Stay ConnectedDeconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff www.linkedin.com/in/michailkatkoff/
Eric Kress www.linkedin.com/in/erickress/
Phillip Black www.linkedin.com/in/phillip-black-economist/
Jen Donahoe www.linkedin.com/in/jenniferdonahoe
Copyright: © Deconstructor of Fun
Phillip Black sits down with Leo Yao, General Manager of Timi Studio Group’s J3 studio, for an exclusive look at the making of Call of Duty Mobile and the upcoming Delta Force.
Discover how Timi shocked Activision with a two-month Nuketown demo, the secrets behind COD Mobile’s record-breaking live ops, and why Delta Force pivots to tackle Battlefield.
Insights:
Chapters:
00:53 Leo Yao and Timmy's Studio Group
02:31 Call of Duty Mobile: Development and Success
05:21 Challenges and Strategies in the Mobile FPS Market
09:23 Team Structure and Company Culture at Timmy
14:14 Cross-Platform Gaming and Future Trends
18:10 Chinese PC Shooter Market Insights
21:21 PC vs Mobile: A Developer's Perspective
23:38 Delta Force: Fitting into the FPS Landscape
25:49 Live Service and Content Updates
28:23 Monetization Strategies for Delta Force
30:14 The Rise of Extraction Shooters
36:54 Why Delta Force? The Strategy for IP's Revival
38:44 Conclusion and Final Thoughts
As Kress’ World of Warcraft account turns 20, we blow out the candles and reflect on a surprising reason behind EA’s disastrous AI investor presentation. Jen delivers a valiant defense of Monopoly Go’s new TV campaign, while Phil reviews the early returns of Pokémon TCG Pocket. Big in Japan, as they say? The group wraps up with what might be the year’s final Embracer hazing session, absolving themselves of any remaining crimes.
chapters: 01:19 Birthday Wishes for WoW and Half-Life 2
04:48 EA Tries to Soothe AI Worries
10:03 Game Industry Awards and Nominations
14:47 AAA Devs and Startups
19:04 PlayVentures' New Gaming Fund
21:24 Miniclip Acquires EasyBrain
28:32 X Rioters and Supervive
31:15 Capybara Go and Archero 2
32:02 Pokemon TCG Pocket Success
38:47 Marvel Snap and Sinister Loot Boxes
41:15 New Monopoly Go Campaign
Join us on the Deconstructor of Fun Podcast as we delve into LiveOps strategies for Q5 with esteemed guests Sezer Degirmenbasi, head of EMEA for mobile gaming at TikTok, and John Wright, head of publishing at Kwalee.
In this episode, you’ll discover what Q5 is and why it's crucial for game marketers and learn detailed strategies for leveraging TikTok's LiveOps tools to extend your game's lifecycle, increase user engagement, and maximize revenue
00:00 Introduction
00:56 Understanding Q5: The Invisible Quarter
06:10 LiveOps Strategies and Definitions
11:27 TikTok's Role in LiveOps Success
16:24 TikTok's LiveOps Program Explained
21:56 Creative Strategies for LiveOps
27:55 The Need for Differentiation
29:34 Reviving Older Games with TikTok
36:56 Success Metrics for LiveOps Campaigns
46:54 Final Thoughts and Advice for Developers
51:02 Culturalization in LiveOps
54:35 Conclusion and Community Engagement
HYBRIDCASUAL PLAYBOOK: metahybridcasualplaybook.splashthat.com
In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies.
They explore the challenges of measurement and attribution in a changing landscape, and the importance of creative strategies, and share success stories from the industry. The conversation highlights the evolving nature of gaming marketing and the tools that Meta is developing to support advertisers in achieving better outcomes.
