SEO Advancements?

[00:21:24] Reporting in Google Analytics 4

[00:25:24] EDGE of The Web Sponsor: Hostinger

[00:26:30] How to be the Bearer of Bad News

[00:35:44] Being Proactive in Light of Potential Traffic Loss Caused by SGE?

[00:41:20] EDGE of The Web Sponsor: Wix

[00:42:32] How Can AI Be an Opportunity for Content Writers?

[00:48:23] Final Thoughts From Todd Friesen

Thanks to our sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/oilman

LinkedIn: https://www.linkedin.com/in/toddrfriesen/

653 | News from the EDGE | Week of 1.15.2024 Jan 16, 2024

A new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy!

After a quick week off the team is back in action with some compelling news this week.

Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency.

Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space.

We’ve got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web!

News from the EDGE:

[00:06:04] Is it rock-bottom for Google Ad support?

[00:10:19] Breaking news: Author bylines are NOT a ranking factor

[00:18:17] EDGE of the Web Title Sponsor: Site Strategics

[00:19:35] TikTok is worried that non-skippable videos might hurt their engagement

AI Blitz:

[00:22:23] Microsoft’s New AI Tools Let Anyone Create Retail Media Content

[00:24:55] OpenAI Announces ChatGPT Team For The Workplace

[00:25:46] Google unveils new set of AI-powered tools for retailers

AI Tools:

[00:27:50] Leak: Google launching premium Bard Advanced

[00:28:48] Anthropic researchers find AI can learn to deceive

[00:29:42] Monetize your audience with your AI companion

[00:31:19] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:32:53] Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th

[00:35:11] Large SEO Reddit Community Taken Over By New Moderators

[00:36:31] Google Says Ignore Spammy Links From AI-Generated Blogs

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Resources:

Search Engine Journal

Search Engine Roundtable

Search Engine Land

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

652 | Building SEO For Long-Term Growth w/ Todd Friesen Jan 12, 2024

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru.

Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth.

Todd shares actional practices for developing essential communication skills to propel your career further.

Journey the secrets to a thriving SEO foundation and career growth this week on the EDGE of the Web!

Key Segments:

[00:03:14] Introducing Todd Friesen

[00:09:02] The Rift Between SEO and Marketing

[00:13:39] EDGE of the Web Title Sponsor: Site Strategics

[00:14:23] What Role Does SEO Really Have in the Marketplace?

[00:17:20] EDGE of The Web Sponsor: Hostinger

[00:20:29] Where Should SEOs Be Focusing Their Career?

[00:24:48] EDGE of The Web Sponsor: Wix

[00:25:50] Building Fundamental Communication Skills

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/oilman

LinkedIn: https://www.linkedin.com/in/toddrfriesen/

651 | News from the EDGE | Week of 1.1.2024 Jan 05, 2024

Cookie Monster Sorrows

Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off.

Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users - but there’s a catch…

Google says cookies are coming to an end. Access to third-party data will soon be unavailable to advertisers, leaving them no choice but to seek behavior-tracking alternatives for the future.

Be ready for a year of extreme volatility! Gear up for a thriving 2024 and stay ahead of the pack as always. Check out all the other early-bird news of the year right here on the EDGE of the Web!

News from the EDGE:

[00:04:26] Do you prefer opt-in or opt-out for new features? Facebook assumes you want opt out!

[00:07:05] Google Ads assures users that support remains steadfast while 'big' AI improvements are on the horizon.

[00:11:44] EDGE of the Web Title Sponsor: Site Strategics

[00:14:10] 90% of small and medium-sized businesses are concerned about losing the same thing… find out what it is!

AI Blitz:

[00:18:01] Google is bringing AI to Android Auto for some reason

[00:20:27] Beyond SEO: John Mueller On AI-Generated Images & Stock Photography

[00:21:57] Over 2 months, by feeding every word Seligman had ever written into cutting-edge AI software

AI Tools:

[00:25:48] PatternedAI - Generate unique patterns for your product using AI!

[00:27:44] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:21] Google New Years Eve Search Algorithm Update

[00:31:30] Bing Tests Copying Google's Knowledge Panel Design

[00:33:10] Wharton Professor, Ethan Mollick, On The Decay Of Internet Search

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

650 | News from the EDGE | Week of 12.25.2023 Dec 28, 2023

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin’s mother-in-law out of this already?

On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King's hangover-detecting robots, and SEO's 2024 crystal ball (think personalization and AI whispers). Plus, Google's ad experiments and WordPress' competitive platform exodus guides.

Grab your existential dread and hit play. It's EDGE OF THE WEB time! Let's get weirder than a family reunion after too much eggnog.

News from the EDGE:

[00:04:21] Google Acknowledges Live Testing of Ad Copy Variations in Advertisements

[00:09:15] Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views

[00:16:13] EDGE of the Web Title Sponsor: Site Strategics

[00:16:51] Keep an Eye on These Crucial Search Trends in 2024

AI Blitz:

[00:22:51] Study: Most visited AI Tools in 2023 [00:24:40] New York Times sues Microsoft and OpenAI in copyright case

[00:26:36] Burger King turns hangovers into discounts with facial recognition

AI Tools:

[00:29:11] RambleFix

[00:30:37] Meet your AI nutrition and fitness coach

[00:33:09] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:34:47] Barry Blast 1: Google Search Generative Experience December End Date Removed

[00:35:53] Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility

[00:37:12] Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten Dec 21, 2023

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry.

Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior.

The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and e-commerce setting right here on The EDGE of The Web!

[00:02:58] Introducing Elizabeth Marsten

[00:04:12] Who are Key Influencers in Retail Media?

[00:06:38] Understanding the High Intent Consumer

[00:11:22] EDGE of the Web Title Sponsor: Site Strategics

[00:13:19] How Can You Predict Consumer Purchasing?

[00:16:42] Demonstrating Products in Real Time With Livestream Shopping

[00:21:10] EDGE of The Web Sponsor: Hostinger

[00:22:13] Data Privacy and Surveillance Moving Forward

[00:25:40] Implications of Targeting Consumers Based on Highly Personal Data

[00:29:37] Is There a Governing Body Ensuring Ethical Practices Throughout the Retail Media Industry?

[00:31:33] EDGE of The Web Sponsor: Wix

[00:33:10] Are We Going To Lose Third-Party Cookie Access?

[00:34:14] Final Pro Tip From Elizabeth Marsten

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://x.com/ebkendo?s=20

LinkedIn: https://www.linkedin.com/in/elizabethmarsten/

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten Dec 18, 2023

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces.

Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a centerpiece of digital marketing this week on The EDGE of The Web!

Key Segments:

[00:03:34] Introducing Elizabeth Marsten

[00:05:40 ] How Elizabeth Got Into Retail Marketing

[00:08:16] EDGE of the Web Title Sponsor: Site Strategics

[00:09:03] How has the Digital Marketing Industry Evolved in Recent Years?

[00:11:29] What Are Retail Media Networks?

[00:17:20] EDGE of The Web Sponsor: Hostinger

[00:18:25] Digital Commerce Category Leading All Others

[00:22:28] How Personalized is Retail Media?

[00:25:26] EDGE of The Web Sponsor: Wix

[00:26:38] Fully Immersive Virtual Shopping

[00:34:46] Bringing the Real World Connection to Marketing

[00:36:51] How Does a Small Business Leverage Retail Media?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Retail Media: The 4 Pillars

Follow Our Guest

Twitter: https://x.com/ebkendo?s=20

LinkedIn: https://www.linkedin.com/in/elizabethmarsten/

Resources

Tinuiti

Amazon Advertising

647 | News from the EDGE | Week of 12.14.2023 Dec 14, 2023

Rock, Paper, Scissors - Shoot!

Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemini. We cover the model's various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool's debut video.

Covering other AI and marketing news, including X's chatbot, Grok, the AWS and NVIDIA partnership for advanced generative AI, and the discussion about the SEC's probe into investment advisors' use of AI and the potential risks involved.

News from the EDGE:

[00:03:09] Unveiling Gemini: Google's Latest Innovation and Bard's Gemini Pro Upgrade

[00:13:16] Meet Grok: The New ChatGPT Competitor Launched by X

[00:18:45] EDGE of the Web Title Sponsor: Site Strategics

[00:19:18] Landmark Decision: Jury Rules Google Guilty of Unlawful Monopoly in App Store Battle

[00:23:06] EDGE of The Web Sponsor: Hostinger

AI Blitz:

[00:24:19] AWS and NVIDIA expand partnership to advance generative AI

[00:25:54] SEC Probes Investment Advisers’ Use of AI

AI Tools:

[00:28:17] Freeflo- Create better AI images with beautiful, free and endlessly reusable style prompts for Midjourney, Clipdrop, Firefly and DALL-E

[00:30:45] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:31:42] Barry Blast 1: Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours)

Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Hostinger https://edgeofthewebradio.com/hostinger

Twitter: @ErinSparks Twitter: @CrystalontheWeb Twitter: @TheMann00 Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

646 | Your GA4 Health Check w/ Dana DiTomaso Dec 09, 2023

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace.

Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio’s blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you’re still unsure about GA4, be sure to check out Dana’s incredible training package, which fosters a motivating approach to optimizing client analytics. Fully discover how you can maximize your SEO capabilities through utilization of GA4 and other tools on this episode of The EDGE of the Web!

Discount for EDGE of the Web Listeners:

Analytics For Agencies: https://kpplaybook.com/analytics-for-agencies/

*Use Code EDGE for 20% Off!*

Key Segments:

[00:03:30] Introducing Dana DiTomaso

[00:05:38] Dana’s GA4 Audit Tool

[00:11:07] EDGE of the Web Title Sponsor: Site Strategics

[00:12:42] When Can We Update UTM Tracking?

[00:19:54] EDGE of The Web Sponsor: Hostinger

[00:21:50] Will Looker Studio Be More Streamlined Than GA4?

[00:26:14] GA4 Training Package For Agencies

[00:33:50] EDGE of The Web Sponsor: Wix

[00:39:22] Industry Pet Peeves

[00:41:53] The Most Exciting Element Of The Industry

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Auditing Your Google Analytics 4 Account

Follow Our Guest

Twitter: https://twitter.com/danaditomaso?lang=en

LinkedIn: https://www.linkedin.com/in/dditomaso/

Resources:

Blending UTM Data with GA4 Data

645 | News from the EDGE | Week of 12.05.2023 Dec 06, 2023

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agrees to fork up a hefty sum to Canadian publishers in light of the Online News Act. Google complies to U.S antitrust lawsuit, revealing how many websites are actually indexed on the web. OpenAI is under notable changes, revealing an early 2024 release date of GPT Store shortly after the return of CEO Sam Altman. Plus, Google’s November core update is now complete, and the results may surprise you. Stay connected this week as we walk you through everything going on inside of SEO, right here on The EDGE!

News from the EDGE:

[00:03:52] How Many Web Pages does Google Actually Index?

[00:08:49] EDGE of The Web Sponsor: Hostinger

[00:10:13] Spotify Slashes 1,500 Jobs, CEO Cites Economic Challenges

[00:17:05] EDGE of the Web Title Sponsor: Site Strategics

[00:18:13] Google will pay $73 Million in a Deal with Canadian Publishers

AI Blitz:

[00:19:33] OpenAI Welcomes Back Sam Altman As CEO With New Board

[00:19:58] GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

AI Tools:

[00:21:39] Dubbing AI- Change your voice in real-time with AI

[00:22:44] Rizzpad- The first build-in AI toolkit for flirting on any dating app

[00:24:50] Plus AI Google Analytics Reports- AI-powered presentations with your Google Analytics data

[00:25:54] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:27:19] Google November 2023 core update rollout is now complete

[00:28:00] Google Search now supports discussion forum and profile page structured data

[00:29:24] Google May Be Testing Removing Cache Link From Search Results [00:30:30] Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Hostinger https://edgeofthewebradio.com/hostinger

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

644 | The Role of the Agency and GA4 w/ Dana DiTomaso Dec 02, 2023

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together.

In this episode, Dana and Erin discuss the role of the agency and its responsibility to help shepherd the Google assets of its clients. Pay attention to how Big Query is set up for your clients: they must own the connection - it cannot be moved from an agency account to the client after set up!

This discussion also hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google’s advanced user-centric analytics in GA4, right here on The EDGE of The Web!

Key Segments:

[00:03:29] Introducing Dana DiTomaso

[00:05:07] How Dana got into SEO

[00:08:17] New Responsibilities For Digital Marketers with the Birth of GA4

[00:13:26] EDGE of the Web Title Sponsor: Site Strategics

[00:21:00] EDGE of The Web Sponsor: Hostinger

[00:22:40] Differences Between UA and GA4

[00:28:16] EDGE of The Web Sponsor: Wix

[00:29:39] Was GA4 Prematurely Implemented?

[00:32:27] What Metrics Have Changed as a Result of GA4?

[00:35:33] A New Approach to Interpretation With GA4

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Grow Your Agency with Google Analytics Training & Templates

Follow Our Guest

Twitter: https://twitter.com/danaditomaso?lang=en

LinkedIn: https://www.linkedin.com/in/dditomaso/

Resources Mentioned in the Show:

9 Google Ads Mistakes That Are Hurting Your Business

643 | News from the EDGE | Week of 11.20.2023 Nov 22, 2023

Welcome back to News from the EDGE! There’s plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as ‘for the betterment of mankind’. Google adds ‘Notes’ feature to its artillery, allowing searchers the ability to write their own note on a specific search result listing… What could go wrong here! Plus, Google makes changes to ad policy to further protect children from dangers on the web. The landscape of the SERP is changing, so tune in for all the updates on digital marketing and AI from this past week right here on the EDGE

News from the EDGE:

[00:11:48] EDGE of the Web Sponsor: Site Strategics

[00:05:04] Google Search tests Notes on search results

[00:07:33] Google launches new personal search experience with follow button and personalized ranking

[00:11:48] EDGE of the Web Sponsor: InLinks

[00:12:35] Google announces update to child and teen ad policy language

AI Blitz:

[00:18:12] Microsoft recruits former OpenAI CEO Sam Altman and Co-Founder Greg Brockman

[00:22:07] Meta disbanded its Responsible AI team

[00:23:39] EDGE of the Web Sponsor: Hostinger

AI Tools:

[00:25:00] GPT Zero - More than an AI detector. Preserve what's human

[00:25:59] Munch - Extract the most engaging and impactful clips from your long-form videos

Barry Blast from Search Engine Roundtable:

[00:27:34] Avoid including prices of flights in your title tags, says Google

[00:29:07] New Yahoo Search Experience May Launch Soon

[00:31:01] Google updates search quality raters guidelines

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Hostinger https://edgeofhtewebradio.com/hostinger

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego! Nov 20, 2023

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry's best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead!

*Thanks to our panelists!*

Mordy Oberstein

Cindy Krum

Julie McCoy

Ola King

JR Oakes

Key Segments:

[00:07:20] Panel Segments

[00:06:24] Title Sponsor: SE Ranking

[00:07:44] How Can We Maintain Creative Control When Using AI To Operate At Scale?

[00:14:52] The Journey Ahead For SEO’s As In Relation To Content

[00:27:56] How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?

[00:35:35] The Expanding Google Knowledge Graph

[00:45:34] How Is Search Generative AI Going To Transform The Way We Search For Information?

[00:55:34] How Will SGE Change Organic Links On The SERP?

[01:00:00] EDGE of The Web Sponsor: SE Ranking

[01:04:27] How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?

[01:11:52] The Future Of SEO In The Next 18 Months

Thanks to Our Sponsor!

SE Ranking: edgeofthewebradio.com/seranking

Follow Our Panelists

641 | News from the EDGE | Week of 11.13.2023 Nov 14, 2023

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future updates as soon they are likely to be coming in real time. There's big news in the marketing world as Meta and Amazon are joining forces to streamline the conversion process for advertisers. OpenAI takes further strides in the Artificial Intelligence race by poaching Google’s top AI researchers with monster contracts. Plus, Google releases the SGE wave across 120 new countries and territories across the globe. We’re all a bit jet lagged here but nevertheless, we’ve got all the best SEO news for you right here on The EDGE of the WEB!

News from the EDGE:

[00:07:33] November 2023 Brings New Reviews Update from Google

[00:13:21] Meta and Amazon Join Forces to Enhance Advertiser Conversion Process

[00:15:48] EDGE of the Web Title Sponsor: Site Strategics

[00:17:00] Danny Sullivan Says There Are Significant Alterations to Search Ranking System Coming Soon

AI Blitz:

[00:22:03] Hollywood Actors Strike Ends With a Deal That Will Impact AI and Streaming for Decades

[00:26:12] OpenAI lures Google's top AI researchers with multimillion-dollar offers

[00:27:08] Senate AI Insight Forum Considers Who’s Liable For AI Harm

AI Tools:

[00:30:26] Multimodal RAG - Leverage AI tech for insightful insurance adjustments

[00:31:51] SheetAI - Goodbye, spreadsheet chaos

[00:34:07] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:35:39] Google Expands Search Generative Experience To More Countries & Adds New Features

[00:37:09] Google's 3 Pillars Of Search Ranking Via DOJ Documents

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

640 | Optimizing a Headless CMS w/ Lidia Infante Nov 03, 2023

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!

