Ecommerce Conversations

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Dropship.com Co-founder on Pros, Cons of Drop Shipping May 22, 2014

Show notes

Drop shipping is the process of selling an item that is then shipped by a manufacturer or wholesaler. Many ecommerce merchants utilize drop shipping, at least in part, to reduce inventory costs and to expand their product offerings. But drop shipping can be complicated, too. We explore the pros and cons of drop shipping in this interview with Jeremy Hanks, co-founder and CEO of Dropship.com, a software platform that automates back-office drop shipping functions between retailers and manufacturers. He speaks with Practical Ecommerce’s Kerry Murdock.

Ecommerce Owner on Selling the Business May 22, 2014

Show notes

Many merchants dream of building a successful ecommerce business, and then selling it. Our guest today — who is now a Practical eCommerce contributing editor — has done just that. He’s Dale Traxler. His former business is Beaded Impressions, a collection of four separate jewelry sites. He joins Practical Ecommerce’s Kerry Murdock to explain the process of selling.

TRXTraining.com Exec On Innovative Video May 22, 2014

Show notes

The use of video by ecommerce merchants can increase sales. One company that uses video in innovative ways is TRX Training, a retailer of exercise equipment. It has an extensive YouTube channel, and it features videos on its own ecommerce site. Ian Hackett is TRX Training’s senior director of ecommerce and user experience. He speaks with Practical Ecommerce’s Kerry Murdock.

Logistics Expert On Reducing Shipping Costs May 22, 2014

Show notes

Strategies and ideas to reduce shipping expense appeal to most every ecommerce merchant. Our guest today is a shipping and logistics expert, helping merchants reduce their shipping costs. He’s John Haber, founder and CEO of Spend Management Experts, a shipping and logistics consulting firm.

Alibaba V.P. On Opportunities For U.S. Ecommerce Merchants May 22, 2014

Show notes

There’s no bigger name in the ecommerce industry than Alibaba. It was launched in 1999 in China, but it now services millions of businesses and consumers, offering wholesale and retail products worldwide. Its vice president of global sales and service is Brian Wong. He joins Practical Ecommerce’s Kerry Murdock to discuss Alibaba, opportunities for ecommerce retailers on that site, and global trade generally.

EquaShip CEO on Low-Volume Shipping Discounts May 22, 2014

Show notes

The cost of shipping is material to most every ecommerce business. There’s a company that offers smaller merchants discounted shipping rates that are typically available only to high volume sellers. The company is EquaShip. Its CEO, Ron Wiener, speaks with Practical Ecommerce’s Kerry Murdock.

Vat19.com Owner On 2011 Growth, Profits May 22, 2014

Show notes

We’ve recently asked ecommerce merchants to share their 2011 experiences — good or bad — with us. For this installment, we are joined by Jamie Salvatori. He the founder and owner of Vat19, an established ecommerce business that sells unique gift items. He’s also a Practical Ecommerce blogger, at “The (Ecommerce) Corner Office.” He speaks with us about how his company fared in 2011.

Cat5 Commerce CEO Recaps 2011 May 22, 2014

Show notes

A review of ecommerce sales for 2011 is the topic of our interview today. We are joined by an ecommerce entrepreneur and pioneer who will share his company’s experience. He’s Chad Weinman, CEO of Cat5 Commerce, which operates 10 separate ecommerce stores — including RunningShoes.com and TacticalGear.com — from its base in Missouri. He speaks with Practical Ecommerce’s Kerry Murdock.

Preventing Cross-Border Domain-Name Disputes May 22, 2014

Show notes

Every ecommerce merchant has a domain name. For U.S. based merchants, it likely ends in a .com, or a .net, or both. But there are over 200 country-specific top-level domains — such as .cn for China, or .co.uk for the United Kingdom. Should a non-resident merchant reserve those domains, too? And what happens if someone in another country steals a merchant’s name, and reserves it the local top-level domain code? To help us understand cross border domain-name issues, we are joined once more by Gretchen Olive. She’s an attorney and director of policy and industry affairs for Corporation Service Company, a trademark and domain-name service provider. She speaks with Practical Ecommerce’s Kerry Murdock.

Listrak CEO On Managing Dormant Email Lists May 22, 2014

Show notes

For many ecommerce merchants, email marketing is a principal source of revenue. A merchant’s email list is critically important to the company’s success. But what happens when a list becomes dormant, and subscribers stop opening or clicking on the emails? Dormant email lists is our topic today. To explain strategies for managing dormant lists, we are joined by Ross Kramer. He’s co-founder and CEO of Listrak, the pioneering email service provider. He speaks with Kerry Murdock of Practical Ecommerce.

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