Destroy The Hairdresser

The War on Attention Jul 13, 2023

Show notes

In this episode, Cyd and David dissect the impact of social media apps and how they shape our ideas and behaviors, often at the expense of our mental well-being.

Join Cyd and David as they explore the relentless war on attention, particularly for small businesses attempting to sell their products or services through these digital avenues. In an era where every click, like, and share counts, they shed light on the challenges faced by hairdressers who are constantly forced to perform and compete for user attention.

Tune in to this episode to hear Cyd and David share their journeys with social media, and their recommendations for salon owners and hairdressers navigating the digital landscape.

Want more of Destroy The Hairdresser? Gain access to live weekly classes, labs, & focus groups with the founders of DTH and their team of trained coaches. Join Destroy The Hairdresser’s self-guided coaching here.

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The Empty Chair in your Business Jul 06, 2023

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In this episode of Destroy The Hairdresser, hosts Cyd and David share their insights on marketing and how to effectively communicate with your clients effectively. They challenge the conventional wisdom of education-centric marketing, where hairdressers are expected to extensively educate their clients about the intricacies of hair care and styling.

David argues that instead of overwhelming clients with technical jargon, the focus should shift towards providing ease and simplicity. Clients are seeking convenience and solutions that align with their lifestyle, rather than being overloaded with information they may not fully understand or have the capacity to grasp.

Cyd and David recommend an hourly pricing model to ease booking and marketing. By adopting hourly pricing, hairdressers are encouraged to streamline their services and identify their unique niche. This allows hairdressers to offer specialized expertise and cater to specific client needs, thereby enhancing the overall client experience.

Tune in to this episode of Destroy The Hairdresser to hear more!

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It’s Giving Bisexual Haircut Jun 29, 2023

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Cyd and David dive into a conversation that challenges traditional norms and advocates for the removal of gender from service menus in salons. As queer individuals themselves and owners of their own company, Cyd and David bring a unique perspective to the discussion, emphasizing that these topics are not merely social issues but affect every aspect of LGBTQ lives.

The episode delves into the importance of creating safer and more affirming spaces within salons for the queer community. By eliminating the gendered approach to service menus, salons can foster an environment that is welcoming to all clients, regardless of their gender identity or expression. This inclusive approach not only benefits queer individuals seeking hair services but also creates a more inclusive and accepting atmosphere for everyone.

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DTH sits down with Coach Kate Kent Jun 22, 2023

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In this episode of Destroy The Hairdresser, Cyd and David sit down with special guest Kate Kent, a DTH coach and former student. Kate shares her journey and how working with Destroy The Hairdresser has played a crucial role in her personal and professional growth.

Kate discusses some of her favorite methods when it comes to managing her salon. She emphasizes the effectiveness of hourly pricing, which allows for a fair and transparent exchange of services. Additionally, she advocates for station sharing, a practice that promotes collaboration and maximizes the utilization of salon resources.

Overall, this episode delves into Kate Kent's journey as a salon professional, her growth through the coaching provided by Destroy The Hairdresser, and her unique perspectives on running a successful salon business. Tune in to hear about Kate’s journey and her experience of being a student and now a coach for DTH.

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Indentured Servitude or Apprenticeship? Jun 15, 2023

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In this episode Cyd and David delve into the topic of outdated apprenticeship programs that often trap recent cosmetology graduates in assistant roles. They propose implementing a six-month (or less) education program to swiftly transition new staff members onto the salon floor, enabling them to start making money and building their careers without unnecessary delays.

Cyd and David open the discussion by highlighting the conventional path that many hairdressers follow, where they are expected to "pay their dues" through lengthy apprenticeships before fully realizing their potential. They argue that such traditional models fail to capitalize on the talents and aspirations of fresh graduates, leaving them discouraged and financially strained.

Drawing from their extensive experience in the industry, Cyd and David outline the potential benefits of an accelerated education approach. They emphasize that a shorter program, focused on practical skills and real-world salon experience, can empower aspiring hairdressers to hit the ground running and quickly establish themselves as valuable contributors to the salon's success.

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Share Culture Jun 08, 2023

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In this episode of Destroy The Hairdresser, Cyd and David delve into the concept of share culture within the salon industry. They explore the various advantages and opportunities that arise when hair professionals embrace sharing within their businesses.

The practice of sharing staff members with other salons is disruptive but this practice can lead to improved teamwork, enhanced skill development, and a supportive community of professionals. Discover how collaboration across salons can elevate the entire industry and create an environment where everyone thrives.

Join Cyd and David as they empower you to break down barriers, embrace collaboration, and pave the way for success in your hairstyling career.

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2 Gays and a Good Idea Jun 01, 2023

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In this episode Cyd and David emphasize that creating safer spaces is just the beginning. They passionately believe that queer people have the power to make a significant financial impact on their community through entrepreneurship. As founders of Destroy The Hairdresser they are dedicated to empowering more LGBTQ individuals to pursue business ventures and harness their potential for economic growth.

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Are You a Color Specialist or Just Not that Great at Cutting? May 25, 2023

Show notes

Cyd and David challenge the traditional belief that all hairdressers should be generalists. Specialization is the key to finding your true clientele and achieving success in the industry. By honing in on a specific skill or service that aligns with your passion, you can differentiate yourself from the competition and attract clients who appreciate your expertise. Tune into this episode to hear behind the chair anecdotes and why Cyd and David encourage salons and hairdressers to specialize.

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DTH Sits Down with Coach Franky May 18, 2023

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Franky, a coach for DTH and the owner of the Chicago-based salon We Fucking Love Your Hair, joins Cyd and David in this episode. In this intimate conversation, Franky shares her experience in the salon industry and how her salon came to be. She also discusses her personal evolution with DTH, sharing how the very concepts she initially labeled as "woo-woo" have become her favorites to embrace and teach. Tune in for this discussion with Franky as she shares insights into her transformative experience from student to DTH coach and salon owner.

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