[00:02:59] Reintroducing Lidia Infante

[00:03:50] What’s BrightonSEO All About?

[00:06:50] What is a Headless CMS?

[00:11:38] Migrating to a New CMS

[00:21:46] EDGE of the Web Title Sponsor: Site Strategics

[00:22:31] SEO Tips for Headless CMS’s

[00:27:24] What Areas in a CMS Are Taken For Granted?

[00:32:22] EDGE of The Web Sponsor: Wix

[00:34:05] Using AI to Execute CMS Migration

[00:40:59 ] Lidia’s Outlook on the Industry

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: LidiaInfanteM

LinkedIn: Lidia Infante

639 | EDGE Flash: Google’s Knowledge Vault Opened Up w/ Jason Barnard Nov 02, 2023

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google's Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with 'person' entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special EDGE Flash on The EDGE of The Web!

Key Segments:

[00:00:20] Introducing Jason Barnard

[00:01:38] Major Changes in the Google Knowledge Graph

[00:03:42] Knowledge Vault vs. Knowledge Panels

[00:07:14] Google’s New ‘Understanding’ Of People

[00:12:26] Change in Search Quality Raters Guidelines

[00:20:20] EDGE of the Web Title Sponsor: Site Strategics

[00:21:27] Is This a Tactic By Google To Identify AI Content?

[00:29:21] What’s The Next Major Update Going To Target?

[00:30:43] BrightonSEO Sweepstakes

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: @Jasonmbarnard

LinkedIn: Jason Barnard

638 | News from the EDGE | Week of 10.30.2023 Oct 31, 2023

Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is here to remind you… helpful content isn’t written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:03:34] BrightonSEO Sweepstakes

[00:07:26] Are we going to see more ads between organic results?

[00:12:29] HubSpot and TikTok announce a new partnership

[00:14:49] EDGE of the Web Title Sponsor: Site Strategics

[00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired

AI Blitz:

[00:23:53] G7 Reported To Agree On AI Code Of Conduct

[00:24:22] Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

[00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once

[00:26:08] Google bets $2B on OpenAI competitor Anthropic

AI Tools:

[00:26:54] Gifter- Find the perfect gift with this AI-powered app

[00:29:04] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:38] Google rolls out about this image and more SGE links

[00:32:29] Nightshade - ‘poisons’ artificial intelligence models to combat copyright theft

[00:35:28] Google Provides Signs That You're Writing Unhelpful Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

637 | Decoding User Intent w/ Lidia Infante Oct 26, 2023

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO.

Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation.

Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web!

Key Segments:

[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023

[00:04:04] Introducing Lidia Infante

[00:05:29] Lidia's Experience at Brighton SEO

[00:07:12] Lidia's SEO Journey

[00:17:01] Singular vs. Plural Keywords

[00:24:20] How Google Views Customer Intent

[00:29:26] EDGE of the Web Title Sponsor: Site Strategics

[00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE

[00:37:54] EDGE of The Web Sponsor: Wix

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: LidiaInfanteM

LinkedIn: Lidia Infante

636 | News from the EDGE | Week of 10.23.2023 Oct 24, 2023

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development… this should be fun, right? As always, be sure to stay up to date on all the digital marketing and SEO stories to stay ahead of the curve right here on News from the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:03:26] BrightonSEO Sweepstakes

[00:05:49] No more cheating on your Google Certifications!

[00:09:24] X plans to launch two paid levels for subscription. Where does that leave non-paying accounts?

[00:16:40] EDGE of the Web Title Sponsor: Site Strategics

[00:18:03] Does AI overwhelm you more than it overwhelms Mordy? You may not be alone…

AI Blitz:

[00:20:23] UMG files landmark lawsuit against AI developer Anthropic

[00:23:11] Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps

[00:24:04] Reddit has met with top generative AI companies about being paid for its data and is considering blocking search crawlers from Google and Bing

AI Tools:

[00:25:47] Magic Studio - Create amazing Product Photos in minutes, not days

[00:27:14] Voicemod - Voicemod is the real-time voice changer

[00:27:55] I Lawyer- Personal AI lawyer at your fingertips

[00:29:11] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:35] Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE

[00:33:17] Google Top Stories Tests "Mentioned In These Stories”

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

635 | Questionable Practices Associated With Google Ads w/ Greg Finn Oct 19, 2023

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the time has come for digital marketers to leave Google Ads right here on The EDGE of The Web!

Key Segments:

[00:03:04] Introducing Greg Finn [00:05:15] Google’s Antitrust Lawsuit [00:11:29] How Can You Convey Google’s Shady Ad Practices to Your Clients [00:17:41] EDGE of the Web Title Sponsor: Site Strategics [00:18:27] Google's Randomized Generated Second Price Ad Auctions (RGSP) [00:24:52] Is It Time To Leave Google Ads? [00:29:09] EDGE of The Web Sponsor: Wix [00:31:29] How To Safeguard Your Clients Against These Google Ads Strategies?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Inlinks: http://edgeofthewebradio.com/inlinks

Follow Our Guest

Twitter: @gregfinn LinkedIn: @gregfinn Podcast: https://marketingoclock.com/ Cypress North: https://www.linkedin.com/company/cypress-north/

634 | News from the EDGE | Week of 10.16.2023 Oct 18, 2023

Did You Say Synthetic Humans?

Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO world and up to speed on everything you need to know right here on The EDGE of The Web!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:02:22] BrightonSEO Sweepstakes

[00:04:44] 1% of Chrome users will have third-party cookies disabled in 2024

[00:07:15] Looking for an extra $15,000? All you have to do is find a bug in Microsoft’s AI

[00:10:33] EDGE of the Web Title Sponsor: Site Strategics

[00:11:11] Brands can now target ‘the most relevant and engaging’ videos on YouTube with Spotlight Moments

AI Blitz:

[00:13:24] The Chatbots Are Now Talking to Each Other

[00:16:05] Research: GPT-4 Jailbreak Easily Defeats Safety Guardrails

[00:18:16] AI reads ancient Roman scrolls

AI Tools:

[00:21:12] TweetHunter- All-in-one Twitter growth tool to create content using AI, build an audience, and schedule posts

[00:22:21] Face Swap by Akool- Swap faces in photos and videos at studio quality

[00:23:16] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:25:25] Google Consolidating Local Search Photos Guidelines

[00:26:16] Google October Core Update Heated Weekend Volatility

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

633 | Mastering The Holistic SEO Process w/ Eli Schwartz Oct 13, 2023

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of your SEO strategy as a whole, on this episode of The EDGE of The Web!

Key Segments:

[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023

[00:04:01] Introducing Eli Schwartz

[00:05:13] Eli’s Experience Presenting SEO Strategy To Google

[00:07:08] SEO Fundamentals

[00:14:30] EDGE of the Web Title Sponsor: Site Strategics

[00:15:14] Ensuring Stakeholders & Partners Full Commitment

[00:21:28] Why You Must Always Grasp The Bigger Picture as an SEO

[00:23:15] EDGE of The Web Sponsor: Wix

[00:23:56] RICE Methodology: Structured Project Management

[00:30:38] Managing Tactics at a Precise Level

[00:35:41] Reorganizing Your Scheme Towards SGE

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Site Strategics http://edgeofthewebradio.com/site

Follow Guest:

Twitter

632 | News from the EDGE | Week of 10.09.2023 Oct 11, 2023

You Thought Your AI Chats Were Private Didn’t You?

Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season wasn’t spooky enough, Google announces yet another Core Algorithm Update this month. Catch up on all the latest SEO, Google, and AI news from this week right here on News From the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:02:02] BrightonSEO Sweepstakes

[00:04:42] The learning hub over at Reddit is growing

[00:07:15] Have you shared any deep dark secrets with your AI pals? Might want to stop doing that!

[00:09:16] EDGE of the Web Title Sponsor: Site Strategics

[00:10:25] What’s the spookiest thing in October 2023? How about another Google Core Algorithm Update?

AI Blitz:

[00:15:22] JPMorgan CEO: AI will be used for ‘every single process’

[00:16:55] Cyber Security & Cloud Expo: The alarming potential of AI-powered cybercrime

[00:18:23] Amazon invests $4B in Anthropic to boost AI capabilities

AI Tools:

[00:20:08] TalkNotes- Turn your thoughts into actionable notes, fast

[00:21:01] Airparser- Data extraction powered by GPT-4

[00:22:30] Meet Millie. Get dating superpower with your AI coach

[00:25:43] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:26:45] Google Search Generative Experience Lite Version Test

[00:28:00] Google Local Services Ads Leads Can Now Be Texted To Your Phone

[00:29:02] Google unleashes October 2023 spam update

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

631 | Foundational SEO Strategy w/ Eli Schwartz Oct 06, 2023

Translating Conversion Success To Clients

This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB!

Key Segments:

[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023

[00:04:03] Introducing Eli Schwartz

[00:05:24] What is Product-Led SEO?

[00:11:18] Eli's SEO Guide Presentation at Google

[00:17:19] EDGE of the Web Title Sponsor: Site Strategics

[00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?

[00:25:20] EDGE of The Web Sponsor: Wix

[00:26:01] Why Google Rankings Don’t Pay the Bills

[00:30:12] Demonstrating REAL Success To Clients

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

https://twitter.com/5le?lang=en

Follow Our Guest

https://www.linkedin.com/in/schwartze

630 | News from the EDGE | Week of 10.02.2023 Oct 05, 2023

Is This The End Of Google Ads?

We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps!

Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:02:06] BrightonSEO Sweepstakes

[00:05:28] Is your teenager ready for SGE? (Is SGE ready for teenagers??)

[00:14:13] Greg Finn says it is time to LEAVE Google Ads

[00:21:59] EDGE of the Web Title Sponsor: Site Strategics [00:22:55] TikTok is looking to offer an ad-free experience for subscribers. How much would you pay?

AI Blitz:

[00:29:57] Tom Hanks says AI version of him used in dental plan ad without his consent

[00:35:31] CIA official says China ‘growing every which way’ on artificial intelligence

AI Tools:

[00:38:14] LyricStudio - Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation

[00:40:37] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:41:27] Google Local Chat With A Live Agent Rolling Out?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

BrightonSEO https://edgeofthewebradio.com/brightonseo/

Twitter: @ErinSparks

Twitter: @CrystalCarter

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

629 | Utilizing Google Analytics 4 w/ Matt Holz Sep 29, 2023

Sustaining Relations With Your Clients

Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The Web!

[00:03:49] Introducing Matt Holz

[00:05:16] Tracking Events and Micro Conversions in GA4

[00:07:38] Customizable Metrics Reporting within GA4

[00:10:22] Avoiding Errors When Building GA4 Reports

[00:12:15] Found Search’s Role In Client Migration Into GA4

[00:16:19] EDGE of the Web Title Sponsor: Site Strategics

[00:17:04] Looker Studio’s Relationship to GA4 vs. Universal Analytics 3

[00:20:15] Limitations of GA4

[00:27:28] Importance of Being a Data Advocate For Your Clients

[00:30:19] EDGE of The Web Sponsor: Wix

[00:31:00] Alternatives to Google Analytics 4

[00:31:00] Insight to Matt Holz’s Career Path

Thanks to our sponsors!

Page One Power: https://edgeofthewebradio.com/pageonepower

Site Strategics: https://www.sitestrategics.com

Follow Our Guest

LinkedIn: https://www.linkedin.com/company/found-search-marketing

628 | News from the EDGE | Week of 9.25.2023 Sep 27, 2023

Google Accused of Misleading Us All!

Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers!

Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts… It sounds like a disaster waiting to happen. You’ve got a friend in all of us here on the EDGE Of The Web Podcast; enjoy this week's exciting news!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!

News from the EDGE:

[00:02:21] BrightonSEO Sweepstakes

[00:04:20] Did the automatic GA4 Transition surprise you?

[00:07:10] Google claims they may inflate ad prices by as much as 5%. What do advertisers think the real number is? (Hint: Google may only be off by about 95%)

[00:09:09] EDGE of the Web Title Sponsor: Site Strategics

[00:09:43] An ex-Google employee will be quoted for the next thousand years about Google “using clicks in rankings.”

AI Blitz:

[00:17:23] ChatGPT rolls out voice and image prompts

[00:19:42] White House secures safety commitments from eight more AI companies

[00:20:09] Meta bets on AI personalities

AI Tools:

[00:21:00] Humata - Ask questions and chat with any file instantly using AI

[00:21:54] Photo AI - Create beautiful AI photos without using a camera

[00:23:32] Yahoo Fantasy Football - AI Takes Over the Best Part of Fantasy Football—Trash-Talking Your Friends

[00:25:16] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:26:27] Bing Webmaster Tools Sitemap Index Coverage Is Fully Live

[00:28:10] Google Not Rolling Back The Last Helpful Content Update

[00:31:42] Google: Links No Longer A Top Three Ranking Signal

[00:33:29] #SEOChat - Thursdays at 1 PM EST - This week’s Host: Joy Hawkins

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

BrightonSEO https://edgeofthewebradio.com/brightonseo/

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

627 | Leveraging the New Tools in GA4 w/ Matt Holz Sep 22, 2023

Unleashing the Power of Machine Learning and First-Party Data

Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for multiple large and small organizations. Prior to his role at FoundSM, Matt gained valuable insights into outsourced support for driving leads and revenue while working with Found Search Marketing as a client. He later moved into segment marketing, SaaS, and healthcare IT but was eventually impacted by the COVID-19 pandemic. As a result, he transitioned to the agency side and joined Found SM three years ago. Matt joins the EDGE to share his unique perspective and specialized focus on Google Analytics 4. Matt and Erin explore the variances between GA4 and Universal Analytics and discuss how AI has the potential to revolutionize data reporting. Digital marketers, prepare yourselves! We've got the comprehensive guide on incorporating GA4 into your marketing strategy here on another episode of EDGE of the Web!

Key Segments:

[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 https://edgeofthewebradio.com/brightonseo

[00:04:02] Introducing Matt Holz

[00:04:56] Matt's Industry Backstory

[00:07:34] Transitioning to GA4

[00:11:38] Why Did Google Analytics Make This Change?

[00:14:30] What Additional Performance Will AI Bring To GA4?

[00:16:22] EDGE of the Web Title Sponsor: Site Strategics

[00:17:08] A New Outlook On Reporting Data

[00:20:32] Paid Ads in GA4

[00:26:58] What Signs Give Us Hope In GA4?

[00:30:42] EDGE of The Web Sponsor: Wix

[00:31:23] Challenges in Understanding GA4

[00:34:03] GA4 Data Opposed to Universal Analytics

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

LinkedIn: https://www.linkedin.com/company/found-search-marketing

626 | News from the EDGE | Week of 9.18.2023 Sep 20, 2023

Google’s At It Again...

Google’s all over the place! No surprise that they're facing scrutiny for the deals they’ve struck that have given them an unfair advantage in the market, but they are now pushing for Gemini, their new LLM, to compete with ChatGPT. Content creators - pay attention to the helpful content update that’s approaching. Talk about shaking things up everywhere…

Moving on to AI, we discuss some negative and positive outputs along with ethical dilemmas that are on the horizon of our evolving tech landscape. Hang on for the ride on this episode of EDGE of the Web.

*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!

News from the EDGE:

[00:03:05] BrightonSEO Sweepstakes

[00:05:20] Google Search Antitrust Trial Updates

[00:16:06] Watch Out OpenAI & ChatGPB! Google Gemini is Taking Over

[00:23:26] EDGE of the Web Title Sponsor: Site Strategics

[00:24:18] Algorithm Changes To Expect (Google Helpful Content Update: September 2023)[00:31:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Blitz:

[00:33:31] Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

[00:34:12] A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis

AI Tools:

[00:36:42] MealPractice - Effortless meal planning with AI-generated recipes

[00:37:23] Storly.ai - Write your life’s story with AI interview algorithm

Barry Blast from Search Engine Roundtable:

[00:40:21] Barry Blast 1: Report: Google Search Things To Know Rarely Showing Now?

[00:00:00] Barry Blast 2: Google Tests Blue Highlighting Text Within Search Result Snippets

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

BrightonSEO https://edgeofthewebradio.com/brightonrules/

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Twitter: @LidiaInfanteM

#StandwithUkraine edgeofthewebradio.com/ukraine

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney Sep 18, 2023

Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey. Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delivers what she’s implemented for successful management and growth.

