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    Business

    Direct Sales Done Right

    The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.

    With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.

    Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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    Copyright: © All rights reserved

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 372: Stuck in a Rut? 2 Things to Do When Your Business Feels Off Apr 02, 2026
    Show notes

    Are you interested in working 1:1 with Katy? Book a Discovery Call here: https://calendly.com/katyursta-info/30min

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares practical strategies to boost your business momentum by managing energy, setting boundaries, and serving others. Learn how to conduct an energy audit, identify what depletes or fuels you, and realign your goals for sustained growth.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction and March Momentum

    5:00 The Importance of Energy in Business

    6:22 Conducting an Energy Audit

    9:12 Identifying Energy Depleters

    12:00 Finding What Fuels You and Aligning with Your Business Goals

    14:43 Where Do You Need to Reset?

    17:24 The Power of Serving Others in a Season of Stress

    📌 Resources & Links Mentioned:

    • Book a Discovery Call with Katy here: https://calendly.com/katyursta-info/30min
    • Katy’s Freshen the Feed Workshop: https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!


    Episode 371: Why Your Content Isn’t Connecting (The Storytelling Rules You’re Missing) Mar 26, 2026
    Show notes

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the art of storytelling in marketing, emphasizing the shift from being the hero to the guide. She shares frameworks, examples from movies, and practical tips to craft compelling stories that will help build authority and connect with audiences.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Storytelling in Marketing

    3:00 The Framework of Storytelling

    7:32 Shifting from Hero to Guide

    10:34 Building Likability in Your Story

    12:52 Creating Relatable Content

    15:06 Embracing Flaws for Credibility

    16:56 Highlighting Heroic Moments

    19:50 Authority Positioning in Storytelling

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop with Katy! (recording available): https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!


    Episode 370: In a Creative Funk? 5 Tips to Get Your Content Flowing Again Mar 19, 2026
    Show notes

    Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses how personal branding and social media strategies impact your business, especially in direct sales. She shares insights on managing personal life sharing, overcoming creative funks, and evolving your personal story to stay authentic and effective.

    💡 Episode Highlights & Time Stamps:

    0:44 Navigating Personal Branding and Authenticity

    3:28 The Evolution of Social Media and Branding Strategies

    6:18 Understanding Creative Lulls and Their Causes

    10:34 Practical Tips to Overcome Creative Funk

    16:45 Embracing Growth and Change in Your Brand

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop (recording available): https://tinyurl.com/freshenthefeed

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!


    Episode 369: Does Your Social Media Content Desperately Need a Reset? 4 Tips to Get Seen and Start More Conversations Mar 12, 2026
    Show notes

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the current shifts in social media algorithms, the impact of AI tools like ChatGPT on content creation, and practical strategies for direct sellers to stay authentic, visible, and effective. Listeners will learn how to navigate these changes to boost engagement and conversions.

    Katy is diving even deeper into these topics in her Freshen the Feed Live Workshop, beginning next week, on 3/17/2026. Learn more and sign up here: https://services.katyursta.com/offers/scQJLaZx/checkout.

    💡 Episode Highlights & Time Stamps:

    0:44 Early Signs of Shift: Engagement and Reach

    3:12 Platform Dynamics and the SEO Shift

    7:42 Content Sameness and AI Prompts

    11:27 Tool Overload and Strategic Tool Use

    13:03 Visibility, Trust, and Conversation as a Journey

    14:50 Burnout and Refreshing Content Strategy

    📌 Resources & Links Mentioned:

    • $27 Freshen the Feed Live Workshop with Katy! (recording available): https://services.katyursta.com/offers/scQJLaZx/checkout

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.


    Episode 368: Can You Build 2 Direct Sales Businesses at Once? 6 Questions to Ask Yourself First Mar 05, 2026
    Show notes

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the complexities of building multiple direct sales businesses, emphasizing the importance of clarity, belief, and strategic focus. She offers insights on assessing your true goals, maintaining brand consistency, and making informed decisions in a shifting industry landscape.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Direct Sales and Spring Awakening

    6:26 The Importance of Self-Reflection in Business

    11:41 Navigating Confusion in Direct Sales

    17:13 Action and Consistency in Business Growth

    📌 Resources & Links Mentioned:

    • Are you interested in a Private Mentorship with Katy? Join the Waitlist Here: https://www.katyursta.com/business-mentorship/
    • Grab a copy of Katy's Direct Sales Done Right Book Here: https://a.co/d/0f8dexWO

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.


    Episode 367: Would You Join You? The Personal Branding Shift Every Direct Seller Needs Feb 26, 2026
    Show notes

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta shares insights on personal branding, messaging, and leveraging success stories to grow your direct sales business. You will learn how to position yourself as a guide, enhance your confidence, and use strategic messaging to attract and retain customers and team members.

