Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

SPECIAL SERIES ==> Public Speaking Secrets! (These WORK!) <== | BATHROOM Break #71 COLLAB: The Marketing Millennials + Do This, Not That Sep 01, 2025

Show notes

Public speaking can feel terrifying or electric depending on who you are, and that’s exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually works when you’re about to face an audience—whether it’s a Zoom call, a boardroom, or a 12,000-person conference stage. From practicing in chaos to ditching those dreaded agenda slides, they get real about how to keep both yourself and your audience engaged.

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Best Moments:

(01:00) Jay opens up about his new book, imposter syndrome, and why all proceeds go to cancer research

(02:16) Daniel shares why he always rehearses the morning of a talk to calm nerves

(03:00) Jay explains why you should practice speeches with background noise to prepare for real-life distractions

(04:15) Daniel talks about using word cues instead of memorizing to stay flexible on stage

(05:19) Jay calls out the boring “seven things I’ll cover” slide that loses audiences instantly

(06:18) Daniel stresses trimming tips down to avoid rushing and keep talks tight

(07:15) Jay warns against using unexplained acronyms that can alienate people in the room

(09:05) Daniel admits to sweating it out pre-stage while Jay thrives on energy and conversation to stay loose

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402 Aug 29, 2025

Show notes

If you’ve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he’s using to rack up millions of impressions every month. It’s a rare behind-the-scenes look at someone who’s actually doing it at scale—and what you can steal for your own growth.

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Reach out to Chase directly at chase@chasedimond.com or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/

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Best Moments:

(02:46) Why Chase’s wife went from zero to 70,000 followers in a year

(04:39) The content formats on LinkedIn Chase swears by right now

(05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers

(08:21) The engagement that actually matters in the first hour of a post

(08:30) Why “theme pages” on LinkedIn can supercharge your personal brand

(13:15) Repurposing viral content across LinkedIn, Reddit, X, and more

(15:16) The hidden opportunity on Threads and why it’s worth jumping in early

(19:07) How to study creators at different levels to find your own content style

(21:00) The three things every new LinkedIn creator needs to grow consistently

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401 Aug 27, 2025

Show notes

Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what’s actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.

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Best Moments:

(01:27) Why adding 2026 to your B2B content titles instantly lifts results

(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”

(04:10) Using the word “trend” for a 15% engagement boost

(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers

(06:30) Nonprofits should be upfront about rising costs in Q4 appeals

(08:15) Sports are too long and baseball is impossible to defend

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Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands<== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That Aug 25, 2025

Show notes

Sometimes marketing gold shows up when you’re not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel’s far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you’re probably making. From why mobile-first design isn’t optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you’ll hear some surprisingly competitive trivia about birthdays, cakes, and who’s the real GOAT in the relationship.

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Best Moments:

(01:34) Why designing for mobile should be your first priority for any landing page

(02:46) The case for full screen popups instead of small mobile forms

(03:55) How a two step form can capture more data without killing conversions

(05:34) Why birthday and half birthday emails are worth adding to your marketing

(08:03) The widget mistake that silently kills your landing page performance

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399 Aug 22, 2025

Show notes

Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down the small hacks that can move the needle on engagement way more than you’d expect.

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Best Moments:

(01:00) Why Jay always likes his own LinkedIn posts within the first 30 minutes

(01:45) How using multiple company pages to like and comment gives posts instant social proof

(02:55) The 40% engagement lift from early self-engagement tests across 100 posts

(03:42) Study of 1.3 million posts shows liking your own LinkedIn content increases reach by 17%

(04:30) The “bonus tip” comment strategy that Justin Welsh uses to spark more visibility

(05:45) Why pinning your own comment on Instagram boosts comment volume by 20%

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Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398 Aug 19, 2025

Show notes

Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting money on fire, to how brands should actually ride viral waves without getting lost in them, Gary breaks it all down with his trademark intensity. If you’ve ever wondered where branding ends and sales begins, or how to play the long game in the new era of “interest media,” this is one you’ll want to hear all the way through.