Key Segments:

[00:00:52] Brighton SEO Ticket Sweepstakes

[00:03:07] 624 News Recap

[00:03:35] RateThisPodcast.com/EDGE

[00:03:55] Reintroducing Natalie Arney

[00:04:57] Recap: Navigating SERP’s Changing Landscape with SGE

[00:06:41] How to Adjust Your Content Strategies

[00:08:30] Reduce, Reuse, Recycle

[00:11:35] Fill In The Gaps Through PASF

[00:15:49] EDGE of the Web Title Sponsor: Site Strategics

[00:17:42] Understanding The Consequences in Quick Reacting

[00:20:08] SEM & SEO Unite!

[00:21:24] Over-Reporting Stress & Fatigue

[00:26:06] EDGE of The Web Sponsor: Wix

[00:26:47] Communicating Changes & Showing SEO To Clients

[00:31:29] Creating a Safe Learning Space

[00:39:59] Natalie Arney's Protip Sign-Off

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/__nca

LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052

Bluesky: https://bsky.app/profile/nca.bsky.social

Mastodon: https://mstdn.social/@__nca

Website: https://nataliearney.com/

624 | News from the EDGE | Week of 9.11.2023 Sep 13, 2023

We’ve got another great episode in the books for this week’s EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generative AI experiment as they begin rolling out SGE in India. Marketers! - Beware of changes Meta is releasing. Plus, AI is generating political campaigns… Are you kidding me?

*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo!

Go get your tickets and go get your headphones to enjoy this can’t-miss feature of EDGE News!

News from the EDGE:

[00:05:43] Survey: 51% of Gen Z women prefer TikTok, not Google, for search

[00:14:01] Facebook Changes That Affect Marketers

[00:17:03] EDGE of the Web Title Sponsor: Site Strategics

[00:18:13] Google Search Console rolling out new Merchant Center integrated reports

AI Blitz:

[00:22:38] Google Search generative AI experiment underway in India, with trigger failsafe

[00:24:08] Microsoft and Paige team up on cancer-detecting AI

[00:26:52] Google Says AI-Generated Political Ads Must Include Clear Disclaimers

AI Tools:

[00:29:00] Composer.trade - The AI-powered trading platform[00:29:32] Deepen- Your AI assistant for therapy and counseling sessions

[00:30:51] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:32:34] Google August 2023 Broad Core Update Finished Rolling Out

[00:35:28] Google SGE Drops Local Results (5 Local Pack)

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal https://edgeofthewebradio.com/brightlocal

Follow Us on Twitter/X:

#StandwithUkraine edgeofthewebradio.com/ukraine

623 | Navigating the World of Generative Search w/ Natalie Arney Sep 08, 2023

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what’s in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO. With a focus on shifting one's mindset, Natalie walks through the changes she experienced from an agency to an in-house SEO perspective. Adaptation plays a critical role in this industry, and today, we focus on aligning ourselves with the ever-evolving landscape of generative search here on The EDGE of The Web!

Key Segments:

[00:02:22] News Recap

[00:02:56] RateThisPodcast.com/EDGE

[00:03:20] Introducing Natalie Arney

[00:04:30] Natalie's History in SEO

[00:07:34] Changing From an Agency to In-House Mindset

[00:15:23] Preparing for Google’s New Search Generative Environment

[00:19:54] Will SGE Impact the Efficacy of Tracking Tools?

[00:24:15] EDGE of the Web Title Sponsor: Site Strategics

[00:25:55] How SEO’s Should Be Reporting in the Future

[00:31:31] EDGE of The Web Sponsor: Wix

[00:36:05] Does SGE Have Potential to Develop Its Own Language?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: https://twitter.com/__nca

LinkedIn: https://uk.linkedin.com/in/natalie-arney-33844052

Bluesky: https://bsky.app/profile/nca.bsky.social

Mastodon: https://mstdn.social/@__nca

Website: https://nataliearney.com/

622 | News from the EDGE | Week of 9.4.2023 Sep 06, 2023

Google’s doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little messy… c’mon Google! Welcome back to another episode of news from The EDGE, bringing you everything you need to thrive as an SEO!

News from the EDGE:

[00:04:50] Google is making your pages faster, automatically— if your users have Chrome

[00:11:56] Over 200 thousand WordPress installs may be affected by a contact form builder plugin

[00:13:39] EDGE of the Web Title Sponsor: Site Strategics

[00:14:20] Google is limiting the reach of ad campaigns for new advertisers who have not yet established trust

[00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Blitz:

[00:20:31] US Copyright Office wants to hear what people think about AI and copyright

[00:22:38] Reddit launches AI-powered keyword research tool

[00:24:09] We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use

AI Tools:

[00:29:08] Audiosonic- Instant production of human-like speech from text

[00:30:20] Pictory- Automatically create short, branded videos from long-form content

[00:31:59] GPT Zero- Detect whether an essay is ChatGPT or human-written

Barry Blast from Search Engine Roundtable:

[00:33:32] Google Search Generative Experience officially rolls out links to webpages within answers

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

621 | Unleashing the Power of AI in SEO w/ Sara Taher Sep 01, 2023

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO channel, the impact of current events on the buyer journey, and the role of AI in content creation. From optimizing video assets to navigating the landscape of content creators, they provide insights and strategies to stay ahead SEO landscape. Sara shares her tactical practices to stay informed in the ever adapting SEO industry. AI is barging into the SEO scene, we're providing precisely what’s needed for you to maintain a competitive advantage on this episode of The EDGE!

Key Segments

[00:03:19] Introducing Sara Taher

[00:04:45] What Is The Future Of Entity SEO And It's Role In Emerging Technologies?

[00:12:41] How Much Traffic Could You Lose When SGE Comes Into Play?

[00:14:40] EDGE of the Web Title Sponsor: Site Strategics

[00:15:25] Sara’s Thoughts On Use of AI Content

[00:19:27] Integrating AI Into Entity SEO

[00:23:35] What Kind of Sources Are There to Stay Heavily Informed in SEO?

[00:25:10] How Do You Balance Industry Changes With Long Term SEO Strategy?

[00:31:19] EDGE of the Web Sponsor: Wix

[00:31:59] What is Sara’s ‘Freestyle’ SEO?

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/SaraTaherSEO

Follow our Guest

https://www.linkedin.com/in/sara-seo-specialist

620 | Building a Strong Entity Strategy w/ Sara Taher Aug 25, 2023

Sara Taher is a strong presence in the SEO industry, but oh, so humble.

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent oriented matches. But clearly, we've heard the call of AI for SEO. How do they really work together? You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user. If you’re not reading their signals, you're not connected.

Key Segments:

[00:00:36] Introducing Sara Taher

[00:01:48] Sara’s History In Digital Marketing

[00:03:35] How Does Entity SEO Differ From Traditional SEO?

[00:05:30] Examples of Entity SEO

[00:11:12] How Important is Google’s Knowledge Graph?

[00:11:56] EDGE of the Web Title Sponsor: Site Strategics

[00:12:42] Looking Into The User Experience

[00:19:04] EDGE of the Web Title Sponsor: Brightlocal

[00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?

[00:23:43] Misconceptions About Entity SEO

[00:30:25] EDGE of the Web Sponsor: Wix

[00:31:03] AI Tools For Entity SEO

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

https://twitter.com/SaraTaherSEO

Follow our Guest

https://www.linkedin.com/in/sara-seo-specialist

619 | News from the EDGE | Week of 8.22.2023 Aug 23, 2023

Welcome back to another episode of The EDGE, we’ve got lots of exciting Google news on the plate for this episode. SGE has new additional buildout around educational topics. Many in the U.S have concern with how Google is collecting data from children. Plus, there are speculations of an upcoming search algorithm update.

But best of all - we found the best AI tool for Mordy! AI Spiritual Guidance!

Don’t skip a beat, we cover all the Google insights that you need as an SEO, on this episode of The EDGE of the Web!

News from the EDGE:

[00:04:49] Google Adds New Features To SGE Focused On Education

[00:11:09] EDGE of the Web Title Sponsor: Site Strategics

[00:12:10] Google’s plan to purge inactive accounts isn’t sitting well with some users

[00:15:51] EDGE of the Web Sponsor: Brightlocal

[00:17:30] Is Google Collecting Children’s Data For Ads? New Report Sparks Concern

AI Blitz:

[00:23:30] The new Bing has failed to take any market share from Google after six months

[00:26:24] AI-generated art cannot be copyrighted, rules a US Federal Judge

AI Tools:

[00:28:21] Mixo- Launch a startup in seconds with AI

[00:30:29] Sibyl AI- An AI-powered spiritual guide

[00:33:03] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:52] Barry Blast 1: Google stops testing links in Search Generative Experience snapshot answers

[00:36:09] Barry Blast 2: Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal https://edgeofthewebradio.com/brightlocal

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

618 | Amplifying Women's Voices in SEO w/ Sarah McDowell Aug 18, 2023

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It’s a podcast about podcasts, you heard that right, We’ve got everything you need to know here on The EDGE of the Web!

Key Segments:

[00:03:24] Introducing Sarah McDowell

[00:04:53] Sarah’s History With Podcasting

[00:11:58] What Has Sarah Learned In Her Podcast Journey?

[00:14:13] EDGE of the Web Title Sponsor: Brightlocal

[00:15:11] Should You Get Into Podcasting?

[00:23:11] How To Secure Podcast Sponsors

[00:28:24] EDGE of the Web Sponsor: Wix

[00:29:05] Captivate: Free Podcast Course

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

https://www.twitter.com/sarahmcduk

Follow Guest:

https://www.linkedin.com/in/sarahmcduk

https://www.instagram.com/sarahmcduk

https://www.twitter.com/seomindsetpod

617 | News from the EDGE | Week of 8.14.2023 Aug 15, 2023

Americans FEAR AI!

Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training course perfect for beginners… over a month after full migration. The New York Times won't let you use their content for AI training, and Amazon's cooking up AI tools for sellers. Plus, Americans are spooked by AI – we've got the numbers. Dive into our whirlwind of SEO on this week's News from the EDGE!

News from the EDGE:

[00:03:44] Google reduces the visibility of HowTo and FAQ rich results in search

[00:08:16] EDGE of the Web Title Sponsor: Site Strategics

[00:09:16] Google Launches Beginner-Friendly GA4 Training Course

[00:11:58] New York Times: Don’t use our content to train AI systems[00:15:38] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:17:36] New: Bing Search Select Text to Search

[00:18:38] Amazon Reportedly Testing Generative AI Tools For Sellers

[00:24:41] Poll Shows Americans FEAR AI

AI Tools:

[00:26:12] Guidde

[00:27:52] 60sec.site

[00:28:49] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:32:41] 75% Of SEOs Are Not Happy With Google Analytics 4

[00:34:07] Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Brightlocal https://edgeofthewebradio.com/brightlocal

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety Aug 14, 2023

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset.

Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.

Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.

In this episode, Sarah shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. She also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.

So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in!

Key Segments:

[00:01:54] Introducing Sarah McDowell

[00:04:54] Understanding What the SEO Mindset is All About?

[00:16:16] EDGE of the Web Title Sponsor: Site Strategics

[00:17:02] Significance of Actually Getting Stuff Done

[00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO

[00:24:46] EDGE of the Web Title Sponsor: Brightlocal

[00:25:45] How Do You Manage The Constant Change of Information as an SEO?

[00:30:05] EDGE of The Web Sponsor: Wix

[00:30:49] Best Advice For a Healthy Work-Life Balance

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Brightlocal: https://edgeofthewebradio.com/brightlocal

https://www.twitter.com/sarahmcduk

Follow Guest

https://www.linkedin.com/in/sarahmcduk/

https://www.instagram.com/sarahmcduk/

https://www.twitter.com/seomindsetpod

615 | News from the EDGE | Week of 8.7.2023 Aug 10, 2023

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand's strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week's News from the EDGE!

News from the EDGE:

[00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List[00:08:05] EDGE of the Web Title Sponsor: Site Strategics [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT[00:16:20] Google says all online content should be available for AI training unless publishers opt-out[00:24:52] EDGE of the Web Sponsor: Brightlocal

AI Blitz:

[00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’

AI Tools:

[00:27:41] VocalReplica [00:28:43] Looka [00:29:17] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:30:28]: Google Search Major League Baseball "Recent Featured Highlights" [00:32:54] Google: Maybe Don't Let Google Search Index Your AI Chatbot Output

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks

Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers Aug 07, 2023

Long live the Radish King.

Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he thinks a little bit of panic might be in store for SEOs, as Dr. Pete and Erin Sparks talk about E-E-A-T, What is real vs. fiction in regards to AI, and if there will ever be such a thing as Predictive SEO.

[00:03:16] Introducing Marketing Scientist, Dr. Pete Meyers [00:05:19] AI and SEO [00:06:21] “I think we should panic” - Dr Pete Meyers [00:10:39] E-E-A-T: Product Reviews Update [00:15:18] EDGE of the Web Title Sponsor: Brightlocal [00:16:18] What is real? What is fiction? [00:23:08] Predictive SEO [00:30:40] EDGE of The Web Sponsor: Wix [00:31:22] Combating against Black Hat Tactics with AI

Thanks to our sponsors! BrightLocal: https://edgeofthewebradio.com/brightlocal Wix: https://edgeofthewebradio.com/wix

Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete

613 | News from the EDGE | Week of 7.31.2023 Aug 03, 2023

Mordy’s in a Box!

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues. A whirlwind of news, we covered X ad revenue (got to have at least 15M impressions, sorry), SGE testing links and Product Rating AI policies. We dove in to the AI side deeply and came out with a huge win! We now can all have Mordy’s desk as a virtual background! This is for all of the #SEO community! Go to MordysRingTone.com today to download the image for your virtual upgrade!

News from the EDGE: [00:05:32] X launches creator ads revenue sharing program [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:11:25] Universal Analytics still processing data one month after ‘sunset’ [00:18:08] Google testing links directly in Search Generative Experience snapshot answers [00:23:34] EDGE of the Web Sponsor: BrightLocal [00:24:48] Google Updates Product Ratings Policies On Automated AI Content

AI Tools: [00:30:16] 15 YouTube Video Summarizer AI Tools to Check Out [00:31:13] NicheBot- Find niche business ideas with AI [00:32:53] Castmagic- Turn long-form audio into ready-to-use content assets, instantly [00:35:25] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable: [00:37:25] Barry Blast 1: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content

Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal https://edgeofthewebradio.com/brightlocal Inlinks https://edgeofthewebradio.com/inlinks

Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

612 | Navigating Generative AI w/ Dr. Pete Meyers Aug 02, 2023

Guiding the Buyer's Journey

After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, Dr. Pete specializes in monitoring the google algorithm. In this episode, Dr. Pete shares his perspective on the SGE generative experience, as well as how site owners can utilize the new SERP. Google, Google, and more Google is what’s in store today. Learn how to seize control of your customer’s journey in this episode of EDGE of The WEB!

Key Segments:

[00:03:03] Introducing Marketing Scientist, Dr. Pete Meyers [00:13:33] EDGE of the Web Title Sponsor: Site Strategics [00:14:49] Dr. Pete’s Biggest Takeaways from Google I/O [00:18:42] Should Site Owners Anticipate Traffic Loss? [00:23:56] How Will Google's Generative AI Change The Buyer's Journey? [00:27:34] Does Google Have The Rights To Your Content? [00:29:05] EDGE of The Web Sponsor: Wix [00:32:25] Will Google Remove Query Reporting Due To Privacy Purposes? [00:35:14] How Can You Control The Buyer’s Journey Moving Forward? [00:37:28] The Impact Of Paid Ads In The New Journey Funnel

Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix

Follow our Guest: https://www.twitter.com/dr_pete https://www.linkedin.com/in/drpete/ https://mastodon.social/@dr_pete

611 | News from the EDGE | Week of 7.24.2023 Jul 25, 2023

The “X” Factor

We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!

And ask Mordy what he thinks about the rebranding…..go ahead, we dare you….

News from the EDGE:

[00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send

[00:13:23] Google updates Misrepresentation Policy with key information on building trust

[00:18:44] Washington Post shares SEO and web performance guidelines

[00:23:14] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

[00:24:26] OpenAI’s head of trust and safety Dave Willner steps down

[00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything

[00:29:51] Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals

[00:30:54] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

[00:32:51] Circleback

[00:33:28] SumUp

Barry Blast from Search Engine Roundtable:

[00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer

[00:36:15] Google: A Good Page Experience Doesn't Fix Other SEO Problems

Thanks to our sponsors!

Site Strategics

Inlinks

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

610 | Google Generative AI w/ Glenn Gabe Jul 24, 2023

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss the current state of the SEO industry and Google SGE. Glenn gives real life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself. Plus, a some AI talk sprinkled throughout! Stay up to date with the OG himself, on this must-listen feature of The EDGE of The Web SEO Podcast!

