DIY Musician Podcast

Latest Episodes:

#245: Merch sales and your music career Dec 23, 2019

Show notes

What kind of merch is selling in the streaming era? How do you experiment with t-shirts and other kinds of band merch without going broke? In this episode, Kevin and Chris talk through some of the things they've tried recently, both on tour and online, and some of the trends they see working for DIY musicians today.

Distribute, monetize, and promote your music at cdbaby.com.

#244: How to monetize your Instagram Dec 14, 2019

Show notes

With over 600 million users on Instagram every day, you need your IG game to be strong. In this session recorded at the 2019 DIY Musician Conference, Rick Barker shows you how to use IG to build your music career. Learn the tips and tricks that have helped Barker’s clients take their IG to the next level. He will cover IG Stories, IGTV and IG Live in detail, giving you the most up-to-date strategies and tactics in real time.

#243: What record companies don't want you to know Nov 27, 2019

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"Everything about my music career will get better, easier, bigger, once I'm on a label." That's what musicians tell themselves, and in most cases it isn't true. In this episode, Kevin and Chris talk about nine things music labels don't want you to know — at least not until it's too late.

#242: 5 things you need to know about mastering that have nothing to do with audio engineering Nov 01, 2019

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Music mastering can be the mysterious and stressful punctuation at the end of your creative recording process. Or it can bring out the best in your music, making it ready for streaming, CD, or vinyl. What should you expect in the mastering process? And what are some things you should beware? In this episode, Kevin and Chris talk about 5 things you need to know about mastering, and they use almost zero technical audio engineering terminology.

Distribute, monetize, and promote your music at cdbaby.com.

#241: Building a story into your marketing plan Oct 11, 2019

Show notes

Musicians are natural storytellers, but for some reason we don't apply that talent to our music marketing. The best music marketing conveys a story that makes someone want to DO something with your music. In this episode, Kevin and Chris talk about how to liven up your music marketing so you're thinking way beyond uninspiring calls-to-action like "pre-save my music now!"

The song Parked out by the Lake can be found HERE.

Distribute, monetize, and promote your music at cdbaby.com.

#240: Target audiences - How to dominate in a niche market Sep 27, 2019

Show notes

The world’s most successful artists, brands, and companies have one thing in common: They understand their true fans. If you want to build a sustainable, thriving music career, you've got to understand how to work with target audiences. This session, recorded at the 2019 DIY Musician Conference, is a master class in marketing, funding, and developing your art so that it reaches your most enthusiastic fans. Mixing inspiration, information, and practical application, this session offers practical steps for you to dominate a niche market.

Distribute, monetize, and promote your music at cdbaby.com.

#239: 7 things we just learned about pursuing a music career Sep 12, 2019

Show notes

You can learn a thing or two (or seven) when you hang out with 1000+ DIY musicians for an entire weekend. In this episode, Kevin and Chris talk through their "takeaways" (which is an annoying word for "lessons") after the 2019 DIY Musician Conference in Austin, TX. Plus, the hosts get stumped, criticized, and praised during the listener calls and emails segment.

#238: DIY Musician Podcast Live – Crowdfunding is dead. What's next? Aug 28, 2019

Show notes

Once upon a time crowd funding (or fan funding) offered artists the illusion of musical streets paved with gold, all paid for by their adoring fans. Fast forward to today, where many artist have hitchhiked down that hard road only to discover it's full of failed campaigns, extremely difficult work, and unfulfilled promises to both the artist and fans. What does funding look like for musical endeavors in 2019? In this live taping of the DIY Musician Podcast, Kevin and Chris will discuss that past, present, and future of funding for indie artists.

Distribute, monetize, and promote your music at https://cdbaby.com.

#237: 6 months of music news in 60 minutes Aug 06, 2019

Show notes

Catch up on the first half of 2019's big music stories in less than an hour! Kevin and Chris talk through a number of recent news items that relate to independent music-makers. Plus, listener calls and emails that will blow your mind!

#236: The 7 most important things to know about distribution in the streaming era Jul 20, 2019

Show notes

Musicians make a lot of assumptions about what it means to "distribute" a track or album. In the wake of Spotify jumping out of the distribution game (almost as quickly as they jumped in), what should you look for in a long-term distribution partner? In this episode, recorded live at CD Baby HQ, Kevin and Chris talk about the most important things to consider when you release music in the streaming era.

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