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eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection — Business
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Running a Shopify store? Success isn’t about finding the right app. It’s about knowing which strategies actually work at your stage of growth.

I’m Steve Hutt. I’ve sold on eBay out of my garage, co-founded and exited VisionPros.com, a DTC contact lens retailer, and spent six years at Shopify as a Senior Merchant Success Manager helping more than 100 brands, including Dr. Squatch, Tentree, Bulletproof Coffee, Salt & Straw, MUD/WTR and Bokksu.

Here’s the idea behind the show. Shopify handles roughly 80% of what a store needs really well. The other 20% comes from apps, marketing platforms and agency partners with deep, niche expertise. Every week I sit down with the founders and builders behind those tools to dig into the specific problem they set out to solve and how they solved it, so you can spot your own store’s problem and a possible fix.

Since 2018 the show has published nearly 500 episodes and passed 3 million downloads. Whether you’re chasing your first sale or scaling past eight figures, you’ll get stage-aware strategies on retention, AI tools, digital marketing and the operational work that cuts overwhelm.

eCommerce Fastlane is an independent show from Fastlane Media Inc. It is not owned or sponsored by Shopify.

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

Copyright: © Steve Hutt

Latest Episodes:

5: Improve Customer Lifetime Value Through Loyalty And Referrals Jun 27, 2018

Show notes

Welcome to Episode 5. Have you ever considered implementing a loyalty and rewards program for your Shopify store? …if so, this episode is for you. You’ll learn how to maximize your customer’s lifetime value by rewarding your customers for completing profitable actions.

This week, I have a great chat with Steve Deckert who is the Co-Founder and Head of Business Development for Smile.io

Hosted on Acast. See acast.com/privacy for more information.

4: Get A Competitive Advantage With A Subscription Option Jun 26, 2018

Show notes

Welcome to Episode 4. Have you ever considered offering a subscription option for the products you sell on your Shopify store? …if so, this episode is for you. You’ll learn how to increase customer loyalty and lifetime value by having a subscription option. Ultimately repeat customers are 7x more valuable than one-time purchasers.

This week, I have a great chat with Chathri Ali who is the Head of Growth for ReCharge Payments. They are the leading platform to launch and scale a subscription business with Shopify.

Hosted on Acast. See acast.com/privacy for more information.

3: Learn The Most Effective Way To Retarget Your Shopify Store Visitors Jun 15, 2018

Show notes

Welcome to Episode 3. Are you struggling with improving the conversion rate on your Shopify store? ...if so, this episode is for you. You’ll learn the most effective way to retarget your site visitors and their journey of awareness and consideration of your products through to a conversion, and ultimately retention with satisfied and loyal customers. This week, I have a great chat with Reza the co-founder and CEO of Shoelace.com. They are a very popular Shopify App and Marketing Platform. You'll learn how to improve your Facebook ad funnels with sequential retargeting.

Hosted on Acast. See acast.com/privacy for more information.

2: Learn How To Provide Faster And More Convenient Customer Service Jun 15, 2018

Show notes

As you grow your Shopify store, have you ever struggled with how to improve the customer service experience you deliver? Getting a little overwhelmed by an influx of repetitive requests? ...if so, this episode is for you. You’ll learn about how to provide a unified support experience across all channels, and how to use automation to automatically respond to common support requests. It's time to level-up your knowledge on how to provide great customer support at scale. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify.

Hosted on Acast. See acast.com/privacy for more information.

1: Learn How To Increase Your Shopify Store Average Order Value Jun 15, 2018

Show notes

Have you ever struggled with ways to increase your average order value in your Shopify store? That’s exactly what we’ll help you with today! You’ll learn how to create upsells, cross-sells, post-purchase upsells, and even smart upsells. My goal is to help you leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify.

Hosted on Acast. See acast.com/privacy for more information.

NEW SHOW: eCommerce Fastlane with Steve Hutt Jun 11, 2018

Show notes

Welcome to Episode Zero! This is an introduction to me and the eCommerce Fastlane Podcast. The purpose of this first episode is to share some context of my entrepreneurial journey in eCommerce for the past 18 years…and more importantly, setting the stage for future episodes how you can leverage my experience and those of my expert guests in order to build brand awareness, conversions, and brand loyalty with your online store Powered by Shopify.

Hosted on Acast. See acast.com/privacy for more information.

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