[00:00:42] Introducing GSQI SEO Consultant, Glenn Gabe [00:04:39] Should Sites be Optimizing for SGE? [00:07:25] What Impact Does Featured Snippets Have on Links? [00:11:03] How do Sites Achieve Featured Snippets? [00:12:12] How Can SEO’s Move Forward With AI Content? [00:14:51] How Will Google Respond to the Severe Influx of AI Content? [00:17:21] EDGE of the Web Title Sponsor: Site Strategics [00:18:06] Do AI Tools Provide False Positives on Human Generated Content? [00:21:19] The One Thing Holding AI Back [00:24:01] Beware of the Disavow Tool! [00:35:38] EDGE of the Web Title Sponsor: Wix [00:36:29] Pro Tip From Glenn Gabe

Thanks to our sponsors!

Site Strategics http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix

Follow our Guest

https://twitter.com/glenngabe https://www.facebook.com/gsquaredinteractive https://www.linkedin.com/in/glenngabe/ https://mas.to/@glenngabe

609 | News from the EDGE | Week of 7.17.2023 Jul 18, 2023

Has AI Fallen Off?

Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can’t stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren’t at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we’ve got another great episode here for you on News From the EDGE!

News from the EDGE:

[00:03:28] Google’s Core Web Vitals INP Issues Email Causing Concern
[00:12:25] Google On Fixing Discovered Currently Not Indexed
[00:16:40] EDGE of the Web Title Sponsor: Site Strategics
[00:17:42] AI vs. Humans - The SEO Content Experiment

AI Blitz:

[00:25:34] Google expands Bard to more countries, more languages and adds new features
[00:26:36] Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain
[00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often
[00:32:20] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

[00:35:28] Time Hero
[00:37:04] Supermeme

Barry Blast from Search Engine Roundtable:

[00:39:53] Google Search Ranking Algorithm Update & Volatility Explodes This Weekend
[00:41:21] Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

608 | Tracking the SERP Features w/ Glenn Gabe Jul 14, 2023

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!

Key Segments:

[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe

[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?

[00:10:30] Choosing Impactful Topics When Writing Blog Posts

[00:14:04] Is Volatility on Google Higher Than Ever?

[00:19:26] EDGE of the Web Title Sponsor: Site Strategics

[00:20:11] What Tools Does Glenn Use To Retrieve Data?

[00:23:06] What Kind of ‘False Flags’ Arise in SEO?

[00:33:21] EDGE of The Web Sponsor: Wix

[00:34:03] How Should You Focus on Tracking SERP Features?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

https://twitter.com/glenngabe

Follow Our Guest

https://www.facebook.com/gsquaredinteractive

https://www.linkedin.com/in/glenngabe/

https://mas.to/@glenngabe

607 | News from the EDGE | Week of 7.10.2023 Jul 12, 2023

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There’s some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!

News from the EDGE:

[00:03:14] Google Details SEO Guidance for Content Syndication Partners

[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z

[00:16:00] Threads Reaches 100 Million Members in Record Time

[00:19:45] EDGE of the Web Title Sponsor: Site Strategics

[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog

AI Blitz:

[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - ‘anyone can be a data analyst now’

[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI

[00:23:59] Google Calls for Public Discussion on AI use of Web Content

[00:27:53] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:29:10] Voice Jacket

[00:29:24] Memento AI

[00:30:58] Dectopus

Barry Blast from Search Engine Roundtable:

[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies

[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

606 | International Culture, Diversification & SEO w/ Gemma Houghton Jul 10, 2023

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it’s crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!

Key Segments:

[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:04:40] How do you enter the international SEO space with a client?

[00:07:03] The best way to structure international website URL

[00:10:00] What is hreflang and what does it signal to search engines?

[00:15:59] What practices should an organization consider when deploying international SEO?

[00:18:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:48] Differentiation of content based on culture when translating websites for international SEO?

[00:29:38] EDGE of The Web Sponsor: Wix

[00:30:17] Where does AI fit in international SEO?

[00:34:14] Understanding the importance of E-E-A-T when translating a website

[00:36:47] Gemma Houghton’s pro tip in international SEO

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

https://twitter.com/GemHoughton

Follow Our Guest

https://www.linkedin.com/in/gemmahoughton/

605 | News from the EDGE | Week of 7.3.2023 Jul 06, 2023

The triad is back amidst Jacob’s return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!

News from the EDGE:

[00:03:18] Google removes Canada news links in response to Online News Act

[00:17:15] Twitter Didn’t Just Block Unregistered Users, It Blocked Google Search

[00:21:52] EDGE of the Web Title Sponsor: Site Strategics

[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover

[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin

[00:27:23] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:28:41] AI is going to be used to decipher ancient languages

[00:28:51] AI is going to tackle climate change

AI Tools:

[00:29:40] Supertools

[00:29:54] Submagic

Barry Blast from Search Engine Roundtable:

[00:31:10] Barry Blast 1: Google’s search generative experience shows local store inventory

[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long

[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL’s after Twitter blocked unregistered users

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

604 | News from the EDGE | Week of 06.26.2023 Jun 28, 2023

Jacob’s off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that’s happening. Nothing could go wrong there

Giving the news from the upcoming Skynet, for the end of June 2023.

News from the EDGE:

[00:05:29] There’s something new in Google Search Console

[00:09:55] EDGE of the Web Title Sponsor: Site Strategics

[00:10:26] There’s something gone from GA4

[00:13:46] And YouTube says - “No More Confusion” from Fan Accounts

[00:16:02] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues

[00:20:00] AI Topics From Google Search Central Live Tokyo

[00:22:46] Study shows developers training AI are using AI

AI Tools:

[00:25:22] 5 Useful ChatGPT Plugins

[00:27:20] Automatically Generate FAQ content

[00:29:08] Turn Your Data into Meaningful Narrative

Barry Blast from Search Engine Roundtable:

[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?

[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

603 | International SEO w/ Gemma Houghton Jun 25, 2023

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week's episode of The EDGE of The Web Podcast!

Key Segments:

[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:07:39] What is international SEO for an Organization?

[00:09:00] Multilingual SEO Opposed to International SEO

[00:11:55] What is the Concept of Internationalization?

[00:13:44] Globalization vs. Internationalization

[00:16:01] EDGE of The Web Title Sponsor: Site Strategics

[00:16:48] Biggest Opportunities and Misconceptions in International SEO

[00:21:31] What Does International SEO do for a Brand?

[00:23:12] EDGE of The Web Sponsor: Wix

[00:24:05] How do you Forecast Potential Investment and Potential Return?

[00:26:12] What’s the Hardest Form of International Marketing to Get Into?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

https://twitter.com/GemHoughton

Follow Our Guest

https://www.linkedin.com/in/gemmahoughton/

602 | News from the EDGE | Week of 06.19.2023 Jun 21, 2023

Wouldn’t you like to have your living room decorated by an AI bot? What could go wrong there?

In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews.

Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there’s that.

News from the EDGE:

[00:05:15] Perspectives Are In Mobile Search

[00:11:25] Major Update for Looker Studio and GA4

[00:15:47] Trust in Online News is Shifting, but to Who?

AI Blitz:

[00:24:30] Amazon is using generative A.I. to summarize product reviews

[00:28:09] Google’s Bard Paused in the EU. What’s Behind the Delay?

AI Tools:

[00:30:07] Vimeo’s new AI script generator will write corporate marketing filler in seconds

[00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot

Barry Blast from Search Engine Roundtable:

[00:35:13] Google Search For Clothing Adds Virtual Try-On Models

[00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

601 | Advanced Structured Data Tips from Daniel Cheung Jun 16, 2023

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!

Key Segments

[00:03:05] Daniel K. Cheung Background Intro

[00:05:50] Recommended Tools for Creating and Validating Schema

[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?

[00:13:13] Significant Links & Related Links… What are they?

[00:15:22] “Is Part Of” Properties

[00:17:21] Nesting Your Business Details in Schema

[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors

[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?

[00:29:15] Structured Data Pro Tip From Daniel K. Cheung

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

https://www.danielkcheung.com.au/

Follow Our Guest

https://twitter.com/danielkcheung

https://au.linkedin.com/in/danielkcheung

Links for Your Schema Dev Time:

600 | News from the EDGE | Week of 6.12.2023 Jun 14, 2023

Episode 600 folks… we made it! Today’s news brings a full package of AI, along with Mordy’s catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.

New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!

!600!

Thanks to everyone for giving us support over the years.

News from the EDGE:

[00:01:29] EDGE’s 600th Episode!

[00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong?

[00:12:03] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

[00:13:15] Reddit Launches New Ad Products To Boost Conversions

[00:17:14] Linkedin Ads Rolling Out Generative AI

[00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code

[00:20:35] AI Will Be Built Into All Of Meta’s Products

[00:22:23] ChatBot Players: Trying the AI Scripts One Last Time

AI Tools:

[00:30:50] Roast - Uses AI to Optimize Your Dating Profile

[00:31:25] Bard - Google Chrome Chat Box Extension

[00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts

[00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

599 | Relevant and Significant Schema w/ Daniel K. Cheung Jun 09, 2023

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkment into the proliferate world of schema. Enjoy as host Erin Sparks and Daniel enter a rabbit hole in the discussion of Nested Schema, Semantic SEO, Entity Maps, and more on this exciting episode of the EDGE!

Key Segments

[00:02:58] Introducing Semantic SEO Consultant, Daniel Cheung

[00:10:13] Evolution of SEO: How Google Operates Beyond Keywords

[00:13:44] Why are SEO’s Struggling to Adapt to Structured Data?

[00:16:47] Entity Maps of Schema Markup

[00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/site

[00:21:37] Nested Schema and Where to Use It

[00:26:02] What is the Importance of the About Property in Schema?

[00:32:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:32:45] What to Avoid Mentioning in Schema Markup

[00:35:22] Difference Between Significant Links and Relevant Links

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://www.danielkcheung.com.au/

https://twitter.com/danielkcheung

https://www.facebook.com/=

https://au.linkedin.com/in/danielkcheung

598 | News from the EDGE | Week of 6.5.2023 Jun 06, 2023

Erin jumped out of this week’s news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS News and Search Engine Roundtable. We’re getting wrapped up in AI here, but there’s going to be more to come next week!

Oh yeah - tweet Mordy more SGE examples, would ya? He loves it.

News from the EDGE:

[00:02:55] How’s that new Generative AI search result going for you…. S…l…o…w…l…y?

[00:07:43] EDGE of the Web Title Sponsor: Site Strategics

[00:09:04] Which video platform is the most profitable for the creators?

AI Blitz:

[00:11:25] We turned Search Engine Land into a chatbot

[00:13:48] Google Bard now can use your device’s precise location for more relevant local results

[00:14:01] Bing Chat gains Android home widget and improved sports scores

[00:15:59] Americans Know About ChatGPT But Few Use It, Survey Finds

[00:17:45] AI eliminated nearly 4,000 jobs in May, report says

AI Tools:

[00:20:47] HireAI

[00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:24:54] Google Rolling Out Multiple Featured Snippets On Desktop Search

[00:26:19] Bing Teases Bing Chat Webmaster Tools Reporting - It's Almost Ready

[00:27:17] Microsoft: Bing Chat To Work On All Browsers Soon

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

597 | News from the EDGE | Week of 5.29.2023 Jun 01, 2023

More AI and Google for you! We’ve got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial intelligence, including an increase in AI scams to keep an eye out for. Sit back and enjoy this feature of News From the EDGE!

News from the EDGE:

[00:04:35] Google Marketing Live 2023, Everything You Need to Know LINK

[00:07:57] Google Search Console Performance Report Delayed LINK

[00:09:11] EDGE of the Web Title Sponsor: Site Strategics

[00:10:20] Google Search of Today Won’t Exist in 10 Years LINK

AI Blitz:

[00:12:42] Google Opens Access to Search Generative Experience Today LINK

[00:15:28] New Superbug-Killing Antibiotic Discovered Using AI LINK

[00:17:35] Meta’s Speech AI Models Support over 1,100 Languages LINK

[00:20:23] AI Scams Targeting Older Americans LINK

AI Tools:

[00:24:40] Zipchat - AI Chatbot Powered By GPT-4 LINK

[00:25:06] Logic Loop - Query Your Data Conversationally LINK

[00:26:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:28:20] Barry Blast 1: Google Announces New Topic Authority System LINK

[00:29:20] Barry Blast 2: Google Has Done it’s Last Mobile-First Indexing Switch After 6 Years LINK

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

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596 | Validating and Building your Schema w/Martha van Berkel May 31, 2023

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating your existing schema. Plus, some exciting new innovations on SchemaApp to best utilize your SEO presence. It’s all things structured data, here on this episode of the EDGE of the Web podcast!

Key Segments

[00:02:34] Introducing Martha van Berkel

[00:06:52] How Often Should You Review Existing Schema?

[00:11:32] EDGE of the Web Title Sponsor: Site Strategics

[00:13:43] The Process of Validating your Schema

[00:18:23] What is Schema Performance Analytics?

[00:21:41] Difference Between Onsite and External Schema Libraries

[00:26:00] EDGE of the Web Sponsor: Wix

[00:31:21] SchemaApp Highlighter

[00:33:02] Advice for Aspiring Technology Innovators

Thanks to our Sponsors

Site Strategics http://edgeofthewebradio.com/site

Follow Our Guest

Twitter: @marthavanberkel

LinkedIn: SchemaApp Martha van Berkel

YouTube: SchemaApp

595 | News from the EDGE | Week of 5.22.2023 May 26, 2023

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Search Engine Journal. We’re full up with AI News as well as 3 Barry Blast articles from Search Engine Journal. A full tank - no wonder we’re late on delivery (sorry)!

News from the EDGE:

[00:04:13] Another search engine hopeful bites the dust

[00:09:50] HUGE fine for Meta in the EU

[00:15:17] EDGE of the Web Title Sponsor: Site Strategics

[00:16:04] TikTok bans have started in the US- just at one state so far

[00:21:05] Google’s AI Regulation Wishlist

AI Blitz:

[00:26:05] OpenAI CEO On AI Oversight: From Disinformation To Data Privacy

[00:27:24] OpenAI launches a free ChatGPT iOS app

[00:28:41] Apple Bans Employees From Using ChatGPT

[00:30:43] AI Tool: BytePods- AI generated daily podcasts

[00:32:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:33:52] Barry Blast 1: Microsoft Bing Cars For Sale Adds "No Accidents" Label

[00:37:02] Barry Blast 2: Google Tests New Product Details & Links In Web Search

[00:39:11] Barry Blast 3: Google Helpful Content Update Can Demote & Now Promote Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

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594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel May 19, 2023

It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool!

[00:02:21] Introducing Martha van Berkel’s schema journey

[00:08:00] How important is Structured Data in SEO?

[00:08:39] History of Structured Data for Websites

[00:10:15] The Moment the Chaos Stopped

[00:11:46] Schema.org: One Ring to Rule Them All

[00:15:21] The Definition of Semantics

[00:16:51] Think About Schema like the Biological Classification

[00:17:36] Solving Schema at Scale

[00:19:30] Reporting on the Value of Structured Data Deployment

[00:23:16] EDGE of the Web Title Sponsor: Site Strategics

[00:24:40] It’s Not Google’s Knowledge Graph, It’s Yours

[00:30:06] Friends Don't Let Friends Schema Spam

[00:32:48] We Need to Go Back To Basics

[00:34:01] Training the World

[00:35:37] EDGE of the Web Sponsor: Wix

[00:37:15] Schema is Your First Communication with Google

Thanks to our sponsors!

Site Strategics http://edgeofthewebradio.com/site

Follow Guest

Twitter: @marthavanberkel

LinkedIn: SchemaApp Martha van Berkel

YouTube: SchemaApp

593 | News from the EDGE | Week of 5.15.2023 May 17, 2023

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet.

News from the EDGE:

[00:02:58] The AI Takeover of Google Search

[00:18:58] What are Ads Going to Look Like in SGE?

[00:21:17] EDGE of the Web Title Sponsor: Site Strategics

[00:22:29] Googles Ad Transparency Center

AI Blitz:

[00:24:01] AI experts sound alarm on technology going into 2024 election: ‘We're not prepared for this’

[00:27:48] Amazon working on AI tools to generate videos, images for advertisers

[00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access

[00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes

[00:28:39] Airtable AI Makes Modern AI Accessible Across the Enterprise

[00:28:51] AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice

[00:30:39] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:32:28] Google: Invalid Schema Markup Doesn't Hurt You

[00:33:50] Google Reiterates: Google Analytics 4 Deadline Is Not Changing

[00:35:29] Google I/O Search Algorithm Ranking Update - Unconfirmed

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

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592 | Indexability with Google w/ Areej AbuAli May 12, 2023

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google.

Bonus: Impact of ChatGPT to SEO’s?

Tune in as they discuss the current state of Google’s approach on indexing… right here on the EDGE!

[00:02:40] Introducing Areej AbuAli

[00:04:07] Controlling Crawlability and Indexability

[00:07:37] Google Filtering Indexing?

