Show notes
What happens when you stop trying to build the salon you think you're supposed to own and build the one you actually want?
In this episode, David sits down with Destroy the Hairdresser student and Capybara Hair Lounge owner Katya Yoshida to talk about her journey from nearly leaving the industry altogether to building one of the most unapologetically unique salons we've seen.
Katya shares how discovering DTH challenged everything she thought she knew about pricing, salon ownership and what a "professional" salon was supposed to look like. They get into hourly pricing, gratuity-free culture, station sharing, hiring, commission in California and how she's built an eight-chair salon with a team that continues to grow.
But this episode is really about what happens when you stop watering down the weird idea.
Katya built a salon named after a giant rodent, filled it with creatives, anime lovers, gamers and self-proclaimed weirdos, and created a business that finally feels like her. Two years in, both she and her husband are able to take paychecks from the business, she was able to leave the country with her family for two weeks without the salon falling apart, and she's still focused on building something even bigger.
If you've been sitting on an idea because you're worried people won't get it, this episode might be your permission slip to do it anyway.
Want support building a salon that actually works for your life instead of copying the same tired industry playbook?
Join us inside the Hairdresser Business Club. You'll get weekly business and social media education, coaching, community and access to the DTH methods salon owners and hairdressers are using to build businesses differently.
Join the Hairdresser Business Club and get your first two weeks free.
Our TOPPODCAST Picks 
Stay Connected
