Design Biz Survival Guide

Latest Episodes:

Ep 81 Christina Kim Sep 12, 2021

Show notes

Today we welcome Christina Kim of Christina Kim Interior Design all the way from Manasquan, New Jersey. In this episode Christina shares her path to design and her strategy for launching her own design business. Christina also shares her trials and errors and how establishing a niche for her design business was the key to elevating her brand and attracting predictable clients.

Ep 80 Kate Greunke Aug 28, 2021

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Today we welcome one of our featured speakers at this year's Design Biz Retreat, Marketing Specialist Kate Greunke - better known as Kate the Socialite. In this episode we discuss Kate's "Confidence Based Approach" to marketing and visibility to create a more profitable and successful business. We also discuss back end strategies for your website, refining your marketing voice, and how to attract your ideal clients.

Ep 79 Bobby Tsui Aug 17, 2021

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Today we welcome Marketing Consultant Bobby Tsui to the podcast. Bobby specializes in Marketing and Visibility Strategies for design professionals and is the founder of "Same Circle Method" which is an e-learning program that helps designers develop influential positioning in their markets so they can grow their business profitably while staying in their zone of genius. In this episode we discuss building your circle of influence, mapping ideal clients, and an unexpected social media strategy that has proven results.

Ep 78 Three Year Anniversary! Aug 03, 2021

Show notes

Today, photographer and podcast super fan Molly Rose is asking the questions and I do a whole lot of talking as we celebrate our 3 year anniversary of Design Biz Survival Guide. We re-cap some highlights of my journey over the past few years and we dig into some of today's biggest challenges and opportunities for design professionals. We also have a little fun as we look back at how this whole journey began and the support system that helps keep the dream alive.

Ep 77 Kate Rasmussen Jul 19, 2021

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Today we welcome Designer and Executive Business Strategist Kate Rasmussen of Wade Weissmann Architecture. In this episode Kate shares her journey of design and architecture and the many influences that shaped her perspective. We also discuss what attracted her to the business of design and how a team culture rooted in optimism contributes to the firm's signature collaborative service model and a heightened level of design that has attracted global attention.

Ep 76 Lisa Gilmore Jul 05, 2021

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Today we welcome Lisa Gilmore, Principal Designer and Owner of Lisa Gilmore Design based in St. Petersburg, Florida. In this episode Lisa shares her fast track journey to design business ownership and a life defining moment that stopped her in her tracks and prompted a complete makeover of her finances. We also discuss how she embraced the concept of "profit first" and the impact it had on her business, her team, and her confidence.

Ep 75 Susan Thiel Jun 20, 2021

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Today we welcome Susan Thiel of Susan Thiel Design to the podcast. Susan launched her full service interior design business in 2008 which specializes in new construction and major remodels. In this episode we discuss Susan's decision to transition her design business from a traditional office space to Orange County's premiere co-working space exclusively for interior design professionals, Studio 88. Susan also shares her perspective on community, mentorship, and paying it forward.

Ep 74 Anderson Somerselle Jun 04, 2021

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Today we welcome Anderson Somerselle to the podcast. In this episode we discuss Anderson's namesake showroom SOMERSELLE and how he designed what he has dubbed "the new showroom experience" from the inside out with the needs of design professionals in mind. Anderson shares how he's made a career of being of service to interior designers and how he plans to reinvigorate the connection between designers and showrooms. We also discuss one of my favorite topics, community over competition, and how sharing and supporting is truly the foundation of our industry.

Ep 73 Amy Monroe May 24, 2021

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Today we welcome our sales tax guru Amy Monroe to the podcast! Amy specializes in sales tax consulting and audit defense for businesses big and small. In this episode we discuss some sales tax basics and how they relate specifically to the business of design. We also dig a little deeper and discuss strategies to keep your business organized and compliant. Amy is one of our featured speakers this Fall at DESIGN BIZ RETREAT so if this conversation fires you up and you want more - hop online and resigner today.

Ep 72 Hawlie Ohe May 11, 2021

Show notes

Today we welcome Hawlie Ohe of White Sands Design Build - a full service construction, development and design firm located in the South Bay Area of Los Angeles. In this episode we discuss the benefits of having the entire design build process under one roof, how it streamlines the creative process, and how the business approach takes service and communication to the next level. Hawlie also shares her approach to marketing and the role that messaging and targeted demographics has played in their business.

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