[00:09:50] Google’s Control on Content

[00:12:17] EDGE of the Web Title Sponsor: Site Strategics

[00:13:06] Utilizing ChatGPT at Scale

[00:17:13] The Ethical Dilemma surrounding AI

[00:19:00] EDGE of the Web Sponsor: Wix

[00:20:57] What Tools Strengthen your SEO Content?

[00:24:46] Tips to Aspiring Tech SEO’s

[00:29:08] Areej AbuAli pro advice

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Follow Guest

591 | News from the EDGE | Week of 5.8.2023 May 09, 2023

It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates!

News from the EDGE:

[00:01:59] Really Bad Dad Jokes from Mordy

[00:03:12] Leaked over a Google- “We are losing the AI battle” - LINK

[00:09:23] EDGE of the Web Title Sponsor: Site Strategics

[00:10:02] Could the 10 blue links be going away? - LINK

AI Blitz: [00:19:35] Warren Buffet’s Take on AI - LINK

[00:21:09] OpenAI’s New Text-to-3D Model - LINK

[00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK

[00:23:25] OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data - LINK

[00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK

[00:25:31] Ray Kurzweil Rebuts Calls To Pause AI Research - LINK

Barry Blast from Search Engine Roundtable:

[00:27:48] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:28:28] Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions - LINK

[00:29:31] Barry Blast 2: Google: It's A Terrible Idea To Disavow Links Based On Third-Party Metrics - LINK

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

The Ultimate Guide for setting up a Google Analytics 4 property

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

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590 | News from the EDGE | Week of 5.1.2023 May 02, 2023

It’s time to move to GA4, folks!

Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and,

(2) Get to GA4 fast…..the end is nigh!

Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.

News from the EDGE:

[00:05:25] WordPress plugin compromised again!

[00:12:40] EDGE of the Web Title Sponsor: Site Strategics

[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!

[00:16:56] Pinterest and Amazon are partnering with ads

[00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:20:25] Volatility from the April 2023 Google Reviews Update

Barry Blast from Search Engine Roundtable:

[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?

[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names

[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

Helpful Links:

Google Analytics Setup

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

589 | Women in Tech SEO Edition w/ Areej AbuAli Apr 27, 2023

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it’s like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry.

Join them as they explore what it’s like being an entrepreneur. . . on the EDGE!

[00:02:43] Introducing Areej AbuAli
[00:05:25] Interest in Technical SEO
[00:07:36] Computer Engineering and SEO?
[00:08:54] Education in SEO
[00:11:01] Enterprise vs. Mid Market/SMB
[00:14:35] Technical SEO for the Enterprise
[00:16:13] EDGE of the Web Title Sponsor: Site Strategics
[00:17:10] The Entrepreneurial Journey
[00:19:57] Women in Tech SEO Community
[00:22:52] The Challenges of Being a Woman in SEO
[00:26:47] EDGE of the Web Sponsor: Wix
[00:27:21] Women in Technical SEO Festival
[00:29:15] WTS Mentoring Focus
[00:33:17] EDGE of the Web Sponsor: SE Ranking
[00:34:25] Going International

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Guest

Would love it if you'd give us a rating on ratethispodcast.com/edge!

588 | News from the EDGE | Week of 4.24.2023 Apr 25, 2023

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system?

These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE!

News from the EDGE:

[00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics
[00:12:38] EDGE of the Web Title Sponsor: Site Strategics
[00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads?
[00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow
[00:20:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More
[00:24:45] Google Reviews Update Heats Up Again
[00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer

Resources

Video: The AI Dilemma

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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587 | What is Marketplace SEO? w/ Brodie Clark Apr 20, 2023

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.

Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today.

Now let’s join the SEO marketplace and talk marketplace SEO. . . on the EDGE!

[00:00:34] Reintroducing Brodie Clark
[00:01:48] Marketplace SEO
[00:09:39] Top 5 Points for Marketplace SEO
[00:15:22] EDGE of the Web Title Sponsor: Site Strategics
[00:16:07] Google's Choosing Not to Index Sometimes
[00:19:36] User-Generated Content
[00:21:57] EDGE of the Web Sponsor: Wix
[00:22:31] Localized Content Strategy in Marketplace SEO
[00:24:44] Unique Content
[00:28:03] What Does the SEO Community Need to Thrive
[00:33:04] EDGE of the Web Sponsor: SE Ranking
[00:34:38] Fear of Scrutiny

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://edgeofthewebradio.com/seranking

Follow Guest

Would love it if you'd give us a rating on ratethispodcast.com/edge!

586 | News from the EDGE | Week of 4.17.2023 Apr 18, 2023

Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking.

Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

[00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi
[00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience
[00:14:27] EDGE of the Web Title Sponsor: Site Strategics
[00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews
[00:20:03] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored
[00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later
[00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks
Twitter: @TheMann00
Twitter: @MordyOberstein
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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585 | SERP Snippets Over Time w/ Brodie Clark Apr 14, 2023

How have Google’s rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content?

Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more.

Join us for some SEO tomfoolery on this episode of the EDGE!

[00:00:39] Introducing Brodie Clark
[00:04:45] Living the Agency Life
[00:06:41] Making the Transition to a Solo Consultancy
[00:09:33] Exceeding Expectations
[00:12:07] EDGE of the Web Title Sponsor: Site Strategics
[00:15:03] AI & SEO
[00:21:04] EDGE of the Web Sponsor: Wix
[00:21:38] AI Hallucinations
[00:23:47] AI Detection Tools
[00:24:53] Changing Topography of the SERP
[00:28:52] SERP Timeline Resource
[00:31:54] EDGE of the Web Sponsor: SE Ranking
[00:33:36] You Must Stay on the SERP
[00:36:40] Google's AI Web Stories
[00:38:44] What are the Best Recent Featured Snippets?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.youtube.com/watch?v=xoVJKj8lcNQ

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AI Detection Tools

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584 | News from the EDGE | Week of 4.10.2023 Apr 13, 2023

If Facebook enters the AI chat space will he call it ZuckBot? What are Google’s Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google’s latest core update impacted local search, it’s use of pattern recognition when crawling, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

[00:03:28] Meta to Release it’s Own Generative AI this Year. Will it be Named Mark Zuckerberg?
[00:07:23] EDGE of the Web Title Sponsor: Site Strategics
[00:08:47] Google’s Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses
[00:18:45] Bard is Not… Wait, No… Bard *IS* Search?
[00:24:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:26:00] Google March 2023 Broad Core Update Impact Local Rankings?
[00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns
[00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank

The AI Dilemma Video

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks
Twitter: @TheMann00
Twitter: @EDGEWebRadio

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583 | AI and Paid Media w/ Greg Finn Apr 06, 2023

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast?

Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast!

[00:00:35] Reintroducing Greg Finn
[00:01:48] Marketing O’Clock
[00:05:38] Discord Community
[00:09:42] EDGE of the Web Title Sponsor: Site Strategics
[00:11:14] The Discipline of Recording a Podcast
[00:13:18] Lessons from the First Year of Podcasting
[00:15:56] AI Content and It’s Use in Paid Advertising
[00:18:29] EDGE of the Web Sponsor: Wix
[00:24:37] Data Studio to Looker
[00:25:36] EDGE of the Web Sponsor: SE Ranking
[00:26:50] 2023 Digital Marketing and AI Predictions
[00:29:03] What Excites/Bugs You About Your Industry?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site

SE Ranking https://www.edgeofthewebradio.com/seranking

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582 | News from the EDGE | Week of 4.3.2023 Apr 05, 2023

Not a week goes by when we’re not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations.

Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division?

All this digital marketing news on more. . . on this episode of the EDGE!

News from the EDGE:

[00:05:12] You Know What’s Missing from All these AI Chats? Ad Recommendations
[00:09:06] Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out
[00:14:52] EDGE of the Web Title Sponsor: Site Strategics
[00:15:53] Google Moving Employees Around in an Attempt to Save Face with Bard
[00:17:48] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:19:45] Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them
[00:22:12] How the March 2023 Google Core Update Compared to Previous Core Updates
[00:26:56] Google Perspectives, About This Author & More Goes Live

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

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581 | Google – The Disingenuous Trickster? Mar 30, 2023

Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.

Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He’s also a certified Google AdWords partner and a frequent contributor to Search Engine Land.

Learn all things AdWords with Greg Finn on EDGE!

[00:00:36] Introducing Greg Finn
[00:05:33] Reflecting Back On Search Advertising in 2009
[00:07:18] Privacy Changes: What’s to Come?
[00:11:47] Advertising Habits Post 2020
[00:13:35] Cost Per Lead is Rising
[00:15:12] EDGE of the Web Title Sponsor: Site Strategics
[00:16:25] Google Local Service Ads
[00:18:24] Disingenuous Trickster
[00:21:24] EDGE of the Web Sponsor: Wix
[00:22:45] Partner Badges
[00:24:30] Lack of Support from Google Ads
[00:29:35] EDGE of the Web Sponsor: SE Ranking
[00:30:43] What Can Be Done?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site

SE Ranking https://www.edgeofthewebradio.com/seranking

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580 | News from the EDGE | Week of 3.27.2023 Mar 29, 2023

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.

It seems the SEO industry isn’t that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn’t much of a fan of TikTok, either.

They also dig into Darren Shaw’s extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment.

Come join us this week for the Barry Bombardment. . . on the EDGE!

News from the EDGE:

[00:03:11] Is Google Bard the Least AI of all the Recent AIs?
[00:08:53] EDGE of the Web Title Sponsor: SE Ranking
[00:09:49] Is TicTok about to crash and burn because US Congress doesn’t understand Wifi?
[00:18:01] EDGE of the Web Sponsor: InLinks
[00:18:41] We look at Darren Shaw’s SUPER extensive report on understanding how to rank for Google local search results

Barry Blast from Search Engine Roundtable:

[00:21:36] Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources
[00:22:26] Google Ranking Updates Added To Google Search Status Dashboard
[00:22:47] Bing Chat Access Content Behind Paywalls?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

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579 | Offensive vs. Defensive SEO w/ Chris Long Mar 23, 2023

What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.

Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal.

Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE!

[00:02:54] Reintroducing Chris Long
[00:04:14] Offensive SEO vs. Defensive SEO
[00:07:57] Trust & SEO Priorities
[00:11:37] EDGE of the Web Title Sponsor: Site Strategics
[00:13:07] What is Offensive SEO?
[00:15:27] Getting Buy-in from Devs
[00:18:18] SEO Experimentation
[00:20:19] EDGE of the Web Sponsor: Wix
[00:23:09] The New Normal: Google Algorithm Changes
[00:27:41] Helpful Content Update
[00:31:49] EDGE of the Web Sponsor: SE Ranking
[00:34:48] What Bugs/Excites You About Your Industry?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://www.edgeofthewebradio.com/seranking

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578 | What Does Expertise Look Like in the Eyes of Google? Mar 16, 2023

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories.

As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology.

Learn everything you need to know about expertise online on this episode of the EDGE!

[00:02:55] Reintroducing Chris Long
[00:03:08] Entity Mindset
[00:08:00] Google is a Kid Thirsty for More Knowledge
[00:09:59] E-E-A-T
[00:12:13] Authors Should be Subject Matter Experts
[00:14:29] EDGE of the Web Title Sponsor: Site Strategics
[00:15:26] What is an Information Gain Score?
[00:19:03] Freshness
[00:23:18] EDGE of the Web Sponsor: Wix
[00:24:17] Keyword Segmentation
[00:29:22] Experience
[00:32:28] EDGE of the Web Sponsor: SE Ranking
[00:35:41] Your Digital Resume for Google

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://www.edgeofthewebradio.com/seranking

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577 | News from the EDGE | Week of 3.13.2023 Mar 14, 2023

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI.

TikTok is taking on search giants Google and Microsoft in the paid advertising space, Grammarly gets into the generative AI game, but with a twist, and Mordy Oberstein discusses the future of search and AI.

And we also had the Twins versus the Yankees baseball play by play as we literally were recording the show!

The AI wars have cometh. . . on this week's episode of EDGE!

News from the EDGE:

[00:03:51] Step Aside Google and Microsoft Ads, Here Comes TikTok!
[00:7:43] EDGE of the Web Title Sponsor: SE Ranking
[00:08:53] Will AI Start Making Videos for Us?
[00:12:21] Grammarly to Introduce Generative AI Content Creation in Your Voice
[00:15:37] Mordy Oberstein Weighs In On the Future of Search Regarding AI
[00:23:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:25:17] Google February 2023 Product Reviews Update More Volatile than Previous Updates, Say Data Providers
[00:28:09] Microsoft Bing Working On Saving Chats & More Features
[00:28:56] Google Featured Snippets Go Wrong, Consider Using Data-Nosnippet

Thanks to our sponsors!

SE Ranking https://edgeofthewebradio.com/seranking
Inlinks https://edgeofthewebradio.com/inlinks

Twitter:@ErinSparks
Twitter:@MordyOberstein
Twitter:@TheMann00
Twitter:@EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

576 | Featured Snippets w/ Chris Long Mar 10, 2023

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links the likelihood of earning a featured snippet increases.

Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.

Learn everything you need to know about featured snippets on this episode of the EDGE!

[00:02:53] Introducing Chris Long
[00:05:25] The Gandalf of SEO
[00:07:44] Featured Snippets
[00:13:18] SERP Features & Tools
[00:14:48] EDGE of the Web Title Sponsor: Site Strategics
[00:15:47] SERP Real Estate
[00:17:36] Steps to Securing Featured Snippets
[00:18:55] “What Is” Queries
[00:21:13] Entity SEO & SERP Features
[00:22:53] EDGE of the Web Sponsor: Wix
[00:23:49] Tables In Featured Snippets
[00:27:51] CMS Impacts Scale
[00:30:24] EDGE of the Web Sponsor: SE Ranking
[00:31:37] Organic Rankings Impact Featured Snippet Likelihood

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://www.edgeofthewebradio.com/seranking

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575 | News from the EDGE | Week of 3.6.2023 Mar 09, 2023

There’s a lot to cover in SEO and digital marketing this week on EDGEnews.

From a new WordPress plugin vulnerability and local service ads to Google Bard and the projected growth in the use of AI by SEOs this year, there's plenty of news to dig through. In addition, the winners of SE Rankings SEO Checklist Challenge are announced.

Come join us on EDGE for this week’s news and remember. . . Bard is NOT search.

News from the EDGE:

[00:03:17] Big Plugin Vulnerability Exposes 200,000 WordPress Sites. Are You One of Them?
[00:07:34] SE Ranking SEO Checklist Challenge Award Winners: SE Ranking
[00:09:06] Local Service Ads are Being Expanded to More than 70 New Business Types.
[00:12:38] Say it with me: Bard is Not Search
[00:17:53] EDGE of the Web Sponsor: InLinks
[00:18:45] The Industry is Expecting to See a 5x Growth in the Use of AI for SEO this Year

Barry Blast from Search Engine Roundtable:

[00:23:26] Google February 2023 Product Reviews Update Done Rolling Out
[00:25:24] Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
[00:26:52] Google Business Profile Products Show In Google Shopping Results

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter:@ErinSparks
Twitter:@TheMann00
Twitter:@EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

574 | Goals, Strategies, and Tactics w/ Kevin Indig Mar 03, 2023

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance of staying focused on objectives, and shares tips on how to measure and communicate KPIs both upwards and downwards in an organization.

Kevin also stresses the need for getting buy-in from top-level executives, setting SMART goals, and taking pride in SEO efforts. He shares his own framework for achieving success in the ever-changing landscape of digital marketing.

Erin Sparks and Kevin Indig dive deep into goal setting and more on the EDGE!

[00:02:43] Reintroducing Kevin Indig
[00:06:11] Ignored Country: Strategy
[00:08:16] Sun Tzu – The Art of War
[00:12:11] Stay in the Lane
[00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
[00:14:15] The GOST Framework
[00:15:20] How to Orient to Objective Measurements
[00:17:22] The Importance of Communicating KPIs Up & Down
[00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:21:06] Getting Buy-in from the C-suite
[00:23:33] Making SMART Goals
[00:26:59] SEO Pride
[00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:33:38] Your Number One Priority

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/Kevin_Indig

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

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573 | News from the EDGE | Week of 2.20.2027 Mar 02, 2023

Welcome to this week’s episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing.

Today's episode, we have a special guest hostess, Gemma Houghton, who will be joining us to discuss some of the most pressing issues in the industry while sharing her experience with international search.

Gemma and Erin Sparks talk about the skyrocketing costs of AI search, the potential downfall of LastPass, and the latest developments with Google.

Oh, and why we are all AI guinea pigs! Listen now on the EDGE!

News from the EDGE:

[00:02:01] Introducing Guest Hostess: Gemma Houghton
[00:06:10] Costs for an AI Search are as Much as 10 Times Higher!
[00:10:32] Our Title Sponsor: SE Ranking
[00:12:14] This Might be the Last Time You Use LastPass…
[00:16:44] EDGE of the Web Sponsor: Inlinks
[00:17:42] When It Comes to Chatting with AI, We are Just the Guinea Pigs.