Chapters0:00 Introduction and Episode Overview
01:46 Meet the Guests: Manish Kashria and Ryan Davis
02:19 Current Trends in Mobile Gaming
04:15 Value Optimization in User Acquisition
07:24 Challenges and Strategies in Gaming Marketing
17:37 Hybrid Casual Games: The New Frontier
33:19 Success Stories and Case Studies
34:54 Gaming Apps and Value Optimization
36:17 Subscription Apps and Value Optimization
38:14 The Role of UA Managers and Automation
44:53 Combining Optimization Techniques
48:24 AI in User Acquisition
57:16 Measurement and Attribution Challenges0
1:04:03 Conclusion and Final Thoughts
After Kress released the rockets at large VCs last week the crew gets back into heated venture capital discussions exploring the complexities of VC investments in gaming and the shifting landscape of game development and funding.
The conversation also touches on the potential leadership changes at EA, the implications of recent acquisitions in the gaming industry, and the performance of companies like Roblox. The discussion highlights the strategic moves by companies like MTG and Take-Two, as well as the challenges and opportunities in the current market landscape.
Hosts: Eric Kress, Jen Donahoe, Phillip Black, Jen Donahoe
Content: 01:30 Mishka's Banter and Shills
06:41 Corrections and Clarifications
10:22 VC Investments in Gaming
22:04 Crunchyroll and Meta Updates
24:59 EA and Disney Rumors
27:20 Wall Street's Favorite CEOs
30:18 MTG's Strategic Acquisitions
31:46 Plarium's Surprising Valuation
37:51 Take-Two's Divestments and Chartboost Sale
43:51 Roblox's Impressive Growth
49:55 Dream's New Puzzle RPG
56:00 Conclusion and Upcoming Topics
Keywords: game industry, venture capital, Crunchyroll, mobile gaming, EA leadership, gaming news, game funding, gaming trends, gaming investments, acquisitions, MTG, Plarium, Take-Two, Roblox,
Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco.
00:00 Introduction and Podcast Overview
01:29 Panelist Intros
05:53 First Topic: Unfiltered Growth and Monetization
12:50 Incentivized Advertising: Past and Present
17:59 Challenges and Future of Incentivized Ads
27:27 Expanding Beyond Gaming: Brand Collaborations
32:15 Exploring Roblox's Integration with Shopify
32:52 The Shift in Game Design and Monetization
35:29 Surviving in 2025
36:12 Mobile and Console Gaming's Existential Crisis
37:55 Opportunities and Challenges in Mobile Gaming
39:00 The Role of Small Studios in the Gaming Market
44:11 Netflix's Foray into Gaming
50:57 Challenges in Game Discovery and Engagement
59:42 The Future of Gaming and AI in Marketing
01:00:05 Final Thoughts and Wrap-Up
Eric roleplays as his Old Man Yells at Cloud Halloween costume, sparing no expense at Netflix’s strange announcement and an ugly breakdown of modern venture capital. Laura tells us if Pokemon’s new mobile game looks more like Go or Masters, while Jen gives a eulogy for Space Ape. Phil raves at Call of Duties monster success and asks Nadella to release the Game Pass tapes.
00:26 Nintendo Switch Earnings Analysis
16:31 Netflix's Interactive Titles and Generative AI
20:49 Supercell Acquires SpaceApe
23:02 Dragon Age and Call of Duty Updates
31:51 Pokemon TCG Mobile: First Impressions
38:50 The Role of VC in Gaming Startups
42:09 Investment Trends and Success Stories
45:22 VC Firm Challenges + The Future of VCs in Gaming
In this episode of Deconstructor of Fun, we dive into the shifting landscape of influencer marketing in the gaming industry, focusing on the emergence and impact of creator programs.
Our guests: Patrick "Chief Pat" Carney (Tribe Gaming), Scott Walker (Ninja Kiwi), and Justin Sacks (Nexus.gg) — industry experts and key voices in creator marketing—explore the evolving roles of influencers and creators, moving from short-term campaigns to deeper, sustained partnerships that drive community engagement and revenue.
We discuss how companies like Supercell have pioneered successful creator programs and examine the role of platforms in supporting these initiatives. We also address the challenges developers face in managing creator programs, particularly for smaller studios, and how user-generated content (UGC) is reshaping the gaming experience.
