DIY Musician Podcast

Latest Episodes:

#235: 5 things that can crush the soul of musicians (and how to avoid them) Jul 03, 2019

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A life in music is full of high highs and low lows — but being down doesn't mean you have to stay down. In this episode, Kevin and Chris talk about five common ways musicians get discouraged, and how to prepare your comeback every time!

#234: The 2019 DIY Musician Conference preview Jun 19, 2019

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3 days could change the course of your whole music career. In this episode, Kevin and Chris discuss what sets the DIY Musician Conference apart from other industry events, and they preview some of the sessions, workshops, and opportunities they think will have the biggest impact on the way you make, market, and monetize your music. Plus listener calls and emails!

#233: Building a powerful setlist Jun 10, 2019

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Are listeners leaning in at your gigs, or are they tuning you out? There are many ways to build a solid set list, but lots of ways to lose your audience too. In this episode, Kevin and Chris talk about the different kinds of sets musicians perform, and how to put the right songs in the right order for each occasion.

#232: Before you choose your artist or band name, listen to this! May 28, 2019

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Good band names are hard to come by. Before you decide what you’re going to call yourself as an artist, listen to this episode. Kevin and Chris list a number of common problems with band names, how to avoid them, and WHY your artist name can spell the difference between success and obscurity.

#231: Creating a livestream experience with your fans May 05, 2019

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Live-streaming gives you as a DIY musician a consistent, low-cost way to reach listeners on huge social platforms like Facebook, YouTube, Twitch, and more. You can also format your broadcasts in a number of ways: concerts, talking about your songs, AMAs, and more. In this episode, Kevin asks Chris Robley about his bi-weekly series of live-streamed concerts called “Lunch Songs Live.” The gear, the mistakes, and tips to get your viewers more engaged.

#230: Have your say - what musicians want to know pt 2! Apr 25, 2019

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In this listener feedback episode, Kevin and Chris answer emails and calls from DIY musicians who are wondering how to market their music in the streaming world, how to brand themselves, how to make sure every sale counts, and more. Plus, news about Amazon and Google introducing free, ad-supported streaming to Echo and Google Home users.

#229: How to build your list and make a profit giving away your music Apr 15, 2019

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In this live taping of the DIY Musician Podcast, CD Baby’s Kevin Breuner and Chris Robley compare notes on how they launched and managed their “Free + Shipping & Handling” campaigns to give away their newest CDs for free — while STILL making a profit, building their email lists, and converting casual listeners into fans. Concepts in this discussion can be applied to ANY sales or marketing funnel for your music, not just a traditional “Free + Shipping” offer.

#228: How to find a producer that won't drive you mad Mar 13, 2019

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A good producer can turn your songs into masterpieces. But a bad producer can ruin more than just your recordings. They can sap your self-confidence, wreck your reputation, and exhaust your energy and bank account. In this episode, Kevin and Chris give some pointers on how to find a good producer, what to expect of them, and how you can pave the way for a fruitful collaboration.

#227: Marketing trends to watch in 2019 Feb 21, 2019

Show notes

The foundations of music marketing stay pretty solid: capture attention, offer value, lead listeners on a journey from awareness to action. But the house you build on that foundation is always shifting. What older marketing strategies still work for musicians in 2019? What are the new tools to tell your story? How do the shifting expectations of your audience alter your approach? In this LIVE taping of the DIY Musician Podcast, CD Baby's Kevin Breuner and Chris Robley will discuss what effective music marketing looks like today — and tomorrow.

#226: The new way to market you music! Jan 30, 2019

Show notes

At CD Baby, we are always looking for new and innovative ways for artists to market and promote their music. That’s why we’re happy to announce Spotify audio ads and banner ad targeting as a new additions to our Show.co marketing platform. In this episode. Kevin and Jason (Found.ee) walk through the new features that are going to change how artists promote their music to fans. If you still don’t have a a Show.co account, you can get it for free by creating a CD Baby account and clicking on the “Free Marketing Tools” link on the dashboard.

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