Barry Blast from Search Engine Roundtable:

[00:25:21] Google: Favicons No Longer Need To Be Hosted On Same Domain
[00:26:35] Google Helpful Content System Can Now Impact Google Discover Visibility
[00:28:53] Google Releases February 2023 Product Reviews Update

Thanks to our sponsors!

Twitter:@ErinSparks
Twitter:@GemHoughton
Twitter:@TheMann00
Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Would love it if you'd give us a rating on ratethispodcast.com/edge!

572 | Generative AI Content w/ Kevin Indig Feb 24, 2023

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can AI satisfy Google’s EEAT? Are AI content tools disrupting the SEO industry? If AI intentionally makes a mistake is it really a mistake?

He is a growth advisor and consultant at Kevin-Indig.com where he advises startups, PEs and VCs in strategic SEO.

Together, they tackle the above questions and more on the EDGE!

[00:02:43] Introducing Kevin Indig
[00:07:44] AI Generated Content
[00:13:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
[00:14:26] What is the Expertise, Authority, and Trust of AI?
[00:17:32] Machines Don’t Have Judgment
[00:18:50] Suspect AI Content is on Loose Ground
[00:19:48] Generative AI Disruption in the Ecosystem
[00:21:27] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:23:31] Detecting Generative AI Content
[00:25:12] If AI Intentionally Makes a Mistake is it a Mistake?
[00:27:00] The Turing Test
[00:28:29] Three Actionable Takeaways for Generative AI Content
[00:30:43] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
[00:34:06] Generative AI Content Bias

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/Kevin_Indig

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Podcast Soon! A $2,500 Value!

Follow Guest

https://www.linkedin.com/in/kevinindig

https://podcasts.apple.com/us/podcast/contrarian-marketing-podcast/id1654785891

571 | News from the EDGE | Week of 2.20.2023 Feb 22, 2023

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a chat session. After 30 years of the existence of HTML Google finally gives actual guidance on link best practices.

Erin Sparks and Mordy Oberstein examine these topics and much more on this episode of EDGEtalk.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:04:58] You get a blue check and you get a blue check- Meta to add paid verification option, just like Twitter

[00:10:01] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:11:30] Bing users seem to be chatting it up too much…

[00:15:39] EDGE of the Web Sponsor: Inlinks

[00:16:42] Google Releases New Best Practices for Links

Barry Blast from Search Engine Roundtable:

[00:21:10] Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

[00:22:14] Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

[00:24:16] Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Thanks to our sponsors!

Twitter:@ErinSparks

Twitter:@MordyOberstein

Twitter:@TheMann00

Twitter:@EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

570 | Internal Link Building and Automated Content w/ Cyrus Shepard Feb 17, 2023

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on AI content tools to share how-to and how not to use them, and why.

They also go on a sidebar discussing the “happening in real time” implosion of Twitter and its eventual demise. In addition, the two give important must-knows about structured data and how it can impact your internal linking.

Now it’s time to take your inbound link building hat off and put your internal linking hat on for this episode of the EDGE!

[00:01:25] Cyrus Shepard & Erin Sparks Discuss Twitter
[00:03:23] Internal Link Building
[00:05:36] The Importance of Anchor Text
[00:07:18] Helpful Contextual Linking vs Menu Navigation
[00:09:22] How Helpful is this Page?
[00:11:20] Awareness, Consideration, Decision
[00:12:04] Just Getting Started in SEO? Do this.
[00:12:43] EDGE of the Web Sponsor: Site Strategics
[00:15:12] Named Entity Linking
[00:18:25] Bullish on Structured Data?
[00:19:40] Manual Penalties for Structured Data Spam
[00:22:40] EDGE of the Web Sponsor: Wix
[00:23:13] Automated Content Writing
[00:27:25] The Artificial Intelligence is Learning
[00:29:45] AI Chatbots are a Research Tool
[00:31:44] EDGE of the Web Sponsor: SE Ranking
[00:33:51] SEO Pro Tip
[00:35:58] What Bugs/Excites You About the SEO Industry Right Now?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/CyrusShepard

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge! Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords.
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section.
Run a website audit and show what issue you are going to fix.
Do a backlink check and upload your backlinks to the Backlink Monitoring tool.
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

569 | News from the EDGE | Week of 2.13.2023 Feb 15, 2023

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing’s chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host Mike King on the EDGE!

This week’s Barry Blast examines a traveling SEO grifter, ads arriving to Bing’s new ChatGPT SERP interface, and the concerns publishers have with search engine chat interfaces.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:01:30] Today’s Guest Host: Mike King
[00:05:46] Should AI be Used for YMYL Content?
[00:12:48] Our Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

Good luck! Deadline for the contest is February 28th.

[00:14:54] Does Cls Have More Weight In Google Core Web Vitals? It Depends…
[00:20:03] Will Bing’s Chatbot Steal Your Clicks?
[00:26:37] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:27:42] Barry Blast 1: Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook – link
[00:30:31] Barry Blast 2: Ads In The New Bing Chat Interface – link
[00:33:57] Barry Blast 3: Big Publishers Concerned With AI Powered Search From Google & Bing – link

Thanks to our sponsors!

Twitter: @ErinSparks

Twitter: @iPullRank

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

568 | The Google Farmer and our Crop w/Cyrus Shepard Feb 10, 2023

Cyrus Shepard is this week’s guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO.

He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year.

Now let’s discuss why SEOs are Google’s farmers on this episode of the EDGE!

[00:00:35] Introducing Cyrus Shepard

[00:02:35] Pathway to SEO

[00:06:03] Visual Search

[00:08:39] EDGE of the Web Title Sponsor: Site Strategics

[00:09:25] Zero Click Perspective

[00:09:57] Google’s Writing Its Own Content

[00:11:28] We’re Google’s Farmers and It Wants Our Crop

[00:13:50] The Omnichannel Approach

[00:17:31] You Gotta Know the SERP

[00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:18:33] Zero Click Study from Semrush

[00:21:28] Google MUM Taking Hold

[00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking

[00:25:47] Any Tools Tracking SERP Features Well?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/CyrusShepard

SE Ranking https://edgeofthewebradio.com/pageonepower

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Guest

https://zyppy.com/about/

https://www.linkedin.com/in/cyrusshepard/

https://moz.com/community/q/user/cyrus-shepard

Would love it if you'd give us a rating on ratethispodcast.com/edge!

567 | News from the EDGE | Week of 2.6.2023 Feb 08, 2023

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That’ll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used ChatGPT to help him write his ruling. OMG! Great articles from Search Engine Land, The Information & Vice. And, of course, Search Engine Roundtable.

Erin Sparks and Mordy Oberstein tackle these trending topics and many more on the 567th edition of EDGE of the Web!

News from the EDGE:

[00:05:25] Make the switch to GA4, or Google will do it for you

[00:11:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:12:35] Twitter Considers Charging Brands $1000 Per Month to Stay Verified

[00:20:47] Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”

[00:023:33] A Judge Just Used ChatGPT to Make a Court Decision

[00:30:04] EDGE of the Web Title Sponsor:

https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Barry Blast from Search Engine Roundtable:

[00:33:28] Barry Blast 1: Google Does Major Refresh Of The Canonicalization Help Documentation

[00:35:57] Barry Blast 2: Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews

[00:39:30] Barry Blast 3: Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?

Thanks to our sponsors!

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

566 | News from the EDGE | Week of 1.30.2023 Feb 02, 2023

Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What’s going on here? Seriously?

Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!

News from the EDGE:

[00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak

[00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

[00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division

[00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!

[00:28:02] Our Title Sponsor: SE Ranking

Barry Blast from Search Engine Roundtable:

[00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link

[00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link

[00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link

Thanks to our Sponsors!

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

565 | PAAs and Rich Snippets with Mark Williams-Cook Jan 27, 2023

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.

Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.

Come join the party and help bake bread with Google… on the EDGE!

Key Segments

[00:02:24] Reintroducing Mark Williams-Cook

[00:04:06] What is People Also Ask (PAA)?

[00:06:54] Intent: Information or Transaction?

[00:09:10] Baking Bread with Google

[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages

[00:15:09] Answer the Public

[00:16:40] EDGE of the Web Title Sponsor: Site Strategics

[00:17:58] Google’s Content Extrapolation

[00:19:22] Hiking a Mountain with MUM

[00:21:55] Salesy Laundry PAA Gap

[00:26:26] EDGE of the Web Sponsor: Wix

[00:27:00] A Featured Snippet Strategy for SEO

[00:29:13] The UK Government and the Clown Circus

[00:30:02] AlsoAsked.com is One of our Favorite Tools

[00:40:06] EDGE of the Web Sponsor: SE Ranking

[00:41:43] Mark: We’re Polarized in SEO Right Now

Please Visit our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix: https://edgeofthewebradio.com/wix

https://www.twitter.com/thetafferboy

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Follow Our Guest

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Check out >>> https://alsoasked.com

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook Jan 20, 2023

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.

He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.

Intent of Search is the new paradigm… on the EDGE!

Key Segments

[00:02:48] Introducing Mark Williams-Cook

[00:09:21] What are Zero-Volume Keywords?

[00:11:32] Intent Volume vs. Search Volume

[00:12:58] EDGE of the Web Title Sponsor: Site Strategics

[00:15:12] People Also Ask and Intent Proximity

[00:18:00] EDGE of the Web Sponsor: SE Ranking

[00:19:41] Knowledge Graph Optimization

[00:23:06] Strategies Toward Optimization of Knowledge Not Volume

[00:24:01] Google says Links Won’t be as Important in the Future

[00:26:33] The Helpful Content Evolution

[00:27:28] Mark's Tests: Scraped vs A.I. Content

[00:29:54] EDGE of the Web Sponsor: Wix

[00:32:28] Crawling Around the Floor Looking for a Book in the Library

Please Visit our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/thetafferboy

Wix: https://edgeofthewebradio.com/wix

Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Would love it if you'd give us a rating on ratethispodcast.com/edge!

Follow Our Guest

https://www.linkedin.com/in/markseo/

Check out >>> https://alsoasked.com

563 | News from the EDGE | Week of 1.16.2023 Jan 18, 2023

Brands are admitting publicly to using AI to write their content – How do you think Google responded?

Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI content creation and how the indentation of a link in the SERP may impact your organic traffic. The duo asks the tough questions like, “Is ChatGPT coming for your job?”

This week’s Barry Blast confirms the completed rollout of Google’s Helpful Content and Link Spam updates, that linking to multiple products in a review may give the page a SERP boost, and Google admits it is challenging to write an SEO case study.

A big thanks to our new title sponsor of the show, SE Ranking. Check out their exclusive giveaway to the EDGE audience!

News from the EDGE:

[00:05:18] Are indented search results helping or hurting your business?

[00:11:52] New Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

[00:14:08] More and more brands are using AI to write their content. . . And Google responds.

[00:23:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:24:23] OpenAI likely to get a $10b investment from Microsoft

[00:26:54] Will you lose your job to ChatGPT?

[00:32:50] EDGE of the Web Sponsor: edgeofthewebradio.com/site

Barry Blast from Search Engine Roundtable:

[00:33:31] Barry Blast 1: Google’s Helpful Content and Link Spam updates are finished rolling out

[00:34:36] Barry Blast 2: According to Google, writing SEO case studies can be challenging

[00:36:00] Barry Blast 3: Google says that linking to multiple sellers in product reviews might give a small ranking boost

Thanks to our sponsors!

https://twitter.com/Suzzicks

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

562 | How Google Has Learned with Voice Search w/ Cindy Crum Jan 14, 2023

We’re talking voice search, the Internet of Things, and Google’s Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict the future is nearly endless. So much so, in fact, some might call her the Nostradamus of SEO.

Erin and Cindy dissect the difference between and the importance of Google’s transition from using a keyword-based understanding of the web to an entity understanding. This has major implications for voice and mobile queries, not just SERPs. Lastly, we ask the hard-hitting questions here on the EDGE like, “Can a dog eat an avocado?” and “How long can blue cheese stay in the fridge?” Google knows.

Key Segments

[00:02:38] Introducing guest Cindy Krum

[00:05:04] Voice Search and How It Relates to Entity SEO

[00:06:47] Right or Wrong Answers? Voice Search Learns

[00:07:56] The Canonical Question

[00:08:56] Google’s Dialog Flow

[00:11:10] Understanding Questions vs. Keywords

[00:13:12] Not Just Your Phone: Your Google Account is Constantly Learning

[00:14:36] The Internet of Things

[00:16:22] Site Strategics: Title Sponsor of EDGE of the Web

[00:17:53] Can a Dog Eat an Avocado?

[00:19:22] Inferred Concepts Extrapolated from How It's Talked About

[00:21:55] How Long Can Blue Cheese Stay in the Fridge?

[00:26:14] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix

[00:27:18] Multitask Unified Model

[00:36:40] EDGE of the Web Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Add any page to Page Changes Monitor (Website Audit section) and show the graphs of the history of changes.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

Content timeframe: 1/12/2023 to 2/10/2023.

[00:39:20] Trusting Google More

[00:42:26] What’s to Come in the Future?

[00:45:11] Mobile Moxie Tools

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

WIX https://edgeofthewebradio.com/wix

SE Ranking: https://edgeofthewebradio.com/seranking

Follow Cindy Krum

https://www.facebook.com/cindy.krum/

https://www.linkedin.com/in/cindykrum/

https://www.instagram.com/mobilemoxie/

Mobile Moxie recently launched some cool new Chrome plugins for our main tools:

SERPerator:

https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof

Page-oscope: https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo

They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

561 | News from the EDGE | Week of 1.9.2023 Jan 11, 2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously?

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing?

And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).

Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!

News from the EDGE:

[00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads!

[00:14:33] Ring Dings vs. Ding Dongs

[00:16:09] New Title Sponsor: SE Ranking

Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

[00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up

[00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:26:42] Top (3) GA4 features to help you find that lost data from UA

Barry Blast from Search Engine Roundtable:

[00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link

[00:35:51] Dentists Now Can Use Google Local Service Ads - Link

[00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!

[00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link

Thanks to our sponsors!

SE Ranking: https://edgeofthewebradio.com/seranking

https://twitter.com/Suzzicks

Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum Jan 07, 2023

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we’re excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly!

[00:02:50] Introducing Cindy Krum

[00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy

[00:10:47] What are Entities?

[00:12:43] Contextualizing the Cute Puppy Search

[00:13:44] How Does Google Define an Entity?

[00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search?

[00:16:23] How has the Knowledge Graph Evolved?

[00:17:35] Site Strategics: Title Sponsor of EDGE of the Web

[00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity

[00:21:28] Entities Being Language Agnostic: HREFLang

[00:22:50] What is Above the Knowledge Graph? The Topic Layer

[00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out

[00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix

[00:28:36] Moving from Monolithic to Micro Services

[00:30:31] Portability as it Applies to Passage Indexing

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

WIX https://edgeofthewebradio.com/wix

Follow Cindy Krum

https://www.facebook.com/cindy.krum/

https://www.linkedin.com/in/cindykrum/

https://www.instagram.com/mobilemoxie/

Mobile Moxie recently launched some cool new Chrome plugins for our main tools:

SERPerator:

https://chrome.google.com/webstore/detail/serperator-by-mobilemoxie/ghnlaojdcibbkcgmanbbmbdgccmfdaof

Page-oscope:

https://chrome.google.com/webstore/detail/page-oscope-by-mobilemoxi/aofebfljannpdpbeapgnolkihjiepdeo

They also have a new WordPress Plugin: https://wordpress.org/plugins/page-oscope-preview-by-mobilemoxie/

559 | News from the EDGE | Week of 01.02.2023 Jan 05, 2023

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this information-packed episode. All while asking what your SEO resolution is for the new year.

Below are some highlights of the discussion:

Chat GPT for SEOs
Can AI chat threaten Google
Google’s recent location privacy settlements
The holidays delayed the latest Google algorithm/process updates
New product listing graphs with price history
John Mueller’s skill to know for 2023

Should SEOs use Chat GPT for content creation? Or are there other ways it can be used (insert thinking face/chin scratch emoji)? Hit play now and join us on the first 2023 News from the EDGE podcast. . .

Follow us on Twitter and let us know how we did this show.

Help us out with a review of the show today!

Go to RatethisPodcast.com/EDGE

News from the EDGE:

[00:05:59] Is This Google’s Helpful Content Algorithm?

[00:15:38] Google to pay $29.5 million to settle DC, Indiana lawsuits over location tracking

[00:19:57] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:21:15] Is ChatGPT Really a “Code Red” for Google Search?

[00:33:-9] ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities

[00:36:52] EDGE of the Web Title Sponsor: Site Strategics

Barry Blast from Search Engine Roundtable:

[00:37:46] Barry Blast 1: Google’s Helpful Content and Link Spam updates were delayed due to the holidays.

