Dorm Room Tycoon (DRT)

Latest Episodes:

How to Write Good Sales Copy with John Carlton, Author Jul 11, 2011

Show notes

In this interview, John Carlton illustrates what is needed to write good copy. He also explains how to establish credibility even when you have no track record.

Changing the World with Guy Kawasaki, Author Jul 10, 2011

Show notes

In this interview, Guy Kawasaki deciphers the meaning of enchantment, how to go the extra mile and what he looks for in start ups.

Conducting Usability Tests with Steve Krug, Author Jul 07, 2011

Show notes

In this interview, Steve Krug explains how to conduct usability tests and why getting user feedback is a recipe for disaster. We also use the Dorm Room Tycoon website as a case study so that you can understand how his mind works.

How to Build a Great Business with Will King, King of Shaves Jul 05, 2011

Show notes

In this interview, Will King reveals what it takes to build a great business. He also explains how to get your product in the press and what to do if people say no.

The Art and Science of Branding with Wally Olins, Saffron Jul 02, 2011

Show notes

In this interview, Wally Olins explains why service based brands are harder to control than product based brands. He is also outlines why having a branding program within your company is crucial.

How to Break into Advertising with Dave Trott, CST The Gate Jun 25, 2011

Show notes

In this interview, Dave Trott explains the necessary steps to get your foot in advertising and why breaking the rules is important. He also reveals why you should question everything and work things out for yourself.

Creating that Special Culture with Robert Richman, Zappos Jun 25, 2011

Show notes

In this interview, Robert Richman walks us through what's needed to create that special company culture and why some cultures are bad. He also reveals what makes the Zappos culture work.

Marketing Through Education with Noah Kagan, AppSumo Jun 17, 2011

Show notes

In this interview, Noah Kagan outlines why building relationships through education marketing is key for growing your startup.

Steps to Great Product Strategy with Jessica Mah, inDinero Jun 16, 2011

Show notes

In this interview, Jessica Mah explains the best strategies to use when developing a product from scratch and how to plan the development.

Bootstrapping your Startup with Ryan Carson, Treehouse Jun 10, 2011

Show notes

In this interview, Ryan Carson takes us behind the scenes and shows us how we can successfully run a web start up on a low budget. We also touch on how to market your web app for free.

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