Tune in to learn how creator programs are transforming marketing, community building, and even game development itself.
Host: Jen Donahoe
Chapters:
04:36 Defining Creator Programs
06:47 Creator Program Benefits
11:52 Supercell's Creator Program
20:09 Building a Creator Platform
21:44 Implementation
26:08 Challenges in Developer-Marketer Collaboration
26:45 Web2 Play-to-Earn Concept
28:52 Impact on Small Developers
30:38 Revenue and Engagement Metrics
34:04 Nexus and Creator Programs
36:06 Supercell's Creator Program Evolution
38:18 Brawl Stars and Community Management
40:57 Administrative Challenges in Creator Programs
43:45 UGC and Future Developers
Keywords:influencer marketing, creator programs, gaming, Supercell, Nexus.gg, community engagement, mobile games, revenue share, content creators, game development, game development, content creators, revenue sharing, player engagement, user-generated content, mobile games, creator programs, game marketing, community building, game monetization
It’s Halloween and conference season, so we’re diving into all the latest insights without of course missing a basketball update. In today’s episode, we got Call of Duty’s continued dominance, Battlefield’s woes, Apple’s App Store for gaming, China’s rise in 4x games, and Barbie’s design mismatch. Dive in for all things gaming, snark included! Hosts: Jen Donahoe, Eric Kress, Phillip Black and Mishka Katkoff Keywords: gaming news, game industry, conferences, shooter games, Netflix gaming, Apple gaming store, gaming industry, Switch 2, Roblox, web stores, child safety, investments, Bungie, Sony, studio closures, Tencent, shooter games, Forex games, mobile gaming, Barbie game, Call of Duty, Battlefield, gaming trends Chapters: 01:39 Halloween and Conference Season 03:56 Basketball Update and Conference Insights 10:36 Shooter Panel + Market Trends 16:46 Netflix's AAA Game Shutdown and Apple App Store Rumors 22:15 Nintendo Switch 2 Rumors 26:34 Roblox's Child Safety Measures 31:29 Investments, Divestments, and M&A 38:50 The Struggles of IP-Driven Games 41:40 The MOBA Market in the West 45:30 Bungie Under PlayStation: Not Good 47:14 Sony Shuts Down Firewalk Studios 52:21 Chinese Developers and 4x Games 56:24 Barbie Game's Creative Mismatch 01:05:19 Call of Duty Continues Crushing It 01:10:21 Battlefield's Downfall
In this deep dive discussion, Adam Telfer, Chris Sides, Phillip Black, and Davan Brannan explore the current state of the PC and console shooter genre, analyzing player engagement trends, the impact of COVID-19, and the struggles of new game entrants in a saturated market.
They discuss the decline in player numbers for popular titles, the challenges of maintaining engagement, and the implications for future game development. In this conversation, the speakers delve into the challenges and strategies surrounding the launch and retention of new first-person shooter (FPS) games.
The four also discuss the importance of live content, player migration, and the barriers new titles face in a saturated market.
The conversation ends with an exploration of the future of extraction shooters and the key elements developers must focus on to succeed in the competitive landscape of PvP shooters.
Chapters:
00:00 The Shooter Genre Landscape
02:36 Analyzing Player Engagement in Shooters
09:06 The Impact of COVID on Shooter Game Popularity
11:00 Contrasting Successes and Failures in Recent Titles
21:33 New Entrants and Their Struggles in the Market
28:35 The Challenge of Launching New FPS Games
32:00 Player Migration and Retention in FPS Titles
35:32 Barriers for New PvP Shooters
38:09 Strategies for Competing in a Saturated Market
41:58 The Future of Extraction Shooters
49:57 Key Takeaways for Developing Successful Shooters
Keywords:
PC, console, shooter games, player engagement, market analysis, COVID impact, game launches, FPS, PvP, PvE, FPS games, player retention, game development, extraction shooters, PvP shooters, gaming market, player migration, live service, game thesis, competitive gaming
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