[00:38:22] Barry Blast 2: Google’s Search Product Listings with price history graph

[00:38:25] Barry Blast 3: John Mueller of Google says that SEO skills needed for 2023 are “curiosity and persistence”

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

558 | Optimizing Search Content Like a Comedian w/ Dan Shure Dec 31, 2022

Our final podcast of 2022 doesn’t fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.

The connection between music theory and digital marketing is also explored, focusing on two main concepts:

Understanding the Large and Small concepts of content integration
and the perspective of Patterns.

If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.

Key Segments

[00:02:38] Introducing Dan Shure

[00:04:30] Always a Focus On Content Optimization

[00:08:05] Zero Time Thinking About E-E-A-T

[00:13:37] What is the QRG Really There For?

[00:14:50] Attention to Sentiment: Important Factor for SEO

[00:18:39] EDGE of the Web Title Sponsor: Page One Power

[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens

[00:21:48] Looking At Content Optimization Like a Comedian

[00:25:45] Loss of Indexed Pages: The New First for SEO?

[00:27:02] Indexing: If It's Important, Link to it From Your Homepage

[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:31:33] Digital Marketing Lessons to Learn from Music

[00:38:50] Two Tools for Content Optimization from Dan Shure

Thanks to Our Sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

https://www.twitter.com/dan_shure

Follow Guest

https://www.linkedin.com/in/evolvingdan/

https://www.instagram.com/danshure

Experts On The Wire Podcast:

https://www.evolvingseo.com/category/podcast/

557 | Finding or Creating Your Podcast Niche w/ Dan Shure Dec 27, 2022

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research.

Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert!

[00:02:35] Introducing Dan Shure

[00:04:57] SEO Came From Necessity

[00:10:30] How the SEO Podcast Affected Dan’s Business

[00:12:14] Audio Quality Is a Separator in the Podcast Space

[00:15:54] When Dan's SEO Skills Took Off

[00:17:52] Some Lessons Learned About Podcasting

[00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:19:01] Research is the Key

[00:22:24] Companies that Jumped Into Podcasting During COVID

[00:24:51] Oversaturation of the Medium?

[00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:26:07] Podcast Tips: Equipment?

[00:27:26] Find Your Niche or Create One

[00:30:12] Education from the Podcast Discipline

[00:32:53] Asking 50 Experts

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Wix https://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/dan_shure

https://www.linkedin.com/in/evolvingdan/

https://www.instagram.com/danshure

556 | News from the EDGE | Week of 12.19.2022 Dec 21, 2022

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . .

E-E-A-T

On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . .

Follow us on Twitter and let us know how we did on this show.

Help us out with a review of the show today!

Go to RatethisPodcast.com/EDGE

News from the EDGE:

[00:03:17] Google Reveals More Information About Search Status Dashboard

[00:08:54] Google December 2022 Link Spam Update Rolling Out Now

[00:12:35] EDGE of the Web Title Sponsor: Site Strategics

[00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines

[00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience

[00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say

Barry Blast from Search Engine Roundtable:

[00:32:59] Barry Blast: Quick Roundup

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

555 | Why Do We See Google as a Person? Dec 17, 2022

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic.

Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.

The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.

Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.

Let’s see how many analogies and metaphors we can fit in… on the EDGE!

Key Segments:

[00:07:38] Why do we personify Google?

[00:12:11] Looking for Patterns

[00:16:46] Replicating the Process of Human Reading

[00:19:31] Marketers as High School Guidance Counselors

[00:23:33] EDGE of the Web Title Sponsor: Page One Power

[00:25:10] Writing Like Wikipedia

[00:30:04] Engineering the Best Possible User Experience

[00:33:46] Standing on the Shoulders of the Original Google

[00:35:58] SEOs are Not Priests of the Temple Google

[00:37:41] Some People Just Have to Touch the Plate

[00:40:35] Anthropomorphization of AI Content

[00:48:01] The Web is a Mirror and What It Reflects Is Us

Thanks to our sponsor!

Page One Power: https://edgeofthewebradio.com/pageonepower

SHOW REFERENCE LINKS

Connect with Norm Vogele and Page One Power

Twitter: @aka_norman https://twitter.com/aka_norman

LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/

Twitter: @pageonepower https://twitter.com/pageonepower

LinkedIn: https://www.linkedin.com/company/page-one-power/

Facebook: https://www.facebook.com/PageOnePower

Instagram: https://www.instagram.com/pageonepower/

554 | News from the EDGE | Week of 12.12.2022 Dec 13, 2022

“Welcome back to the EDGE,

In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“

That….has to be our lamest intro…..brought to you by ChatGPT!

We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong?

Join us and catch up on our choice picks in the news this week.

News from the EDGE:

[00:05:40] All of your sites can now be on page one of Google results!

[00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out

[00:16:51] EDGE of the Web Title Sponsor: Site Strategics

[00:18:24] ChatGPT Content for SEO?

[00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blasts from Search Engine Roundtable:

[00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link

[00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link

[00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/paulandre

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

553 | Videos for SEO and SEO for Videos - Paul Andre de Vera Dec 07, 2022

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.

Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.

As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE!

[00:02:47] Introducing Paul Andre de Vera

[00:06:29] Owning the Pixels on Page One

[00:08:00] It’s All About Engagement

[00:09:33] Getting Video Wrong

[00:10:07] Be a Real Person NOT a Persona & EAT

[00:14:32] EDGE of the Web Title Sponsor: Site Strategics

[00:17:45] YTO – YouTube Optimization

[00:22:16] How Long to See Impacts of Video Optimization?

[00:27:33] Google Loves Livestreaming

[00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:28:23] Pro Tip: Just Press Record

Thanks to Our Sponsors!

Site Strategics sitestrategics.com

Wix: edgeofthewebradio.com/wix

Follow the Guest:

https://twitter.com/SEOvideoSHOW

https://www.youtube.com/@SEOVideoShow

https://dre.tv

https://facebook.com/paulandredevera

https://instagram.com/paulandredevera

https://linkedin.com/in/paulandre

552 | News from the EDGE | Week of 12.05.2022 Dec 06, 2022

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us).

Follow us on Twitter and tell us how we did on this show.

Help us out with a review of the show today!

Go to RatethisPodcast.com/EDGE

News from the EDGE:

[00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:06:38] Google’s suspensions policy for Display and Video

[00:08:25] Check your WordPress version, lots of security updates before version 6.0.3

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it

[00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

Barry Blast from Search Engine Roundtable:

[00:23:23] Google Discover performance reports improve accuracy - Link

[00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

551 | Bringing the Energy w/ Paul Andre de Vera from the SEO Video Show Dec 06, 2022

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE.

Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self.

Let’s get our energy going right now… on the EDGE!

[00:02:40] Introducing Paul Andre de Vera

[00:05:58] Entrepreneurship

[00:09:06] It’s a Show NOT a Podcast

[00:11:51] High Energy, Lots of Feedback, Quality Production

[00:15:42] EDGE of the Web Title Sponsor: Site Strategics

[00:16:55] Tackling Introverts

[00:17:58] Quality Production Lessons Learned

[00:24:04] Podcasting isn’t for Everyone. Consistency is Crucial

[00:25:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:27:59] Learning SEO, Interviewing SMEs, Video Skills

[00:31:57] How To Get Podcast Guests

[00:34:09] Be Your Silly Self

Thanks to Our Sponsors!

Site Strategics https://www.sitestrategics.com

https://www.twitter.com/paulandre

Follow Our Guest

https://twitter.com/SEOvideoSHOW

https://seo.video/

https://www.youtube.com/@SEOVideoShow

https://dre.tv

https://facebook.com/paulandredevera

https://instagram.com/paulandredevera

https://linkedin.com/in/paulandre

550 | News from the EDGE | Week of 11.28.2022 Nov 30, 2022

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think!

Articles from Social Media Today and Wix as well.

And some fun with sounds that are now obsolete!

News from the EDGE:

[00:04:16] New Ad Targeting available on Twitter

[00:08:24] EDGE of the Web Title Sponsor: Site Strategics

[00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic?

[00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:16:31] Comparing Page Indexation between Tools

[00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons?

[00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:36:12] Obsolete Sounds?

Barry Blast from Search Engine Roundtable:

Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link

Google: 60% Of The Internet Is Duplicate - Link

Google Tests New People Also Ask User Interface - Link

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/Marie_Haynes

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

549 | Semantic Search Evolution with Marie Haynes Nov 30, 2022

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters.

Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph.

Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting.

Key Segments:

[00:03:31] Choppy Waves in the SEO Industry

[00:05:00] An Overview of the Quality Raters Guidelines

[00:09:05] Your Money or Your Life

[00:11:03] Algorithms and Machine Learning

[00:13:35] EDGE of the Web Sponsor: Site Strategics

[00:14:34] Feeding the Machine Learning Beast

[00:14:56] News, Disinformation and Political Subjects

[00:19:41] Entity Space of SEO – Understanding Language

[00:24:57] Structured Data and Unstructured Data

[00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix

[00:30:02] Original Reporting, Information, Analysis and Content.

[00:31:22] Quality Raters Guidelines Book and Newsletter

[00:33:22] Final Thoughts

Follow our Guest:

https://www.mariehaynes.com/seo-newsletter/

https://ca.linkedin.com/in/marie-haynes

https://www.mariehaynes.com/

Dr. Marie Haynes’ SEO Podcast

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Dr. Marie Haynes’ Google Quality Raters Guidelines book

https://www.mariehaynes.com/product/quality-raters-guidelines/

Thanks to our Sponsors!

Site Strategics https://www.sitestrategics.com

548 | News from the EDGE | Week of 11.21.2022 Nov 23, 2022

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess.

News from the EDGE:

[00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO?

[00:10:57] The Impact of Local Business Reviews on Consumer Behavior

[00:14:27] EDGE of the Web Title Sponsor: Site Strategics

[00:14:47] Straight from Google: Guide to the Google Search ranking systems

[00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link

[00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link

[00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link

[00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/Marie_Haynes

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

547 | Recovering from Algorithm Update Effects with Marie Haynes Nov 22, 2022

Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update.

With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use.

Time to dive into Google algorithm updates… on the EDGE!

Key Segments:

[00:02:15] Introducing Dr. Marie Haynes

[00:04:11] Highest Levels of Continued Rank Volatility

[00:05:00] Should We Be Focused On Traffic?

[00:06:41] Product Review and Core Updates

[00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses

[00:12:39] EDGE of the Web Sponsor: Site Strategics

[00:13:42] Gross Traffic vs. Individual Page Traffic

[00:14:32] Transactional vs. Informative Content

[00:16:31] Old School SEO

[00:18:12] Intent and Relevancy

[00:21:41] The Helpful Content Update, Knowledge Graph and Snippets

[00:23:32] Not All Traffic Changes Are From Algorithm Updates

[00:27:35] MobileMoxie Tracks Historical SERP Snippets

[00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix

[00:29:37] The Apocalypse!

[00:33:16] Questions, Questions and More Questions

[00:35:18] External Evidence

[00:37:20] AI Content Is Likely Algorithmically Identifiable

Follow our Guest:

https://www.mariehaynes.com/seo-newsletter/

https://ca.linkedin.com/in/marie-haynes

https://www.mariehaynes.com/

Dr. Marie Haynes’ SEO Podcast

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Thanks to our Sponsors!

Site Strategics https://www.sitestrategics.com

546 | News from the EDGE | Week of 11.14.2022 Nov 18, 2022

Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids…

Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says. “The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And what they give, they can easily take away.” Check your schema, all - it could be an issue.

News from the EDGE:

[00:03:16] Almost all industries have seen a large increase in Google Cost-Per-Leads

[00:08:56] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:09:41] Twitter removes 80% of its contractor employees without notice

[00:14:20] GBP updates might eliminate your reviews. Have backups!

[00:20:54] EDGE of the Web Title Sponsor: Site Strategics

[00:21:42] Marketers are jumping on the Mastodon bandwagon. Should you?

[00:25:11] Social Thread: Spammy Schema will get a Manual Penalty?

Barry Blast from Search Engine Roundtable:

[00:32:41] Barry Blast 1: Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/CrystalontheWeb

Twitter: @ErinSparks

Twitter: @Suzzicks

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

545 | Visual Search Optimization with Crystal Carter Nov 15, 2022

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best practices in optimizing for Visual Image Search. Crystal answers this question: How do we ensure our brands and services are part of our customer's visual search?

Let’s talk visual search optimization… today on the EDGE!

Key Segments:

[00:04:31] Throwback to Ep. 544

[00:06:35] Associated Intent

[00:08:45] Caterpillars, Butterflies, Hummingbirds, Oh My!

[00:09:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:10:29] Stats, Stats, Give Me More Stats

[00:11:42] Ecommerce Implications

[00:13:14] More Rich Images on Your Website

[00:14:06] Optimizing for Visual Image Search

[00:17:47] LegoLand is Cool / User Generated Content

[00:20:32] AI-Powered Local Photos

[00:21:40] Let’s Find A Burrito

[00:22:37] Bridging the Gaps

[00:24:37] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:25:09] Stock Photography

[00:27:17] Infographics

[00:28:13] International and Language-less

[00:29:41] All Things Logo

[00:36:09] Google Visual Search vs. Image Search

[00:37:06] MuM Knows Best

[00:39:29] Goggles or Googles?

[00:43:04] Users Want Google Lens

Follow our Guest:

https://www.instagram.com/crystalontheweb_/

https://uk.linkedin.com/in/crystal-carter-digital

https://www.crystalcarterseo.com/

Crystal’s Harnessing Visual Search for Optimization Opportunities!

https://moz.com/blog/seo-opportunities-visual-search

Thanks to our Sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

https://twitter.com/CrystalontheWeb

544 | Visual Search with Crystal Carter Nov 10, 2022

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today’s examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode.

Let’s talk visual search… today on the EDGE!

Key Segments:

[00:03:45] A Picture is Worth a Thousand Words

[00:04:37] An Evolution of Google’s Mobile First

[00:05:14] Image Search vs. Visual Search

[00:06:45] A Rich Tapestry of Contextual Queues

[00:11:31] Lyft and PBR. . . Oh My!

[00:18:02] EDGE of the Web Sponsor: Site Strategics

[00:13:35] AI, Visual Queues and Text Queries

[00:15:02] Vision AI

[00:16:23] Current Gaps and Biases

[00:18:16] Pinterest Statistics and Bing

[00:19:59] Rapper Xzibit and Amazon

[00:20:33] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix

[00:21:07] Google Lens and Ocular Character Recognition

[00:22:46] Some Takeaways for Marketers

[00:24:24] It’s the Brain of Understanding / The Hive Mind

[00:25:13] Images are Contextually Language-less

[00:28:15] Exploring Google Photos for Entities and Defining Gaps

[00:30:00] Real-World Applications to Consider

[00:34:06] Consistency is the Key

Follow our Guest:

https://www.instagram.com/crystalontheweb_/

https://uk.linkedin.com/in/crystal-carter-digital

https://www.crystalcarterseo.com/

Crystal’s Harnessing Visual Search for Optimization Opportunities!

https://moz.com/blog/seo-opportunities-visual-search

Thanks to our Sponsors!

Site Strategics https://www.sitestrategics.com

543 | News from the EDGE | Week of 11.07.2022 Nov 09, 2022

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS!

Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google’s new search labels for coupons, the depreciating value of the link in the future, Mastodon’s rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too.

News from the EDGE:

[00:03:01] New labels to highlight coupons and promos in Google search results

[00:07:21] Perhaps the value of backlinks are changing as Google continues to evolve?

[00:11:47] EDGE of the Web Title Sponsor: Site Strategics

[00:12:41] Social Network Mastodon nearly doubles in users in just one week

[00:22:49] Our own Mordy looks at data to see if we’re moving towards “real-time” algorithm updates.

[00:31:47] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:32:55] Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future - Barry - Link

[00:33:57] Barry Blast 2: Google Tests Fall Decorations In Search Results - Link

[00:34:53] Barry Blast 3: Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative - Link

How to leave Twitter and switch to Mastodon from Jon Henshaw

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

542 | News from the EDGE | Week of 10.31.2022 Nov 02, 2022

Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out!

News from the EDGE:

[00:03:23] New Features coming to GA4

[00:07:43] EDGE of the Web Title Sponsor: Site Strategics

[00:08:21] Are you using 2FA?

[0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023

[00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:19:39] SEMRush presents a study about Zero-Clicks

Barry Blast from Search Engine Roundtable:

[00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link

[00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link

[00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/olgazarzeczna

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna Nov 01, 2022

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It’s incredible to hear that it happened and the SEO community rallied behind Olga in extraordinary ways. Women in Tech SEO demonstrated their strength and support when this came to light. Key members in the SEO community also helped Olga navigate her own (unwarranted) imposter syndrome challenges.

Olga shares some important lessons from this experience and advises others who may be silently struggling with confidence. After listening to this account, please reach out if you have time to tell Olga how you feel about her contribution to the SEO industry!

[00:02:47] The Discovery

[00:04:30] The Timeline of Events

[00:06:24] The SEO Community Rallies

[00:07:37] How Could This Happen Today?

[00:09:37] Dealing with Imposter Syndrome

[00:12:34] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:14:06] The Supportive SEO Community: Women in Tech SEO

[00:15:19] Lessons from SEO Theft

[00:19:37] Try Another Community, But Not SEO!

[00:21:05] Women in Tech SEO

Thanks to our Sponsor!

Page One Power https://edgeofthewebradio.com/pageonepower

Follow Guest

https://www.linkedin.com/in/olgazarzeczna/

https://www.youtube.com/c/SEOSLY

Women in Tech SEO:

https://www.womenintechseo.com/

Olga’s 99+ SEO Mistakes!

https://seosly.com/blog/seo-mistakes/

540 | News from the EDGE | Week of 10.24.2022 Oct 26, 2022

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch).

Side Note: Check out the Ted Cruz visit to a recent Yankees game!

Key Segments:

[00:05:02] Google Spam Update Done in Record Speed!

[00:10:55] EDGE of the Web Title Sponsor: Site Strategics

[00:12:32] Uber Ads are Coming, In Journey

[00:15:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:16:18] Facebook and TikTok Approving Ads with Political Misinformation days before the election

Barry Blasts

[00:22:13] Barry Blast 1: Google Trending Now For Shopping Results - Barry - Link

[00:24:53] Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles - Barry - Link

[00:26:57] Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels - Barry - Link

[00:30:12] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

Be sure to RateThisPodcast.com/EDGE

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/olgazarzeczna

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna Oct 19, 2022

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits.

Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial “gray hat” issues regarding structured data.

But seriously, copying a competitor's structured data? That actually happened?

Check it out today on the EDGE!

Key Points:

[00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages

[00:04:46] SEO Mistake: +500K Excluded Pages in GSC

[00:06:03] SEO Mistake: Chinese Characters in Search Results

[00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC

[00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed

[00:10:57] SEO Mistake: No Headings at All

[00:12:25] SEO Mistake: Sitemap with HTTP links only

[00:13:13] EDGE of the Web Title Sponsor: Site Strategics

[00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production)

[00:16:09] SEO Mistake: Competitor’s Data in Schema

[00:16:56] SEO Mistake: All bots Disallowed in Robots.txt

[00:18:00] SEO Mistake: SameAs Pointing to Wikipedia

[00:21:55] SEO Mistake: Using AI-generated Photos of “Authors”

[00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords

[00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins

[00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts

[00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Follow Guest

https://www.linkedin.com/in/olgazarzeczna/

https://www.youtube.com/c/SEOSLY

Olga’s 99+ SEO Mistakes!

https://seosly.com/blog/seo-mistakes/

538 | News from the EDGE | Week of 10.10.2022 Oct 13, 2022

Andrew Optimisey jumps in to join Erin on the news this week!

Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.

Key Segments:

[00:06:52] YouTube is adding taggable usernames for everyone!

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers

[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:20:38] What does Google think about the rise in the use of AI-generated images?

Barry Blast (should it be grape?):

[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link

[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link

[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link

[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://twitter.com/olgazarzeczna

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

537 | Top SEO Mistakes from Olga Zarzeczna Oct 12, 2022

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her.

Dig in deep on the Best SEO Audit Mistakes….today on the EDGE!

[00:06:08] SEO Mistake: Low-Value Anchor Text

[00:07:23] SEO Mistake: Homepage Content Invisible to Google

[00:09:25] SEO Mistake: Random/unrelated Text in Headings

[00:11:08] SEO Mistake: Corrupt And/Or Overly Complicated Structure Of Headings

[00:12:25] SEO Mistake: Canonical Links Pointing To Non-Indexable Pages

[00:14:23] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:15:18] SEO Mistake: Menu Links Pointing To Staging URLs

[00:16:20] SEO Mistake: Horrendous Speed Scores

[00:18:02] SEO Mistake: No Text on the Homepage

[00:19:04] SEO Mistake: Lorem Ipsum Content on the Live Site

[00:20:42] SEO Mistake: Links that Do Not Look Like Links

[00:22:29] EDGE of the Web Sponsor: Site Strategics

[00:23:06] SEO Mistake: Non-indexable URLs in the XML sitemap

[00:24:53] SEO Mistake: The Highly Complex Structure Of The Website

[00:27:22] SEO Mistake: No Blog Section

[00:28:06] SEO Mistake: No Custom 404 Page

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Site Strategics https://www.sitestrategics.com

Follow Guest

https://www.linkedin.com/in/olgazarzeczna/

https://www.youtube.com/c/SEOSLY

Olga’s 99+ SEO Mistakes!

https://seosly.com/blog/seo-mistakes/

536 | News from the EDGE | Week of 10.3.2022 Oct 06, 2022

There were so many things from the Google Search On event! All the things! And we didn’t cover nearly enough of them from Barry’s article. But Mordy and Erin did dig into plenty of items from Search Engine Land and Search Engine Roundtable this week.

We also realized that we’re getting really old! GetOffMySERP.com

[00:08:15] Form interactions can be measured in GA4

[00:11:26] EDGE of the Web Title Sponsor: Site Strategics

[00:12:50] Brands suspending their Twitter campaigns after finding their ads alongside questionable accounts

[00:17:07] Which of these advanced Google search operators did you already know about?

[00:24:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:25:41] Fast Track 1: Google Testing Things To Know On Right Search Panel

[00:28:15] Fast Track 2: Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

[00:31:39] Fast Track 3: All The Google Announcements From Search On 2022

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424

News Articles This Week:

https://searchengineland.com/30-brands-suspend-their-twitter-marketing-campaigns-after-finding-their-ads-next-to-child-pornography-accounts-388359

https://searchengineland.com/advanced-google-search-operators-388355

https://www.seroundtable.com/google-testing-things-to-know-on-right-panel-34169.html

https://www.seroundtable.com/google-url-change-seo-34163.html

https://www.seroundtable.com/search-on-2022-34164.html

#StandwithUkraine edgeofthewebradio.com/ukraine

535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain Oct 05, 2022

Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see below if you want to play with your team)!

Erin and Tyler dig into the usage of “it depends” when working with SEO clients. There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients. There are a lot of things depending on SEO success, and it’s our job at the agency level to guide our client's understanding as well as their success!

This special episode of the EDGE is where we connect with one of our sponsor’s leadership members. Be sure the check out Page One Power over at edgeofthewebradio.com/pageonepower.

[00:03:04] Tyler Bain: Project Manager at Page One Power

[00:06:23] You Have to be Hungry for Knowledge in the SEO Industry

[00:07:32] "It Depends": The Bane of Communication in the SEO Industry

[00:13:03] “It Depends” Can Actually be used to Build a Partnership with the Client

[00:15:35] Communicating and Understanding Goals

[00:17:10] Project Goals are Performance Goals As Well

[00:20:15] "It Depends" Can Be a Deal Killer

[00:23:44] Losing Your Traffic Isn't Necessarily a Bad Thing...It Depends

[00:24:51] Your Agency SEO Data Should Be Part of the Conversation

[00:32:45] A Level of Trust in Sailing: Best Practices of the Crew

Count the Analogy Drinking Game! Did we get them all??? Let us know at @EDGEWebRadio

The cherry on Top
Plates Spinning
Giant Crank
Improv
Toilet Seat Cover
Secret Sauce
Magic Wand
Pie in the Sky
Out on a Limb
Live Sports Game
White-knuckling
Shelves of the Candy Store
Workout
Sailing a Ship, Trusting the Crew
Painting a Picture
Voiceovers to the Voice of the Client
Bandoliers

534 | Images and Local Search w/Mike Blumenthal Sep 27, 2022

Mike Blumenthal’s second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It’s a huge conversion factor for businesses that can be easy wins. Check out the incredible tool, AirCam.ai - a service that gives a breakdown of all of the images your business needs for local visibility.

Mike gives us his take on the most recent Google updates and how they may affect local visibility. He also unequivocally lays down his opinion about AI machine learning evaluating human content: Google’s not being accountable for the businesses that are relying on local visibility for revenue.

[00:04:35] The HCU: Content Written For People By People Evaluated By AI

[00:06:40] The Machine is Getting It Wrong

[00:08:40] Is Helpful Content Update Unfair to SMB’s Without Budget?

[00:12:37] Will the Updates Affect the Knowledge Graph?

[00:14:09] EDGE of the Web Title Sponsor: Site Strategics

[00:15:11] Why are Images So Valuable to Local Search?

[00:29:14] Mike’s Pro Tip for Local Optimization: Aimcam.ai

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Follow Mike!

https://www.twitter.com/mblumenthal

https://www.linkedin.com/in/mblumenthal/

https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug

Connect:

mblumenthal@nearmedia.co

533 | News from the EDGE | Week of 09.19.2022 Sep 21, 2022

Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn’t cover the bloody 5th Product Review Update from Google, as we recorded on Monday. Wow - updates are coming inside of weeks now. Can’t really grab ahold of that unless we go to a daily news show! (Please stop the updates, Google, please!)

Had great fun, as usual, with Mordy and Jacob. Check out the links and let us know how we’re doing at RateThisPodcast.com/Edge!

[00:03:12] Negative reviews can not be changed through incentives to customers

[00:06:19] EDGE of the Web Title Sponsor: Site Strategics

[00:07:08] Discord-like Messaging coming to Facebook

[00:09:02] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:09:55] Google and Alphabet antitrust suit regarding ad technology will NOT be thrown out…

[00:14:15] Fast Track 1: Google Drops Article Too Short & Word Count Section From The Search Console Content Errors

[00:16:26] Fast Track 2:Google Promotes Google Lens In Mobile Search

[00:18:34] Fast Track 3: Google Tests Two People Also Ask Results In One Question

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/mblumenthal

#StandwithUkraine edgeofthewebradio.com/ukraine

532 | Local Search Volatility and Google Accountability Sep 20, 2022

Mike Blumenthal, “Professor Maps” of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he’s seen in local search. Mike’s been focused on the Google Business Profile forums and has seen some pretty striking and concerning developments. Witnessing around 200 review take-downs and close to 2,000 business profile suspensions per month, Mike’s a bit concerned to say the least.

Where is Google’s accountability and transparency in responding to these issues? There’s no mechanism to challenge the decision on the review take-downs.

The value of Local Search positioning and consumer interaction is unquestionable. But one question does present itself: who’s property is this, yours or Google’s?

[00:05:59] So Many Changes in Local SEO - The Last Few Years

[00:08:20] Local SEO Volatility: A Recent Timeline

[00:09:47] Google Sees Their Future as Local

[00:12:16] How Valuable is Google Local Search? Sometimes 95% of Leads

[00:14:07] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:17:11] The Consumer is Trained on Google Reflection of your Brand

[00:18:09] Hunting in GBP Forums with a Specific Focus

[00:21:39] There’s No Support from Google, Once They Nuke a Review

[00:22:51] EDGE of the Web Sponsor: Site Strategics

[00:24:34] Are We Just Going to Just Publish to Google in the Future?

[00:25:49] Is This Our Property or Google’s?

[00:28:28] Business Suspensions Complaints are 10X

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Site Strategics https://www.sitestrategics.com

Follow Mike!

https://www.linkedin.com/in/mblumenthal/

https://www.youtube.com/channel/UCQb7CMIgNQz38U6RVcE8rug

531 | News from the EDGE | Week of 09.12.2022 Sep 13, 2022

Ever listened to a podcast dumpster fire? You’ve got to check this one out. We led with today’s breaking news of Google’s September 2022 Core Update and didn’t rearrange the rest of our headlines. And what were those headlines, you might ask? Talking about the PREVIOUS update that we were still waiting to see affect our rankings. Yup - poured gasoline over the entire show and watched it burn!

Still - good stories from Search Engine Land, Search Engine Journal and Barry. We could only really use two stories out of the six…..probably should have thought that one through a little bit more.

[00:03:59] A New Core Update - Now!

[00:10:46] EDGE of the Web Title Sponsor: Site Strategics

[00:12:19] Youtube May Be Adding New Analytic Research Features

[00:16:04] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:16:42] Helpful Content Might Still Get Stronger With Next Core Update

[00:18:51] Fast Track 1: Google Helpful Content Update Is Now Done Rolling Out

[00:19:25] Fast Track 2: Book On Google For Google Flights To Be Discontinued Outside US

[00:20:10] Fast Track 3: Only 20% Noticed Ranking Changes After Google's Helpful Content Update

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.facebook.com/michelguyfortin/

530 | The Two Essential Ingredients of SEO w/Michel Fortin Sep 10, 2022

The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation.

Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful.

[00:05:28] The Three P’s: Presence, Prominence, and Performance

[00:08:34] Where Are You Standing Out?

[00:11:20] Are We Along Their Journey?

[00:12:41] Google's Changing Things for a Reason!

[00:14:28] Answer Three Key Questions

[00:15:40] EDGE of the Web Title Sponsor:Site Strategics

[00:16:38] SEO Boils Down to Two Essential Ingredients

[00:20:50] Maslow's Hierarchy of Needs

[00:24:11] Focus on Quality Signals

[00:27:14] QRG Married to the Helpful Content Update

[00:29:20] Is the Ranking Content Going to Have to Be Rewritten?

[00:33:20] Machine Learning is Just Getting Started

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Follow Michel:

https://www.twitter.com/michelfortin/

https://www.linkedin.com/in/michelguyfortin/

https://www.instagram.com/michelguyfortin/

Michel’s recent article:

https://www.wix.com/seo/learn/resource/user-first-seo

Google’s recent update announcement:

https://developers.google.com/search/blog/2022/08/helpful-content-update

529 | News from the EDGE | Week of 09.05.2022 Sep 08, 2022

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO’s of the future. Coupled with an article from Search Engine Roundtable regarding Google’s ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from the Verge, Search Engine Land, and DanTalyor.online, as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week!

[00:04:55] Paid features coming to Facebook and Instagram

[00:09:30] EDGE of the Web Title Sponsor: Site Strategics

[00:10:28] The Helpful Content update is still going, and going, and going…

[00:13:23] Next up for SEOs: Indexing!

[00:18:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:19:33] Fast Track 1: Google Ads To Disapprove Ads That Don't Meet Better Ads Standards

[00:20:40] Fast Track 2: Google Can Crawl Site Sections More Frequently & Determine Quality By Section

[00:22:44] Fast Track 3: SiteGround Now Hosting Bill Slawski's SEO By The Sea For Free

[00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:24:00] #SEOChat

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

https://www.twitter.com/michelfortin/

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

528 | User-First SEO = Helpful Content w/ Michel Fortin Sep 05, 2022

It couldn’t be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for sometime. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way.

Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show!

[00:05:44] Michel’s User-First SEO Focus Couldn’t Be More Timely!

[00:08:15] Google Wants to Take Itself Out of the Picture

[00:10:24] The Keyword Chase is Dead, Finally

[00:13:38] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower

[00:15:22] Presence, Prominance, and Performance

[00:18:22] Leaning In: People Search Next

[00:21:42] EDGE of the Web Sponsor: Site Strategics

[00:22:36] Are You Sure Google Wants to Take Us To YOUR Answer?

[00:27:13] Make Sure that the Answer is Available When They Need It, Where They Need It

Thanks to our sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Site Strategics https://www.sitestrategics.com

Follow Michel:

https://www.facebook.com/michelguyfortin/

https://www.linkedin.com/in/michelguyfortin/

https://www.instagram.com/michelguyfortin/

Michel’s recent article:

https://www.wix.com/seo/learn/resource/user-first-seo

Google’s recent update announcement:

https://developers.google.com/search/blog/2022/08/helpful-content-update

527 | News from the EDGE | Week of 08.29.2022 Aug 31, 2022

Robots can recognize other robots, right Modie (Mordy’s AI name)?

Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix!

On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google giving visual cues of how long it is to read content from the mobile device. Is that really a good thing? Give us feedback on Twitter @EDGEWebRadio.

[00:04:30] Are You Listening to this Podcast Right Now on Twitter?

[00:07:49] EDGE of the Web Title Sponsor: Site Strategics

[00:09:27] Before Using Ai to Help with Your Next Piece of Content, Consider The Pros and Cons of the Choice

[00:14:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlink

[00:15:15] Google has a New Tag That Indicates Content-Length. Will This Impact Click-Thru-Rate?

[00:19:39] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:21:05] Fast Track 1: Google Helpful Content Update Is Now Rolling Out

[00:23:07] Fast Track 2: Google Core Web Vitals Report Adds URL Level Data For Examples URLs

[00:24:21] Fast Track 3: Google Expanded From Sources Across The Web Feature

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site