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Check out Gary Vaynerchuk’s book Day Trading Attention for a practical breakdown of today’s most effective content formats, explore more of his work at garyvaynerchuk.com, or follow him on Instagram for his latest insights.

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Best Moments:

(03:14) Gary calls boosting underperforming posts the single stupidest thing in marketing

(05:11) The nuance of “jab, jab, jab, right hook” and why entitlement ruins the ask

(07:12) How to sample your own winning content and turn it into conversion gold

(09:45) Why last-touch attribution is total garbage and branding gets lost in the math

(15:22) Gary imagines going full suit-and-tie just to flip culture on its head

(18:00) Why niche passion beats follower count in today’s “interest media”

(23:03) The PAC framework: platforms, algorithms, culture as the real marketing playbook

(28:12) The difference between viral micro-moments and long-term cultural movements

(30:54) Knicks heartbreak in ’94 and why Ewing and Mason still matter

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Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That Aug 18, 2025

Show notes

Sometimes the best career advice isn’t the polished stuff you find in books, but the off-the-radar tips you’d swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one’s full of the kind of practical, slightly rebellious strategies you’ll actually use.

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Best Moments:

(02:00) Why removing your graduation year from LinkedIn can sidestep age bias

(03:01) The surprising advantage of applying for jobs while you still have one

(04:00) Why you should never turn down an interview, even if you’re not looking

(04:45) How tailoring your resume to the job description gets you past the first screen

(06:00) The DM trick that gets your application noticed by the hiring manager

(07:15) Using LinkedIn connections to get insider info before applying

(07:30) Building a personal brand as your long-term career cheat code

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.

ㅤ

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈 Jay’s SCOOP | Ep. 396 Aug 15, 2025

Show notes

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life.

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Best Moments:

(00:01) Why LinkedIn’s new achievement GIFs can spike your engagement right now

(00:02) The “experience section” hack that notifies your entire network

(00:04) How Instagram quietly rewards content made in its Edits app

(00:05) The rapid decline of Blue Sky’s user growth and activity

(00:06) Back-to-school phrases that lift email open rates by 15%

(00:08) Why Jay’s college freshman actually wants Life 360 tracking on

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Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for Small Businesses! | Ep. 395 Aug 15, 2025

Show notes

Small business owners keep asking the same thing: how do you actually use AI without adding more to your plate? With Jay Schwedelson and Tami Cannizzaro, we get real about where AI already works today, from getting found in AI results to handling reviews and easy lifecycle wins. It’s the practical, zero-fluff playbook that helps you compete while you’re still juggling the day to day.

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Grab 25% off GROW 2025 with code JAYPODCAST and register at http://thryv.com/grow-2025 for the October 16–17 event in Arizona.

Hear speakers including Barbara Corcoran, David Heath, Google, Yelp, and meet Tami Cannizzaro on site.

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Best Moments:

(01:45) Tami’s utility-first content strategy that simplifies a complex product into real help for small businesses

(03:00) Over 50 percent of small businesses are already using AI and asking how to get found

(03:18) Getting found in AI mirrors SEO best practices, with user generated content now a difference maker

(06:00) Quick, AI-written replies turn reviews into retention and trust by meeting the need for instant responses

(08:00) One-click automations for birthdays, off-season promos, and service reminders to drive repeat revenue

(12:30) The next wave is helper bots that prompt you first, making AI easier for busy owners

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Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

NEW ChatGPT Game-Changing Tips!😳 Ask Us ANYTHING Ep. 393 Aug 13, 2025

Show notes

Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you’ll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.

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Prompt

Give me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5’s capabilities (and specifically work on the free version). Focus on tactics that marketers could not execute in the same way using ChatGPT 4, and avoid generic ‘faster/cheaper’ answers. For each tactic, include: