Do It Scared® with Ruth Soukup

Latest Episodes:

Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It) Nov 03, 2025

Show notes

If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy.

In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now.

We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive.

This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late.

What You’ll Learn:

Why traditional marketing tactics are failing—and what’s replacing them
The “trust recession” and how it’s quietly killing conversions
The 3-pillar system I’m using to generate daily sales (without burning out)
Why automation isn’t the answer—and what to focus on instead
How to build real connection at scale in the age of AI

Resources Mentioned:

Join the Daily Sales Incubator

Key Quotes:

“It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”
“Marketing doesn’t create trust. Relationships do.”
“We’ve hit peak content. The only thing that stands out now is connection.”
“Funnels are linear. Flywheels create momentum that compounds.”

Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup

The 5 Hard Lessons I Wish I'd Learned Sooner (About Building a Life & Business You Actually Love) Oct 27, 2025

Show notes

Some lessons you can only learn the hard way—and believe me, I’ve learned my share.

In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention.

If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—not because they were easy, but because they were real.

Let’s get honest about what it really takes to build a business and life you actually love.

What You’ll Learn:

Why waiting for rescue is the fastest way to stay stuck
The real difference between emotional spiral and mental strength
How structure actually creates freedom (not friction)
Why setting the “wrong” goal might be exactly what you need
What most high-achievers get wrong about joy—and how to fix it

Key Quotes:

“Nobody is coming to save you. But the good news? You don’t need them to.”
“Mental strength is a muscle—and you train it by the way you talk to yourself.”
“Structure doesn’t trap you—it frees you. Without it, you drift.”
“Purpose doesn’t come from picking the perfect goal. It comes from movement.”
“Joy isn’t a finish line. It’s available now—in the middle of the mess.”

Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup

The Crazy Ways We Self-Sabotage (And How to Fix It in 10 Minutes) Oct 20, 2025

Show notes

Let’s talk about the invisible force that’s keeping you stuck—even when you know exactly what you want.

In this episode, I’m sharing two real-life stories of resistance from just this past week: one about booking a simple flight to see my mom, and another about restarting this podcast. In both cases, the task should have been easy. But resistance showed up in sneaky, subtle ways—procrastination, avoidance, guilt, shame—and almost kept me from taking action.

The truth? Resistance isn’t proof you’re lazy. It’s proof you’re about to grow. And when you know how to repair it instead of letting it run the show, everything changes.

You’ll walk away with my exact 10-minute Resistance Repair framework that you can use right now to stop self-sabotaging and start moving forward—fast.

What You’ll Learn:

Why resistance always shows up before your next breakthrough
How self-sabotage disguises itself as procrastination, perfectionism, and "reasonable" excuses
A step-by-step framework to repair resistance in 10 minutes or less
The one thought shift that can break the spiral of avoidance
How to take back your momentum before the year ends

Resources Mentioned:

The Finish Strong Project HERE.

Key Quotes:

“Resistance isn’t proof you’re lazy. It’s proof you’re about to grow.”
“You don’t need more motivation—you just need to fix the thought that’s keeping you stuck.”
“You can’t take action when your brain is stuck in shame. You have to lead it somewhere new.”
“The goal isn’t to eliminate resistance. It’s to recognize it faster and move through it smarter.”

Find Us:
Website: ruthsoukup.com

Instagram: @ruthsoukup

Why I'm Changing Almost Everything In My Business Oct 13, 2025

Show notes

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space.

And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry.

Take the survey here.

And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there.

Let’s be honest—online business isn’t what it used to be.

Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you’ve been feeling it too, you’re not crazy.

In this raw and real episode, I’m pulling back the curtain on the massive shifts happening behind the scenes in my business and why I’m rebuilding from the ground up. I’ll share what’s no longer working (even though I really didn’t want to admit it), what’s changing, and the 3 massive shifts we’re making to do business differently—because this isn’t just about strategy. It’s about leadership. It’s about courage. And it’s about stepping into what’s next… even when it’s terrifying.

If you’ve been feeling stuck, stale, or unsure what’s working anymore, this episode is for you.

What You’ll Learn:

Why the “old playbook” of online business is broken
The truth about content in the age of AI
What’s actually working in a trust-recession economy
The 3 key shifts we’re making right now
Why it’s okay to change—even if you don’t have all the answers yet

Resources Mentioned:

The Finish Strong Project HERE.

Key Quotes:

“You can’t fix what you won’t face.”
“Content isn’t the product anymore—transformation is.”
“We’re not in a marketing economy anymore. We’re in a relationship economy.”
“The future isn’t about automation. It’s about connection.”

Find Us:
Website: ruthsoukup.com

Instagram: @ruthsoukup

Make Your Last 90 Days Count: The Real Secret to Finishing the Year Strong Sep 15, 2025

Show notes

For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me.

Join me for The Finish Strong Project HERE.

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It’s easy to think about goals at the beginning of the year.

It’s that fresh start season, “new year, new you” and all that jazz.

Everyone’s talking about resolutions, so you do too.

And then promptly forget about them, come February or March. By the time summer hits, all those good intentions have been long forgotten, and then fall comes and almost feels like…what’s the point?

The holidays are right around the corner, so you might as well wait until next year.

Right?

And I get it. But I don’t buy it. Because what I’ve learned over the past 15 years of being super intentional with my goals, is that 90 days is actually a long time.

Long enough to make real progress on anything you want for your life.

Long enough to see real results, but still short enough to keep you focused.

Even in the midst of a busy season.

And I believe that you have the power to make this your best quarter yet. Not next year. Not when life gets less crazy. Right now.

This year, we’re not limping to the finish line.

So let’s dive in.

Success, Mindset & Business Clarity with Amy Porterfield Aug 16, 2023

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How I Got to Here Part 2 Aug 16, 2023

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How I Got to Here Part 1 Aug 16, 2023

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Better Late Than Never—Welcome to Season 2 Aug 16, 2023

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What's next for the Do It Scared podcast - 125 Jun 01, 2023

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