    💡 Episode Highlights & Time Stamps:

    0:44 The Power of Incentive Trips

    4:07 Your Brand is Not Your Business

    5:22 The Importance of Messaging, Confidence & Energy, and Consistency

    10:44 Messaging Tweaks to Position You as the Guide

    14:52 Tactics for Effective Sales Messaging

    16:31 Post-Incentive Trip Messaging Tips

    19:14 Brand Evolution in a Trust Recession

    📌 Resources & Links Mentioned:

    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.


    Episode 366: Redefining Direct Sales Right in a Trust Recession | The Future of Network Marketing with Amber Olson Rourke Feb 19, 2026
    Show notes

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the significance of integrity and perseverance in business. The conversation also highlights key factors to consider when evaluating direct sales companies, including red flags and green flags that can guide potential distributors in making informed decisions.

    Amber Olson Rourke is a visionary leader and the Co-founder and Co-CEO of Neora, where she played a pivotal role in scaling the company to over $2 billion in sales, including $100 million in its first year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.

    💡 Episode Highlights & Time Stamps:

    2:15 Introduction to Amber Olson Rourke and Neora

    4:24 Amber’s Background and Family Life

    11:31 Shifts in the Network Marketing Industry

    17:30 Choosing the Right Company in Direct Sales

    22:37 State of the Union: Industry Insights

    27:15 The Seven-Year Battle with the FTC

    34:15 Faith and Leadership During Challenges

    38:21 Red Flags and Green Flags in Direct Sales

    📌 Resources & Links Mentioned:

    State of the Union: Direct Sales Industry Video: https://ltl.is/2bzqkts84

    Follow Amber Olson Rourke @theamberrourke

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.


    Episode 365: Stop Making Follow-Ups Awkward. 3 Tips to Keep it Non-Cringe Feb 12, 2026
    Show notes

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the challenges of follow-ups in a trust recession, emphasizing the importance of building relationships rather than focusing solely on sales. She shares personal anecdotes and practical strategies for effective follow-ups, including context-based, value-based, and relationship-based approaches. Katy encourages listeners to reframe their mindset around follow-ups, viewing them as opportunities to serve, rather than transactions. She also addresses the common issue of ghosting and emphasizes the importance of tracking leads and maintaining a positive energy in sales conversations.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Trust Recession in Sales

    3:48 The Importance of Follow-Ups

    6:28 Reframing Follow-Up Messaging

    11:43 Types of Follow-Ups: Context, Value, and Relationship

    20:05 Handling Ghosting and Non-Responses

    23:23 Energy and Mindset in Follow-Ups

    📌 Resources & Links Mentioned:

    • Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!


    Episode 364: 2026 Social Media Trends (that aren't lame) Part 4/4: The Trust Recession Advantage Feb 05, 2026
    Show notes

    🎙️ Episode Summary:

    In the final part of the Direct Sales Done Right Podcast's series on 2026 Social Media Trends (that aren’t lame), Katy Ursta discusses the evolving landscape of social media and the importance of understanding the current trust recession. She emphasizes the need for brands to build community, simplify communication, and foster a sense of optimism to connect with consumers effectively. The conversation highlights strategies for enhancing brand trust and engagement, particularly in the context of direct sales, as we navigate 2026.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Social Media Trends

    2:25 Understanding the Trust Recession

    9:24 Building Community in a Trust Recession

    16:10 Simplifying Your Message

    19:30 Anchored Optimism and User Experience

    22:47 The Future of Trust in Direct Sales

    📌 Resources & Links Mentioned:

    Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.


    Episode 363: Why Your Vision Board Isn’t Working (And What Actually Drives Action in Direct Sales) Jan 29, 2026
    Show notes

    🎙️ Episode Summary:

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the significance of vision and goal setting in direct sales, emphasizing the difference between operating from a 'have to' versus a 'want to' mindset. She shares personal experiences and strategies to create urgency and commitment in business, encouraging listeners to find deeper motivations that drive their actions. The conversation aims to inspire individuals to shift their mindset from casual intentions to serious commitments, ultimately leading to greater success in their endeavors.

    💡 Episode Highlights & Time Stamps:

    0:44 Introduction to Vision and Goal Setting

    2:48 Understanding the “Have To” vs “Want To” Mindset

    5:36 The Importance of Commitment in Direct Sales

    8:45 Transforming Wants into Necessities

    11:19 Creating Accountability and Skin in the Game

    16:23 The Power of Internal Motivation

    18:58 Conclusion: Embracing the “Have To” Mindset

    📌 Resources & Links Mentioned:

    Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA

    Interested in a private mentorship with Katy in 2026?

    Book a Discovery Call: https://calendly.com/katyursta-info/30min

    Sign Up for 6 Month Private Mentorship:

    https://services.katyursta.com/offers/3egc2Joo/checkout

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.


    Previous 1 2 3 4 5 6 41 Next

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