Ecommerce Conversations

Latest Episodes:

Building an Ecommerce Business, Part 8: Customer Service Dec 12, 2018

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Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you hire someone from the start? Cody McLain is CEO of SupportNinja, a customer service provider. He addresses the realities of operating a company in the Philippines, tips for business owners looking to expand customer service functions, and more.

Building an Ecommerce Business, Part 7: Shipping Processes Nov 28, 2018

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A merchant who sells physical products has to figure out how to efficiently get those items into the hands of customers. It can become complicated as the business scales and receives international orders. This is episode seven in my series on building an ecommerce business from the ground up.

Building an Ecommerce Business, Part 6: Hiring Process Nov 15, 2018

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Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. For this interview, we spoke with Ayman Al-Abdullah, president of AppSumo, a daily deals site for digital goods, about his hiring process and how it has evolved.

Building an Ecommerce Business, Part 5: Paid Acquisition Oct 29, 2018

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Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it's often unclear which will fit your business. Digital marketing agencies can provide some answers. For this interview, I visited with Alex Hart, founder of Good Joo Joo, an Austin, Texas-based digital marketing agency.

Building an Ecommerce Business, Part 4: Copywriting Is Key Oct 16, 2018

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Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy, whether it be emails, social media, or product descriptions will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building an ecommerce business, I'm visiting with Neville Medhora, founder of Kopywriting Kourse.

Building an Ecommerce Business, Part 3: Getting Started Oct 08, 2018

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The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. There are many factors to consider, including platforms, inventory, social media, and more. This is the third installment in my series of conversations about building an ecommerce business. The previous installments were "Part 1: Choosing Partners" and "Part 2: Selecting Platforms." This time I visited with Andrea Nucete-Elliott, co-founder of TIY Life, a new ecommerce business offering premium hair ties for active women.

Building an Ecommerce Business, Part 2: Selecting Platforms Sep 26, 2018

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Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices. This is the second installment in my series on launching, growing, and selling an ecommerce business. For this installment on selecting an ecommerce platform, I spoke with Carson McComas. He is the founder and CEO of Fuel Made, a Spokane, Wash.-based ecommerce agency.

Building an Ecommerce Business, Part 1: Picking Partners Sep 17, 2018

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This is the first episode of an extended series on launching, growing, and selling an ecommerce business. The topic of this initial episode is choosing business partners. My two partners at Beardbrand are supportive and knowledgeable. Our relationship has been critical to the company's growth. I asked one of them, Lindsey Reinders, to offer suggestions and tips for selecting partners.

Moz Founder on Startups, Business Decisions Aug 13, 2018

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Rand Fishkin founded Moz in 2001 as a blog, calling it at the time SEOmoz. It became an industry beacon, helping thousands of companies dissect and improve their search engine optimization efforts. He left Moz earlier this year. His new book, "Lost and Founder: A Painfully Honest Field Guide to the Startup World," is a transparent view of running that company and the lessons learned along the way.

DHL Exec on Cross-border Opportunities, Challenges Jul 24, 2018

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Selling across international borders can provide helpful revenue to many merchants. But the complexity of laws, transit times, and delivery cost can be daunting. Eugene Laney is an authority on international shipping. He's the head of international government affairs with DHL, the worldwide logistics firm.

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