Design Biz Survival Guide

Latest Episodes:

Ep 91 Market Re-Cap Jan 30, 2022

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Today we're re-capping our recent trip to Las Vegas Market. We checked in with our "must see" showrooms to see what's new to market this year. We even "hit record" and sat down with Leigh Kalvelage of MOE's Home Collection and Wes Stewart of Sunset West Outdoor Furnishings to discuss the current state of availability and how designers and vendors can work better together to establish realistic expectations with each other and with our clients.

Ep 90 Ann Ueno Jan 16, 2022

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Today we welcome Ann Ueno - owner and lead designer of her full service design firm based in Miami, FL. In this episode we discuss how years of experience in digital marketing in the hospitality industry opened the door for a new career in interior design. Ann shares her journey of learning critical design skills, developing a client experience, and the business of design. We also discuss the concept of having a long term vision for your design business, growing her team, and how paying it forward in the design community is built in to her business model.

Ep 89 Kate Pourhassanian Jan 03, 2022

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Today we welcome Kate Pourhassanian, COO and self proclaimed "director of everything else" at Unscripted Interior Design. Kate is co-principal of the Colorado Based design firm along with her sisters Kari and Kasey. In this episode Kate shares how an ah-ha moment among sisters turned into a thriving design business built upon a foundation of trust and team culture. We dive deep into the value of leveraging experience and skills from a previous career to create a balanced business and a safe place to ask questions and thrive. Kate also shares their approach to model home and amenity space design and their responsibility to their builders and developers to create environments that appeal to not just one client, but an entire demographic.

Ep 88 Laura Brophy Dec 20, 2021

Show notes

Today we welcome Laura Brophy of Laura Brophy Interiors - a luxury residential design firm located in Orange County, California. In this episode Laura shares her course of education and discovery and how she leveraged every learned experience to launch her business of design. We also discuss her marketing strategy to align her brand among the best in the business and how she balances risk and innovation to capture the attention of clients and industry allies.

Ep 87 Chrissy Crawford Dec 06, 2021

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Today we welcome Chrissy Crawford Corredor - founder and CEO of ARTSTAR. The New York based online resource offers a curated collection of fine art available to collectors and the design trade. In this episode Chrissy shares what prompted her to launch the online gallery and the process of navigating e-commerce pre Shopify. We also discuss ARTSTAR's commitment to supporting emerging artists and their efforts to provide information and tools to design professionals to help maximize the role that art plays in their design projects.

Ep 86 Sara Lynn Brennan Nov 21, 2021

Show notes

Today we welcome Sara Brennan of Sara Lynn Brennan Interior Design based in Waxhaw, North Carolina. In this episode Sara shares how she identified weaknesses in her business early on and instead of ignoring them she tackled them head on and created a renewed seven figure business in just three years. We also discuss Sara's perspective on trading time for money, how she leverages her extended team of resources and service providers to increase efficiency within her business, and the importance of constantly adding value to your services.

Ep 85 Gage Edward Nov 08, 2021

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Today we welcome Gage Edward, Interior Designer and Head of Partnerships at Side Door. In this episode Gage tells us about his journey of design from re-imagining spaces as a kid to his introduction to a multi faceted business of design twelve years ago. We also discuss the challenges that design professionals face, particularly sales and procurement, and the industry's most promising solution empowering designers to scale their business.

Ep 84 Jordan Hackworth Oct 24, 2021

Show notes

Today we welcome Jordan Hackworth of J Hackworth Interiors based in Atlanta, GA. In this episode Jordan shares his journey of design from the set of reality television in Hollywood to the launch of his own design business in 2020. Jordan learned many lessons in his first year of business and he shares some of his most eye opening realizations about his own strengths and weaknesses, the client experience, and the value of his local design community.

Ep 83 Desi Creswell Oct 09, 2021

Show notes

Today we welcome Desi Creswell, a certified life and business coach who helps interior designers stop feeling overwhelmed so they can intentionally build profitable, fulfilling businesses that enrich their lives as a whole. In this episode we discuss tips and strategies for prioritization, productivity, and achieving your goals! Click here to download her Interior Designers Get it Done Daily Planner and click here to learn all about her "Out of Overwhelm" coaching program.

Ep 82 Q&A Sep 27, 2021

Show notes

In this episode I answer a few of the burning questions submitted by you - our listeners! We talk motivational influencers, top design biz resources, design school pros and cons, and how to pick your lane in the business of design. We also discuss my untold path that led me to the business of design.

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