Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools

Latest Episodes:

DP 111: Building your Brand through Blogging Jun 29, 2016

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One of the most effective ways to communicate your story and mission statement as a nonprofit, is through a blog. Blogs enable you to "tell the story" of your brand over and over again, connecting individuals to your cause and inspiring them to support your organization. This week, Laura Norvig, Digital strategist at ETR, joined Driving Participation to discuss how to build your brand through blogging.

DP 110: Increasing Your Impact with Modular Content Jun 22, 2016

Show notes

Great storytelling has the power to prompt action, while creating meaningful connections with donors, funders, and supporters. How can nonprofits develop a sustainable system for collecting and these sharing stories? This week, Lynn Fitch, Development Director at Growing Gardens joined Driving Participation to discuss best practices for nonprofit storytelling, and channels for distributing and re-purposing that content.

DP 109: Mastering the Art of Marketing Automation Jun 15, 2016

Show notes

At its best, marketing automation exists with the goal of growing your database and keeping your audience engaged. This software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. Many organizations are starting to welcome email autoresponders and marketing automation systems to deliver highly-targeted, personalized messages. This week, Joe Moran, Chief Creative Officer at True Colors Fund joined Driving Participation to discuss the tricks and tools to start an automated marketing campaign.

DP 108: Design Thinking: A Strategy for Innovation and Engagement Jun 08, 2016

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Thinking like a designer can transform the way organizations develop and approach products, services, and strategy. If you want to make your organization more innovative, creative and member-focused, it starts with a set of principles known as design thinking. Design thinking offers a structured framework that helps associations evaluate ideas and move projects forward. This week, Garth Jordan and Keith Chamberlain, Co-founders of RevvCrew, joined Driving Participation. Keith and Garth discuss how to improve internal organization and team culture through design thinking.

DP 107: The Three Things That Make Online Campaigns Successful Jun 01, 2016

Show notes

While nearly all nonprofits engage in some form of online marketing, an increasing number are using social media to raise awareness and increase donor retention through online campaigns. When successful, these online campaigns provide an avenue to tell your story, engage with supporters and get results. This week, Debra Askanase, founder and digital strategist of Community Organizer 2.0 joined Driving Participation to explore what it takes to design and execute a successful online campaign.

DP 106: A Guide to Strategic Storytelling May 25, 2016

Show notes

Stories are the basic building blocks for reaching our goals. They have the power to attract donors, win support and raise money. Yet effective storytelling is still one of the biggest challenges facing nonprofits and organizations. To better understand these challenges, Nation Hahn, Chief Growth Officer at EdNC, joined Beth to discuss the basics of storytelling, and how to implement stories that engage communities.

DP 105: Managing a Nonprofit: Keys to Success May 18, 2016

Show notes

To have a high-functioning organization, it is critical that all members, donors, volunteers, partners, and staff understand what value they provide a community and what change they exist to create. This week, David Rhode, Founder and the Executive Director of Pitch In For Baseball, joined Driving Participation to explore how to build a foundation for long-term success. Pitch In For Baseball, is an organization that works to provide baseball equipment to children around the world. As an executive director, it is critically important for David to mobilize and engage with volunteers, nonprofits, business and government agencies. Building awareness and support is essential to creating a culture of philanthropy at Pitch in for Baseball.

DP 104: Top Considerations When It's Time to Redesign your Website May 11, 2016

Show notes

It's no secret that the traditional website redesign process is broken. One of the biggest mistakes is jumping into execution before understanding the needs of your visitors, customers and prospects. This week, Margaux O'Malley joined Driving Participation to discuss implementing a customer-centric approach in the website redesign process. For Margaux, principal of Grand Junction Design, creating a valuable, optimized site starts with careful research, discussion and measurement. Beth and Margaux explore building a website that invites participation, as well as the top platforms for web redesign.

DP 103: Creating a Community Built on Relationships May 04, 2016

Show notes

Nonprofits, government agencies, schools and associations all seek to create a feeling of community that inspires action. If your organization can successfully build long-term relationships with volunteers, you have a higher chance of retaining members and keeping them involved. This week, Sarah Hemminger, joined Driving Participation to discuss volunteer engagement. Sara is CEO and co-founder of Thread, an organization committed to improving the academic advancement and personal growth of underperforming high school students. In the process, Thread weaves a social fabric, creating a community of students, university and community-based volunteers, and collaborators.

DP 102: Onboarding Volunteers is a Journey Not a Destination Apr 27, 2016

Show notes

To engage volunteers, it is necessary to understand their motivations. What are the underlying factors that drive individuals to dedicate their time, experience and skills? Understanding why people volunteer makes it easier to find supporters, organize their work, and recognize their contributions. This week, Tobi Johnson, Chief Engagement Officer at VolunteerPro, joined Driving Participation to explore what pushes individuals to get involved. Beth and Tobi discuss the volunteer journey, and what organizations can do inspire volunteers to continue serving.

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