eComFuel Podcast

Latest Episodes:

Radical Financial Honesty: Sharing the P&L with Your Team Oct 19, 2018

Show notes

Today we're going to talk about transparency and open companies, specifically the idea of sharing financials with employees. We recently discussed this in our private forum, and the overwhelming response was that it's a bad idea, but my guests today disagree. Lee and Jake Cook—cofounders of Tadpull—and Hannah Jerome—a Tadpull leadership team member—strongly believe that sharing the key financial results of their business with their team has helped the business. Listen in to hear why they say that allowing staff to see exactly what's going on financially can increase the buy-in and cohesion of a team.

You can find show notes and more information by clicking here: http://bit.ly/2pFwYck

Streamlining FBA Prep & Kitting with Custom Software Oct 12, 2018

Show notes

Today I'm joined by a longtime member of our eCommerceFuel Private Forum, a top contributor, and an all-around stand-up guy, Patrick Barnhill. Patrick is the founder of SpecialistID.com, and on a recent Mastermind call with him, I heard his presentation on how he's using custom software to streamline his processes, reduce errors, and handle more inventory and order flow. He also shared what he was doing with his business in terms of hacking and prepping his products—especially products that he kitted together for FBA—and I just knew I had to have him on the show.

Thankfully, he graciously agreed to come on the podcast to share these things with all of you. So if you're interested in using custom software to streamline your business—especially on the operations and warehouse side—listen in to hear all the cool things Patrick is doing to run his business much more smoothly.

You can find show notes and more information by clicking here: http://bit.ly/2DIW2sW

Talking Amazon with Scott Voelker Oct 05, 2018

Show notes

Today on the show, I've got a guest who's long overdue: Scott Voelker of TheAmazingSeller.com. Scott is a well-known guy in the Amazon space, he knows a tremendous amount about the platform, and he has sold tons and tons of products, so today we're doing a deep dive with someone who knows Amazon inside and out. We cover where there's still opportunity left within the platform, common mistakes sellers make, the state of reviews in the second half of 2018, some of his favorite tools, and a bunch of other things that you don't want to miss.

You can find show notes and more information by clicking here: http://bit.ly/2zr7G7k

Getting 20x ROAS with Facebook Retargeting Ads Sep 28, 2018

Show notes

Today's show is all about retargeting. I'm joined by the co-founder of Shoelace, Reza Khadjavi, who is here to share what makes a great retargeting ad, advice for managing your budget, and much more. Since his company specializes in retargeting—especially for Shopify stores—we cover a lot of ground today. Listen in to learn how to optimize your campaigns if you're already running them, and if you're not, you'll hear lots of great tips for getting started the right way.

You can find show notes and more information by clicking here: http://bit.ly/2QD2HqP

Manufacturing Lessons from a Nike Veteran Sep 21, 2018

Show notes

Today I'm joined by Kristina Kurcink, a friend of mine who has spent over a decade working at Nike in roles ranging from design all the way to manufacturing. Being responsible for a lot of the production in Asia, Kristina has seen the whole process leading up to the famous footwear coming off the line.

In this episode, she shares key lessons she learned during her ten years working for Nike, particularly some of the manufacturing lessons she learned from being on the ground in Asia. So if you're doing your own manufacturing—or thinking about getting into it soon—you don't want to miss hearing what Kristina has to say, as it could help you avoid mistakes and save money.

You can find show notes and more information by clicking here: http://bit.ly/2NjjksH

A Summer eCommerce Roadtrip with Steve Chou Sep 14, 2018

Show notes

Today's episode is going to be slightly different than usual. I recently lost a bet and had to take Steve Chou of MyWifeQuitHerJob.com on a three-day road trip around Montana, and during that trip, we recorded a few episodes that we wanted to share. (You can find the other two on his podcast.) While we were on the road, we talked about tons of stuff, so this is kind of a free-ranging episode that covers email deliverability hacks, raising kids as entrepreneurs, and more. Listen in to hear it all now!

You can find show notes and more information by clicking here: http://bit.ly/2MF14dU

Misunderstanding China Sep 07, 2018

Show notes

When it comes to collaborating with overseas factories, there are certain things any ecommerce store owner should know. So today I've got Nathan Resnick from Sourcify—a company that helps store owners pick the right factories for their design products and streamline their sourcing, design, and development—on the show to discuss how things work in China. Nathan has had tons of experience over there learning the language and culture, and he travels there six or more times per year, so he has a great understanding of the country.

In this episode, he shares the logistics of selling and exporting goods to China, environmental policies being enacted over there, and some of the misunderstandings Westerners tend to have. Listen in to get a unique perspective on China from someone who knows the country really well.

You can find show notes and more information by clicking here: http://bit.ly/2NDV4i3

5 Facebook Ad Mistakes to Avoid Aug 31, 2018

Show notes

Facebook is one of the biggest traffic channels out there right now, and I'm sure plenty of you listening are running ads on that platform, or at least thinking about it. Admittedly, I've only gotten into Facebook ads in the last few months, and it turns out I made some pretty big mistakes along the way. Thankfully, I had Michael Jackness of Terran.com and Miracle Wanzo of HipUndies.com take a peek at what I was doing and give me some pointers, which I'm going to share with you today.

If you're brand new to Facebook ads, or even if you're already running some, take a listen and learn from the blunders I made so you can optimize your ads and increase your ROI—without learning the hard way like I did.

You can find show notes and more information by clicking here: http://bit.ly/2wsKB1C

Selling Digital Products in the B2B Space Aug 24, 2018

Show notes

So often, when we think about ecommerce, we think about putting a physical item into a box and shipping it somewhere, but that doesn't have to be the case. You can run an ecommerce store or a business without any inventory at all.

Just ask today's guest, Niall O'Malley of eTrainToday.com. Niall started his digital products business back in 2011, and he's here to share how it all works, some of the downsides of selling digital products (because of course, like anything, there are some downsides), and everything in between.

You can find show notes and more information by clicking here: http://bit.ly/2P27Esh

News Cart for August 21st Aug 21, 2018

Show notes

Shopify bans the sales of guns and accessories, even those legal in the U.S., Kroger Gets Into Online Grocery with "Kroger Ship", Amazon rumored to be in the running to acquire Landmark Theatres, and more.

You can see the full show notes for this episode at https://www.ecommercefuel.com/august-21-2018/.

The News Cart features industry news, community discussions, compelling job opportunities and interesting content around the web from the previous two weeks.

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